Letno poročilo 2009.pdf - UniCredit Banka Slovenija dd

Business ReportMission, Vision and StrategyOur Commitment is Our StrengthAt UniCredit Group, our greatest strength is our solid and rigorouscommitment - to our customers, to our employees, to our investors,to the communities we serve, to keeping our core values, torespecting the culture, to achieving high quality in everything we do,and to the sustainable success of our Company.At UniCredit Group, this commitment is renewed every day throughthe efforts and expertise of our 170,000 people across 22 countries,who represent the largest banking network and regional coverage inCentral and South Eastern Europe.We are committed to investing in new client relationships andplaying an active role in the local communities. By following asustainable growth path, over the last few years the Bank has beenconstantly employing new people, thus becoming a reliable andattractive employer for the local environment.Mission and VisionOur mission is to create a new way of banking by serving ourclients with innovative solutions. Our vision is to focus on people asindividuals. To achieve this, we aim to enhance our clients’ potentialand make their plans and ideas come true.It is our firm belief that every individual has both the right andresponsibility to shape his or her own future and that financialexpertise of UniCredit Banka Slovenija d.d. can assist people andbusinesses in doing so, as well as in achieving their full potential.The Bank aims to achieve profitable, sustainable growth in a mannerthat benefits society as well as our stakeholders.ValuesOur set of values - shared throughout the UniCredit Group - is basedon integrity as a condition of sustainability, which makes it possibleto transform profit into value for all our stakeholders. This set ofvalues is embedded in our Integrity Charter, which forms the strongbackbone for everything we do. These values are:• Fairness - having one high standard for everything we do, appliedevenly and without discrimination.• Trust - we possess a mutual code of honour among people, whichgoverns everything we do. It is a strong basis of our reputation, andbuilds the confidence in our company that is so essential to ourprofitable, sustainable growth.• Respect - we constantly strive to earn it, and willingly give it tothose who deserve it.• Transparency - making certain that everything we do is alwayshonest, relevant, and straightforward.• Reciprocity - actively seeking to help those around us with theunspoken certainty that the way we treat others will have a positivereturn on us.• Freedom of action - fostering a culture of openness that enablesour people to reach their potential and empowers them to achievemore for our customers and our stakeholders.We see adherence to these values as a prerequisite for maintainingthe confidence placed in the Bank and the Bank’s reputation.Value-based Management andTransparency of ResultsThe overall management and steering of the Bank is based on theprinciples of value-based management. In line with the UniCreditGroup, the Bank implemented Economic Value Added (EVA) as themain performance measure. EVA measures the profit contributionin excess of the cost of capital and is applied not only at the overallbank level but also is taken into consideration in individual loandecisions. EVA today is seen as a standard performance measure,which combines both growth via the development of risk weightedassets and thus the capital allocation needed and profitabilityenhancements as value drivers.The Bank consequently aims to ensure that the capital is investedin those business segments, product areas, and services wherethe highest added value can be generated. Transparency on valuecreation and/or value destruction is of utmost importance forachieving sustainable results.Divisional Business ModelThe UniCredit Group’s business model is based on specialisationin specific customer segments. For business activities such asinvestment banking, trading, international corporate banking or assetmanagement, it is clear that customer needs, service models, andmarket segments are more similar to each other across countriesthan the national market practice. However, we believe that this alsoapplies to retail banking in an environment of industrialised banking,while still taking into account local market specifics.In line with our mission, it is our main objective to meet everyclient’s personal needs in accordance with the idea that all businessis local through discretionary or standardised products. However, increating and developing products we try to unlock the economiesUniCredit Bank · 2009 Annual Report 135