Myriad Pro Bold - Rompetrol.com

3 Stylistic guide
Content
3.1 corporate signature
3.1.01 elements
3.1.02 slogan
3.1.03 versions
3.1.04 additional versions
3.1.05 minimum space and size

3.1 Corporate signature
3.1.01 Components
1
2
Corporate signature
For a more “user friendly” signature,
it has two versions:
a centered version and
a horizontal version
Its choice is based on the material support
on which it will appear
2
1

3.1 Corporate signature
3.1.01 Structure
1
2
3
The Rompetrol signature consists of three elements :
graphic symbol
logotype
slogan
1
2
3

3.1 Corporate signature
3.1.01 Components / proportions
1
2
3
4
Centered version
establishing the measurement unit
logotype size
logotype positioning
logotype positioning
1 /2 a
1 2
a
3 4
3 /2 a
x
x

3.1 Corporate signature
3.1.01 Components/proportions
1
2
3
4
Horizontal version
establishing the measurement unit
logotype size
logotype positioning
logotype positioning
1 2
a a
3 4
a
a
a

3.1 Corporate signature
3.1.02 Slogan/Live energy
1
2
Centered version
The theme font used for “energy for life”
is Myriad Pro Bold Italic.
Horizontal version
The theme font used for “energy for life”
x x
is Myriad Pro Bold Italic. word mark height
40% of the word mark height
35% of the word mark height
1
2

3.1 Corporate signature
3.1.02 Slogan/Energy for life
1
2
Centered version
The theme font used for “energy for life”
is Myriad Pro Bold Italic.
Horizontal version
The theme font used for “energy for life”
is Myriad Pro Bold Italic.
1
40% of the word mark height
2
x x
word mark height
35% of the word mark height

3.1 Corporate signature
3.1.03 Versions/Full colour
1
The Rompetrol signature can be used
in various color versions, according to
the technical coordinates (monochrome
or black) or the background on which
it is appears.
1
orange
red
white
yellow
blue

3.1 Corporate signature
3.1.03 Versions/Blacks
The Rompetrol signature can be used
in various color versions, according to
the technical coordinates (monochrome
or black) or the background on which
it is appears.
40% black
60% black
0% black
20% black
100% black

3.1 Corporate signature
3.1.03 Versions/Monochrome black
The Rompetrol signature can be used
in various color versions, according to
the technical coordinates (monochrome
or black) or the background on which
it is appears.

3.1 Corporate signature
3.1.03 Versions/Monochrome negative
The Rompetrol signature can be used
in various color versions, according to
the technical coordinates (monochrome
or black) or the background on which
it is appears.

3.1 Corporate signature
3.1.04 Versions/Backgrounds
1 white background
2 yellow background
3 grey background
4 light photo background
5 dark photo background
6 blue background
1 2 3
4 5 6

3.1 Corporate signature
3.1.04 Unsupported versions
1 do not use the graphic symbol without the logotype
2 do not change the elements’ positioning
3 do not change the logotype
4 do not change the signature
5 do not use an outline, do not use inappropriate backgrounds
6 do not derive the graphic symbol
7 do not use the signature on backgrounds which
make it unreadable
8 do not use the corporate signature in a text as a replacement
for the company’s name
1 2 3
4 5 6
7 8
welcome to building

3.1 Corporate signature
3.1.04 Unsupported versions
1 do not “ignore” the graphic symbol’s elements
2 do not use the signature on unapproved backgrounds
3 do not use the logotype otherwise than
horizontally displayed
4 do not change the colors of the graphic symbol
5 do not change the logotype’s colors
6 do not use the background color to change the
graphic symbol
7 use the BW version of the signature only on BW materials
8 do not use other color tones for the signature other t
han those validated
1 2 3
4 5
6 7 8

3.1 Corporate signature
3.1.04 Unsupported versions
1 do not change the slogan’s size in the signature
2 do not change the slogan’s color
3 do not replace the slogan
4 do not use the slogan on unreadable backgrounds
5 do not change the slogan’s location in the signature
1 2
3
4
5

3.1 Corporate signature
3.1.05 Minimum space and Minimum size
Minumum space
In order to properly “breathe”,
the Rompetrol signature needs spacing
between it and the other elements
(text, graphic symbols etc.).
This “empty space” was determined and
is applied as illustrated on this page.
Minimum dimension
To ensure the signature’s clarity,
a minimum dimension of 15mm, respectively
21 mm, is required. These will e applied to
the Rompetrol signature only when a
bigger size is not permitted. .
15mm
21mm
a
a
a
a
a
a
a
a
a
a

