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Global presence of Cirque du Soleil in 2010

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ShowsA new big top show: TOTEMIn April, under the famous blue-and-yellow bigtop set up <strong>in</strong> the Old Port <strong>of</strong> Montréal, the29th <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> show was launched.Directed by Robert Lepage, TOTEM traces thefasc<strong>in</strong>at<strong>in</strong>g journey <strong>of</strong> the human race from itsprimitive amphibian beg<strong>in</strong>n<strong>in</strong>gs to its ultimatedesire to fly. Inspired by numerous creationmyths, and alternat<strong>in</strong>g between science andlegend, TOTEM explores the ties that b<strong>in</strong>d thehuman race to other species, as well as itsdreams and <strong>in</strong>f<strong>in</strong>ite potential.The end <strong>of</strong> the road forBanana ShpeelNew horizons for<strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong>For <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong>, Banana Shpeel hadrather a short run. The curta<strong>in</strong> came down onthe show <strong>in</strong> October <strong>2010</strong> after short st<strong>in</strong>ts <strong>in</strong>New York and Toronto. Although the show didnot enjoy the success that we expected,<strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> is more determ<strong>in</strong>ed than everto diversify, be dar<strong>in</strong>g and re<strong>in</strong>vent itself.Quidam and Dralion arena showsAfter several years on the road as big toptour<strong>in</strong>g shows, Quidam and Dralion—created<strong>in</strong> 1996 and 1999 respectively—have had afacelift and embarked on a new adventure astour<strong>in</strong>g arena shows. The shows took to theroad <strong>in</strong> the fall, travell<strong>in</strong>g the length andbreadth <strong>of</strong> the U.S. and Canada, much tothe delight <strong>of</strong> many new audiences.<strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> shows visited four countriesfor the first time <strong>in</strong> <strong>2010</strong>: Saltimbancodelighted audiences <strong>in</strong> Croatia and Serbia,while Quidam ventured deeper <strong>in</strong>to SouthAmerica with visits to Colombia and Peru.EventsInspiriaTo help celebrate our 25th anniversary and tomark the 150th anniversary <strong>of</strong> Boucheron, thisfamous jewellery house has created Inspiria,a unique jewellery collection <strong>in</strong>spired by <strong>Cirque</strong><strong>du</strong> <strong>Soleil</strong> shows. These fabulous pieces <strong>of</strong>jewellery represent aspects from the follow<strong>in</strong>gshows: Alegría, Corteo, CRISS ANGELBelieve, DELIRIUM, Dralion, KÀ, KOOZA,The Beatles LOVE, Mystère, La Nouba, “O”,OVO, Quidam, Saltimbanco, Varekai, VivaELVIS, W<strong>in</strong>tuk, ZAIA, ZED and Zumanity.These orig<strong>in</strong>al creations were launched <strong>in</strong>London, shown <strong>in</strong> Paris <strong>du</strong>r<strong>in</strong>g Fashion Week,and were put on exhibition <strong>in</strong> the MontrealMuseum <strong>of</strong> F<strong>in</strong>e Arts.The Canada Pavilion at theShanghai World ExpoFrom May 1 to October 31, <strong>2010</strong>, visitors tothe Shanghai World Expo could admire theCanada Pavilion designed by <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong>.An average <strong>of</strong> 32,500 visitors per day cameto the pavilion and enjoyed its cultural program,which <strong>Cirque</strong> also had a hand <strong>in</strong> organiz<strong>in</strong>g.An exhibition <strong>of</strong> Canadian visual art was held<strong>in</strong> the pavilion’s public areas and meet<strong>in</strong>g rooms,developed around the theme “The Liv<strong>in</strong>g City:Inclusive, Susta<strong>in</strong>able, Creative.” This showcasedthe dynamism and variety <strong>of</strong> contemporaryCanadian art. Artists from ZAIA also took part<strong>in</strong> the various galas held <strong>in</strong> the Canada Pavilion.2


Launch <strong>of</strong> Micros<strong>of</strong>t K<strong>in</strong>ectMicros<strong>of</strong>t called upon the Special Events teamat <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> for help launch<strong>in</strong>g its K<strong>in</strong>ectsystem, which was <strong>in</strong>tro<strong>du</strong>ced to the world witha great flourish at the Electronic Enterta<strong>in</strong>mentExpo <strong>2010</strong> (E3). The performance was acustom-made, emotional experience thatechoed the possibilities <strong>of</strong>fered by the console:<strong>in</strong>tense, creative, <strong>in</strong>clusive and open to otherparticipants. Those attend<strong>in</strong>g the launch weretreated to a pro<strong>du</strong>ction featur<strong>in</strong>g state-<strong>of</strong>-the-arttechnology with acrobatic equipment speciallydesigned for the event, as well as videoprojections with avatars.AwardsGrand Prize at the BoomerangAwards for the newcirque<strong>du</strong>soleil.com websiteAt the end <strong>of</strong> last year, the new cirque<strong>du</strong>soleil.com website, which was completely overhauled <strong>in</strong><strong>2010</strong>, won the Grand Prize <strong>in</strong> the “Website — e-Commerce” category at Quebec’s Boomerangawards for <strong>in</strong>teractive communications.A star on the HollywoodWalk <strong>of</strong> FameIn November, Guy Laliberté, founder <strong>of</strong> <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong>, received the 2,424th star on theHollywood Walk <strong>of</strong> Fame, just <strong>in</strong> front <strong>of</strong> Kodak Theatre <strong>in</strong> Los Angeles where the curta<strong>in</strong> will lifton our IRIS show <strong>in</strong> 2011. The star—bear<strong>in</strong>g the <strong>du</strong>al masks represent<strong>in</strong>g comedy and tragedy<strong>in</strong> ancient theatre—was awarded to him <strong>in</strong> the “Theatre and Live Performance” category.Two <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> shows rank amongthe most popular <strong>in</strong> the worldTwo <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> shows were placed <strong>in</strong> the top 100 most popular shows worldwide <strong>du</strong>r<strong>in</strong>g the first n<strong>in</strong>e months <strong>of</strong> <strong>2010</strong>. Tour<strong>in</strong>g arena showsAlegría and Saltimbanco were placed 16th and 19th respectively <strong>in</strong> the list<strong>in</strong>gs drawn up by Pollstar.3


