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Workshop on Structural Equation Modeling using ... - VIT University

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Course Fee and Registrati<strong>on</strong>Course fee - Rs.2500/- includes* Study material* SPSS & AMOS trial versi<strong>on</strong> CD* Lunch & refreshmentThe fee should be paid in the form of Demand Draftdrawn in favor of <strong>VIT</strong> <strong>University</strong> payable at Chennai.Last date for receipt of completed registrati<strong>on</strong> form al<strong>on</strong>gwith DD is 15th May, 2013. Please mail your entries toProf. J. Reeves Wesley, MBA., Ph.D., FDPM (IIM-A),Prorgramme Coordinator,<strong>VIT</strong> Business School, <strong>VIT</strong> Chennai,Vandalur – Kelambakkam Road, Chennai – 600 127.Mobile: 098946 35815Email: reeveswesley.j@vit.ac.inImportant DatesReceipt of registrati<strong>on</strong> form and fee : 15 th May, 2013Programme Dates 20 th and 21 st May, 2013Day 18.30 am - Registrati<strong>on</strong>9.00 am - Inaugurati<strong>on</strong>• Data coding and input and import• Data Transformati<strong>on</strong> in SPSS Lab• Analysis of Similarities• Correlati<strong>on</strong> in SPSS Lab and interpretati<strong>on</strong>• Causal Analysis• Multiple regressi<strong>on</strong> in SPSS Lab• Data Reducti<strong>on</strong>• Explorative Factor analysis (EFA) in SPSS LabDay 2• Introducti<strong>on</strong> to C<strong>on</strong>firmatory Factor Analysis (CFA)• Hands-<strong>on</strong>-experience in Analysis of Moment Structure (AMOS)• CFA <strong>using</strong> AMOS in Lab• Interpretati<strong>on</strong> of CFA• Case Study <strong>on</strong> CFA -• Introducti<strong>on</strong> of <strong>Structural</strong> Equati<strong>on</strong> <strong>Modeling</strong> (SEM)• Hand-<strong>on</strong>-experience in SEM <strong>using</strong> AMOS• Interpretati<strong>on</strong> of SEM• Case Study <strong>on</strong> SEM• Feedback Sessi<strong>on</strong>• Valedictory Functi<strong>on</strong>• Photo Sessi<strong>on</strong><strong>VIT</strong> Chennai<strong>VIT</strong> <strong>University</strong> for the past 25 years has made a mark inhigher educati<strong>on</strong> in India imparting quality educati<strong>on</strong> ina cross cultural ambience, intertwined with extensiveapplicati<strong>on</strong> oriented research. Established bywell-known educati<strong>on</strong>alist and former parliamentarian,Dr. G. Viswanathan, Founder and Chancellor is avisi<strong>on</strong>ary who transformed <strong>VIT</strong> into a center ofexcellence in advanced technical educati<strong>on</strong>. His dreamhas taken the shape of <strong>VIT</strong> Chennai. Dr. V. Raju,Former Professor of State <strong>University</strong> of New York,USA, currently the Vice Chancellor, strives tointernalize the world class educati<strong>on</strong>al standards.Dr. Anand A. Samuel, Pro-Vice Chancellor leads theteam in Chennai with the following objectives• Maximize the Industrial C<strong>on</strong>nectivity• Create Centers of Excellence in niche areas of research• Enrich technological and Managerial Human Capitalnurtured in a multicultural ambience• Provide a comm<strong>on</strong> platform for the agglomerati<strong>on</strong> ofideas of pers<strong>on</strong>nel from various walks of life forlearning enrichment• Create opportunities and exploit the available resourcesto benefit industry/society• Encourage participati<strong>on</strong> in the Nati<strong>on</strong>al Agenda ofknowledge building• Foster Internati<strong>on</strong>al collaborati<strong>on</strong>s for mutual benefitsin areas of research.Data Analytics<str<strong>on</strong>g>Workshop</str<strong>on</strong>g> <strong>on</strong><strong>Structural</strong> Equati<strong>on</strong> <strong>Modeling</strong><strong>using</strong> AMOS20 th and 21 st May, 2013Organised By<strong>VIT</strong> Business School - Chennai&SPSS South Asia<strong>VIT</strong> - A place to learn; A chance to grow