3 Stylistic guide
Content
3.2 color palette
3.2.01 main colors
3.2.02 secondary colors

3.2 Color palette
3.2.01 Main colors
The consistency of the color’s reproductions
is highly important in expressing
the Rompetrol brand.
This is why the illustrated
speci�cations are mandatory.
orange red yellow
white blue
PANTONE 151 C
CMYK
c0 m40 y100 k0
RGB
r255 g135 b12
RAL
2003
ORACAL
035
PANTONE 032 C
CMYK
c0 m100 y100 k0
RGB
r227 g10 b22
RAL
3020
ORACAL
032
PANTONE 109 C
CMYK
c0 m10 y100 k0
RGB
r255 g209 b0
RAL
1023
ORACAL
021
WHITE PANTONE 276 C
CMYK
c100 m100 y0 k50
RGB
r0 g16 b52
RAL
5013
ORACAL
050

3.2 Color palette
3.2.02 Secondary colors
The consistency of the color’s reproductions
is highly important in expressing
the Rompetrol brand.
This is why the illustrated
speci�cations are mandatory.
PANTONE 300 C
CMYK
c100 m40 y0 k0
RGB
r0 g88 b158
RAL
5015
blue
PANTONE 429 C
CMYK
c0 m0 y2 k29
RGB
r160 g157 b154
BLACK
CMYK
c0 m0 y0 k100
RGB
r0 g0 b0
gray black

3 Stylistic guide
Content
3.3 type of font
3.3.01 using the font
3.3.02 Windows/MacOs operating system

3.3 Type of font
3.3.01 Using the font
Apart from respecting the signature,
the Rompetrol identity is supported also
by respecting the theme font used
in the brand communication.
This particular theme font is
Myriad Pro
the size, weight and color of
the font can generate various e�ects.
Myriad Pro Light
abcdefghijklmnopqrstuvxyzw $%&*(.,:;!?)
ABCDEFGHIJKLMNOPQRSTUVXYZW1234567890
Myriad Pro Regular
abcdefghijklmnopqrstuvxyzw $%&*(.,:;!?)
ABCDEFGHIJKLMNOPQRSTUVXYZW1234567890
Myriad Pro Bold
abcdefghijklmnopqrstuvxyzw $%&*(.,:;!?)
ABCDEFGHIJKLMNOPQRSTUVXYZW1234567890
Myriad Pro Italic Light
abcdefghijklmnopqrstuvxyzw $%&*(.,:;!?)
ABCDEFGHIJKLMNOPQRSTUVXYZW1234567890
Myriad Pro Italic Regular
abcdefghijklmnopqrstuvxyzw $%&*(.,:;!?)
ABCDEFGHIJKLMNOPQRSTUVXYZW1234567890
Myriad Pro Italic Bold
abcdefghijklmnopqrstuvxyzw $%&*(.,:;!?)
ABCDEFGHIJKLMNOPQRSTUVXYZW1234567890

3.3 Type of font
3.3.01 Using the font
Apart from respecting the signature,
the Rompetrol identity is supported also
by respecting the theme font used
in the brand communication.
This particular theme font is
Myriad Pro
the size, weight and color of
the font can generate various e�ects.
Myriad Pro Condensed Light
abcdefghijklmnopqrstuvxyzw $%&*(.,:;!?)
ABCDEFGHIJKLMNOPQRSTUVXYZW1234567890
Myriad Pro Condensed Regular
abcdefghijklmnopqrstuvxyzw $%&*(.,:;!?)
ABCDEFGHIJKLMNOPQRSTUVXYZW1234567890
Myriad Pro Condensed Bold
abcdefghijklmnopqrstuvxyzw $%&*(.,:;!?)
ABCDEFGHIJKLMNOPQRSTUVXYZW1234567890

3.3 Type of font
3.3.02 Windows/MacOs operating system
In its communication, Rompetrol uses
Verdana,
an accessible theme font installed with
Windows and MacOs operating systems.
Verdana
abcdefghijklmnopqrstuvxyzw $%&*(.,:;!?)
ABCDEFGHIJKLMNOPQRSTUVXYZW1234567890
Verdana Bold
abcdefghijklmnopqrstuvxyzw $%&*(.,:;!?)
ABCDEFGHIJKLMNOPQRSTUVXYZW1234567890

3 Stylistic guide
Content
3.4 graphic elements
3.4.01 graphic symbol (�ower)
3.4.02 dynamic bandwith

3.3 Graphic elements
3.4.01 Graphic symbol (�ower)
Using part of the graphic symbol is permitted
only if it is the case of a symbol representing
half or a quarter of the �ower.
These can be applied only a white,
yellow and grey background and
never with a background photo.