Tributes to <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong><strong>in</strong> Argent<strong>in</strong>aA Grammy forAll Together Now<strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> was honoured when Quidam visited the municipality <strong>of</strong> Vicente López, a suburb<strong>of</strong> Buenos Aires. Gaétan Morency, Vice-President <strong>of</strong> <strong>Global</strong> Citizenship, who spoke at twoconferences <strong>in</strong> Argent<strong>in</strong>a, was named “Honorary Visitor” by the municipality, while Quidamreceived the honour <strong>of</strong> be<strong>in</strong>g classified a “Public Interest Event.”<strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> w<strong>in</strong>s the award for‘Brand <strong>of</strong> the year’ <strong>in</strong> Russia<strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> was nom<strong>in</strong>ated brand <strong>of</strong> the year <strong>in</strong> the enterta<strong>in</strong>ment category at theEffie awards, which recognize outstand<strong>in</strong>g achievement <strong>in</strong> brand build<strong>in</strong>g on the Russianmarket. <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> first visited Russia <strong>in</strong> 2009, when it performed Varekai <strong>in</strong> Moscow.In <strong>2010</strong>, it was the turn <strong>of</strong> Corteo to go to Russia, stopp<strong>in</strong>g <strong>of</strong>f <strong>in</strong> Sa<strong>in</strong>t Petersburg and Kazan,as well as Moscow.At the 52nd Grammy Awards, the documentaryAll Together Now, which follows the creativeprocess <strong>of</strong> our show The Beatles LOVE, wonthe award for ‘Best Long Form Music Video’.<strong>Cirque</strong> recognized<strong>in</strong> Monte Carlo<strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> won an award at the 34th Monte Carlo International Circus Festival. The fivemembers <strong>of</strong> the jury, presided over by Pr<strong>in</strong>cess Stephanie <strong>of</strong> Monaco, awarded a “Silver Clown”to the “Angels” Russian bars act from the show Alegría. This is the sixth time <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong>has won a prize <strong>in</strong> Monte Carlo; it has won gold twice and silver four times s<strong>in</strong>ce 1990. Founded<strong>in</strong> 1974, the Monte Carlo Festival is one <strong>of</strong> the most prestigious <strong>in</strong> the world. Several thousandartists and hundreds <strong>of</strong> thousands <strong>of</strong> spectators have attended the Festival s<strong>in</strong>ce it began.4


Community Relations15th anniversary <strong>of</strong> <strong>Cirque</strong> <strong>du</strong> Monde<strong>2010</strong> marked the 15th anniversary <strong>of</strong> <strong>Cirque</strong> <strong>du</strong> Monde, the social action flagship program <strong>of</strong> <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong>. After 15 years <strong>of</strong> existence,the program—<strong>in</strong> which <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> takes great pride—operates <strong>in</strong> more than 80 communities <strong>in</strong> partnership with Jeunesse <strong>du</strong> Monde,Oxfam International and many community organizations recognized <strong>in</strong> their milieu for the quality <strong>of</strong> their work with at-risk youth. Over 15 years,<strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> has <strong>in</strong>vested CAN $40 million <strong>in</strong> the <strong>Cirque</strong> <strong>du</strong> Monde program. This has made it possible to help some 200,000 youngstersall over the world. Today, there are 54 <strong>Cirque</strong> <strong>du</strong> Monde sites active <strong>in</strong> 15 countries across the globe.To mark this 15th anniversary, various celebrations were held around the world, allow<strong>in</strong>g young <strong>Cirque</strong> <strong>du</strong> Monde participants, <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong>employees and various local communities to gather for the event.Big top and arena tour<strong>in</strong>g showsLend<strong>in</strong>g a handwith tickets to showsAs part <strong>of</strong> its benefit shows program, <strong>Cirque</strong><strong>du</strong> <strong>Soleil</strong> donates tickets for its tour<strong>in</strong>g showsto organizations who then resell them to benefittheir cause. The money raised is used to fundprograms and services for at-risk youth.Furthermore, <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> also gives dressrehearsal tickets to organizations work<strong>in</strong>g withat-risk youth <strong>in</strong> order to <strong>of</strong>fer their clienteleaccess to our shows. In <strong>2010</strong>, tickets weredistributed as follows:North America: 6,132 tickets <strong>of</strong>fered toagencies work<strong>in</strong>g with troubled youth forthe organization <strong>of</strong> benefit shows, and19,252 tickets donated to communityorganizations, enabl<strong>in</strong>g