EF Fall 07.indd - National Association of Professional Allstate ...

product, sometimes for decades, fromthe song that made it a household name.It is said that even the annoying songsdo wonders for the companies that usethem. I say that a beautiful or funny songcan carry your message the longest eighteeninches in the world. That is the distancebetween your head and your heart.For a consumer, this is the difference betweenknowing about some company intown or having a warm feeling about yourbusiness when they hear your name.Finally, as an advertiser you must rememberwhy people turn on the television, radioor computer to some degree. It is the samereason why people pick up a newspaper ora magazine. Oh sure, they can give you lotsof reasons why…but if you ask them for aone word reason it will be “entertainment”.Make them laugh or touch their heart. Byusing aesthetics, you can accomplish eithergoal. And when you do you are on your wayto long term business success.* Aesthetics- The realm above logic wherebeauty resides. This is where art and music arecreated and where emotion supersedes thought.In advertising it is where people choose you basedon a feeling that has been created in them.Bob Corry can be contacted atMTIStudios@hotmail.com,(503) 292-1895or www.MTIStudios.net.Advertising indexACNS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43Action Coach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Back CoverAMS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35AMTC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55Break Through Advisory Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31BCC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23CIA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Inside Front CoverCapital Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3E-chx . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49Empyrean . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19Expetec . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51Genworth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33Holland Computer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53ICE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39Majestic Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11Mentis Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29Oakstreet Funding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Paychex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Back CoverPPC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45Rhinotek. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47Smart Choice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Inside Back CoverSprint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7TWFG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17Valpak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21Wright Penning/Dirk Beamer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43NAPAA Board of Directors 2007-2008ADMINISTRATIVE OFFICESJim Fish, Executive DirectorP. O. Box 7666Gulfport, MS 39506Ph # 877-269-3474ExecutiveDirector@napaausa.orgNancy Fish, Association ManagerP.O. Box 7666Gulfport, MS 39506Ph #877-627-2248Fax #866-627-2232hq@napaausa.orgPlease email HeadQuarters@napaausa.org to contact our officers and directors.Include the name in the subject line.OFFICERSDale RevelsPresidentKissimmee, FLRichard LarkinExecutive Vice PresidentFernandina Beach, FLCheryl EnglishTreasurerValrico, FLJudith OstSecretaryBattle Ground, WADIRECTORSGeorge Adams, Bessemer, ALRoslynne Ross, Annapolis, MDJim Cirillo, Sarasota, FLJohnny Leigh, Amarillo, TXRon Jay, Yukon, OKIsmael Melendez, Jr.,Federal Way, WAFrank Resta, Wake Forest, NCFall 2007 Exclusivefocus — 57