Minutes of a Regular Meeting, June 22-23, 2004 - Digital Collections

REGENTS’ POLICY MANUALSECTION 3—GENERAL POLICIES3.4—PUBLIC RELATIONS POLICIES3.4.1—PUBLICATIONS AND PROMOTIONAL MATERIALS POLICYIn order for all publications and promotional materials representing the University to convey aconsistent and accurate message and image, externally disseminated publications will must be reviewedby the Division of Public Affairs or the designated publications office. Guidelines for the The full text ofthis policy are is maintained by the Division of Public Affairs.(RM, 4-4-91, p. 22307, edited; 3-29-00, p. 26909; 1-27-2004, p. 28924)3.4.2—ADVERTISING AND PROMOTIONThe University will never knowingly accept or allow advertising that does not conform to industrystandards and University guidelines. The University also adheres to specific guidelines in regard toalcoholic beverage advertising. This policy applies to all advertising and promotion in whatever format.Examples are books, brochures, posters, programs, directories, newspapers, signs, radio and television,videotape and audiotape, and electronically generated programming. Signs include those at the athleticfacilities, on CART vehicles, and in other locations. This policy also applies to all events and activitiesorganized by or sponsored by University departments or registered student organizations.The full text of the Advertising and Promotion Policy is included in the Norman Campus and HealthSciences Center faculty handbooks.(RM, 1-13-83, pp. 17355-6; 11-8-84, p. 18192; 12-8-88, p. 20808; 4-6-89, pp. 20995-8; 3-29-00, p.26909; 1-27-2004, p. 28924)3.4.3—ENDORSEMENT PROHIBITEDThe University does not endorse any commercial product, program, enterprise, or idea.(RM, 1-27-2004, p. 28924)3.4.4—PURCHASING ADVERTISINGThe University from time to time may wish to reach a certain public by purchasing advertising in themedia. The material contained in this advertising may include, among other things, matters related toincreasing enrollments in regular or extension courses; promotional advertising, or informational materialrelated to specific policies, projects, events, institutes, departments; and curricula. With the exception ofemployment advertising, no contracts for advertising should be entered into and no oral or writtencommitments may be made by any University employee without the prior written approval of the VicePresident for Public Affairs or his/her authorized designee. Advance written approval of all layouts orcopy must be obtained as previously indicated.(RM, 1-27-2004, p. 28924)THE UNIVERSITY OF OKLAHOMA 210