12.07.2015 Views

an investigation of domestic laundry in europe - habits ... - SIFO

an investigation of domestic laundry in europe - habits ... - SIFO

an investigation of domestic laundry in europe - habits ... - SIFO

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Assessment <strong>of</strong> the consumer <strong>laundry</strong> <strong>habits</strong> - a qu<strong>an</strong>titative survey 39detergents seem to be most popular among the Norwegi<strong>an</strong> respondents (where82 % report us<strong>in</strong>g f<strong>in</strong>e wash detergents).Summ<strong>in</strong>g up, we f<strong>in</strong>d that wash<strong>in</strong>g powder is the most ord<strong>in</strong>ary detergent forlaunder<strong>in</strong>g clothes. Almost every respondent reports us<strong>in</strong>g this. On the otherh<strong>an</strong>d, wash<strong>in</strong>g tablets are least commonly used. But the respondents <strong>in</strong> all <strong>of</strong>the countries use other detergents as well. Here we f<strong>in</strong>d some signific<strong>an</strong>t differencesbetween the countries: the respondents <strong>in</strong> Norway <strong>an</strong>d the Netherl<strong>an</strong>dsare more likely to use detergents for coloured clothes, while the respondents<strong>in</strong> Norway <strong>an</strong>d Spa<strong>in</strong> are more likely to use detergents for wool <strong>an</strong>d silk,<strong>an</strong>d as a general rule the Greek respondents are most likely to use wash<strong>in</strong>gpowder.2.5.2 Other <strong>laundry</strong> productsFabric conditioners (also called fabric s<strong>of</strong>teners) are the most commonly used<strong>of</strong> the other <strong>laundry</strong> products. 93 % <strong>of</strong> the Sp<strong>an</strong>ish <strong>an</strong>d 91 % <strong>of</strong> the Greek respondentsuse fabric conditioners. The respondents <strong>in</strong> the Netherl<strong>an</strong>ds usefabric conditioners the least (only 66 %).Us<strong>in</strong>g a measur<strong>in</strong>g cup for the dosage <strong>of</strong> detergent is quite common, <strong>an</strong>d mostwidespread between the Greek <strong>an</strong>d the Sp<strong>an</strong>ish respondents. 86 % <strong>of</strong> theGreek respondents use a measur<strong>in</strong>g cup compared to only 65 % <strong>of</strong> the Norwegi<strong>an</strong>s.Us<strong>in</strong>g a measur<strong>in</strong>g cup might have some environmental adv<strong>an</strong>tagesbecause it ensures appropriate dosage. In this perspective it is encourag<strong>in</strong>gthat more th<strong>an</strong> two-thirds <strong>of</strong> the respondents use a measur<strong>in</strong>g cup (assum<strong>in</strong>gthat without it there is a tendency to use more <strong>of</strong> the detergent th<strong>an</strong> prescribed).Sta<strong>in</strong> remover is used for special purposes – i.e. if clothes are sta<strong>in</strong>ed. Abouthalf <strong>of</strong> the respondents use sta<strong>in</strong> remover. The respondents <strong>in</strong> the Netherl<strong>an</strong>dsare most likely to apply this, followed by the respondents from Spa<strong>in</strong>. TheGreek respondents are the least likely to apply sta<strong>in</strong> remover (Figure 2-17).One expl<strong>an</strong>ation could be that the Greek respondents are far more likely touse chlor<strong>in</strong>e or other bleach<strong>in</strong>g agents th<strong>an</strong> the respondents from the Netherl<strong>an</strong>ds,where only 12 % use bleach<strong>in</strong>g agents compared to 70 % <strong>of</strong> the Greeks.The Sp<strong>an</strong>ish respondents are even more likely to use bleach<strong>in</strong>g agents (75 %<strong>an</strong>swer this question <strong>in</strong> the affirmative). The Norwegi<strong>an</strong> respondents seem tobe <strong>in</strong> the middle, with 39 % report<strong>in</strong>g use <strong>of</strong> chlor<strong>in</strong>e or other bleach<strong>in</strong>gagents.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!