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1991-1993 Catalog - Catalogs - West Virginia University

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Comm. 1 1 1 Human CommunicationPsych. 164 Personals Social AdjustmentEngl. 208 Scientific/Technical WritingMarketing Research Career PathRecommended Marketing Electives (18 hours):Mrktg. 1 1 3 Marketing ResearchMrktg. 130 Prod. & Price Pol.Mrktg. 1 1 4 Personal SellingMrktg 203 Sales ManagementMrktg. 1 15 Distribution ChannelsMrktg. 205 Conscious BehaviorMrktg. 120 Promotional ManagementMrktg. 207 Business Logistics ManagementRequired of All Marketing Majors (three hours):Mrktg. 21 1 Marketing ManagementRecommended Business Electives (nine hours):Fin. 1 12 Financial ManagementManag. 212 Management Science IManag. 201 Business Information SystemsManag. 222 Management Science IIManag. 205 Individuals OrganizationB. Law 112 Commercial LawRecommended Economics Elective:Econ. 225 Appl.ications of Business & Econ. Stat.Recommended Outside Electives:Stat. 212 Intermediate MethodsPsyc. 1 51 Introduction to Social PsychologyStat. 231 Sampling MethodsPsych. 225 Cognition & PerceptionStat. 251 Data AnalysisPsych.262 Assessing BehaviorC.S. 60 Introduction to COBOLPromotion Management Career PathRecommended Marketing Electives (18 hours):Mrktg. 113 Marketing ResearchMrktg. 130 Production & Price PolicyMrktg. 1 1 4 Personal SellingMrktg. 160 Retail ManagementMrktg. 115 Distribution ChannelsMrktg. 203 Sales ManagementMrktg. 120 Promotion ManagementMrktg. 205 Consumer BehaviorRequired of All Marketing Majors (three hours):Mrktg. 21 1 Marketing ManagementRecommended Business Electives (three hours):B. Law 1 1 2 Business Law for ManagersManag. 205 Individuals OrganizationAcctg. 116 Management AccountingFin. 1 12 Financial ManagementRecommended Outside Electives:PR 1 1 1 Introduction to Public RelationsAdv. 251 Direct MarketingAdv. 113 Principles of AdvertisingPsych. 151 ntroduction to Social PsychologyAdv. 114 Retail AdvertisingComm. 80 Introduction to Mass MediaMarketing 1 67

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