an investigation of domestic laundry in europe - habits ... - SIFO

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44An investigation into the domestic laundry habits in Europeflects a stronger tendency among the oldest to do their laundry at higher temperatures.However, when we turn to the Greek and Spanish respondents wefind that it is members of the middle or younger generation who use the highesttemperatures.Table 2-6 Mean score of water temperature when washing different textiles for differentage groups in all four countries.Bed sheetsBath towelsJeansT-shirtSynthetic blouse/shirtThin woollen sweaterThin socksUnderpantsUnder 35 years 36-55 years 56 years plus3.563.642.812.922.441.892.833.443.533.632.752.842.361.822.613.373.843.882.903.102.451.912.563.612.6.3 Number of detergents differs with ageThe number of detergents in a household will reveal something about how thelaundry is done and how this affects the environment. The analysis shows thatit is the middle generation which has the most detergents in the house, and theoldest generation which has the least. There may be many possible explanationsfor this. People in the age group between 36 and 55 tend to have thelargest households, and having many persons in the household might require agreater variety of detergents. When comparing the younger and older generationsit is interesting to note that the youngest generation has more detergentsthan the oldest generation. This could indicate that when these persons getolder they will have as many detergents as the middle generation has today oreven more. This is also contradictive to the findings that it was the middlegeneration who have a greater share of respondents who feel that people washtoo much and often and that modern laundering is harmful to the environment.Table 2-7 Average number of detergents according to age group in different countries.Under 35years36-55 years 56 years ormoreMean N=Greece 5.9 5.9 4.7 5.5 976Netherlands 5.1 5.4 5.2 5.2 980Norway 5.5 5.8 5.3 5.6 982Spain 5.6 6.1 5.6 5.9 928
Assessment of the consumer laundry habits - a quantitative survey 45In studying differences between generations, it is often the youngest generationand what they do and think that is of greatest interest because they representthe future. When it comes to laundry it seems that the older or middlegenerations are the experts and the ones that are most concerned about cleannessand hygiene. Members of the middle generation have more laundry to do,and there is a tendency for them to feel that there is too much laundry beingdone. However, when comparing the youngest and oldest generation it is theyoungest who have most products for doing laundry, a fact that does not lookparticularly promising for the environment.When looking at the use of stain remover and fabric conditioners, we find thatthere are significant differences between the generations in almost everycountry and it is the youngest generations who use this most, sometimes followedby the middle generation. When it comes to bleaching agents we haveseen earlier that the use differs considerably between the countries and it isless used in the Netherlands and Norway. When looking at the different generationin the different countries, the analysis shows that it is only among theNorwegian and Spanish respondents that we find significant differences.Bleaching agents are for both countries most used among the oldest generations.
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104An investigation into the domest
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Appendix ASurvey of domestic laundr
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Appendix A 1199. Which temperature
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Appendix A 1211.Working, in private
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Appendix BDeclaration detergentsGre
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Appendix B 125NorwayA) Omo Ultra Ta
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Appendix CSettings of the 15°C Was
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Appendix DSettings of the 30°C Was
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