their beneficiariesto enjoy our shows.South America: 300 tickets <strong>of</strong>fered to agencieswork<strong>in</strong>g with troubled youth for the organization<strong>of</strong> benefit shows, and 3,885 tickets donated tocommunity organizations, enabl<strong>in</strong>g theirbeneficiaries to enjoy our shows.Europe: 3,062 tickets <strong>of</strong>fered to agencieswork<strong>in</strong>g with troubled youth for the organization<strong>of</strong> benefit shows, and 9,318 tickets donatedto community organizations, enabl<strong>in</strong>g theirbeneficiaries to enjoy our shows.TOTEM hosts a<strong>Cirque</strong> <strong>du</strong> Mondeworkshop <strong>in</strong>AmsterdamCircus Elleboog, which has been <strong>in</strong> bus<strong>in</strong>essfor over 60 years, currently teaches circus artsto over 1,000 children <strong>in</strong> the Netherlands.Hav<strong>in</strong>g been a partner <strong>of</strong> <strong>Cirque</strong> <strong>du</strong> Mondefor several years, the organization seized theopportunity to <strong>in</strong>vite a group <strong>of</strong> at-risk youthwho had already participated <strong>in</strong> Circus Elleboogworkshops to take part <strong>in</strong> an activity day underthe big top <strong>in</strong> Amsterdam. Some 30 youngpeople therefore got to enjoy a series <strong>of</strong>workshops given by the TOTEM team, <strong>in</strong>clud<strong>in</strong>gdance, juggl<strong>in</strong>g, silk acrobatics, fixed trapezeand balanc<strong>in</strong>g, as well as music, with apercussion and vocals workshop.5


Quidam promotes the creation <strong>of</strong> murals<strong>in</strong> South AmericaIn every South American city it visited from June 2009 to November <strong>2010</strong>, Quidam <strong>in</strong>vited young people to create—under the supervision <strong>of</strong>a local graffiti artist—a mural <strong>in</strong>spired by their situation and that could be tied to the message conveyed <strong>in</strong> the show. The piece <strong>of</strong> art was thenunveiled at the dress rehearsal <strong>in</strong> front <strong>of</strong> local media, and either auctioned <strong>of</strong>f to the highest bidder or proudly displayed <strong>in</strong> the <strong>of</strong>fices <strong>of</strong> theorganization that made it happen.<strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> has long been cooperat<strong>in</strong>g with local communities to help at-risk youth through circus arts. Set up as a partnership between <strong>Cirque</strong>and local organizations, this project enabled young people to focus their energy <strong>in</strong> a creative activity that, like social circus, promotes respect andself-confidence and can help them escape from the streets, crime and violence.Alegríasuppliesfood banksWhen it toured the U.S., Alegría and its catererentered an agreement with Rock & Wrap It Up!—an organization that works with teams fromshows tour<strong>in</strong>g the United States—to recoversurplus food and other basic necessities to beredistributed to local food banks and othercharity organizations.The OVO team hosts a <strong>Cirque</strong> <strong>du</strong>Monde workshop <strong>in</strong> AtlantaDur<strong>in</strong>g its stop <strong>in</strong> Atlanta, the OVO team welcomed 16 teens from a local organization, The Bridge,to a <strong>Cirque</strong> <strong>du</strong> Monde workshop. The Bridge—a long-stand<strong>in</strong>g partner <strong>of</strong> <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> throughthe <strong>Cirque</strong> <strong>du</strong> Monde program—aims to <strong>of</strong>fer both a home and e<strong>du</strong>cation to troubled teens.Thanks to the OVO artists, the group <strong>of</strong> 12- to 18-year-olds got to try out various circustechniques and enjoy a Brazilian meal <strong>in</strong> the employees’ cafeteria.KOOZA recycles for United We CanDur<strong>in</strong>g its stop <strong>in</strong> Vancouver, British Columbia,the KOOZA orientation team formed apartnership with the charity organizationUnited We Can to recycle the 3,000 or sobeer and w<strong>in</strong>e bottles used on site each week.United We Can used the money collectedfrom the refundable bottles to help variousother charitable organizations serv<strong>in</strong>gVancouver’s Downtown East Side, one <strong>of</strong>the poorest places <strong>in</strong> Canada.6


Saltimbanco artistsmeet with promis<strong>in</strong>g studentsWhen Saltimbanco was <strong>in</strong> Scotland, the show’s artists took part <strong>in</strong> a creation workshop with some <strong>of</strong> the most promis<strong>in</strong>g students <strong>of</strong> the ScottishYouth Theatre. The experience was fun and fruitful for all who participated. The students were then <strong>in</strong>vited to the show’s dress rehearsal andpremiere <strong>in</strong> Glasgow.Corteo gives Santa a handDur<strong>in</strong>g the Holiday season, Corteo visited theRoad House orphanage <strong>in</strong> Moscow, Russia,accompanied by Santa Claus. Thanks tothe tour members’ generosity, all <strong>of</strong> the23 children at the orphanage received gifts.Furthermore, the Corteo team gave theestablishment a Wii gam<strong>in</strong>g console anda large, flat-screen plasma TV. The childrenat the orphanage then got to go see Corteo.Resident and theatre showsChoreographers’ Showcaseencourages artistic growthFor several years, <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> and the Nevada Ballet Theatre (NBT) have jo<strong>in</strong>ed forces tobr<strong>in</strong>g a Choreographers’ Showcase to the Las Vegas community. This event presents orig<strong>in</strong>aldances choreographed both by artists from <strong>Cirque</strong> shows <strong>in</strong> Las Vegas and