Mohsin Annual Report-Final 1-91:Layout 1.qxd - Siemens Pakistan

62Automation & DrivesGenerating SetsDriven by aggressive sales and marketing and a stringent focus onquality resulting in a reliable and durable product backed by an excellentservice team and structure, the opportunities at the momentseem limitless. Consumer preference for our generating sets is anotherfeather in our cap. Our Generating Sets won the Consumer ChoiceAward for two consecutive years in 2006 and 2007.We provide locally manufactureddiesel generatingsets according tocustomer specifications.Growingdemands of energy inmegacities is puttingpressure on energyresources and we aimto fill the gap by offeringour cost effectiveand innovative solutions.The power generator business experienced yet another record breaking year. Previous production and sales recordswere broken as the rapidly growing market for power a global mega trend provided a fertile environment for growthand gave the Business Unit the opportunity to provide answers for challenges posed by urbanization. Driven byaggressive sales and marketing and a stringent focus on quality resulting in a reliable and durable product backed byan excellent service team and structure, the opportunities at the moment seem limitless. The salient features for thisupbeat market and rapid expansion can be attributed to a few dominant factors whose roots are well entrenched inglobal mega trends e.g. urbanization.The upturn in the telecom and oil and gas sectors of the economy resulted in a major demand for these sets. Theexpansion of cellular networks in remote locations where utility power is not available, also paved the way for theinstallation of power generators. A new sales avenue of financial institutions also emerged as a market segment forpower generators. The enhancement in volume and market share is expected to continue in the next fiscal year.Consumer preference for our generating sets is another feather in our cap. Our Generating Sets won theConsumer Choice Award for two consecutive years in 2006 and 2007 in the category of best generator based on asurvey of consumers. In exports we are still looking for business opportunities in regional markets such asBangladesh, the Gulf States and Sri Lanka. These opportunities, being carefully monitored are being identified andwith production enhancement in mind being lined for business growth.Focusing on our competitors and the market of our operations, strict monitoring is done to identify areas whereimprovement may be made. This improvement may be in terms of design, quality of service, productivity and efficiencyof production and / or in overall cost of product. The aim of all of these measures is to streamline our internalprocesses and in turn deliver to our customers a product that is unmatched in quality and reliability and to sustainand enhance our position as the leading manufacturer of power generators.Siemens D.G. setsanswering demand foruninterrupted powersupply and for supplyof power where theutility is not available.