Bangladesh 1993-1994 Demographic and Health ... - Measure DHS

Use of Social Marketing BrandsBangladesh has an active contraceptivesocial marketing program that distributes pills,condoms, and oral rehydration salts through anetwork of some 140,000 retail outlets (pharmacies,small shops, and kiosks) throughout thecountry. The Social Marketing Company carriesseveral brands of oral contraceptives, namelyMaya, Norquest, and Ovacon. To obtain informationon the number of users purchasing thesocial marketing brands, BDHS interviewersasked all respondents who were current pill usersto show them their pill packet. If the user had thepacket available, the interviewer recorded thebrand on the questionnaire. If not, the interviewershowed the woman a chart depicting all themajor pill brands and asked the user to identifywhich brand she was currently using.Overall, 14 percent of pill users were usingsocial marketing brands (Table 4.14). Overthree-quarters of pill users were using the government-suppliedbrand, Combination-5, whichis provided free of charge through governmentTable 4.14 Use of pill brandsPercent distribution of curre~at pill users by brand of pill used,according to urban-rural residence, Bangladesh 1993-94ResidencePillbrand Urban Rural TotalGovernmenffNGOCombination-5 57.1 79.2 76.2Noriday 0.1 0.1 0.1Ovral 1.5 1.1 1.2Social marketingMaya 4.5 2.0 2.3Norquest 6.1 3.4 3.7Ovacon 10.6 7.8 8.2PrivateMarvelon 2.4 1.0 1.2Ovostat 12.3 3.0 4.3OtherLyndiol 0.2 0.l 0.2Nordette 2.2 0.5 0.8Other brand 0.5 0.2 0.3Don't know/Missing 2.4 1.5 1.6Total 100.0 100.0 100.0Number of pill users 212 1348 1560field workers and clinics. Urban pill users are somewhat less likely to use the government brand andsomewhat more likely to use one of the social marketing brands than rural users. As shown in Table 4.15,social marketing brands account for a greater market share of pill use in Barisal and Khulna Divisions thanin the other three divisions.Table 4.15 Use of social marketing brand pillsPercentage of pill users who are using a social marketingbrand, by urban-rural residence and division, Bangladesh1993 -94ResidenceDivision Urban Rural TotalBarisal * 16.8 18.1Chittagong (14.3) 11.9 12.3Dhaka 23.l 10.1 13.2Khulna * 16.9 17.5Rajshahi (16.2) 13.7 13.8Total 21.2 13.1 14.2Note: Maya, Norquest and Ovacon are considered socialmarketing brands. Figures in parentheses are based on 25 to49 women.* Fewer than 25 unweight~d women53