an investigation of domestic laundry in europe - habits ... - SIFO

More documents

Recommendations

Info

24An investigation into the domestic laundry habits in Europe1008060409380 8049 52 51307433819565Newly washedBody odeurWhite anyway200Greece Netherlands Norway SpainFigure 2-1. Percentage who fully agreed with different statements concerning how textilesare presented in a social context.To summarise, the respondents in Greece and Spain were more concernedabout how textiles present themselves in a social context than respondents inthe Netherlands and Norway, and this is most prominent when it comes tosmell. Almost everyone in the Spanish sample fully agreed that body odour isembarrassing, while only about half of the people in the Netherlands andNorway fully agreed that clothes should smell as if newly washed.2.3.2 Attitudes on cleanness and hygieneClothes should look clean and not smell, but what about cleanness and hygiene?Earlier we mentioned that people have many reasons for doing theirlaundry the way they do. Laundering is a process performed to get textilesclean. Clothes with dirt and stains or residuals of detergent many constituteboth aesthetic and health problems. But what is considered dirt and what isnot differs from one culture to another. Laundering has also a hygienic aspect.Dirt can spread infectious disease, and soap residue in clothing can cause allergicreactions. We wanted to investigate whether people are concernedabout hygiene when laundering. Two statements should give some indicationof this:- Clothes hygiene is important to me- Today’s detergents are so good that clothes get clean even whenwashed at low temperatures
Assessment of the consumer laundry habits - a quantitative survey 25Figure 2-1 (see previous section) shows that the Greek respondents agreedmost with the statement that clothes should smell as if newly washed, whilethe respondents from Norway and the Netherlands were not equally concernedabout this. The Spanish respondents were most concerned that body odourshould not occur. In all of the countries, and especially between the Greek andthe Norwegian respondents, there seems to be a strong feeling that textilesneed to be boiled to be kept white. Is this related only to the appearance of thetextiles, or are the respondents concerned about hygiene as well?In all participating countries the respondents emphasise the importance ofclothes hygiene (Figure 2-2). This attitude is strongest in Greece, followed bythe Netherlands, Norway and finally Spain. This is in accordance with theresponses as to whether it is necessary to boil textiles to keep them white.However, it should be noted that a large share of respondents in every countryfully agrees that it is important to them that their clothes are hygienicallyclean.When it comes to how to get clothes clean, we see that especially the respondentsfrom the Netherlands and Spain seem to have a greater confidence inmodern detergents. Whether this is justified or not will be examined later. TheNorwegian respondents are less confident in the result when washing at lowtemperatures, closely followed by the Greek respondents. This is in accordancewith their scepticism towards the statement that “Today’s detergents areso good that clothes get clean even when washed at low temperatures”.100809387766860402034512249Hygienic cleanClean at low temp.0Greece Netherlands Norway SpainFigure 2-2. Share who fully agree with different statements concerning hygiene. Per cent.
Page 1: • • • • • • • • •
Page 4 and 5: 2An investigation into the domestic
Page 12 and 13: 10An investigation into the domesti
Page 21 and 22: 2 Assessment of the consumer laundr
Page 23 and 24: Assessment of the consumer laundry
Page 25: Assessment of the consumer laundry
Page 49 and 50: Assessment of the functional perfor
Page 57: Assessment of the functional perfor
Page 71 and 72: Hygiene effects of laundry processe
Page 77 and 78:
Hygiene effects of laundry processe
Page 79 and 80:
Page 81 and 82:
Page 83 and 84:
Page 85 and 86:
Page 87 and 88:
Page 89 and 90:
Page 91 and 92:
Page 93 and 94:
Page 95 and 96:
Page 97 and 98:
Page 99 and 100:
Page 101 and 102:
Page 103:
Page 106 and 107:
104An investigation into the domest
Page 108 and 109:
Page 110 and 111:
Page 112 and 113:
Page 114 and 115:
Page 116 and 117:
Page 119 and 120:
Appendix ASurvey of domestic laundr
Page 121 and 122:
Appendix A 1199. Which temperature
Page 123 and 124:
Appendix A 1211.Working, in private
Page 125 and 126:
Appendix BDeclaration detergentsGre
Page 127 and 128:
Appendix B 125NorwayA) Omo Ultra Ta
Page 129 and 130:
Appendix CSettings of the 15°C Was
Page 131 and 132:
Appendix DSettings of the 30°C Was
show all

an investigation of domestic laundry in europe - habits ... - SIFO

Create successful ePaper yourself

Delete template?

Save as template?