an investigation of domestic laundry in europe - habits ... - SIFO

an investigation of domestic laundry in europe - habits ... - SIFO an investigation of domestic laundry in europe - habits ... - SIFO

12.07.2015 Views

38An investigation into the domestic laundry habits in EuropeWashing tablets have been launched as a new way of doing laundry. Thesetablets ensure that you get the right dosage instead of using too much (or toolittle). However, tablets do not seem to be very popular in the countries surveyed.The largest percentage use tablets in Spain (32 % of the respondents)and the smallest percentage is among the Norwegians (only 23 %).100806040209592878278 776759 60463229 28867455 55423223Washing powderDelicatsColoured clothesWashing liquidWashing tablets0Greece Netherlands Norway SpainFigure 2-16. Share of respondents in different countries who use different detergents. Percent.Washing liquid seems to be quite popular among the respondents from theNetherlands, but not as popular among the others. 67 % of the respondentsfrom the Netherlands report using washing liquid, whereas only 46 % of theGreek respondents use this product. The Norwegian and the Spanish respondentsseem to be somewhere in the middle; 55 % of the respondents in thesecountries use washing liquid.Different textiles need different treatment. Some are delicate and some needspecial treatment, for instance if you have coloured clothes and want to maintainthe original colours. This seems to be the case for the respondents in theNetherlands and Norway, where 78 and 77 % respectively use detergents forcoloured clothes. Only 32 % of the Greek respondents use this product. InSpain, detergents for coloured clothes are not easy to buy in the stores; just afew years ago the first detergents for coloured clothes were introduced on theSpanish market. Nowadays there are only 3 or 4 detergents without bleachingagents. Forty-two % of the Spanish respondents use detergents for colouredclothes.If you have delicate garments made of wool and silk, you can use special detergents– known as gentle or fine wash detergents – for these fabrics. These

Assessment of the consumer laundry habits - a quantitative survey 39detergents seem to be most popular among the Norwegian respondents (where82 % report using fine wash detergents).Summing up, we find that washing powder is the most ordinary detergent forlaundering clothes. Almost every respondent reports using this. On the otherhand, washing tablets are least commonly used. But the respondents in all ofthe countries use other detergents as well. Here we find some significant differencesbetween the countries: the respondents in Norway and the Netherlandsare more likely to use detergents for coloured clothes, while the respondentsin Norway and Spain are more likely to use detergents for wool and silk,and as a general rule the Greek respondents are most likely to use washingpowder.2.5.2 Other laundry productsFabric conditioners (also called fabric softeners) are the most commonly usedof the other laundry products. 93 % of the Spanish and 91 % of the Greek respondentsuse fabric conditioners. The respondents in the Netherlands usefabric conditioners the least (only 66 %).Using a measuring cup for the dosage of detergent is quite common, and mostwidespread between the Greek and the Spanish respondents. 86 % of theGreek respondents use a measuring cup compared to only 65 % of the Norwegians.Using a measuring cup might have some environmental advantagesbecause it ensures appropriate dosage. In this perspective it is encouragingthat more than two-thirds of the respondents use a measuring cup (assumingthat without it there is a tendency to use more of the detergent than prescribed).Stain remover is used for special purposes – i.e. if clothes are stained. Abouthalf of the respondents use stain remover. The respondents in the Netherlandsare most likely to apply this, followed by the respondents from Spain. TheGreek respondents are the least likely to apply stain remover (Figure 2-17).One explanation could be that the Greek respondents are far more likely touse chlorine or other bleaching agents than the respondents from the Netherlands,where only 12 % use bleaching agents compared to 70 % of the Greeks.The Spanish respondents are even more likely to use bleaching agents (75 %answer this question in the affirmative). The Norwegian respondents seem tobe in the middle, with 39 % reporting use of chlorine or other bleachingagents.

38An <strong><strong>in</strong>vestigation</strong> <strong>in</strong>to the <strong>domestic</strong> <strong>laundry</strong> <strong>habits</strong> <strong>in</strong> EuropeWash<strong>in</strong>g tablets have been launched as a new way <strong>of</strong> do<strong>in</strong>g <strong>laundry</strong>. Thesetablets ensure that you get the right dosage <strong>in</strong>stead <strong>of</strong> us<strong>in</strong>g too much (or toolittle). However, tablets do not seem to be very popular <strong>in</strong> the countries surveyed.The largest percentage use tablets <strong>in</strong> Spa<strong>in</strong> (32 % <strong>of</strong> the respondents)<strong>an</strong>d the smallest percentage is among the Norwegi<strong>an</strong>s (only 23 %).100806040209592878278 776759 60463229 28867455 55423223Wash<strong>in</strong>g powderDelicatsColoured clothesWash<strong>in</strong>g liquidWash<strong>in</strong>g tablets0Greece Netherl<strong>an</strong>ds Norway Spa<strong>in</strong>Figure 2-16. Share <strong>of</strong> respondents <strong>in</strong> different countries who use different detergents. Percent.Wash<strong>in</strong>g liquid seems to be quite popular among the respondents from theNetherl<strong>an</strong>ds, but not as popular among the others. 67 % <strong>of</strong> the respondentsfrom the Netherl<strong>an</strong>ds report us<strong>in</strong>g wash<strong>in</strong>g liquid, whereas only 46 % <strong>of</strong> theGreek respondents use this product. The Norwegi<strong>an</strong> <strong>an</strong>d the Sp<strong>an</strong>ish respondentsseem to be somewhere <strong>in</strong> the middle; 55 % <strong>of</strong> the respondents <strong>in</strong> thesecountries use wash<strong>in</strong>g liquid.Different textiles need different treatment. Some are delicate <strong>an</strong>d some needspecial treatment, for <strong>in</strong>st<strong>an</strong>ce if you have coloured clothes <strong>an</strong>d w<strong>an</strong>t to ma<strong>in</strong>ta<strong>in</strong>the orig<strong>in</strong>al colours. This seems to be the case for the respondents <strong>in</strong> theNetherl<strong>an</strong>ds <strong>an</strong>d Norway, where 78 <strong>an</strong>d 77 % respectively use detergents forcoloured clothes. Only 32 % <strong>of</strong> the Greek respondents use this product. InSpa<strong>in</strong>, detergents for coloured clothes are not easy to buy <strong>in</strong> the stores; just afew years ago the first detergents for coloured clothes were <strong>in</strong>troduced on theSp<strong>an</strong>ish market. Nowadays there are only 3 or 4 detergents without bleach<strong>in</strong>gagents. Forty-two % <strong>of</strong> the Sp<strong>an</strong>ish respondents use detergents for colouredclothes.If you have delicate garments made <strong>of</strong> wool <strong>an</strong>d silk, you c<strong>an</strong> use special detergents– known as gentle or f<strong>in</strong>e wash detergents – for these fabrics. These

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