Cincom EloquenceTM

Cincom Document SolutionsCincom Eloquence TMThe most intuitive document compositionsolution in the industry!FAQsFor C-Level ExecutivesWhat is Eloquence?Cincom Eloquence is the simplest, easiest-to-use documentcomposition solution in the industry. Cincom Eloquence’s singlesolution provides the power for business-line professionals togenerate dynamic documents, both structured and free-form,that are more fluent, timely, and persuasive, while reducingdocument production costs by up to 80%, improving documentproduction times by as much as 90%, and reducing documenterrors to near zero.What does it do?Cincom Eloquence takes advantage of a Service-OrientedArchitecture (SOA) and 100% open standards in order to bringmore power and efficiency to the desktop.• Cincom Eloquence provides a single, unified solution withboth the flexibility to produce on-demand, personalizeddocuments and the scalability to produce high-volumedocuments in batch.• Cincom Eloquence takes customer knowledge and makes itactionable, allowing measurable ROI on customer-relationshipinvestments.• The browser-based interface extends data to the desktopallowing the creation of dynamic documents.• Cincom Eloquence fits unique business needs instead offorcing the customer to adapt their business processes to aparticular solution.• Cincom Eloquence leverages existing technologyinfrastructure for seamless integration and rapidimplementation.Who is it for?No matter if your business goals focus on increasing revenues,enhancing customer care, increasing productivity, simplifyingregulatory compliance, or improving operational efficiencies,Cincom Eloquence enables enterprises to drive real businessvalue and competitive advantage through the ability to delivermore fluent, timely, and persuasive document communications.For enterprise clients who are looking to streamline theircustomer communication processes and realize tangible returnson their customer-relationship investments, Cincom Eloquenceprovides a comprehensive software offering that serves thefollowing industries:• Hospital and medical service plans (payers)• Life insurance• Non-profit• State government agenciesAdditionally, the following organizations can benefit greatly fromthe functionality and simplicity of Cincom Eloquence:• Catalog and mail-order houses• Professional membership organizations• Museums and art galleries• Arboreta and botanical or zoological gardensHow can Cincom Eloquence impactmy revenues?Cincom Eloquence drives deeper personalization withindocuments by embedding sophisticated logic and real-time,customer-specific data from any source or format, includingmainframe, thereby increasing cross-selling and up-sellingopportunities and further strengthening and expandingcustomer relationships.

How can Cincom Eloquence impactmy profitability?Cincom Eloquence’s service-oriented architecture and 100%commitment to open standards ensure that solutions aredeployed on field-proven platforms that are common to mostenterprise infrastructures. This multi-platform capability protectsyour current investments allowing you to optimize the utilizationof your existing legacy infrastructure.Can Cincom Eloquence reduce operatingcosts?Cincom Eloquence reduces operating costs by streamlining andautomating document communication processes.• Reduce or eliminate manual processes by automating theentire document automation process including rich dataacquisition from any source and format – mainframe, complexlogic management, output preparation, formatting, andmulti-channel delivery.• Reduce dependency on paper-driven communications,processes, and associated costs.How can Cincom Eloquence improve theefficiency of my operations?Cincom Eloquence automates the design, deployment, anddelivery of high-volume, personalized document communicationsacross the entire enterprise for improved efficiency.• The browser-based interface and guided workflows alsoprovide a highly intuitive environment that significantly reducesthe training burden across the enterprise.• Cincom Eloquence can reduce compliance risk and improvequality by centrally managing, controlling, and monitoring yourdocument communications.What can Cincom Eloquence do to reducemy total cost of ownership (TCO)?Cincom Eloquence enables you to engineer a solution to bestfit your mission-critical processes versus having to adapt yourprocesses to fit a solution. Our delivery model is dedicated todeploying solutions that leverage existing infrastructure, providerapid implementation, and have a licensing structure thatprovides the lowest cost of ownership over the life of theinvestment.How can Cincom Eloquence improvecustomer care in my organization?Cincom Eloquence extends and strengthens customerrelationships with timely, accurate, and more relevant documentcommunications.• Reuse common components (e.g., paragraphs, signatures,headers, and more) across multiple document models ensuringaccuracy and compliance.What kind of ROI can I expect fromCincom Eloquence?Cincom Eloquence’s service-oriented architecture and openstandards lets you tailor a solution to meet your unique businessneeds. Cincom Eloquence is easy to purchase, quick toimplement, backed by an experienced services and supportteam, and built with future innovations/technologies in mind, aswell as utilizing and optimizing investments in infrastructure,applications, and databases. The result is a low-cost, high-qualitysolution with a quick ROI at minimal risk.Can I “de-risk” my investment in newtechnologies and applications with CincomEloquence?Yes! With Cincom, you’ll be partnering with a company thattakes the time to learn your business, understand your needs,explain the options that exist, and identify the best solution thatcombines field-proven reliability with today’s practical, not hypeladentechnology.How does Cincom Eloquence simplifycompliance and assure quality?Cincom Eloquence reduces compliance risks and improvesquality by centrally managing, controlling, and monitoring yourdocument communications.• A central repository houses all document models ensuringthat any change is reflected in all of your documents in atimely fashion.

