Athletics Graphics Standards Manual - Winthrop University

Athletics Graphics Standards ManualIntroductionBuilding a winning tradition in NCAA Division I is agoal that is well in hand for Winthrop’s athletics program.Coming off a number of Big South Championships, the Eaglesare poised for the next level of competition and eagerly awaitadditional chances to shine in division play. As the quality ofWinthrop’s athletics program has improved in recent years, sotoo has the attention paid to the graphics that represent theprogram. So much attention has been focused, in fact, that theuniversity, in 2000, expanded the approved logos and logotypein order to meet increased needs in the athletics departmentand community.As symbols of a winning athletics program, the logosand logotype must be used appropriately in both printedand electronic publications. When used correctly, the result isstrong, consistent graphics that inspire confidence in playersand staff and enhance the reputation of the program andthe institution.This graphic standards manual outlines how and whenathletics department staff, merchandising and printing vendors,and the media may use the Winthrop athletics logos andlogotype in publication. This manual covers most, but not all,examples of acceptable usage. For clarification on theappropriateness of other usages, please consult the athleticsdirector or the Office of University Relations.1NoteThe information contained in this manual is intended asa guide to the graphic standards followed by the WinthropUniversity Athletics Department and the Office of UniversityRelations. Staff members have been authorized and directedto review all logo applications, including those complying withthe guidelines listed here.If you have a question about any of the points mentionedin this publication, please contact the athletic director at803/323-2129, extension 6226, or the director of UniversityRelations at 803/323-2236.

Graphic Standards PolicyAll material printed or produced by the Winthrop University Departmentof Athletics, or in the name of Winthrop University Eagles, will adhere to theguidelines of the Winthrop University Athletics Graphics Standards Manual.Extra copies of the manual are available from the Department of Athletics, oryou may print the electronic version of the manual found at the Department ofAthletics Web page, www.winthropeagles.com.Winthrop UniversityAthletic LogoThe Winthrop University athletic logos incorporate theoutline of an eagle’ s head within the words “W inthrop” or“Winthrop Eagles.” For the vast majority of applications, oneof the logos at right should be used.Eagle Word LogoHorizontal Eagle LogoStacked Eagle LogoThe following variations are permissible, but reservedfor specialty applications. Their use should be approved inadvance by the athletic director or the Of fice of UniversityRelations.Go Eagles LogoEagle Head LogoEagle Head with Words LogoThe Winthrop University athletic logos are registered andfully protected trademarks. As such, the logos must only beused for approved purposes, and cannot be modified in anyway without approval. To prevent the proliferation ofunauthorized versions of the logos, as well as inappropriateapplications, all vendors requesting an electronic transfer ofa logo will be required to sign a statement prohibiting thevendor from any unauthorized reproduction of the logo. Forthe same reason, scanning the logos, whether using approvedversions or previously printed materials, is also prohibited.Copies of the oficial logos will only be available for approveduses from the Department of Athletics or Printing Services.LicensingMembers of the external community or vendors who wishto use a logo on merchandise intended for resale must followthe provisions of the current, of ficial institutional licensingagreement. Please contact the Office of University Relations,200 Tillman Hall, 803/323-2236, for related information.Eagle Word logoHorizontal Eagle logoStacked Eagle logoSpecialty Application: Go Eagles logoSpecialty Application: Eagle Head logo2Specialty Application: Eagle Head with Words logo

Athletics Graphics Standards ManualGuidelinesTo assure that the logos are used correctly, the following guidelines havebeen established. Exceptions to the rules outlined below require approval ofthe Office of University Relations.Authorized LogoThe official Winthrop University athletic logo, combiningeagle head and lettering, is preferred for most standard usages.The logo must be reproduced using authorized, camera-readycopies or “slicks” obtained from Printing Services or theathletic director. As previously stated, vendors requestingelectronic transfer will be required to sign a statementprohibiting any unauthorized reproduction of the logo.EagleWords logoEagle Word logoWinthrop Eagle HeadThe eagle head must always appear as shown in the oficiallogo, and may only be used in specific instances determinedby the athletic director or the Office of University Relations.Eagle Head logo3Color ReproductionThe athletic logos are to be printed in two colors. Theproper ink colors are PMS 123 yellow and PMS 201 red. It isacceptable to reproduce a logo in one color of ink, either inPMS 201 red or black. Any other colors must be approved inadvance by the athletic director or Of fice of UniversityRelations before printing.Eagle Word logo1 color0C30M94Y0K0C100M65Y34KEagle Word logo PMS 201PANTONE123PANTONE201Pantone Matching System inksEagle Word logo2 colorEagle Head logo 1 color 2 color

Reproduction andMinimum SizeWhenever possible, the logo should be used in one of thestandard sizes as described in this manual. The logo must neverbe reproduced smaller than the minimum size. The minimumsize for each logo varies. See minimum sizes at right.Minimum width 1 3 /8” or 8.5 picasMinimum width 3 /4” or 4.5 picasMinimum width 2” or 12 picas4Minimum width 1 3 /8” or 8.5 picasMinimum width 1 3 /8” or 8.5 picas

