10 oz. - Nationwide Candy LLC

EASTER APRIL 8, 2012

Guide to ExcellenceUSAGE OCCASION SEGMENTATION 12INSIGHTS & SUPPORTEasterBasket/Egg HuntsCandyImmediateAdultDishConsumptionIt’s All AboutFamily/SharingAll Ages/Eggs, Shapes,Seasonal ColorsPersonaland NoveltiesEnjoyment/SelfIMPORTANT INSIGHTS•HERSHEY®’S has the #1 share of the Easter season: 37.4%, +1.3 pts vs LY2•HERSHEY®’S drove 82% of total 2010 Easter category growth2•HERSHEY®’S has the Top 2 overall Easter brands — #1 REESE’S® (+15%)2#2 CADBURY® (+13%) 2•41% of Easter candy is purchased on impulse — createlobby and perimeter displays to capture these sales 1•Leverage HERSHEY®’S powerfulbrands throughout the seasonSHORTER SEASON— BY 2 WEEKS•With Easter Sunday on April 8th, the 2012 Easter season is 2 weeks shorter than in 2011•Early displays of HERSHEY®’S Easter products arecritical to year-over-year seasonal success•Place HERSHEY®’S Instant ConsumableShippers at the front end on 1/1/12•Plan Candy Dish displays in the lobby andin-aisle on 2/15/12, anchored by HERSHEY®’SPackaged Candy Mods•Leverage Easter basket shopping activitywith HERSHEY®’S basket-filler and centerpiecedisplays in high-traffic areas by 2/15/121 Hershey’s In-store Easter 2009 Ethnographies 2 Nielsen FDMx Easter Season 2010GiftingAdult–to–Adult/HostessGiftCATEGORY51 % CATEGORY34 % CATEGORY9 % CATEGORY6 %•Combined, REESE’S® and CADBURY® are 21% of total Easter category sales, larger than anyother manufacturer at Easter 2

in Easter ExecutionCONSUMER SUPPORT•Easter FSI* with highvaluecoupons: ensureHERSHEY®’S productsare on display•Easter TV advertising onREESE’S®, CADBURY® andHERSHEY®’S KISSES® Brands•HERSHEY®’S EasterPOS: utilize tocreate off-shelfdisplays and “signalthe season” toshoppersNEW & IMPROVED CHOCOLATE EGGS PACKAGING•HERSHEY®’S and REESE’S® Eggs Brands will unveil a new and improvedlook for Easter 2012!MERCHANDISING SUCCESS3* FSI graphics subject to change and coupon values to be announced

s willConsumerPreferredBrands• 4 of the Top 6 New Easter items were from HERSHEY®’S. 1• Brand is the first buying consideration for Easterconsumers. 2• REESE®’S, CADBURY® and HERSHEY®’S brands account for25% of total Easter sales. 1Item No. 34000-56433TWIZZLERS® StrawberryTwists Snack Size Candy10.24 oz. 24ct. DRCItem No. 10700-52965JOLLY RANCHER® SOURSBunny Gummies10 oz. 24ct. DRCItem No. 34000-13767REESE’S® LoversAssortment 40-Piece Bag22.46 oz. 12ct. DRCREESE’S® PIECES® CandyREESE’S® Peanut Butter EggsREESE’S® White Peanut Butter EggsNEW ITEMSItem No. 34000-66649REESE’S® Milk Chocolateand Peanut Butter Bunny5 oz. 12ct. DRTItem No. 34000-22441KIT KAT® MiniaturesWafer Bars17.1 oz. 20ct. DRC5

