8529 Cat.qxd - Immaculata University

362. Introduction to Finance (3)Introduction to financial decision-making: institutions, markets,essential concepts, analysis, planning, strategies, and methods.(Prerequisites: Accounting 203-204; Mathematics 203-204 orMathematics 207-208).363. International Finance (3)A look at the global financial marketplace, focusing on the foreignexchange market and the balance of payments. Examinationof the political, legal, and economic variables that determine theexchange rate. (Prerequisite: Economics 201 and 202).367. Financial Planning (3)An exploration of the field and competencies of financial planningservices including development of personal financial plans,liquidity management, financing decisions, insurance, asset allocation,retirement planning, and estate planning. An applicationapproach is taken with case studies and practical examples.(Prerequisite: Finance 362).368. Advanced Corporate Finance (3)An examination of corporate restructuring, equity and debtofferings, mergers and acquisitions, bankruptcy, derivative securitiessuch as options, futures and swaps, and other topics of currentinterest in the corporate finance area. The course will also examinecase studies of prominent and news-worthy businesses and discusscorporate culture as it relates to financial performance.(Prerequisite: Finance 362).398-399. Finance Practicum (3)An opportunity to engage in a business experience in a specificarea of the major field. The internship provides an in-depth analysisof practical field experience to prepare students for career choices.401-402. Independent Study and Research (1-6)Designed to provide an opportunity for a junior or senior toengage in independent study and research in a specific phase of themajor field.MARKETING MANAGEMENT309. Marketing Principles and Practices (3)Marketing operations, functions, and institutions with particularemphasis on consumer goods. Basic considerations of consumermotivation and behavior; retailing and wholesaling; productplanning; distribution; pricing policies; marketing research;advertising and sales promotion.330. Marketing Seminar (3)The course begins the transition from an academic to amanagerial environment through a marketing simulation. Meetingsand discussions will focus on topics that reflect current issues inmarketing and management. The course focuses on independentresearch, critical thinking, and communication skills (oral andwritten). (Prerequisite: Marketing 309).331. Advertising Principles (3)Introduction to advertising management from the perspective ofthe product manager or agency account supervisor. Covers fundamentalsof planning and budgeting for the advertising campaign,media strategy development, and basics of commercial design andproduction for print and broadcast. (This course is offered on-lineor in the traditional format.) (Prerequisite: Marketing 309).350. E-Marketing (3)The course examines the role of electronic resources(particularly the Internet) in contemporary marketing methods andstrategies. Students will examine – using a combination of casestudies, simulations, and hands on projects - the financial,technological, organizational, and ethical implications of marketingvia this technology in both retail and business to business marketingventures as well as compare and evaluate this form of marketingwith more traditional marketing venues. (Prerequisites: Business235 and Marketing 309).351. Retail Marketing (3)An introduction to retail marketing, examining various retailformats, practices and strategies of small and large retailers,innovative strategies for retailing, franchising, retail firmorganization and planning, and management of human resourcesand merchandise. (Prerequisite: Marketing 309).352. Marketing Sales (3)This course provides an examination of planning, organizing,directing, and controlling the decision-making policies related tosales marketing. Course will investigate the skills and activitiesinvolved in the professional selling process and its goals ofproducing sales, building and maintaining customer satisfaction,and ensuring company profit. (Prerequisite: Marketing 309).355. Brand Marketing (3)Guidelines of marketing and theories of brand strategy will bediscussed, researched and implemented with a general concentrationand then specifics, regarding certain products and services. Brandrelated decisions in the implementation process of brand strategieswill be measured for marketing success/failure outcomes.(Prerequisite: Marketing 309).359. Marketing Research (3)The course engages students in the process and purposes ofmarketing research. Research design, data collection, data analysis,and application of research in problem solving and decision makingwill be covered. (Prerequisite: Marketing 309; Economics 307).364. Marketing Management (3)This course examines the roles of marketing management andmarketing managers in national and international markets. Heavycase study emphasis enables discussions leading to the rational ofmarketing decisions in both product and service industries.(Prerequisite: Marketing 309).399/400. Marketing Practicum (3)An opportunity to engage in business experience in a specificarea of the major field. The internship provides an in-depth analysisof practical business field experience to prepare students for careerchoices. (Prerequisite: Marketing 309).FINANCIAL MANAGEMENT (BA) (OFFEREDONLY THROUGH ACCEL ® PROGRAMS)REQUIREMENTS FOR DEGREE COMPLETION• Liberal Arts: English (6); world civilization (3); foreign language(3)*; philosophy (6)*; theology (6)*; designated humanities (9)*;social science (9)*; laboratory science(3); mathematics (3).*Three credits each of foreign language, philosophy, humanities,and social science may be met through successful completion ofmodules within ACCEL ® .45