2008_Archive Press Releases - El Pollo Loco

FOR IMMEDIATE RELEASEContact: Julie L. WeeksEl Pollo Loco, Inc.714.599.5150jweeks@elpolloloco.com10/31/2008 – EL POLLO LOCO SPICES UP THE HOLIDAYS WITH A NEWCHICKEN TAMALE PLATE AND BOWLThe flame-grilled chicken leader introduces more ways than ever to enjoyseasonal favorite – it’s popular chicken tamales! Holiday entertaining; gift givingis easy with El Pollo Loco catering and gift cards.10/1/2008 – IDEAS IS SHOWERED WITH TELLY BRONZE FOR EL POLLOLOCO TACOS TELEVISION LAUNCHBurbank, CA-based Hispanic agency recognized in four categories at 28 th AnnualTelly Awards. Hispanic advertising agency cruz/kravetz:IDEAS(CKI) has lots tocelebrate. IN addition to enjoying its 10 th anniversary with client El Pollo Loco, theHispanic advertising leader earned four Bronze Telly Awards at the 28 th AnnualTelly Awards held in June, 2008.9/22/2008 – EL POLLO LOCO ROLLS OUT OF GRILLED CHICEN TORTILLAROLLCitrus-marinated, flame-grilled chicken meets melted cheese in a lip smackingnew taste sensation that guests dip in the sauce of their choice!9/9/2008 – EL POLLO LOCO ENTERS UTAH WITH RECORD SALES, SEEKSDEVELOPMENT PARTNERS FOR ADDITIONAL EXPANSIONOn the heels of a record breaking opening in Lehi, El Pollo Loco, the nation’sleader in citrus-marinated, flame-grilled chicken, is seeking development partnersto identify great sites for future locations as the chain continues its expansionacross the state.7/17/2008 – EL POLLO LOCO SPREADS ITS WINGS IN UTAH WITH ASECOND RESTAURANT THE NATION’S FLAME-GRILLED CHICKENLEADER FLOCKS TO WASHINGTON, UTAHUtah has a bran new flame, and Washington is the second to “ignite” it! Followingmuch anticipated around the arrival of El Pollo Loco in Utah, the flame-grilledchicken leader will open the doors to the state’s second El Pollo Loco onMonday, July 21 st at 9:00 a.m. in the city of Washington.7/10/2008 – EL POLLO LOCO SPREADS ITS WINGS IN WOOD VILLAGE,MARKING THE BRAND’S ENTRY INTO OREGON ESTABLISHED MULTI-UNIT, MULTI-CONCEPT FRANCHISE DEVELOPER BRINGS FLAME-GRILLED CHICKEN LEADER TO THE STATE

Oregon has a brand new flame, and Wood village is the first town to “ignite” it!Following much anticipation around the arrival of El Pollo Loco in Oregon, theflame-grilled chicken leader will open the doors to the state’s very first El Polloloco on Monday, July 14, 2008 at 9:00 a.m. in Wood Village.6/30/2008 – EL POLLO LOCO ‘ELECTRIFIES’ ITS MARKETING EFFORTS.FLAME-GRILLED CHICKEN LEADER ROLLED OUT ELECTRIC DELIVERYVEHICLES WRAPPED IN BRAND MESSAGINGEl Pollo Loco, the nation’s leader in flame-grilled chicken, is driving its marketingefforts in a new way – literally – through the use of a three-wheel, sub compactelectric car covered in bumper-to-bumper brand messaging and emblazoned withscorching red flames against a vivid purple background.6/26/2008 – EL POLLO LOCO SPREADS ITS WINGS IN LEHI, MARKING THEBRAND’S ENTRY INTO UTAH. LARGEST EL POLLO LOCO FRANCHISEEBRINGS THE HAIN’S FAMOUS FLAME-GRILLED CHICKEN TO THE STATEUtah has a brand new flame, and Lehi is the first town to “ignite” it! Followingmuch anticipation around the arrival of El Pollo Loco in Utah, the flame-grilledchicken leader will open the doors to the state’s very first El Pollo Loco onThursday, June 26 th at 9:00 a.m. in Lehi.4/18/2008 – EL POLLO LOCO EXPANDS PRESENCE IN NEVADA WITH NEWCARSON CITY LOCATION FLAME-GRILLED CHICKEN LEADER OPENS17 TH NEVADA RESTAURANTBuilding on the momentum ignited by its existing Nevada restaurants, El PolloLoco will open its 17 th restaurant in the Silver State on Monday, April 21, 2008 at10:00 a.m. in Carson City, the state’s capital. The beautiful new restaurant islocated at 1923 Highway 50 east, close to the off ramp of the 395 Freeway andHighway 50.4/9/2008 – EL POLLO LOCO NAMES SEASONED SYSTEM SOLUTIONSEXECUTIVE TO VICE PRESIDENT OF INFORMATION TECHNOLOGY POSTEl Pollo Loco, Inc. announced today that it has name Allison A. Watanabe to theposition of vice president of information technology for the 391-unit restaurantchain.4/7/2008 – EL POLLO LOCO EXPANDS PRESENCE IN ARIZONA WITH NEWMESA LOCATION. SLAME-GRILLED CHICKEN LEADER OPENS 20 THARIZONA RESTAURANTBuilding on the momentum of Arizona’s existing restaurants, El Pollo Loco willopen its 20 th Arizona restaurant in Mesa on Thursday, April 10, 2008 at 10:00 a.m. The beautiful new restaurant is located in the brand new Mesa RiverviewShopping Center, directly across from the Bass Pro Shops on Dobson Road.2/25/2008 – EL POLLO LOCO FEEDS DUAL COMMUNICATION STRATEGYWITH TWO BRAND NEW ADVERTISING CAMPAIGNS

New television commercials for the flame-grilled chicken leader focus on whatsets it apart from competitors, include fresh preparation and flame-grilledexpertise.1/29/2008 – EL POLLO LOCO BREAKS GROUND ON FIRST OF 15RESTAURANTS SLATED FOR UTAH. RESTAURANT INDUSTRY VETERANINTRODUCES UTAH TO LEADING MEXICAN FAST-CASUAL CONCEPTEl Pollo Loco, the nation’s leader in citrus-marinated, flame-grilled chicken, willbreak ground on the first of 15 locations it will bring to the state of Utah through amulti-unit development agreement with WKS Restaurant Corporation, owned bya veteran El Pollo Loco franchisee Roland Spongberg. The first Utah El PolloLoco, scheduled to open in May of 2008, will be built at 88 North State Street inLehi, across from the Meadows Shopping Center in front of Lowe’s and Costco.###