Athletics Graphics Standards ManualReverse ApplicationsAn athletic logo, on occasion, will need to be printed inreverse (white logo on dark background). Special artwork forthis usage has been created so that the eagle head will alwaysbe easily distinguishable. When this form of use is required(in black and white or in color), the correct artwork must beobtained from the Of fice of University Relations along withprinting advice and approval.1 color Horizontal Eagle logo2 color Horizontal Eagle logo1 color Stacked Eagle logo2 color Stacked Eagle logo51 color Eagle word logo2 color Eagle word logo1 color Eagle Head with Words logo 2 color Stacked Eagle logo1 color Eagle Head logo2 color Eagle Head logo

Protected AreaWhen using the logo, it is important that the areaimmediately surrounding the logo remain free of type or othergraphics, so that nothing competes with the logo itself. Therule of thumb for determining the required protected area inrelation to the size of the logo is as follows: If x = 80 percentof height of logo words (not including outline), then theprotected areas on the left and right sides of the logo are alsox. In the same example, if y = height of logo words (notincluding outline), then the protected areas above and belowthe logo are also y.Angle of ReproductionUnder normal circumstances, the logo will not be printedat an angle other than horizontal. Exceptions must be approvedby the athletics director or the Office of University Relations.yy = height ofletter(does not include outline)yxx = 80% of y (does not include outline)Protected areaprotected areaprotected areax90 0 6ScreeningThe logo should not be line screened under normalcircumstances. Exceptions must be approved by , and theappropriate artwork supplied by , the Of fice of UniversityRelations. If a logo application is approved for screening,the logo must be reproduced in a screen of black or PMS 201red and all elements of the logo must be screened at thesame percentage.Angle of ReproductionLogo Use with Other SymbolsOnly the athletic logo or Winthrop University logo is tobe used on of ficial university publications. The Winthropathletic logo may appear on the same page with that of anotherorganization, but only to show co-sponsorship of an event orprogram, or as an illustration of group membership (i.e. BigSouth Conference institutions); in either case, approval by theathletic director of Office of University Relations is required.Horizontal logo at 30% black and 30% PMS 201Specialty ApplicationsSpecialty applications of the logo (mugs, bumper stickers,T-shirts, decals, etc.) must be approved in advance by theathletic director or Office of University Relations.Logo usage with other symbols

Athletics Graphics Standards ManualSamples of Other Approved FormatsOccasionally specific graphics needs require departurefrom the guidelines, as is the case with the following approvedformats. These designs combine the logos with athleticdepartment sub-unit names for cohesive presentation. Otherapproved formats which follow include designs for athleticdepartment business cards, letterhead and envelopes. Questionsregarding these formats should be directed to the AthleticsDirector or Office of University Relations. To order businesscards or letterhead, contact the Office of University Relationsor Printing Services.Horizontal Eagle logo with department sub-unitEagle Word logo with department sub-unit7Stacked Eagle logo with department sub-unitEagle Head with Words logo with department sub-unit

Business Card FormatsTwo versions of the oficial Winthrop University AthelticDepartment business card are available. The horizontal formatuses the official authorized version of the logo and allows forsix lines of information. The vertical version, created toaccommodate staff members with longer titles and/or morecontact information, features the stacked version of the logoand allows for up to nine lines of information. Staff membersshould limit the information on their business cards to thatpertaining to their o ficial positions with Winthrop University.Home phone numbers are allowed. No deviations from thestandard versions are allowed.Horizontal business card8Vertical business card

Athletics Graphics Standards ManualLetter FormattingThe professional impact of the athletics department’ sletterhead and envelopes can be greatly enhanced by formattingletters with appropriate alignment, spacing and typefaces. Tomaximize the impact of university correspondence, all letterson Winthrop athletics letterhead should be left justified andblock formatted (no paragraph indentations). Also, thepreferable typeface for letters is Times or Times Roman. IfTimes is not available, use another readable serif type. Sansserif type such as Arial is dif ficult to read and should beavoided. Follow the margins shown below.9shown at 67%of original size

Unacceptable UsageFor consistency, the Winthrop University athletic logomust be used as presented in this manual. To assist in avoidingmisuse, the following illustrations show some variations ofthe logo that are not permitted:1. The logo should never be reproduced from a Web site orpreviously printed publication.2. The logo cannot be redrawn, re-set, re-proportioned ordistorted, nor can it be printed from an unapproved orunenhanced electronic output (for example, laser printer, faxor copy machine).3. The logo should never be printed within a border or othertype of artwork.4. To ensure legibility, the logo is best used on a solid background,rather than over-printed on a photograph, on a heavilytextured design or on top of other words.5. The logo cannot be substituted for the words “W inthropEagles” in a publication’s title; nor can it be used as the subject“Winthrop Eagles” in a sentence, tag line or slogan.6. The words “W inthrop Eagles” cannot be set in anothertypeface and used in place of the official logotype.7. The eagle head should not be reversed; the head must appearto be looking right.8. Colors should be printed exactly as shown in the colorbreaks, or as necessary to comply with NCAA regulations.9. The logo should not be reproduced at an angle other thanhorizontal.Support the at...90 0 10

Department of AthleticsWinthrop UniversityRock Hill, South Carolina 29733803/323-212906/01