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October 2012 - Teletimes

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Pakistan is a big market for GooglePakistan is the big marketfor Google Inc. because ofits growing online populationwhich is more than the overallpopulation of Singapore andmore than the internet users ofMalaysia.The number of internet usersis on the rise in Pakistan, crossing22 million mark as if nowthough they need engagementbeing a significant internetpopulation that will come withdifferent ways.Google can be used for infiniteways the users that people canexploit for different purposesincluding economic growth andsociety prosperity and particularlythe interaction of internationalcommunity so as foreigncompanies will think about safepolitical set up of the countryand to be attracted to exploreopportunities in Pakistan.We have decided to empowerpeople of Pakistan particularlyPakistan Joins Asia Pacific TelecentreNetwork (APTN)The World Summit on InformationSociety (2003 and2005) and the World Summitfor Sustainable Development(2002) recognized the importanceof the Information andCommunication Technology(ICT) in narrowing the digitaldivide and attaining sustainabledevelopment, respectively.In view of the above, manycountries established communityaccess points with theintention of providing commonaccess to ICT related servicesto rural communities. However,it has now been realizedthat community access pointsestablished to narrow thethe thought and innovationleaders, bloggers, entrepreneursand students throughregional summits and trainingsessions.Jana Levene, Emerging MarketDevelopment, Southeast Asiahas said at a meet-up “Hangoutwith Google”.More than 8 million queriesare searched on daily basis onGoogle search engine (www.google.com.pk) by Pakistaniin which 25 percent searchescome from mobile phone users,Mac Warburton, who is partof the Emerging Market SalesTeam said.Different people with differentquestions used Google insearch of their desire resultsas Google is numbers one inPakistan which is used by 97percent by its internet population,he said.Among them, the queries madeby telecom users constitutesdigital divide has not been ableto capture the fragmentedand underutilized knowledgeof the poor and the disadvantagedcommunities. Whilemany reasons could be attributedto this situation someJana Levenethe lion share with 386,000question as a matter of factthe phone users are huge innumbers, he explained. Theseusers want to know about callingand SMS packages, prices ofhandsets and etc.Badar Khushnood, CountryConsultant, Google Pakistandelivered the welcome address.Anand Tilak, Regional ManagerAgency Relations & Sales Development,Google South EastAsia talked about “OpportunitiesBeyond Search”. The lastof the important causes are;inadequate exchange of experiencerelated to ICT, weaklinkages with stakeholders andlow capacity of disadvantagecommunities in accessing andutilization of knowledge.Badar Khushnoodsession for the marketers wasa Google Panel Talk comprisingof Badar Khushnood, JanaLevene, Anand Tilak and MarcWarburton.The technical session beganwith a welcome note by ImtiazN. Muhammad, GBG Manager,Karachi. This was followed bysessions by Aileen Apolo, Headof Outreach, Southeast Asia,Niken Sasmaya, Online PartnershipGroup, Google SoutheastAsia and Andy Warner, AccessManager.The Asia-Pacific TelecentreNetwork (APTN) was officiallylaunched at the United NationsConference Center in Bangkokon 19 November 2008, duringan event attended by highlevel officials from 16 countriesof the Asia-Pacific region,representatives from severalUnited Nations bodies andother organisations. It was acollaborative initiative of UN-ESCAP together with 18 foundingmembers from 10 countriesin the region and support ofpartners such as the InternationalDevelopment ResearchCentre (IDRC) and telecentre.org.<strong>October</strong> <strong>2012</strong>www.teletimesinternational.com61

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