Bangladesh 1993-1994 Demographic and Health ... - Measure DHS
Bangladesh 1993-1994 Demographic and Health ... - Measure DHS
Bangladesh 1993-1994 Demographic and Health ... - Measure DHS
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Use of Social Marketing Br<strong>and</strong>s<strong>Bangladesh</strong> has an active contraceptivesocial marketing program that distributes pills,condoms, <strong>and</strong> oral rehydration salts through anetwork of some 140,000 retail outlets (pharmacies,small shops, <strong>and</strong> kiosks) throughout thecountry. The Social Marketing Company carriesseveral br<strong>and</strong>s of oral contraceptives, namelyMaya, Norquest, <strong>and</strong> Ovacon. To obtain informationon the number of users purchasing thesocial marketing br<strong>and</strong>s, B<strong>DHS</strong> interviewersasked all respondents who were current pill usersto show them their pill packet. If the user had thepacket available, the interviewer recorded thebr<strong>and</strong> on the questionnaire. If not, the interviewershowed the woman a chart depicting all themajor pill br<strong>and</strong>s <strong>and</strong> asked the user to identifywhich br<strong>and</strong> she was currently using.Overall, 14 percent of pill users were usingsocial marketing br<strong>and</strong>s (Table 4.14). Overthree-quarters of pill users were using the government-suppliedbr<strong>and</strong>, Combination-5, whichis provided free of charge through governmentTable 4.14 Use of pill br<strong>and</strong>sPercent distribution of curre~at pill users by br<strong>and</strong> of pill used,according to urban-rural residence, <strong>Bangladesh</strong> <strong>1993</strong>-94ResidencePillbr<strong>and</strong> Urban Rural TotalGovernmenffNGOCombination-5 57.1 79.2 76.2Noriday 0.1 0.1 0.1Ovral 1.5 1.1 1.2Social marketingMaya 4.5 2.0 2.3Norquest 6.1 3.4 3.7Ovacon 10.6 7.8 8.2PrivateMarvelon 2.4 1.0 1.2Ovostat 12.3 3.0 4.3OtherLyndiol 0.2 0.l 0.2Nordette 2.2 0.5 0.8Other br<strong>and</strong> 0.5 0.2 0.3Don't know/Missing 2.4 1.5 1.6Total 100.0 100.0 100.0Number of pill users 212 1348 1560field workers <strong>and</strong> clinics. Urban pill users are somewhat less likely to use the government br<strong>and</strong> <strong>and</strong>somewhat more likely to use one of the social marketing br<strong>and</strong>s than rural users. As shown in Table 4.15,social marketing br<strong>and</strong>s account for a greater market share of pill use in Barisal <strong>and</strong> Khulna Divisions thanin the other three divisions.Table 4.15 Use of social marketing br<strong>and</strong> pillsPercentage of pill users who are using a social marketingbr<strong>and</strong>, by urban-rural residence <strong>and</strong> division, <strong>Bangladesh</strong><strong>1993</strong> -94ResidenceDivision Urban Rural TotalBarisal * 16.8 18.1Chittagong (14.3) 11.9 12.3Dhaka 23.l 10.1 13.2Khulna * 16.9 17.5Rajshahi (16.2) 13.7 13.8Total 21.2 13.1 14.2Note: Maya, Norquest <strong>and</strong> Ovacon are considered socialmarketing br<strong>and</strong>s. Figures in parentheses are based on 25 to49 women.* Fewer than 25 unweight~d women53