What are some specific challengesthat Eloquence can help address?• Responding to increasing customer-care demands(i.e., channels, content, timeliness) cost-effectively• Reducing TCA and TCO over the life of the investment• Improving ROI and ROA; tangible, measurable,and rapid• De-risking investment in emerging technologies• Utilizing existing investments in systems and processes• Complying with legislation and reducing regulatoryrisks (e.g., HIPAA, SOX)• Identifying new opportunitiesWhere’s the proof?Hundreds of satisfied customers! Here’s a summary of keyresults achieved by just a few:Anthem Blue Cross Blue Shield• Enabled 1,500 web users to generate personalized letters.• Achieved the ability to produce more professional letters inmuch less time.• Reduced the expense and headaches of installing, supporting,and maintaining software on the personal computer.• Within two years, lowered the total cost of implementingIntelligent Document Solutions TM Web Correspondence belowwhat it would have cost to make their existing systemY2K compliant.• Gained the capability to produce correspondence fromanywhere in the world, allowing Anthem reps to significantlyimprove communications with clients.Barclays Bank• Improved customer service.• Achieved 50% time savings in document production.• Centralized access to customer data ensures consistencyacross branches.• Reduced document production costs from $15 per letter to $3.Christian Children’s Fund• Cut the average time to create a response was from one hourto one minute.• Provided easy online access to files.• Ensured consistent responses to questions.• Decreased phone volume as reminder calls from donorsceased.• Increased letter accuracy.• Gained ability to track correspondence histories electronically.• Increased donor goodwill as CCF was able to give fasterresponses.• Dramatically increased morale of CCF staff.Lenox• Letters are easily generated on demand (instead of inovernight batch runs).• The system is easier to use.• Secure documents are able to be produced and mailed.• Correspondence can now include electronic signatures, logos,and graphics.• Multiple libraries and document storage capabilities makedocuments easier to find.• No programming help is needed to generate personalizedletters.MTL Insurance• 200% increase in document coding productivity.• 60% reduction in document production time.• Greatly minimized need for programming resources.• Professional, uniform appearance of policies and documents.• Accurate, personalized documents created and generateddirectly by users.• One location (instead of three) for users to request and createtheir documents.• Documents produced and securely e-mailed to clientson-demand.Ask your Cincom representative for more information on theseor other Cincom Eloquence customers – or visitwww.cincom.com/cds to view additional case studies online.

About Cincom Document Solutions (CDS)Cincom Document Solutions can help make investments incustomer data and CRM actionable with simplified customercommunications backed by decades of experience, unparalleledexpertise, and a commitment to automate the design,deployment, and delivery of highly personalized documents.CDS is unique in the industry for the way it engages withprospective clients. Cincom learns their business, analyzes theirneeds, and builds a solution tailored to their specificrequirements that adapts to – not radically alters – their existing,mission-critical document communications processes. CincomDocument Solutions has helped clients such as Barclay’s Bank,MTL Insurance, Prudential Life, Christian Children’s Fund, U.S.Social Security Administration, and Anthem Blue Cross and BlueShield strengthen and expand their customer relationshipsthrough the creation, personalization, production, and deliveryof high-quality document communications.About Cincom EloquenceCincom Document Solutions’ most powerful tool is CincomEloquence, the simple, easy-to-use solution that provides thepower for business-line professionals to generate dynamicdocuments, both structured and free-form, that are more fluent,timely, and persuasive. Eloquence reduces document productioncosts by up to 80%, improves document production times by asmuch as 90%, and virtually eliminates document errors.Cincom, the Quadrant Logo, Cincom Eloquence, and Intelligent DocumentSolutions are trademarks or registered trademarks of Cincom Systems, Inc.All other trademarks belong to their respective companies.© 2006 Cincom Systems, Inc.FORM CE050906-4 2/06Printed in U.S.A.All Rights ReservedWorld Headquarters • Cincinnati, OH USA • US 1-800-2CINCOMFax 1-513-612-2000 • International 1-513-612-2769E-mail info@cincom.com • http://www.cincom.com