by the NBT’spr<strong>of</strong>essional dancers. The proceeds generated by this event—presented at the Mystère theatreat the Treasure Island hotel—allowed <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> to provide f<strong>in</strong>ancial support for NBT’ssocial programs, <strong>in</strong>clud<strong>in</strong>g the Future Dance program, whose participants got to attend amat<strong>in</strong>ee performance <strong>of</strong> the show alongside other school groups.This year, the event was expanded to Orlando, where the La Nouba team and the Orlando Balletgot together to present a Choreographers’ Showcase <strong>of</strong> their own at the La Nouba theatre <strong>in</strong>Downtown Disney.Zumanity makes a donation toThree Square Food BankZumanity and MGM International employees set themselves a challenge to raise funds and collect food items for the Three Square Food Bank.Thanks to all their hard work, the employees were able to make a donation <strong>of</strong> $23,750 and more than 35 tonnes <strong>of</strong> non-perishable food items.This was the biggest food donation sponsored by a company ever received by the organization.7


Mystère artists<strong>in</strong>spire young peopleTwo Mystère artists spoke to a crowd <strong>of</strong> over150 young people to encourage them t<strong>of</strong>ollow their dreams <strong>du</strong>r<strong>in</strong>g an event organizedjo<strong>in</strong>tly by <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> and the ProjectShero organization as part <strong>of</strong> its WonderChild ®Dream Explorer program. This programfocuses on the <strong>in</strong>fluence that public figureshave on youth to give them the will to believe<strong>in</strong> their dreams and work towards achiev<strong>in</strong>gthem. Dur<strong>in</strong>g the activity, the youngsters gotto talk with the artists about the qualitiesneeded to work at <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong>. They thengot to try out several circus discipl<strong>in</strong>es <strong>in</strong> aseries <strong>of</strong> workshops led by <strong>Cirque</strong> <strong>du</strong> Mondetra<strong>in</strong>ers <strong>in</strong> Las Vegas.W<strong>in</strong>tuk adopts two familiesCircus CoutureThe Circus Couture event to benefit theSt. Baldrick’s Foundation—which raises fundsto support children with cancer—was held atthe Palms Hotel’s Ra<strong>in</strong> nightclub <strong>in</strong> late February.The even<strong>in</strong>g <strong>in</strong>cluded an auction, a circus anddance show, and a fashion show present<strong>in</strong>gcreations <strong>in</strong>spired by circus arts. Many<strong>Cirque</strong>sters took part <strong>in</strong> the event, mak<strong>in</strong>ggood use <strong>of</strong> the abundant talent found among<strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> employees—who were <strong>in</strong> factchosen as f<strong>in</strong>alists for the Classy Awards,which recognize the top philanthropicachievements by charities, bus<strong>in</strong>esses and<strong>in</strong>divi<strong>du</strong>als <strong>in</strong> eight major cities nationwide.The W<strong>in</strong>tuk team—which marked its last year <strong>of</strong> performance at Madison Square Garden’sWaMu Theater—participated <strong>in</strong> MSG’s Garden <strong>of</strong> Dreams “Adopt a Family” program. Jo<strong>in</strong><strong>in</strong>gforces over three days, the members <strong>of</strong> W<strong>in</strong>tuk were able to give Holiday presents to two familieswho had recently been liv<strong>in</strong>g <strong>in</strong> and transition<strong>in</strong>g out <strong>of</strong> homeless shelters <strong>in</strong> New York City.STUDIONew e<strong>du</strong>cational social circus tools<strong>2010</strong> was a pro<strong>du</strong>ctive year <strong>in</strong> terms <strong>of</strong>develop<strong>in</strong>g e<strong>du</strong>cational tools for social circustra<strong>in</strong><strong>in</strong>g. Three major teach<strong>in</strong>g tools werelaunched <strong>du</strong>r<strong>in</strong>g the year. The first, calledBasic circus arts techniques, is an e<strong>du</strong>cationalmultimedia kit consist<strong>in</strong>g <strong>of</strong> three DVDs andthree written documents totall<strong>in</strong>g more than600 pages. This teach<strong>in</strong>g kit presents177 techniques from 17 basic circus artsdiscipl<strong>in</strong>es. It <strong>of</strong>fers <strong>in</strong>-depth expertise andtechnical content and promotes progressiveand specialized <strong>in</strong>struction <strong>in</strong> a safeenvironment. The Social worker’s guide:From circus lessons to life lessons was alsopublished <strong>in</strong> <strong>2010</strong>. As both a summary <strong>of</strong> thesocial circus approach and a practical guide,this document allows those us<strong>in</strong>g it to graspthe foundations and guid<strong>in</strong>g pr<strong>in</strong>ciples <strong>of</strong> thismethod <strong>of</strong> <strong>in</strong>tervention as well as help<strong>in</strong>g themorganize, plan and assess their workshops.F<strong>in</strong>ally, a great deal <strong>of</strong> effort also went <strong>in</strong>towrit<strong>in</strong>g and pro<strong>du</strong>c<strong>in</strong>g the Social circustra<strong>in</strong><strong>in</strong>g program – Tra<strong>in</strong>er’s guide. This360-odd-page e<strong>du</strong>cational tool is <strong>in</strong>tendedto tra<strong>in</strong> both <strong>in</strong>structors and social workers.It broaches 14 typical themes associatedwith this type <strong>of</strong> <strong>in</strong>tervention. Each topic isaccompanied by exercises and referencetexts. This guide is the result <strong>of</strong> several years<strong>of</strong> experimentation and development—the e<strong>du</strong>cational approach specific to socialcircus is beautifully described.8


