Mohsin Annual Report-Final 1-91:Layout 1.qxd - Siemens Pakistan

64Automation & DrivesStandard ProductsThe business unit also emphasized on educating and preparing thenew generation of engineers for serving the industry by supplyingPLC based simulators to technical education institutions.We are engaged in themarketing of productslike ProgrammableLogic Controllers andVariable Speed Drives.Our products helpspeed up modernizationfor total automationrequired in this ageof megacities.Standard Products Business Unit was actively involved in the marketing and sales of automation products based onthe concept of “Totally Integrated Automation”. Integration of process instruments, control and distribution devicesand large and small drives with programmable controllers ensured that the customers are provided with a completesolution for their industrial needs which in turn resulted in increased sales and better profitability.Siemens Programmable Logic Controller (PLC) is the world market leader for all kind of applications in all industrialand commercial sectors. We continued our support to internal as well as external solution providers and suppliedequipment and technical support for projects of process house automation at Etihad Sugar Mills, automationof DHA desalination plant, online weighing system of coke at ICI Soda Ash and level measurement system of undergroundtanks at KESC.In addition to these we also gave programming and commissioning support to various customers in the chemical,pharma and sugar sectors. A latest addition to the portfolio of our products is the state of the art wireless modules.Globally the wireless modules business ranks number 1 where every second GSM module sold is manufacturedby Siemens, extrapolating on this global trend, we have made some significant gains in the local market. TheMobilink Public Call Office (PCO) has been designed and developed by us. Siemens has a complete family of wirelessmodules for variety of applications.Seminars and workshops for customers were also organized like the “Productivity Tour 06/07” where new innovationsin the field of factory and process automation were shown as complete solutions to over 300 customers fromvarious segments of industry in Karachi, Lahore and Islamabad. The business unit also emphasized on educatingand preparing the new generation of engineers for serving the industry by supplying PLC based simulators to technicaleducation institutions. We also supervised final year students of various engineering universities for projects toensure knowledge about technological advancement at grass root level. Our Business unit is geared to help theindustry in Pakistan meet the challenges posed by mega trends.Customer’s CommentMr.Siraj Kassim Teli is a valuedcustomer of Siemens A & D, awell known business and communityleader. Commenting onSiemens products he referred toswitches and sockets "Siemensswitches and sockets are uniqueand have no competition in themarket, even in the matter ofrenovating my house, Icontacted Siemens for itsswitches and sockets. I believethat Siemens has the potentialto grow with country'seconomy and this growth willbenefit the economy as well"