1991-1993 Catalog - Catalogs - West Virginia University

orand242. Practicum. Journalism majors only. 1-2 hr. PR: Foundation courses in one of thesequences. Student must have a signed contract detailing terms of the learningexperience. 8-20 hours per week for minimum of 10 weeks, while taking othercourses. (Graded on Pass/Fail basis.) 1-2 hr. work experience.250. Advertising Research. 3 hr. PR: Adv. 203 or consent. Overview of basic socialscience research with applications in advertising. Identification and use of researchdata provided by syndicated advertising research firms. 3 hr. lee.251. Direct Marketing. II. 3 hr. PR: Journ. 15, Adv. 113 and 115 or consent. Mailing,marketing, and creation of direct-mail letters, brochures, involvement pieces, and replycards; postal regulations, direct-mail law, and printing procedures.259. Campaigns. I, II. 3 hr. PR: Adv. 115, 203, Journ. 221 , senior standing, orconsent. Complete campaigns for simulated local stores and national businesses;evaluations based on professionalism of all facets of the campaignAgricultural Biochemistry (Ag. Bi.)210. Introductory Biochemistry. I, II. 3 hr. PR: Two semesters of general chemistryand one semester of organic chemistry. The biochemistry of the proteins, carbohydrates,lipids,and animals.nucleic acids, enzymes, coenzymes, and cellular metabolism in plants211. Introductory Biochemistry Laboratory. I. 1 hr. Cone: Ag. Bi. 210. Experiments todemonstrate certain principles and properties of animal and plant biochemicals.212. Nutritional Biochemistry. II. 3 hr. PR: Ag. Bi. 210 or consent. Nutritionalbiochemistry of domestic animals.213. Nutritional Biochemistry Laboratory. II. 1 hr. PR: Ag. Bi. 210, 21 1; Cone: Ag. Bi.212. Experiments to determine the nutritional constituents in animal and plant tissues.Agricultural Economics (Ag. Ec.)(Economics 51 or 54 is a required prerequisite for all courses in Agricultural Economicsnumbered 100 or above.)10. Agribusiness Accounting. I. 4 hr. Accounting for business managers who do notintend to become accountants. (Students having prior college credit in accounting arenot eligible for this course.) A brief coverage of terminology and methodology;decisions in accounting as directed by executives; interpretations and values fromaccounts and accounting statements.50. Introductory Agricultural and Agribusiness Economics. 4 hr. Introduction to basicagricultural and agribusiness economic concepts and application of microcomputers insolving production, marketing, financial and management problems faced byagribusiness. (3 hr. lee, 1 hr. lab.)104. Farm Management. I II. 3 hr. The decision-making process; procedures forprofit maximation; principles in assembling, analyzing, and using farm businessrecords; the use of budgeting in evaluating alternatives.190. Agricultural and Natural Resources Law. I. 3 hr. PR: Consent. Introduction tolegal concepts, principles, practices, and issues as related to agricultural and forestryproduction, agribusiness and private recreation operations, non-consumptive landuses and environmental effects. Includes contracts, torts, real property, and regulation.Field trips required.195. Senior Seminar, Agricultural Economics. I. 1 hr. PR: Senior standing, major inresource management. A seminar to explore selected issues in agricultural economicsfor seniors majoring in resource management. The seminar is oriented to the308 Advertising Courses