Grand <strong>Cirque</strong> <strong>du</strong> Monde gather<strong>in</strong>g <strong>in</strong> MontrealSome 100 young people from the Quebec <strong>Cirque</strong> <strong>du</strong> Monde network gathered at the <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> Studio to get acqua<strong>in</strong>ted and put on a showspotlight<strong>in</strong>g the circus acts they had learned and perfected <strong>in</strong> their respective workshops over the past year. Furthermore, as part <strong>of</strong> the program’s15th anniversary, participants were <strong>in</strong>vited to take part <strong>in</strong> a commemorative event at Émilie-Gamel<strong>in</strong> Park, where the very first social circus activities<strong>of</strong> Quebec’s <strong>Cirque</strong> <strong>du</strong> Monde program were held <strong>in</strong> 1995.Montréal Complètement cirqueSummer <strong>2010</strong> <strong>in</strong> Montreal was particularlyexcit<strong>in</strong>g, with the first edition <strong>of</strong> MontréalDream Weavers <strong>in</strong> MontrealComplètement <strong>Cirque</strong>, a festivaldedicated to circus and street arts. <strong>Cirque</strong><strong>du</strong> <strong>Soleil</strong>, as part <strong>of</strong> a coalition <strong>of</strong> key players<strong>in</strong> the circus world, helped implement thisproject, which was organized by TOHU.<strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> also contributed to thefestival’s program m<strong>in</strong>g with CorsoComplètement <strong>Cirque</strong>, an ambulatory showperformed on the tra<strong>in</strong> tracks along the Quays<strong>of</strong> the Old Port <strong>of</strong> Montréal.In its second year, the Dream Weavers – Costumes by <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> exhibition was presentedat Montreal’s McCord museum, one <strong>of</strong> Canada’s most important museums. The exhibitionexplores how <strong>Cirque</strong> characters are created through costume. Visitors are <strong>in</strong>vited to explorethe arts <strong>of</strong> dye<strong>in</strong>g, sew<strong>in</strong>g, mill<strong>in</strong>ery, lace-mak<strong>in</strong>g and shoe-mak<strong>in</strong>g, and learn about the rolesand experiences <strong>of</strong> <strong>Cirque</strong>’s craftspeople through words and images. Dream Weavers is aboveall a tribute to the men and women who have fed the creative flame with their <strong>in</strong>ventiveness,their expertise and their passion for the art <strong>of</strong> costume-mak<strong>in</strong>g s<strong>in</strong>ce the very beg<strong>in</strong>n<strong>in</strong>g <strong>of</strong><strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong>.<strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> at the 13th WorldHuman Resources CongressSocial circustra<strong>in</strong><strong>in</strong>gS<strong>in</strong>ce 2000, over 2,000 social circus<strong>in</strong>structors from more than 25 countries allover the world have been tra<strong>in</strong>ed. This tra<strong>in</strong><strong>in</strong>ghas also been given to some 100 differentorganizations, <strong>in</strong>clud<strong>in</strong>g our <strong>Cirque</strong> <strong>du</strong> Mondepartners. In <strong>2010</strong>, tra<strong>in</strong><strong>in</strong>g was distributed asfollows:North America: Thirteen social circus tra<strong>in</strong><strong>in</strong>gsessions: <strong>in</strong> Montreal, Îles de la Madele<strong>in</strong>e,Quebec City, the Laurentians, Gaspé, Nunavikand the Eastern Townships <strong>in</strong> Canada, as wellas <strong>in</strong> Las Vegas <strong>in</strong> the United States.Europe : Four social circus tra<strong>in</strong><strong>in</strong>g sessions:<strong>in</strong> Barcelona (Spa<strong>in</strong>), Belgrade (Serbia) andAstrakhan (Russia), for a total <strong>of</strong> over80 <strong>in</strong>structors tra<strong>in</strong>ed.South America: Two social circus tra<strong>in</strong><strong>in</strong>gsessions: <strong>in</strong> Mexico City (Mexico) and Goiás(Brazil), for a total <strong>of</strong> 75 <strong>in</strong>structors tra<strong>in</strong>ed.Africa, Asia and Oceania: Three social circustra<strong>in</strong><strong>in</strong>g sessions: <strong>in</strong> Hong Kong (Ch<strong>in</strong>a), CapeTown (South Africa) and Melbourne (Australia),for a total <strong>of</strong> close to 65 <strong>in</strong>structors tra<strong>in</strong>ed.Murielle Cant<strong>in</strong>, Senior Vice-President <strong>of</strong>Creative Content, and Marie-Josée Guilbeault,Vice-President, People and Organization, gavea lecture to nearly 3,000 people as part <strong>of</strong>the 13th World Human Resources Congress.This lecture focused on concepts <strong>in</strong>tr<strong>in</strong>sic tothe vision <strong>of</strong> human resources managementat <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong>, such as the creativity thatexists <strong>in</strong> every person and the importance <strong>of</strong>the concept <strong>of</strong> “community” <strong>in</strong> the workplace.Our speakers also presented their keys tosuccessful people management, such as<strong>in</strong>terdependence, respect, communicationand global understand<strong>in</strong>g, and discussed theimportance <strong>of</strong> creat<strong>in</strong>g a work environmentthat fosters a sense <strong>of</strong> pride and belong<strong>in</strong>g<strong>in</strong> employees so as to make them want togive their very best.9


