Fact Sheet - The Walt Disney Company
Fact Sheet - The Walt Disney Company
Fact Sheet - The Walt Disney Company
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DISNEY INSTITUTE<strong>Disney</strong> Institute<strong>Fact</strong> <strong>Sheet</strong>www.disneyinstitute.comContact:<strong>Disney</strong> InstitutePublic Relations407-566-5887Since premiering its first professionaldevelopment program in 1986,<strong>Disney</strong> Institute has become one ofthe most recognized names in theworld of professional development.Today, <strong>Disney</strong> Institute offers a fullportfolio of programs that letexecutives and frontline leaders fromother organizations “experience thebusiness behind the magic.”Immersive experiences at the<strong>Disney</strong>land Resort in California andthe <strong>Walt</strong> <strong>Disney</strong> World Resort inFlorida take participants behind thescenes to meet with <strong>Disney</strong> leadersand discover proven strategies thatare easily applicable to otherorganizations.And, because great ideas travel well,<strong>Disney</strong> Institute offers a variety ofgroup programs that can bepresented at <strong>Disney</strong> resortdestinations or client sites aroundthe world.<strong>The</strong> <strong>Disney</strong> Difference inProfessional DevelopmentPre-opening visits to <strong>Disney</strong> <strong>The</strong>me Parks highlight how people,processes and systems come together to create serviceexperiences that consistently exceed Guest expectations<strong>Disney</strong> Institute programs showcase powerful <strong>Disney</strong> business strategies and practices thathave stood the test of time and are easily transferable to other organizations. Learningexperiences are as unique as the program content and enable participants to:• Benchmark proven best practices, and go beyond textbook theory• Visit onstage and behind-the-scenes locations• Meet with <strong>Disney</strong> leaders to learn firsthand how they turn management philosophy intostandard operating procedureTours of manufacturing andsupport facilities emphasize theimportance of paying attentionto detail and buildingorganizational prideIndustries and organizations that have turned to <strong>Disney</strong> Institute include:• Automotive • Insurance• Banking and Finance • Manufacturing• Education • Nonprofits• Food Service • Pharmaceutical• Government • Retail• Healthcare • Transportation
Program TopicsGuided field experience to behind-the-scenes locationsshowcase the business behind the magic<strong>The</strong> Boeing <strong>Company</strong>“We worked with the <strong>Disney</strong> Institute todevelop a customer service trainingcourse specifically for our airlinecustomers. <strong>The</strong> Boeing part of thetraining informs the airlines about thefeatures we’re building into our new 787aircraft and reinforces how they can usethose features to leverage their service.<strong>The</strong> <strong>Disney</strong> Institute helps the airlineunderstand how creating simple,consistent service standards candramatically impact the experience theyprovide their customers.”– Bud Sharpe, Strategy andAnalysis SpecialistWhen <strong>Disney</strong>land Resort opened in 1955, it did more than create a newform of entertainment; it established entirely new standards for leadingeffectively, managing people, providing service and creatively running abusiness. It didn’t take long before <strong>Disney</strong>land became as famous for theway it operated as it did for the entertainment it offered.More than 50 years later, the <strong>Disney</strong> approach continues to be the focusof countless case studies, books and articles. Only <strong>Disney</strong> Institute offersthe definitive study of the <strong>Disney</strong> approach, with programs dedicated tothe topics of:• Leadership Excellence – Explores strategies and methods forimproving team results through great leadership. Participants learn howgreat <strong>Disney</strong> leaders use proven leadership philosophies to exhibitvalues and behaviors that generate results.• People Management – Offers insights into how <strong>Disney</strong> fosters anorganizational culture that inspires employee pride and ownership.Participants discover how selection, training, communication and carecan help foster a supportive environment that enables employees todeliver outstanding service.• Quality Service – Showcases how <strong>Disney</strong> uses psychographics anddemographics to better understand the needs of its Guests.Participants also gain insight into how a service infrastructure andservice standards help to consistently exceed Guest expectations.• Loyalty – Examines ways in which <strong>Disney</strong> drives bottom-line results bycreating more powerful relationships with Guests and Cast Members.Participants explore ways to retain customers for life and to delivermore effectively on a brand promise.• Organizational Creativity – Studies ways to foster a culture ofcreativity and leverage the full potential of employees. Participantslearn how to align organizational identity, structural systems and acollaborative culture to create innovative products and services.<strong>Walt</strong> <strong>Disney</strong> World <strong>The</strong>me Parks provide backdropsfor fun and exciting teambuilding programs thatexplore risk taking, collaboration and problem-solving
Individual Enrollment ProgramsIndividual business professionals and small groups will find a full slate ofprofessional development programs available throughout the year at the<strong>Disney</strong>land Resort in California and the <strong>Walt</strong> <strong>Disney</strong> World Resort in Florida.Each 3 1 /2-day program is an immersive look inside the <strong>Disney</strong> operation andoffers the chance to visit onstage and behind-the-scenes locations and networkwith a variety of <strong>Disney</strong> leaders.Program topics include:• <strong>The</strong> <strong>Disney</strong> Approach to Leadership Excellence• <strong>The</strong> <strong>Disney</strong> Approach to Loyalty• <strong>The</strong> <strong>Disney</strong> Approach to Organizational Creativity• <strong>The</strong> <strong>Disney</strong> Approach to People Management• <strong>The</strong> <strong>Disney</strong> Approach to Quality ServiceMore than a million businessprofessionals have “earned their ears”through <strong>Disney</strong> Institute professionaldevelopment programs.<strong>The</strong> “Business Behind the Magic” TodayOver the years, <strong>Disney</strong> Institute has become one of the most recognized namesin the professional development industry. This renowned training entity bringsnew ideas and best practices to organizations everywhere. World-classprograms offered by <strong>Disney</strong> Institute can enhance every aspect of anorganization with content and delivery that can drive significant return oninvestment.<strong>Disney</strong> Institute facilitators inspire individuals and organizations alike, and canhelp teams reach the next level. Each program is personalized to meet theneeds of its audience and designed to spark ideas that enable groups to adapt<strong>Disney</strong> philosophies into their own workplaces.Professional AccreditationContinuing education credit is available to <strong>Disney</strong> Institute program participantsthrough a variety of accrediting bodies, including the American College ofHealthcare Executives, the Annenberg School for Health Sciences atEisenhower, the Human Resource Certification Institute and the NationalAssociation of State Boards of Accountancy.New OfferingsSiemens Medical Systems“We were aware of <strong>Disney</strong>Institute’s reputation andflexibility for customizing itscontent for multiple types ofaudiences. Our meetingparticipants gained new insightsabout ideas and approachesundertaken by an entertainmentcompany that they could adaptfor their own operations andtheir individual roles.”– Jim West, Director,ManagementDevelopment & Training<strong>Disney</strong> Institute is constantly growing and has broadened its educationalofferings. Creativity and innovation, the hallmarks of <strong>The</strong> <strong>Walt</strong> <strong>Disney</strong> <strong>Company</strong>,provide core content for many of the sessions. <strong>The</strong> training organizationcontinues to reinvent itself, most recently through:• Expanding its popular series of individual-registration programs byintroducing them at the <strong>Disney</strong>land Resort in California• Increasing its international presence by offering programs to groups meetingat <strong>Disney</strong> Destinations around the world• Bringing programs “on-site” to client headquarters and other select locations• Working with an international collection of universities and professionalorganizations to introduce programs to local business communities aroundthe globeMarch 2008