<strong>VIT</strong> Business School under the aegis of <strong>VIT</strong> <strong>University</strong> hascreated a niche for itself as an instituti<strong>on</strong> promotingexcellence in management educati<strong>on</strong> and research withDr. Kalyani Rangarajan as its Dean. As brand Indiamarches towards a global business c<strong>on</strong>glomerate, <strong>VIT</strong>B-School upholds uncompromising quality and drives forunparalleled excellence. Ties with business community,MoUs with foreign Universities and faculty are sources ofsustainable competitive advantage that make <strong>VIT</strong> a meltingpot of academic, industry, research and c<strong>on</strong>sultancyAbout the programmeDecisi<strong>on</strong>s anchored <strong>on</strong> sound logic results in financialsuccess rather than that <strong>on</strong> “golden gut”. Competence built<strong>on</strong> right decisi<strong>on</strong>s are established with quantitative andanalytical rigor. Accordingly, analytics at work is aboutimproving performance and precisi<strong>on</strong> in key businessdomains and research <strong>using</strong> data and analysis.This programme helps the participants to understandpatterns in data by means of predictive modeling techniquessuch as Multiple Regressi<strong>on</strong> Analysis (MRA) and <strong>Structural</strong>Equati<strong>on</strong> <strong>Modeling</strong> (SEM) that are critical to decisi<strong>on</strong>making. MRA is a first generati<strong>on</strong> predictive technique thatmodels the relati<strong>on</strong>ship between <strong>on</strong>e dependent variable andmultiple independent variables and SEM is a sec<strong>on</strong>dgenerati<strong>on</strong> technique that models simultaneous analysisbetween multiple independent and dependent variables.Also, this programme covers exploratory techniques built <strong>on</strong>algorithms to discover tendencies in the data such asExploratory Factor Analysis (EFA) & C<strong>on</strong>firmatory FactorAnalysis (CFA).The pedagogy is an optimum mix of lectures, cases andclassroom discussi<strong>on</strong>s. Hands-<strong>on</strong> experience in MRA andEFA <strong>using</strong> Statistical Package for Social Science 20 (SPSS)and SEM and CFA <strong>using</strong> Analysis of Moment Structures 19(AMOS) will be given.Who can attendBusiness analysts, c<strong>on</strong>sultants, researchers and teachingfaculty in business management, ec<strong>on</strong>omics, commerce,agriculture, biology, sociology, psychology, populati<strong>on</strong>studies etc., can attend.Use of data and analysis in decisi<strong>on</strong> making is sometimesthought of as esoteric, however c<strong>on</strong>trarily, the growingimportance of data and analysis is largely due to its ease ofuse. This programme opens the door for analysts andresearchers to build predictive and explorative business andresearch models that <strong>on</strong>ce would have required the servicesof a specialist.Resource Pers<strong>on</strong>J. Reeves Wesley is a Professor in <strong>VIT</strong> B-School, <strong>VIT</strong>Chennai. He holds a Ph.D in Management and is an alumnusof Indian Institute of Management – Ahmedabad. He haspresented papers in Internati<strong>on</strong>al c<strong>on</strong>ferences in Europe. Hehas authored several papers in leading peer reviewedInternati<strong>on</strong>al and Nati<strong>on</strong>al journals and c<strong>on</strong>tributed chaptersin books published by Allied, Vikas and Kalyani publishers.His areas of interest include Data Mining, BusinessAnalytics and Organisati<strong>on</strong>al Behaviour.He has undertaken funded research projects <strong>on</strong> ‘LabourLaws’ and has anchored more than 40 programmes <strong>on</strong> DataAnalytics for industries and faculty. He is presentlyauthoring a book titled: ‘Data Analysis for BusinessDecisi<strong>on</strong>s’. He is the recipient of the “BEST TEACHERAWARD – 2010” instituted by Coimbatore ManagementAssociati<strong>on</strong> in collaborati<strong>on</strong> with All India ManagementAssociati<strong>on</strong>.Data Analytics<str<strong>on</strong>g>Workshop</str<strong>on</strong>g> <strong>on</strong><strong>Structural</strong> Equati<strong>on</strong> <strong>Modeling</strong><strong>using</strong> AMOS20 th and 21 st May, 2013Registrati<strong>on</strong> FormName : .......................................................................Designati<strong>on</strong> : …………………………….......……………Organizati<strong>on</strong> : .......................................................................Address for Corresp<strong>on</strong>dence: ……………………………....................................................................................................................................................................................................PIN Code: ..............................................................................Ph<strong>on</strong>e : ……………………..………………….………..E-mail : ..............................................................................Payment DetailsAmount : …...........................................................................DD No and Date: ...................................................................(In favour of <strong>VIT</strong> <strong>University</strong> Chennai Campus, payable at Chennai)Name of Bank & Branch: ......................................................Date:Signature

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