Artisans <strong>du</strong> Monde helps celebratethe 15th anniversary <strong>of</strong> <strong>Cirque</strong> <strong>du</strong> MondeA group <strong>of</strong> <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> employees,work<strong>in</strong>g together on a voluntary basis underthe name <strong>of</strong> Artisans <strong>du</strong> Monde, helped makea farandole to be used to decorate the tents<strong>du</strong>r<strong>in</strong>g the annual party for partners <strong>of</strong> theQuebec <strong>Cirque</strong> <strong>du</strong> Monde network, us<strong>in</strong>gfabric recovered from the <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong>workshops. The project’s <strong>in</strong>itiators held threesew<strong>in</strong>g workshops at the Montreal, Sherbrookeand Drummondville <strong>Cirque</strong> <strong>du</strong> Monde sitesand set up a kiosk at the annual get-togetherso youngsters could ask them for guidance <strong>in</strong>mak<strong>in</strong>g their costumes. This year, this projectallowed for the equivalent <strong>of</strong> 200 <strong>Cirque</strong> <strong>du</strong><strong>Soleil</strong> costumes to be recycled, as well as30 rolls <strong>of</strong> mixed fabric and about 20 largebags full <strong>of</strong> accessories and scraps <strong>of</strong> material.Cont<strong>in</strong>ued cooperationwith Cirq<strong>in</strong>iqOur collaborative relationship with the Kativik Regional Government cont<strong>in</strong>ued through <strong>2010</strong>, asa social circus project was set up <strong>in</strong> 14 communities <strong>of</strong> Quebec’s Far North region. Social circus<strong>in</strong>structors travelled to the Nunavik communities four times <strong>du</strong>r<strong>in</strong>g the year. Two young people<strong>in</strong>volved <strong>in</strong> the project also took part <strong>in</strong> the annual gather<strong>in</strong>g <strong>of</strong> Quebec <strong>Cirque</strong> <strong>du</strong> Monde sites <strong>in</strong>Montreal, and a first tra<strong>in</strong><strong>in</strong>g session for local Inuit <strong>in</strong>structors was held <strong>in</strong> Montreal <strong>in</strong> the fall.Help<strong>in</strong>g outwith an <strong>in</strong>cometax cl<strong>in</strong>icThe Indivi<strong>du</strong>al Taxation team took part <strong>in</strong>an <strong>in</strong>come tax cl<strong>in</strong>ic <strong>of</strong>fered by the Centred’é<strong>du</strong>cation populaire de la Petite Bourgogneet de Sa<strong>in</strong>t-Henri. Set up <strong>in</strong> cooperationwith volunteers from Revenue Canada andRevenu Québec, this service is <strong>of</strong>fered eachyear to the people liv<strong>in</strong>g <strong>in</strong> the low-<strong>in</strong>comeneighbourhoods <strong>of</strong> southwest Montreal.10


EnvironmentA carbon balance sheet for mov<strong>in</strong>g forwardS<strong>in</strong>ce adopt<strong>in</strong>g its environmental policy <strong>in</strong> 2006, <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> has been persistent <strong>in</strong> its efforts to become a more environmentally responsibleorganization. <strong>Cirque</strong> wants to do its part with respect to the major issue that is climate change. In collaboration with Planetair—the climate program<strong>of</strong> the Unisféra Centre <strong>of</strong> Expertise on Susta<strong>in</strong>able Development—<strong>Cirque</strong> con<strong>du</strong>cted an <strong>in</strong>ventory <strong>of</strong> greenhouse gas (GHG) emissions for itsoperations <strong>in</strong> 2009. This project, which cont<strong>in</strong>ued <strong>in</strong> <strong>2010</strong>, <strong>in</strong>volved def<strong>in</strong><strong>in</strong>g the quantification parameters, identify<strong>in</strong>g emission sources, develop<strong>in</strong>ga data gather<strong>in</strong>g and emissions calculation tool, and f<strong>in</strong>ally, quantify<strong>in</strong>g the emissions.The <strong>in</strong>ventory is based on the ISO 14064 standard and conta<strong>in</strong>s data that will be used to benchmark changes <strong>in</strong> the amount <strong>of</strong> emissionsgenerated by bus<strong>in</strong>ess unit and by type <strong>of</strong> activity at <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong>. Start<strong>in</strong>g next year, we will be disclos<strong>in</strong>g the data for this change, tak<strong>in</strong>g thegrowth <strong>in</strong> the company’s operations <strong>in</strong>to account. The <strong>in</strong>ventory will be updated every year and will identify the most significant targets for re<strong>du</strong>c<strong>in</strong>gour GHG emissions.Studio<strong>Cirque</strong> reiterates its commitmentto the Montréal CommunitySusta<strong>in</strong>able Development Plan<strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> has chosen to renew itscommitment to the Montréal CommunitySusta<strong>in</strong>able Development Plan by participat<strong>in</strong>g<strong>in</strong> the round table on this topic and becom<strong>in</strong>ga partner <strong>of</strong> the plan’s <strong>2010</strong>–2015 version.Dur<strong>in</strong>g this period, <strong>Cirque</strong> commits to ma<strong>in</strong>ta<strong>in</strong>or implement actions that will contribute toimprov<strong>in</strong>g air quality and re<strong>du</strong>c<strong>in</strong>g GHGemissions, ensur<strong>in</strong>g a residential quality <strong>of</strong> life,practis<strong>in</strong>g responsible management <strong>of</strong>resources, adopt<strong>in</strong>g best susta<strong>in</strong>abledevelopment practices, and enhanc<strong>in</strong>g theprotection <strong>of</strong> biodiversity, natural environmentsand green spaces.Paper challengeIn January and February <strong>2010</strong>, the TOTEMteam, then <strong>in</strong> creation <strong>in</strong> Montreal, challengedStudio employees to cut down on pr<strong>in</strong>ter useand thereby save on paper. <strong>Cirque</strong>stersenthusiastically rose to the challenge, re<strong>du</strong>c<strong>in</strong>gthe number <strong>of</strong> pr<strong>in</strong>touts by 140,600 <strong>du</strong>r<strong>in</strong>gthis period, compared to October andNovember 2009. Fifteen poplars were alsoplanted on Studio grounds, to honour <strong>Cirque</strong>’scommitment to plant<strong>in</strong>g a symbolic number <strong>of</strong>trees for the amount <strong>of</strong> paper saved.In addition, the Studio recycles over 90%<strong>of</strong> the 70 tonnes <strong>of</strong> paper and cardboardgenerated annually—an <strong>in</strong>crease <strong>in</strong> therecycl<strong>in</strong>g rate <strong>of</strong> almost 20% s<strong>in</strong>ce 2003.11


New bicycles for the self-serve fleet<strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> has purchased new bicycles,<strong>in</strong>creas<strong>in</strong>g the number <strong>of</strong> bicycles <strong>in</strong> itsself-serve fleet for Montreal employees to 15.Between May and October, the bicycles wereborrowed more than 720 times—an <strong>in</strong>crease<strong>of</strong> 37% <strong>in</strong> relation to the same period last year.Consider<strong>in</strong>g that the bicycles are used ma<strong>in</strong>lyWaterrecovery<strong>in</strong>creaseIn <strong>2010</strong>, 3,098,000 litres <strong>of</strong> recovered ra<strong>in</strong>waterwere used for supply<strong>in</strong>g our sanitation facilities,landscap<strong>in</strong>g and water<strong>in</strong>g the gardens. Newsanitation facilities were connected directly to therecovered water system, thereby bypass<strong>in</strong>g themunicipal system. The volume <strong>of</strong> ra<strong>in</strong>waterrecovered and used is an <strong>in</strong>crease <strong>of</strong> 43% overlast year.to shuttle between our two bus<strong>in</strong>ess <strong>of</strong>fices,this represents a sav<strong>in</strong>gs <strong>of</strong> some 260 kg <strong>of</strong>CO 2not released <strong>in</strong>to the atmosphere.ClimateChallenge <strong>2010</strong>Over 130 <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> employees havechosen to take part <strong>in</strong> the Climate Challenge,the biggest climate change awarenesscampaign <strong>in</strong> Quebec. Like some nearly500 organizations and thousands <strong>of</strong> ord<strong>in</strong>aryQuebecers, they have committed to mak<strong>in</strong>glifestyle changes <strong>in</strong> order to re<strong>du</strong>ce their ownGHG emissions. We estimate that the impact<strong>of</strong> the actions to which they have committedrepresents a re<strong>du</strong>ction <strong>of</strong> 118,715 kg <strong>of</strong> CO 2per year, with current actions amount<strong>in</strong>g to866,832 kg a year <strong>of</strong> CO 2not released <strong>in</strong>tothe atmosphere.big top and arena tour<strong>in</strong>g showsOVO cont<strong>in</strong>uesits environmental <strong>in</strong>itiatives<strong>2010</strong> was particularly full <strong>of</strong> challenges for OVO, as the entire team worked on ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g its“green tour” status by mak<strong>in</strong>g compost<strong>in</strong>g one <strong>of</strong> its ma<strong>in</strong> objectives. S<strong>in</strong>ce the beg<strong>in</strong>n<strong>in</strong>g <strong>of</strong> itstour, OVO has recycled the food waste from the employee kitchen, the Tapis Rouge tent cater<strong>in</strong>gkitchen and public food counters <strong>in</strong> collaboration with external suppliers. In <strong>2010</strong>, OVO cont<strong>in</strong>uedits efforts by reach<strong>in</strong>g agreements with partners who use table scraps for specific projects.For example, <strong>in</strong> Atlanta, employee and customer table scraps were recycled <strong>in</strong>to animal feed bya partner that also recycles used cook<strong>in</strong>g oil. While modest, these <strong>in</strong>itiatives have establishedstandards for future tours to aim for and created useful contacts across North America.12


TOTEM adopts even greenerpracticesThe OVO tour implemented a series <strong>of</strong> <strong>in</strong>novative environmental <strong>in</strong>itiatives for our big top shows<strong>in</strong> 2009. In <strong>2010</strong>, the TOTEM team took up the torch, do<strong>in</strong>g even more to re<strong>du</strong>ce itsenvironmental impact.Desktop computers were replaced by Energy Star-certified laptops (lighter and more energyefficient), LEDs were used to illum<strong>in</strong>ate the stage floor, ramp and musician area, and an on-siteenergy-sav<strong>in</strong>g program was set up. Procurement <strong>in</strong>itiatives such as buy<strong>in</strong>g from suppliers<strong>in</strong>volved <strong>in</strong> social economy programs were implemented, while employees are now encouragedto use active transportation.Customers, for their part, are encouraged to fill reusable bottles. Signs also <strong>in</strong>vite spectators tobr<strong>in</strong>g their souvenir cups home with them. Almost half (48%) <strong>of</strong> the cloth<strong>in</strong>g for sale <strong>in</strong> theboutique—<strong>in</strong>clud<strong>in</strong>g the TOTEM collection—is made from organic cotton, and 15% has the<strong>Global</strong> Organic Textile Standard certification. Souvenirs <strong>in</strong>clude a new reusable bag made fromorganic cotton and vegetable <strong>in</strong>ks, and a whole new l<strong>in</strong>e <strong>of</strong> pro<strong>du</strong>cts (jewellery, picture frames)made out <strong>of</strong> recycled