Internet Society Visual identity standards

The Internet Society logoThe Internet Society logo is one of the mostimportant and prominent visual elementsof our identity system. The logo consists ofthe Internet Society wordmark, the InternetSociety symbol, and the trademark symbol.These three elements are arranged in a fixedconfiguration which must never be changed ormodified. Consistent treatment of the logo in allapplications is crucial to the protection of ourname and image, and helps build visibility andrecognition of the Internet Society’s mission andleadership.Always used authorized master artwork toreproduce the Internet Society logo. Neverrecreate the logo from a previously printedcommunication.Internet SocietywordmarkInternet SocietysymbolTrademarksymbolTo download approved artwork, go to:www.internetsociety.org/styleguide5

The Internet Society visual elementsColor paletteThe Internet Society has selected a systemof colors that offer flexibility and enhancethe appearance and consistency of ourcommunications. This palette has been chosento support the Internet Society blue corporatecolor and give the communication a distinctiveand recognizable look.Internet Society blueWhen using the color palette in print, eithermatch or process colors may be used. Foron-screen applications, RGB colors (or theirhexadecimal equivalents) must be used.Please refer to the color breakdowns at right forcolor specifications.PANTONE ® 286 C*C100 M75 Y0 K0R0 G51 B160HEX #0033a0Secondary color palettePANTONE Process Cyan CC100 M0 Y0 K0R0 G159 B223HEX #009FDFPANTONE Reflex Blue CC100 M89 Y0 K0R0 G20 B137HEX 001489PANTONE 2726 CC81 M70 Y0 K0R72 G92 B199HEX 485CC7PANTONE Cool Gray 10 CC40 M30 Y20 K66R99 G102 B106HEX 63666APANTONE Cool Gray 7 CC20 M14 Y12 K40R151 G153 B155HEX 97999B9*The coated PANTONE color is the target color. When printing spot color on uncoated paper, if possible, adjust the inkformula to achieve as close a match to the coated version. The CMYK, RGB and HEX values are from the 2010 editionof the PANTONE Plus Series Color Bridge (Coated). PANTONE ® is the property of Pantone, Inc.

The Internet Society visual elementsTypefaceTypography is an important element in allInternet Society communications and buildsbrand recognition and consistency.Arial has been chosen as the typeface forall print and on-screen applications for itscontemporary, sans serif design. Arial is anextremely versatile family of typefaces and isfamiliar to most people around the world.It can be used for text setting in brochures,reports, presentations, etc.Headlines, titles, and captions should be setin Arial Bold and, when possible, in a colorfrom our color palette. Subheads and bodytext should be set in Arial Regular. Use color tohighlight or call attention to a particular word,sentence or paragraph.Arial RegularArial ItalicArial BoldArial Bold ItalicUna sola lingua non è mai abbastanzaUne seule langue n’est jamais suffisanteодного языка недостаточно10

The Internet Society visual elementsTypefaceThis page shows examples of how the typefacemay be used within communications. The typesizes shown here are for suggestion only andillustrate good visual balance between all designelements.Headlines, titles, and captions should be setin Arial Bold and, when possible, in a colorfrom our color palette. Subheads and bodytext should be set in Arial Regular. Use color tohighlight or call attention to a particular word,sentence or paragraph. When placing text on acolor or photographic background, the preferredtext color is white. When using other colors fromthe palette, make sure there is enough contrastand the type is readable.This headline is set inArial Bold at 46ptThis subhead is set in Arial Regular at 16ptThis headline is set in Arial Bold.This headline is set at 24pt.This caption is set Bodycopy is set in Arial Regular at 9pt. Mid est laborum et dolorum fuga. Et harum quidem rerumfacilis est et expedita distinctio. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibussaepe necessitatibus saepein Arial Bold at 14ptut rutrum tortorOmnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibusante in magna. saepe eveniet ut et voluptates repudi andae sint et molestiae non recusandae. Omnis dolor repellendus.Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut etvoluptates repudi andae sint et molestiae non recusandae. Phasellus rhoncus, augue sed bibendumrhoncus, mi arcu varius lacus, ut rutrum tortor ante in magna. PraesentLullamcorper augue ut eros dapibus bibendum. Donec vitae faucibus mi. Cras sodales nunc eget elittempor vestibulum. Cras at dignissim felis. Nulla ut nulla ac leo tincidunt lacinia sit amet et ligula. Sedaugue velit, malesuada vitae ultricies vel, venenatis nec erat. Duis semper, mauris vitae conguedignissim, eros eros aliquam mauris, non scelerisque diam risus eget magna. Curabitur condimentumdolor id ligula rutrum sit amet sodales purus vestibulum. Donec blandit arcu sed lacusSimilique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harumquidem rerum facilis est et expedita distinctio. Temporibus autem quibusdam et aut officiis debitis autrerum necessitatibus saepe necessitatibus saepe Omnis dolor repellendus. Temporibus autemquibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudi andaesint et molestiae non recusandae. Omnis dolor repellendus. Temporibus autem quibusdam et autofficiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudi andae sint et molestiaenon recusandae. Phasellus rhoncus, augue sed bibendum rhoncus, mi arcu varius lacus, ut rutrumtortor ante in magna. Praesentullamcorper augue ut eros dapibus bibendum. Donec vitae faucibus mi. Cras sodales nunc eget elittempor vestibulum. Cras at dignissim felis. Nulla ut nulla ac leo tincidunt lacinia sit amet et ligula. Sedaugue velit, malesuada vitae ultricies vel, venenatis nec erat. Duis semper, mauris vitae conguedignissim, eros eros aliquam mauris, non scelerisque diam risus eget magna. Curabitur condimentumdolor id ligula rutrum sit amet sodales purus vestibulum. Donec blandit arcu sed lacus.This headline is set in Arial Bold at 26pt.This headline is set in Arial Bold at 26pt.This subhead is set in Arial Regular at 16ptwww.internetsociety.orgwww.internetsociety.orgwww.internetsociety.orgTypeface examples11

