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june <strong>2009</strong>promotionsNEW BLONDE glamcolor enhancersLIGHT IT UP. COOL IT DOWN. SET THE TONE.BOOST YOUR HAIRCOLOR BUSINESS WITH THE NIGHT OF COLOR CAMPAIGN!CLIENT GIFT WITH PURCHASE: FREE TRAVEL HAIRSPRAYGET INSPIRED. BE PART OF IT.redken.com
THREE-MONTH CAMPAIGNLIGHT IT UP. COOL IT DOWN. SET THE TONE.STUNNING BLONDEFROM START TO FINISHLIGHT IT UP. COOL IT DOWN. SET THE TONE.ONE BLONDE SYSTEM. ENDLESS POSSIBILITIES…Giving clients beautiful blonde is easy with <strong>Redken</strong>’s new Blonde Glam Collection, which includeseverything you need—from in-salon solutions to at-home maintenance products—to create andmaintain a range of beautiful blonde shades. With the Blonde Glam Collection, you can customizea comprehensive blonding system that meets your clients’ unique needs from start to finish:IN-SALON SERVICESAT-HOME MAINTENANCElight it up cool it down set the toneSTUNNING BLONDESBlonde Icing ConditioningCream LightenerBlonde Glam HaircolorBlonde Glam Haircare featuringNEW Color EnhancersMix and match products in the Blonde Glam Collection to give your clients stunning blonde!This month’s offer featuring Blonde Glam Color Enhancers will help your clients mantain their look at home!NEW ON 5TH
new BLONDE GLAMCOLOR ENHANCERSBlonde Glam Color Enhancers are at-home treatments that revivehighlights and revitalize blondes, so clients can refresh their color betweenappointments. They’re available in two formulas:• Perfect Platinum for clients with ultra-pale to light blonde hair or highlights who want tokeep their cooler blonde strands from turning brassy.• Rich Vanilla for clients with warm blonde hair or highlights who want to keep theirhair on-tone.what’s new and improved?existingnewexistingnewPure PearlPerfect Platinum Fresh GoldRich Vanillaformula improvements• Changed from cream base to gel/cream base to provide ultra-lightweight moistureand allow for more even distribution of color-enhancing pigments• The fragrance has been reworked to match the existing Blonde Glam range• New formula contains mica crystals for added shine• Perfect Platinum’s color and deposit are now violet tones that are perfectly suited to allshades of cool blonde hair• Rich Vanilla’s color and deposit are now soft yellow tones that are perfectly suitedto all shades of warm blonde hairpackaging improvements• Changed from 6.8 oz. tube to 8.5 oz. bottle• New design provides synergy with Blonde Glam Haircolor packaging• Now called Color Enhancers rather than Color Activating Treatments• More emphasis on how to useHi, I’m Karen Fuss-Zipp, the new VicePresident and General Manager of <strong>Redken</strong>5th Avenue NYC. I’ve been in the industrymore than 25 years, and I’m thrilled tocontinue to work with such a talented andinspiring group of salon professionals! I wantto tell you about some of our upcomingprograms and offers.You already know <strong>Redken</strong> is committed togiving your salon The <strong>Professional</strong> Edgethrough innovative products, exclusivebenefits and programs to boost your revenue.<strong>Redken</strong>EducationOnDemand.com haslaunched its new business section, andour FREE <strong>Professional</strong> Edge BusinessWebinars provide the guidance you needto succeed in this challenging economicclimate. Both of these great resourcesfeature industry experts like Peter Mahoney,Michael Cole and Kristi Valenzuela. See page8 for more information.To help you further, we have createdspecial “Salon Stimulus” deals dedicatedto helping your bottom line by reducinginventory costs, plus providing your clientswith valuable offers that encourage retailpurchases and promote color services viaFREE backbar and retail sampling. Thismonth’s free travel size hairspray deal isthe first of many upcoming Salon Stimulusoffers. Make sure to check out New on 5theach month for more! Thank you for yourcontinued commitment to <strong>Redken</strong>. Together,I’m confident we can make it through thesechallenging times.Very truly yours,cover Model's Haircolor:Natural Level: 6, Base Formula 1: 1 oz. 7AV Color Fusion + 1 oz. 8N Color Fusion + 2 oz. 20 volume Pro-oxide CreamDeveloper Base Formula 2: 1 oz. 7AV Color Fusion + 1 oz. 8N Color Fusion + 2 oz. 30 volume Pro-oxide CreamDeveloper Highlight Formula 1: 1 part Blonde Icing Conditioning Cream Lightener Ammonia Free + 3 parts 20 volume BlondeIcing Conditioning Cream Developer Glaze Formula 1: 1 1/2 oz. 09G Vanilla Creme Shades EQ + 1/2 oz. 08V IridescentQuartz Shades EQ + 2 oz. Shades EQ Processing SolutionKaren Fuss-ZippVice President, General Manager<strong>Redken</strong> 5th Avenue NYC<strong>June</strong> <strong>2009</strong> Promotions 3