materials. In addition, magnetic packag<strong>in</strong>g has been completely elim<strong>in</strong>ated.Reus<strong>in</strong>g wateron QuidamDur<strong>in</strong>g the f<strong>in</strong>al months <strong>of</strong> its big top tour,Quidam showed great creativity <strong>in</strong> multiply<strong>in</strong>guses for the water recovered from thecondensation <strong>of</strong> its heat<strong>in</strong>g, ventilation and aircondition<strong>in</strong>g (HVAC) system. This recoveredwater has been used for clean<strong>in</strong>g s<strong>in</strong>ce 2009,which has re<strong>du</strong>ced the team’s waterconsumption. In <strong>2010</strong>, the <strong>in</strong>itiative waspushed even further via the acquisition <strong>of</strong> animproved, state-<strong>of</strong>-the-art system maximiz<strong>in</strong>gthe use <strong>of</strong> recovered water. The recoveredwater tank was outfitted with filters and apump to ensure water quality and constantpressure. These changes allowed the tank tobe connected to wash<strong>in</strong>g mach<strong>in</strong>es andsanitation facilities <strong>in</strong> <strong>Cirque</strong> employee areas.Resident and theatre showsEarth Day:An awareness-build<strong>in</strong>g opportunityFor the Believe team, Earth Day gave rise to awareness-build<strong>in</strong>g activities for employees tore<strong>du</strong>ce their environmental impact. They had the opportunity to discover a host <strong>of</strong> little th<strong>in</strong>gsthey could do to help clean up the planet—from mak<strong>in</strong>g notebooks out <strong>of</strong> recycled paper andfood packag<strong>in</strong>g to plant<strong>in</strong>g herb gardens <strong>in</strong> recycled water bottles and mak<strong>in</strong>g compost.13


Relations with partnersand suppliersA step <strong>in</strong> the right directionfor responsible procurement<strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> is ranked fourth among the30 Quebec companies whose responsibleprocurement practices were assessed byexperts <strong>in</strong> the field—the Centre <strong>in</strong>ternationalde solidarité ouvrière—CISO (<strong>in</strong>ternationalcentre for worker solidarity) and the Coalitionquébécoise contre les ateliers de misère –CQCAM (Quebec coalition aga<strong>in</strong>stsweatshops). The CQCAM supports Quebeccompanies <strong>in</strong> their efforts to observe labourrights as def<strong>in</strong>ed <strong>in</strong> International LabourOrganization (ILO) agreements. It exam<strong>in</strong>edthe processes <strong>of</strong> companies both privateand public, <strong>in</strong>clud<strong>in</strong>g <strong>Cirque</strong>’s. Although theresponsible procurement policy at <strong>Cirque</strong><strong>du</strong> <strong>Soleil</strong> was established only two years ago,this recognition proves its relevance and showsthat we are mov<strong>in</strong>g <strong>in</strong> the right direction.In addition, we should po<strong>in</strong>t out that <strong>of</strong> thecompanies that were assessed, <strong>Cirque</strong> <strong>du</strong><strong>Soleil</strong> demonstrates the greatest transparencywhen it comes to responsible procurement.Evaluation <strong>of</strong> suppliers: A pilot projectAs <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> wanted to put an evaluation program <strong>in</strong> place for its suppliers, a pilot project was launched <strong>in</strong> <strong>2010</strong> <strong>in</strong>volv<strong>in</strong>g 42 <strong>of</strong> the company’sbiggest suppliers. Those suppliers tak<strong>in</strong>g part were asked to fill out a questionnaire that was then used to analyze their performance. This processwas used to assess suppliers’ commercial performance as well as their social responsibility, and focused on criteria such as environmental aspects,health and safety, work relations, the supply cha<strong>in</strong> and actual pro<strong>du</strong>ct content. The results <strong>of</strong> this analysis were then sent to the suppliers to providea start<strong>in</strong>g po<strong>in</strong>t for discussions on the issues <strong>of</strong> susta<strong>in</strong>able development.Follow<strong>in</strong>g this first stage, we are now develop<strong>in</strong>g questionnaires adapted more specifically to the various supply sectors so we can focus ourdiscussions on susta<strong>in</strong>able development more effectively by consider<strong>in</strong>g the issues unique to each sector. A tool to manage all the data gatheredthroughout this process will also be <strong>in</strong>tro<strong>du</strong>ced. This is yet another step taken by <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> <strong>in</strong> its responsible procurement <strong>in</strong>itiative.Challenges for 20112011 is already look<strong>in</strong>g like a year <strong>of</strong> great challenges for <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong>. Our shows will visit three new countries—the Philipp<strong>in</strong>es, South Africaand Turkey—and three new shows will open:• Zarkana, directed by François Girard, will be performed at New York’s Radio City Music Hall;• Michael Jackson THE IMMORTAL World Tour, directed by Jamie K<strong>in</strong>g, will visit arenas across North America;• IRIS, directed by Philippe Decouflé, will take up residence at Kodak Theatre <strong>in</strong> Los Angeles.We will start to see the results <strong>of</strong> the new governance structure implemented by the company <strong>in</strong> the next few months; new susta<strong>in</strong>able development<strong>in</strong>itiatives will be launched with the usual <strong>Cirque</strong> <strong>du</strong> <strong>Soleil</strong> creativity.14

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