The Internet Society visual elementsImageryImagery is an opportunity to express thepersonality of our brand. Refer to the imageson the right for suggestions of content and stylewhen choosing images for communications.Our imagery falls into three main categories:people portraits, the Internet experience, andthe global community.The Internet Society people portraitsThese portraits represent the Internet Society’sdiverse community throughout the world.Preferably shot with natural lighting, theycapture the subject’s personality and culturalbackground, are real to life and have a simple,uncluttered composition. Portrait images shouldhave either a close-up or three-quarter view withthe subject looking at the camera.The Internet experienceThese images represent the varied experiencesof people benefiting from the Internet. The aim isnot to show people interacting with technology,but rather to tell a story of the accomplishment,knowledge, enlightenment, or interaction thatthe Internet experience brought to them. Thephoto style should be vibrant and uncluttered,and cropped in dramatic and interesting ways.The global communityThese images represent the global aspect of theInternet Society through textures, landscape,people, and cultures. The style should beeditorial, as often seen in travel photos, andshould capture the spirit of a culture, country, orcity in a rich and colorful way.The Internet Society people and employee portraitsThe Internet experienceThe global communityTo download imagery, go to:www.flickr.com/photos/internetsociety12Imagery may require consents or releases for their use in Internet Society promotional material.Please contact us for further assistance.

The Internet Society visual elementsImageryThis page shows examples of how imagerymay be used within communications. Theimages shown here are for suggestion only andillustrate good visual balance between all designelements.Sed ut perspiciatisunde omnis iste.The Internet Society Sit aspernatur aut oditaut fugit, sed quia consequuntur magni.The use of engaging imagery can draw thereader in and convey a valuable nonverbalmessage. Color photography adds energy andvibrancy to the layout and complements thesecondary color palette.Careful consideration must be given whenselecting imagery for your Internet Societycommunication. The imagery should relate tothe content of the piece, the Internet Societylogo should never be placed over an image,and any incorporated text should neitherdistract from the image nor make its contentunrecognizable.Sed ut perspiciatis unde omnis istenatus error sit voluptatem accusa ntiumdolor emque lauda ntium, totam.Sit aspernatur aut odit aut fugit, sed quia consequuntur magniwww.internetsociety.org/joinwww.internetsociety.org/educationSed ut perspiciatis unde omnis istenatus error sit voluptatem accusa ntiumdolor emque lauda ntium, totam.Sit aspernatur aut odit aut fugit, sed quia consequuntur magniwww.internetsociety.org/joinSee the grid system section for preferred imageplacement information.To download imagery, go to:www.internetsociety.org/styleguideImagery examples13

The Internet Society visual elementsGrid systemThe flexible grid system enables a variety ofcommunication to be created.When preparing a grid for a communicationpiece, keep in mind that the standard A4size, depending on orientation, use a four- orfive-column grid. When designing unique sizecommunications such as banners, use yourjudgment to keep similar proportions.Sed ut perspiciatis unde omnis istenatus error sit voluptatem accusa umdolor emque lauda ntium, totam.Sit aspernatur aut odit aut fugit, sed quia consequuntur magniOmnis dolor repellendus. Temporibusautem quibusdam et aut officis.www.internetsociety.orgA4 — horizontalFive-column gridwww.internetsociety.orgA4 — verticalFour-column gridaccess tocomputers andthe internethas become abasic need foreducation inour societyKent Conradwww.internetsociety.org15PowerPointFour-column gridBannerTwo-column grid

The Internet Society visual elementsGrid systemAs for print materials, the same grid shouldbe applied for on-screen applications. Theflexibility of the panel-based grid allows it to beadapted to various formats, such as website andPowerPoint.Sed ut perspiciatisunde omnis iste.The Internet Society Sit aspernatur aut oditaut fugit, sed quia consequuntur magni.PowerPointFour-column gridwww.internetsociety.org16WebFive-column gridA3 — verticalFour-column grid

The Internet Society visual elementsQuotesQuotes are messaging tools that express someof the Internet Society personality attributes:open, accessible, thoughtful.The quotes illustrate the notion that the Internetcreates open dialogue. They are from varioussources and are employed under fair use.Quotes should be set in Arial Bold and can beused as headlines as in the examples on this page.17

ApplicationsThe following pages put into practice all the visual elementsdescribed in these guidelines. They provide an overall look andfeel for a range of communications.

ApplicationsPocket folderFrontInsideBack22

ApplicationsPowerPointTitle page Section break page Content page23

ApplicationsTradeshow and promotional items24

Contact usIf you have any questions or require additional information,please contact us via phone or email:Greg WoodDirector, Communications Operations and Planningoffice: +1 703 439 2145mobile: +1 703 625 3917wood@isoc.org