Big BrandChocolatesItem No. 34000-44790Pastel REESE’S® Miniatures11 oz. 36ct. DRC0 34000 44791 6Item No. 34000-47743REESE’S® PeanutButter Eggs Snack Size11.4 oz. 36ct. DRC0 34000 47744 9G raphics6CANDY DISH 10 OZ. –12 OZ.Item No. 34000-47815REESE’S® Peanut Butter Eggs10 oz. 36ct. DRCItem No. 34000-05663CADBURY® MINI EGGS®Candy10oz.36ct.DRC0 34000 47816 30 34000 05631 6Item No. 34000-66615REESE’S® Mini REESTERBUNNIES® Chocolates10 oz. 36ct. DRCItem No. 34000-188600 34000 66616 4REESE’S® PIECES®Peanut Butter Pastel Eggs12 oz. 36ct. DRC 0 34000 18861 1Item No. 34000-05655CADBURY® MINI EGGS®ROYAL DARK Candy10 oz. 36ct. DRC0 34000 05654 5

Candy Dish Treats 10G raphicsG raphicsItem No. 34000-18995HERSHEY®’S Solid MilkChocolate Eggs10 oz. 36ct. DRC0 34000 18994 6Item No. 34000-18474HERSHEY®’S Candy CoatedMilk Chocolate Eggs10 oz. 36ct. DRC0 34000 18315 9G raphicsG raphics8CANDY DISH 10 OZ. –11 OZ.Item No. 34000-18966HERSHEY®’S Extra CreamySolid Milk Chocolate Eggs10 oz. 36ct. DRCG raphicsItem No. 34000-18526HERSHEY®’S SPECIAL DARK®Dark Chocolate Eggs10 oz. 36ct. DRC0 34000 18965 60 34000 18525 2Item No. 34000-19626HERSHEY®’SCOOKIES ’N’ CREME Eggs10 oz. 36ct. DRCItem No. 34000-21370Pastel HERSHEY®’SMiniatures11 oz. 36ct. DRC0 34000 19621 00 34000 21371 9

®oz. – 11 oz.Item No. 34000-22568Pastel KIT KAT® MinisWafer Bars10 oz. 24ct. DRC0 34000 22537 8Item No. 10700-06626WHOPPERS® ROBIN EGGS®Malted Milk Eggs10 oz. 36ct. DRC0 10700 06611 4Item No. 10700-06611WHOPPERS® ROBIN EGGS®Malted Milk Eggs10 oz. 24ct. RSCItem No. 34000-03088Pastel YORK® PeppermintPattie Miniatures11 oz. 36ct. DRC0 34000 03088 0Item No. 10700-06623WHOPPERS® Mini ROBINEGGS® Malted Milk Eggs10 oz. 36ct. DRC0 10700 06624 4Item No. 10700-06601WHOPPERS® Mini ROBINEGGS® Malted Milk Eggs10 oz. 24ct. RSCItem No. 34000-37830Pastel ROLO® Candy11 oz. 36ct. DRC0 34000 37831 9Item No. 10700-06617WHOPPERS® Malted Milk Eggs10 oz. 24ct. DRC0 10700 06617 69CANDY DISH 10 OZ. –11 OZ.

Candy Dish Treats 8Item No. 34000-44833Pastel REESE’S®Miniatures8.5 oz. 12ct. RSC0 34000 44833 3Item No. 34000-47773REESE’S® Peanut ButterEggs Snack Size8.5 oz. 24ct. DRC0 34000 47774 6G raphicsCANDY DISH 8 OZ.–10 OZ.Item No. 34000-47821REESE’S® Peanut Butter Eggs8 oz. 12ct. RSCG raphicsItem No. 34000-18361HERSHEY®’S SolidMilk Chocolate EggsG raphics0 34000 47821 7Item No. 34000-18870REESE’S® PIECES®Peanut Butter Pastel Eggs10 oz. 8ct. RSCG raphicsItem No. 34000-18351HERSHEY®’S Candy CoatedMilk Chocolate Eggs8 oz. 24ct. RSC0 34000 18852 98 oz. 24ct. RSC 0 34000 18361 60 34000 18351 710Item No. 34000-19622HERSHEY®’SCOOKIES ’N’ CREME Eggs8 oz. 12ct. RSC0 34000 19622 7Item No. 34000-21440Pastel HERSHEY®’SMiniatures8.5 oz. 12ct. RSC0 34000 21440 2

