1991-1993 Catalog - Catalogs - West Virginia University

Perley Isaac Reed School of JournalismEmery L Sasser, Ph.D. (U. III.) DeanCharles F. Cremer, Ph.D. (U. Iowa). Associate Dean.Degree ProgramBachelor of Science in JournalismSpecialized Areas:AdvertisingBroadcast NewsJournalism EducationNews-EditorialPublic RelationsThe Perley Isaac Reed School of Journalism, established in 1939 and one of theoldest in the United States, offers appropriate education in the broad area of masscommunications. Many of the more than 3,000 graduates of the School of Journalismuse their training to cover news events throughout the world for print and electronicnews media, to manage major accounts in advertising agencies and media departments,and to serve in public relations positions with corporations and other institutions.They are newspaper editors and reporters, radio and television broadcasters,university professors, attorneys, and business men and women.AccreditationThe Accrediting Council on Education in Journalism and Mass Communication(ACEJMC) fully accredits the School of Journalism and its five sequences: advertising,broadcast news, graduate professional, news-editorial, and public relations. Approximately88 colleges and universities have earned ACEJMC approval. The School isalso a member of the Association of Schools of Journalism and Mass Communications.Equal Employment Opportunity and Affirmative Action PlanWest Virginia University does not discriminate on the grounds of race, sex, age,handicap, veteran status, religion, sexual orientation, color, or national origin, in theadministration of any of its educational programs, activities, or with respect to admissionand employment. Inquiries may be directed to the Section 504, Title IX Coordinator,Office of the President (304) 293-41 60 or to the School of Journalism (304) 293-3505.The School of Journalism fully endorses WVU's affirmative action plan and has anhistorical and continuing policy of applying the plan's principles in all initiatives andactivities of the School. Assurance of equal opportunity and affirmative action proceduresare included in both the University and School of Journalism guidelines forfaculty recruitment. The School has a history and a continuing commitment of maintaininga minority enrollment as high or higher than the percentage of minorities in theWest Virginia population. In our efforts to recruit minority students, the School,historically and as continuing practice, visits high schools and community colleges inthe State and has periodically sent representatives to high schools in metropolitanareas with large Black populations; responds quickly to minorities seeking informationabout the School; initiates contact with all who express a journalism interest torepresentatives of the Office of Admissions, and gives special attention to internshipand placement opportunities for minorities.The School established a pre-entrance exam effective summer, 1990, to testverbal skills and aptitudes for writing careers. We are experimenting with verbal skillstutoring software programs for the School's open Mac lab so that minority students andothers may refresh themselves on most of the areas that appear in the qualifyingexam.248 School of Journalism