1991-1993 Catalog - Catalogs - West Virginia University

Adv. 203 Media AnalysisCom m. 221 PersuasionAdv. 204 Media ManagementFacultyProfessorsR. Eugene Klippel, Ph.D. (Penn. St. U.). Kmart Professor of Marketing. Marketingplanning, Retail management, Strategic planning.Cyril M. Logar, D.B.A. (Kent St. U.). Dean. Health care marketing, Strategic marketingplanning, Marketing research.Terry Wilson, Ph.D. (Mich. St. U.). Services marketing, Marketing planning.Associate ProfessorsRobert W. Cook, D.B.A. (Kent St.U.). Sales management, Product management,Marketing strategy and planning, Retail management.Philip Mahin, M.B.A. (U. Penn.). Industrial marketing, Sales management, Personalselling.Thomas Ponzurick, D.B.A. (Memphis St. U.). Services marketing, Transportation,Health care and entertainment-related services, International marketing.Assistant ProfessorsPaula F. Bone, Ph.D. (U. South Carolina). Consumer behavior, Promotion, Marketingresearch.Robert Corey, Ph.D. (Penn St.U.). Channels of distribution, New product development,Direct marketing, Retail management, Business ethics.Barrent R. Kittle, Ph.D. (U. Ala.). Marketing communications, Marketing management.Gordon McClung, Ph.D. (U. Pitt). Consumer behavior, Advertising, Marketing strategyand policy.Bonnee Wettlaufer, M.B.A. (Ga. St. U.). Visiting. Consumer behavior, Marketingresearch.LecturerJohn L Porter, M.B.A. (WVU). Retail management.Faculty EmeritiRobert E. Conner, M.B.A. (WVU). Associate Professor.Evan O. Roberts, Ph.D. (U. Wise). Professor.Jack Turner, D.B.A. (Ind. U.). Professor.168 Marketing