Mohsin Annual Report-Final 1-91:Layout 1.qxd - Siemens Pakistan

78MOTACSiemens Home AppliancesWith such innovative solutions to offer Siemens Home Appliances hasbeen very strong in the development project business which is boomingacross Pakistan as a result of global mega trends of urbanizationand demographic change.SHA offers a completerange of free standing& built in appliancesthat include refrigerators,air conditioners,gas cookers, washingmachines, dish washers& a wide range of smallkitchen appliances.With higher earningsthere is desire for higherstandard of living.SHA endeavors to fillthat need.In the year under review Siemens Home Appliances (SHA) introduced complete kitchen solutions. With built in appliancesand most modern kitchen ordinary households can be turned into state of the art high tech cooking areasthat can cater to the needs of the most demanding household. With such innovative solutions to offer SiemensHome Appliances has been very strong in the development project business which is booming across Pakistan as aresult of global mega trends of urbanization and demographic change.Major well known foreign developers like Pak Gulf Construction and Al Ghurair have started investing in the realestate sector. There are also Mega residential projects coming up in Karachi, Lahore and Islamabad - like TheCentaurs, Goldcrest, Bahria Town, Pak Avenue, Mangla View Resort, and Savoy Residences.Siemens Home Appliances as a strategic move has established a strong relationship with kitchen specialists toincrease competence and service levels in real estate projects.This year Siemens Home Appliances introduced split air conditioners in the market aggressively. Initial results arevery promising. Our competitive edge is heat & cool air conditioners that serve both as heaters and air conditionersthus providing unmatched service and convenience especially in the northern areas of the country.In a move to offer customers the feel and look of our appliances and excellence in service, we are planning torenovate all our showrooms.Siemens homeappliances providinganswers in the kitchenthrough unbeatabletechnology admired bythe most famousin the land.