Fact Sheet - The Walt Disney Company

DISNEY INSTITUTEDisney InstituteFact Sheetwww.disneyinstitute.comContact:Disney InstitutePublic Relations407-566-5887Since premiering its first professionaldevelopment program in 1986,Disney Institute has become one ofthe most recognized names in theworld of professional development.Today, Disney Institute offers a fullportfolio of programs that letexecutives and frontline leaders fromother organizations “experience thebusiness behind the magic.”Immersive experiences at theDisneyland Resort in California andthe Walt Disney World Resort inFlorida take participants behind thescenes to meet with Disney leadersand discover proven strategies thatare easily applicable to otherorganizations.And, because great ideas travel well,Disney Institute offers a variety ofgroup programs that can bepresented at Disney resortdestinations or client sites aroundthe world.The Disney Difference inProfessional DevelopmentPre-opening visits to Disney Theme Parks highlight how people,processes and systems come together to create serviceexperiences that consistently exceed Guest expectationsDisney Institute programs showcase powerful Disney business strategies and practices thathave stood the test of time and are easily transferable to other organizations. Learningexperiences are as unique as the program content and enable participants to:• Benchmark proven best practices, and go beyond textbook theory• Visit onstage and behind-the-scenes locations• Meet with Disney leaders to learn firsthand how they turn management philosophy intostandard operating procedureTours of manufacturing andsupport facilities emphasize theimportance of paying attentionto detail and buildingorganizational prideIndustries and organizations that have turned to Disney Institute include:• Automotive • Insurance• Banking and Finance • Manufacturing• Education • Nonprofits• Food Service • Pharmaceutical• Government • Retail• Healthcare • Transportation

Program TopicsGuided field experience to behind-the-scenes locationsshowcase the business behind the magicThe Boeing Company“We worked with the Disney Institute todevelop a customer service trainingcourse specifically for our airlinecustomers. The Boeing part of thetraining informs the airlines about thefeatures we’re building into our new 787aircraft and reinforces how they can usethose features to leverage their service.The Disney Institute helps the airlineunderstand how creating simple,consistent service standards candramatically impact the experience theyprovide their customers.”– Bud Sharpe, Strategy andAnalysis SpecialistWhen Disneyland Resort opened in 1955, it did more than create a newform of entertainment; it established entirely new standards for leadingeffectively, managing people, providing service and creatively running abusiness. It didn’t take long before Disneyland became as famous for theway it operated as it did for the entertainment it offered.More than 50 years later, the Disney approach continues to be the focusof countless case studies, books and articles. Only Disney Institute offersthe definitive study of the Disney approach, with programs dedicated tothe topics of:• Leadership Excellence – Explores strategies and methods forimproving team results through great leadership. Participants learn howgreat Disney leaders use proven leadership philosophies to exhibitvalues and behaviors that generate results.• People Management – Offers insights into how Disney fosters anorganizational culture that inspires employee pride and ownership.Participants discover how selection, training, communication and carecan help foster a supportive environment that enables employees todeliver outstanding service.• Quality Service – Showcases how Disney uses psychographics anddemographics to better understand the needs of its Guests.Participants also gain insight into how a service infrastructure andservice standards help to consistently exceed Guest expectations.• Loyalty – Examines ways in which Disney drives bottom-line results bycreating more powerful relationships with Guests and Cast Members.Participants explore ways to retain customers for life and to delivermore effectively on a brand promise.• Organizational Creativity – Studies ways to foster a culture ofcreativity and leverage the full potential of employees. Participantslearn how to align organizational identity, structural systems and acollaborative culture to create innovative products and services.Walt Disney World Theme Parks provide backdropsfor fun and exciting teambuilding programs thatexplore risk taking, collaboration and problem-solving

Individual Enrollment ProgramsIndividual business professionals and small groups will find a full slate ofprofessional development programs available throughout the year at theDisneyland Resort in California and the Walt Disney World Resort in Florida.Each 3 1 /2-day program is an immersive look inside the Disney operation andoffers the chance to visit onstage and behind-the-scenes locations and networkwith a variety of Disney leaders.Program topics include:• The Disney Approach to Leadership Excellence• The Disney Approach to Loyalty• The Disney Approach to Organizational Creativity• The Disney Approach to People Management• The Disney Approach to Quality ServiceMore than a million businessprofessionals have “earned their ears”through Disney Institute professionaldevelopment programs.The “Business Behind the Magic” TodayOver the years, Disney Institute has become one of the most recognized namesin the professional development industry. This renowned training entity bringsnew ideas and best practices to organizations everywhere. World-classprograms offered by Disney Institute can enhance every aspect of anorganization with content and delivery that can drive significant return oninvestment.Disney Institute facilitators inspire individuals and organizations alike, and canhelp teams reach the next level. Each program is personalized to meet theneeds of its audience and designed to spark ideas that enable groups to adaptDisney philosophies into their own workplaces.Professional AccreditationContinuing education credit is available to Disney Institute program participantsthrough a variety of accrediting bodies, including the American College ofHealthcare Executives, the Annenberg School for Health Sciences atEisenhower, the Human Resource Certification Institute and the NationalAssociation of State Boards of Accountancy.New OfferingsSiemens Medical Systems“We were aware of DisneyInstitute’s reputation andflexibility for customizing itscontent for multiple types ofaudiences. Our meetingparticipants gained new insightsabout ideas and approachesundertaken by an entertainmentcompany that they could adaptfor their own operations andtheir individual roles.”– Jim West, Director,ManagementDevelopment & TrainingDisney Institute is constantly growing and has broadened its educationalofferings. Creativity and innovation, the hallmarks of The Walt Disney Company,provide core content for many of the sessions. The training organizationcontinues to reinvent itself, most recently through:• Expanding its popular series of individual-registration programs byintroducing them at the Disneyland Resort in California• Increasing its international presence by offering programs to groups meetingat Disney Destinations around the world• Bringing programs “on-site” to client headquarters and other select locations• Working with an international collection of universities and professionalorganizations to introduce programs to local business communities aroundthe globeMarch 2008