GITEX gives green light to SME ZoneFollowing last year’s well-receivedtrial GITEX TechnologyWeek is officially launching itsSymantec-sponsored SME Zone,which is intended to serve as afocal point for MEA ICT firms toreach out to potential investors.In 2011, C-level executives atGITEX represented a combinedICT budget of $50bn, and theaverage order stood at $1.2m.The SME Zone will also stageseminars from experts atthe International Lounge,including Christian Illmer,senior director application& solution enterprise, ADVAOptical Networking (Germany);Klaus Mochalski, CEO, AdytonSystems AG (Germany); JungJi Bum, team leader (nextgeneration industry team),NIPA(Korea’s National ITIndustry Promotion Agency);Mohamed Chakib, generalmanager of DATAPLUS andpresident of APEBI’s exportcommittee (Morocco); andThulani Mpetsheni , director,electro-technical sector,The Department of Trade &Industry (South Africa).In addition to the SME ZONE,GITEX Technology Week willalso put a high-profile spotlighton a range of solutions suitedto SME enhancement via itsGITEX Consumer Tech, GITEXMobile Apps & Content World,GITEX Card Technology and GI-TEX Digital Marketing sectors.“At Symantec, we are veryaware that small businesses aredriving our global economiesand we are proud to lend oursupport to GITEX’s SME Zone,”said Prajit Arakkal, director ofSMB and distribution sales foremerging markets, Symantec.“As SMBs don’t typicallyhave dedicated IT personnelfocusing on the informationprotection they need tokeep them out of harm’sway, making them moresusceptible to risks thanenterprises, Symantec deliversproducts and services tailoredspecifically to SMBs to ensurethey are protected so they canfocus on what they do best -accelerate their businesses.Symantec understands theSMB environment and thechallenges they face. TheSymantec SMB team worksaround the clock to protectthe information that fuels thelivelihood of this importantcommunity in the MENA regionand around the world.”SMEs across the MEA regionare set to increase ICT spendfrom 2011’s $16.7bn to $24.5bnby 2015, according to marketanalysts IDC. Most 2011 actvitywas split between Saudi Arabia(11%), the United Arab Emirates(9%), Turkey (12%) and SouthAfrica (26%), and this pattern isexpected to continue.Because of their scale, SMEsare powerful enablers for aneconomy, acting as catalystsfor job creation and GDPgrowth. An estimated 200,000operate in the UAE withgreater than 80% of privatesector companies being inthe small to medium class,according to the Ministry ofForeign Trade. And Ministry ofEconomy figures reveal that in2011 60% of UAE GDP was dueto SMEs.Dhiraj Daryani, ResearchManager, IDC MEA, said, “IT isenabling SMEs to operate likebig companies, and acquirethe wherewithal to competeand win business on a greaterscale than ever before, and weare witnessing encouragingreceptivity for the latesttechnology across the MEAregion.R&M to demo data centre and FTTH at GITEXSwiss cabler investing heavily in regionSwiss cabling provider, Reichle& De-Massari (R&M), announcedit will be participatingat GITEX <strong>2012</strong>, at Hall 2, standB2-35. The company said itsfocus will be on its data centreand fibre-to-the-home (FTTH)solutions.“MEA represents a high growthmarket for R&M with hugebusiness potential,” says R&M’snewly appointed CEO, MichelRiva, who will be travelling toMichel RivaDubai to attend the event.“We are investing heavily in theregion to ensure that productdelivery speed, quality, and reliabilityR&M is renowned for iscarried through. I am excited tovisit the market in my new roleas CEO and engage in meaningfulbusiness discussions withcurrent and potential customersand partners.”R&M will exhibit its Cat 6A andClass EA copper cabling solutionsas well as the distributedframe HD cable managementcabinet as part of its data centreofferings. The company will alsohighlight its ‘high density panel’and ‘raised floor’ solutions,designed as space-saving fordata centres.In addition, R&M willdemonstrate its range of FTTHsolutions. These include streetcabinet, splice closure singlecircuitmanagement (SCM)and optical distribution framesolutions which are used toorganise fibre-optic cableconnections.12 <strong>October</strong> <strong>2012</strong>www.teletimesinternational.com
Rose ManaogJacky’s Electronics unveils its first-evertablet-based e-raffle at Gitex Shopper <strong>2012</strong>Retail Company provides consumer-friendly and better product experience at the showJacky’s Electronics, the UAE’sleading multi-brand consumerelectronics retailer, is againleading the industry in promotinggo-green activities with theintroduction of its first-evertablet-based e-raffle, the largestelectronic raffle draw takingplace at Gitex Shopper <strong>2012</strong> tobe held at Sheikh Saeed Halls inDubai World Trade Centre from29th September to 6th <strong>October</strong><strong>2012</strong>.Always at the forefront ofpromoting green initiatives withits Jacky’s Eco-Exchange programme,the company is gearingtowards a more environmentfriendlyraffle at the show.Jacky’s Electronics is movingfrom paper-based draw allowingcustomers to easily enter theraffle electronically throughthe use of an App developedby Jacky’s allowing a singleinput on a tablet instead of thehassle of filling numerous papercoupons. With this new e-raffle,customers shopping at Jacky’soutlets are also automaticallyentered in the draw immediatelyafter their purchase. This gives abetter raffle method as Jacky’sis no longer transporting the enteredcoupons from the outletsto Gitex Shopper during draws.In addition, Jacky’s is also providinga more consumer-friendlyand better product experiencevia a new set-up of the productstands that will providequick turnaround and smoothflow of customers. The sizeand number of walkways havebeen increased this year withinthe stands keeping in mindthe increased visitor numbersexpected at the venue this year.Dedicated cashier and deliverypoints are expected to make thebuying process smoother thisyear. The company has also increasedits retail space to 1,490square metres becoming thelargest retailer in terms of floorspace at the exhibition.“As a member of the society, wehave always thought of ways toprotect and improve the state ofour environment.Comguard, a Dubai basedleading value addeddistributor for IT security andnetworking products and partof the Spectrum group continuedits successful associationwith GITEX has announced itsparticipation in GITEX TechnologyWeek <strong>2012</strong> to showcase itsgrowing portfolio of productsand solutions. With the continuoussupport from its vendorpartners, Comguard expects domore business this year thanprevious outings at GITEX <strong>2012</strong>.It also intends to launch new setof technology products and solutionsduring GITEX. Comguardplans to attract more partnersand end-users from all acrossthe Middle East and North Africaregion. It will also provide a platformto several of its key vendorpartners. Kaspersky, WinMagic,BeyondTrust, SafeNet, WildPackets,Cyberoam, Airlive, Entuity,Ajay Singh ChauhanPing Identity, Array Networks,Elham AlizadehComguard to unveil newer technology solutions at GITEX <strong>2012</strong>and Altai are the key names thatwill be to displaying their productsand solutions at Comguardbooth during GITEX.Expressing his happiness on theparticipation in Gitex, Ajay SinghChauhan, CEO, Comguard andSpectrum group said, “GITEXis one of the biggest ICT showsin the world and over the yearsof our participation at GITEX,we have been able to fulfill ourobjectives.<strong>October</strong> <strong>2012</strong>www.teletimesinternational.com13