oz. – 10 oz.MainOccasion:CandyDishTypical Usage:Candy Dishes at Home or WorkAlternate Usage:Loose Items for Easter Basketsand/or Egg HuntsItem No. 34000-13929HERSHEY®’S KISSES® BrandMilk ChocolatesItem No. 34000-13958HERSHEY®’S KISSES® BrandMilk Chocolates with Almonds8.5 oz. 12ct. RSC 0 34000 13929 38 oz. 12ct. RSC 0 34000 13958 3Item No. 34000-06763CADBURY®MINI EGGS® CandyG raphicsItem No. 34000-03089Pastel YORK® PeppermintPattie Miniatures8.5 oz. 12ct. RSC8oz.24ct.RSC 0 34000 06763 30 34000 03089 7Item No. 34000-22526Pastel KIT KAT® MinisWafer Bars8 oz. 12ct. RSC0 34000 22526 2CANDY DISH 8 OZ. – 8.8 OZ.Item No. 34000-14941HERSHEY’S BLISS®Milk Chocolate Eggs8.8 oz. 24ct. DRCItem No. 34000-14943HERSHEY’S BLISS®Milk Chocolate with MeltawayCenter Eggs 8.8 oz. 24ct. DRCItem No. 34000-14942HERSHEY’S BLISS®Milk Chocolate Eggs8.8 oz. 8ct. RSC 0 34000 14941 4Item No. 34000-14944HERSHEY’S BLISS® MilkChocolate with MeltawayCenter Eggs 8.8 oz. 8ct. RSC0 34000 14943 811

Big Bag Easter BaskItem No. 34000-45327Pastel REESE’S® Miniatures18.5 oz. 24ct. DRCItem No. 34000-47783REESE’S® Peanut Butter EggsSnack Size18 oz. 24ct. DRC0 34000 45328 30 34000 47783 8BASKETS, CRAFTING &BAKINGG raphicsG raphicsItem No. 34000-47864REESE’S® Peanut Butter Eggs18 oz. 24ct. DRC0 34000 47865 112Item No. 34000-18472HERSHEY®’S Solid MilkChocolate Eggs18 oz. 24ct. DRC0 34000 18473 6Item No. 34000-21410Pastel HERSHEY®’S Miniatures18.5 oz. 24ct. DRC0 34000 21411 2

et FavoritesMainOccasion:BasketFillersTypical Usage:Basket FillersAlternate Usage:Candy Dish, Crafts, Egg Huntsand BakingItem No. 34000-12162HERSHEY®’S KISSES® BrandMilk Chocolates18.5 oz. 24ct. DRCItem No. 34000-06712CADBURY® MINI EGGS® Candy18 oz. 24ct. DRC0 34000 12163 20 34000 06713 8ItemItem No. 34000-22441KIT KAT® Miniatures Wafer Bars17.1 oz. 20ct. DRC0 34000 22442 5EGG HUNTS, CRAFTING &BAKINGItem No. 34000-13558Spring Assortment24 oz. 20ct. DRCItem No. 34000-13595Spring Assortment17 oz. 12ct. DRCHERSHEY®’S KISSES® Brand Milk ChocolatesREESE’S® MiniaturesHERSHEY®’S Miniatures0 34000 13559 2REESE’S® MiniaturesHERSHEY®’S KISSES® Brand MilkChocolates filled with CaramelKIT KAT® Minis Wafer Bars0 34000 13595 013

Egg Hunt Favorites and MegItemItem No. 34000-56433TWIZZLERS® StrawberryTwists Snack Size Candy10.24 oz. 24ct. DRC0 34000 56433 0Item No. 34000-56444TWIZZLERS® Twizted StrawberryBlast PULL ‘N PEEL® Candy10.12 oz. 36ct. DRCItemFRUITY &CHEWYItem No. 10700-52965JOLLY RANCHER® SOURSBunny Gummies10 oz. 24ct. DRC0 10700 52965 7Item No. 10700-51841JOLLY RANCHER®Jelly Beans14 oz. 36ct. DRCItem No. 10700-51846JOLLY RANCHER®Jelly Beans Fruit Smoothie14 oz. 36ct. DRC14Item No. 10700-51840JOLLY RANCHER®Jelly Beans14 oz. 12ct. RSC0 10700 51840 8