dcefhgabSALON OFFERPURCHASE6 Blonde Glam Color EnhancersRECOMMENDED PRODUCT MIXA 3 Perfect Platinum 8.5 oz.B 3 Rich Vanilla 8.5 oz.RECEIVE FREE3 Perfect Platinum 1.7 oz.*3 Rich Vanilla 1.7 oz.*1 Outshine 01 3.4 oz. for stylist use*C 1 Stylist Quick Reference GuideD 25 Client BrochuresE 1 Easel Card with Brochure HolderF 1 Shelf TalkerSTYLIST OFFERPURCHASEThe Blonde Glam Color Enhancers Stylist Trial Kit at a discountKIT INCLUDESG 1 Shampoo 10.1 oz.H 1 Conditioner 8.5 oz.A 1 Perfect Platinum 8.5 oz.B 1 Rich Vanilla 8.5 oz.C 1 Stylist Quick Reference GuideRent Symposium All Access: The Best Blondes to discoverhaircolor and finishing techniques for your blonde clients!Log-on to <strong>Redken</strong>EducationOnDemand.com.*Not Shownopen stockproductBlonde Glam Perfect PlatinumBlonde Glam Perfect PlatinumBlonde Glam Rich VanillaBlonde Glam Rich Vanillasize1.7 oz.8.5 oz.1.7 oz.8.5 oz.NEW ON 5TH
SPECIAL OFFER! REDKEN EDUCATION ON DEMAND:10% OFF ANY REDKEN CREATES VIDEOLog-on to <strong>Redken</strong>EducationOnDemand.com and discover six inspirational videos featuring haircolor and designtechniques from your favorite <strong>Redken</strong> Artists!TO REDEEM YOUR SPECIAL OFFER:1. Go to <strong>Redken</strong>EducationOnDemand.comand search for “<strong>Redken</strong> Creates”2. Choose a video and click “Add to Cart”3. Enter this promo code to receive 10% offthe rental price*: RCDEALSHEET*10% discount applies only to videos in the <strong>Redken</strong> Creates collection.Offer expires 6/30/09.FREE traVEL-SIZE WITH the purchase OFA FULL- siZE hairspraYIncrease retail sales of <strong>Redken</strong> hairsprays and help your clients touch up on-the-go with this special offer—perfectfor the summer travel season!PURCHASEAny retail-size aerosol <strong>Redken</strong> Hairsprayreceive free1 mini-size (2 oz.) of the same hairsprayproductworkforce 09 11 oz.quick dry 18 11 oz.forceful 23 11 oz.To activate this offer, visit redken.com/specialoffersSAVE on shampoo anD conDitioner gaLLonsKeep your backbar stocked and your clients happy with the best shampoos and conditioners <strong>Redken</strong> has to offer.Purchase1 Shampoo Gallon and save1 Conditioner Gallon and saveChoose from the following brands:All SoftBody FullClear MoistureColor ExtendExtremeSmooth Down<strong>June</strong> <strong>2009</strong> Promotions 5
SALON CONTESTStylists can visit <strong>Redken</strong>.com/NightOfColorto submit write-ups and photos of their Nightof Color event. The entries will be evaluatedand the winners will receive:1 grand prize• Round-trip airfare and hotel accommodationsfor four people for 2 days, 2 nights in NYC,plus a visit to The <strong>Redken</strong> Exchange• Lunch with David Stanko, <strong>Redken</strong>Haircolor Consultant• $2,000 Exchange class voucher10 runners up• $1,000 worth of <strong>Redken</strong> Salon Gear itemsCLIENT SWEEPSTAKESClients can visit <strong>Redken</strong>.com/ColorEventpromoted in the Night of Color client brochureand enter to win:1 grand prize• Round-trip airfare and hotel accommodationsfor two people for 2 days, 2 nights in NYC• Hair makeovers by Tracey Cunningham,<strong>Redken</strong> Creative Consultant for Color• $1,000 shopping spree• A stylish night on the townATTRACT NEW HAIRCOLORCLIENTS BY HOSTING A“NIGHT OF COLOR” EVENT!Every salon has them: Color-shy clients who — for whatever reason —haven’t yet booked a haircolor service. Boost your haircolor businessby inviting those clients and their friends to a Night of Color event in your salon.You’ll get the key items you need for FREE with your Color Fusion purchase!It all starts with the Night of Color lookbook, which showcasesa glamorous girls’ night out at the latest New York City hot spot. Amazinghaircolor is a must-have for any great night out! The lookbook featuresfour gorgeous looks for blondes, brunettes and redheads — use it to showclients the amazing haircolor you can create for them. We’ve providedthe formulas and how-tos in the Night of Color technique guide!The Night of Color client brochure includes all the info color-shy clientsneed: consultation tips, a glossary of haircolor terms and inspiring ideasabout what haircolor can do for them.What’s more, both you and your client could win a FREE trip to New YorkCity and other amazing prizes!Night of Color Event Checklist: Follow these tips to makeyour event a success! You’ll find this useful chart insidethe Night of Color Technique Guide10 runners up• $200 haircolor service with local <strong>Redken</strong>Certified Haircolorists
