Letno poročilo 2009.pdf - UniCredit Banka Slovenija dd

our business results from 2008 and we also invited the journalistsfrom culture-focused media to a press conference during the visit ofthe Milan Scala ballet ensemble at the Ljubljana Summer Festival,where we included also the director of La Scala Balet and a selectionof ballet dancers, who performed in the show.Later, we invited Slovenian journalists to participate in the UniCreditGroup’s project “Journalist award for reporting about CEE”. Weenabled two Slovenian journalists to be present at the EuromoneyConference in Vienna, which was supported also by the UniCreditGroup. During the visit of Federico Ghizzoni, the Chairman of theSupervisory Board, we organised a meeting for journalists and weorganised another meeting with the Slovenian journalists duringthe visit of Doris Tomanek, the Human Resources Manager for CEEcountries, where the Group is present. In this manner, we enabledthe Slovenian journalists to have direct contact with the highestmanagement of the Group. We invited them actively also to certainevents for clients, especially those, where we talked about trends inthe economy. Positive response by the journalists was reflected alsoin an increased number of articles, and at the same time they alsoreceived contacts to help them in their daily work and collection ofinformation about the Group or market and trends in general.Relations with Local CommunitiesOn their own initiative, the Bank’s branches were independentlycommunicating with the local market, through a variety ofcommunication channels. Besides publishing and broadcastingplanned articles in local media, the branches also conducted localadvertising campaigns, events, direct marketing, and they madedonations to local organizations and individuals, participated insports and cultural events, and sponsored local fund raisers. Throughdirect mail and other activities, we contributed to the intensity ofcommunicating these activities and the Bank's offer.Sponsorships and DonationsIn the care for creating lasting value and further development, we areaware of the importance of responsible inclusion into the environmentin which we work. In 2009, sponsorships and donations continued tofollow the determined direction, especially in culture, aid to sociallyimpaired individuals and children, awareness of responsible behaviourtowards the environment, and sport on the national level and we alsoincluded our co-workers in those activities.Spring 2009 marked the launch of the Mini bus of joy, intendedfor socially impaired children in block apartment residential areasin Slovenia, and offering them help with learning, organisedgames and sporting activities but also conversation. We activelysupported humanitarian projects such as Red Noses (collectingwaste cartridges and money contributions in the Bank’s branchnetwork) and the Charity Bazaar of the Slovenian International LadiesAssociation (SILA). We also donated funds to the Vid HumanitarianInstitute. We joined a charity campaign “Children better than stockexchange gurus” by Moje Finance newspaper, in which donatedfunds are intended for socially impaired children under the auspicesof Slovenian Youth Friends Association.For the eighth successive year, we supported the SlovenianNumber of PUBLISHED articles ON THE BANK200520062007 2008 2009UniCredit Bank · 2009 Annual Report 157