SALON OFFERPURCHASE18 Color Fusion ShadesaRECEIVE FREENight of Color Campaign Kitkit includes:A 1 Night of Color LookbookB 1 Night of Color Technique GuideC 20 Night of Color Client BrochuresD 20 Blonde Glam Duo PackettesbcLearn new haircolor techniques at <strong>Redken</strong>EducationOnDemand.com!You can also brush up on product knowledge for FREE!d<strong>June</strong> <strong>2009</strong> Promotions 7
THE PROFESSIONAL EDGE BUSINESS WEBINARS<strong>Redken</strong> 5th Avenue, the leader in technical and business education, is proud to bring you a new series of monthly business-building webinars.Top industry leaders share business-building and personal growth education to help your staff and salon thrive. Register for this FREEresource on <strong>Redken</strong>.com’s professional site and Experience the <strong>Professional</strong> Edge!date name of series featuring<strong>June</strong> 8 conquering retailphobia kristi valenzuela, Salon Success Coach<strong>June</strong> 22 reinventing your space for increased profitability peter millard, Design Consultant for salon, spa and retailJuly 6 best client practices of top 20 stylists Michael cole, <strong>Redken</strong> Business educatorjuly 20 create salon traffic with facebook sarah Liang, <strong>Redken</strong> Interactive Marketing & facebook expertaugust 10 using business tools online to grow your business rachel weiss & sarah liang, <strong>Redken</strong> Interactive Marketingaugust 24 measuring your financial Performance- peter mahoney, President, Salon consultants internationalthe Salon Scorecard(for salon owners/managers)september 14 Supporting the Service Provider Team kristi valenzuela, Salon Success CoachREDKEN EXCHANGESESSION CALENDARTo register or for more information call 1.800.545.8157 orlog-on to <strong>Redken</strong>.comNAME OF session date day tuitionDON’T SWEAT IT FIX IT JUNE 1 - 3 MON - WED $ 900EVERYTHING’S INCLUDED 2 JUNE 1 - 3 MON - WED $ 950COLOR & KNOW WHY JUNE 8 - 11 MON - THUR $ 900CUT & KNOW WHY JUNE 8 - 11 MON - THUR $ 900COLORING OUT OF YOUR MIND JUNE 15 - 17 MON - WED $ 900CUTTING OVER THE TOP JUNE 15 - 17 MON - WED $ 900COLOR I’M POSSIBLE JUNE 22 - 23 MON - TUE $ 800EVERYTHING’S INCLUDED JUNE 22 - 24 MON - WED $ 950TOTAL DESIGN & COLOR JULY 6 - 9 MON - THUR $ 1500COLOR & KNOW WHY JULY 16 - 19 MON - THUR $ 900CUT & KNOW WHY JULY 16 - 19 MON - THUR $ 900PURE KNOWLEDGE EXPRESSIONS JULY 20 - 21 MON - TUE $ 800CUTTING WITH SAM & CHRIS JULY 20 - 21 MON - TUE $ 1100PURE KNOWLEDGE FINISH JULY 22 - 23 WED - THUR $ 800THE BEST BLONDES JULY 27 - 28 MON - TUE $ 700EVERYTHING’S INCLUDED JULY 27 - 29 MON - WED $ 950EVERYTHING’S INCLUDED 2 aug 3 - 5 MON - WED $ 950SPECIAL OFFER!FREE SHADES EQ PROCESSINGSOLUTION WITH PURCHASEYour salon relies on Shades EQ to create healthy, shiny haircolor.Now, to help you save on inventory costs and continue to giveclients amazing color, we’re offering a FREE Shades EQ ProcessingSolution with your purchase.SALON OFFERPURCHASE12 Shades EQ shadesReceive Free1 Shades EQ Processing Solution litercoming soon to the redken exchange:GENDER NEUTRAL WITH SHANNON KING, ALICIA MARCANO AND CHRIS MOODYAUGUST 31 - SEPTEMBER 2, <strong>2009</strong>As borders blur and cultures blend, androgyny has found its way into theglobal mainstream. Let go of imposed restrictions and inhibitions and experience three days of design, colorand finishing that combine both masculinity and femininity. Explore European and metropolitan influences.Bring newness to both male and female clients, and create looks your clients will crave!All offers are available while supplies last. All rights reserved. 50003630 4/09
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