Mix TreatsMainOccasion:EggHuntTypical Usage:Egg HuntsAlternate Usage:Loose Items for Easter Baskets,Crafts and BakingG raphicsItemItem No. 10700-50700WHOPPERS® ROBIN EGGS®Malted Milk Eggs42 oz. 12ct. DRC0 10700 50701 3Item No. 34000-13767REESE’S® Lovers Assortment40-Piece Bag22.46 oz. 12ct. DRC0 34000 13768 8REESE’S ® PIECES ® CandyREESE’S ® Peanut Butter EggsREESE’S ® White Peanut Butter EggsMixG raphicsEGG HUNTS &CRAFTINGItem No. 10700-50128Spring Treats Non-ChocolateMega Mix 50-Piece Bag19.57 21 oz. 12ct. DRCJOLLY RANCHER® Fruit ChewsTWIZZLERS® RAINBOW TwistsTWIZZLERS PULL ‘N PEEL® CandyTWIZZLERS® Mini Bar Candy0 10700 50129 5Item No. 34000-13260Spring Treats ChocolateMega Mix AssortmentSnack Size 40-Piece Bag20 oz. 12ct. DRCWHOPPERS® Mini ROBIN EGGS®Malted Milk EggsCADBURY® MINI EGGS ® CandyREESE’S® Peanut Butter EggsKIT KAT® Miniatures Wafer Bars15

Centerpiece SolutioItem No. 34000-66744HERSHEY®’S Solid MilkChocolate Princess BunnyItem No. 34000-66706HERSHEY®’S Solid MilkChocolate SNAPSY Bunny5 oz. 12ct. DRT 0 34000 66744 42 oz. 12ct. DRC 0 34000 66706 2< K IDS > < A LL ACENTERPIECE SOLUTIONSItem No. 34000-66708HERSHEY®’S SPEEDY BUNNY®Solid Milk Chocolate5 oz. 12ct. DRTItem No. 34000-66622REESE’S® REESTER BUNNY®Milk Chocolate & Peanut Butter5 oz. 12ct. DRT160 34000 66708 6

ns for All AgesMainOccasion:EasterBasketTypical Usage:Centerpiece,Basket FillersAlternate Usage:GiftingItem No. 34000-18700HERSHEY®’SChocolate Creme Egg6 oz. 12ct. DRC 0 34000 18700 3Item No. 34000-01183CADBURY®Solid Milk Chocolate Bunny6 oz. 12ct. DRTGES > < Y OUNG A DULT >ItemItem No. 34000-66649REESE’S® Milk Chocolateand Peanut Butter Bunny5oz.12ct.DRTItem No. 34000-47354REESE’S® Peanut ButterFilled Egg6oz.12ct.DRCG raphicsItem No. 34000-14945HERSHEY’S BLISS®Milk Chocolate Hollow Bunny4 oz. 12ct. DRCGIFTING &CENTERPIECE SOLUTIONS0 34000 66649 20 34000 47354 00 34000 14945 217

Playful Easter Egg HMixMixItem No. 34000-11761Easter Favorites ChocolateFilled Egg Assortment4.3 oz. 12ct. DRCREESE’S® MiniaturesHERSHEY®’S KISSES® BrandMilk ChocolatesCADBURY® MINI EGGS® CandyWHOPPERS® Mini ROBIN EGGS®Malted Milk EggsItem No. 10700-11704Egg Hunt FavoritesNon-Chocolate FilledEgg Assortment4.8 oz. 12ct. DRCJOLLY RANCHER® Hard CandyTWIZZLERS PULL ‘N PEEL® CandyJOLLY RANCHER® Fruit ChewsEASTER BASKET FILLERSItem No. 34000-47676REESE’S® AssortmentPlastic Egg5.025 oz. 12ct. DRTItem No. 34000-18897REESE’S® Miniatures FilledPlastic Chick 0.93oz. 3/15ct. DRTItem No. 34000-11750Easter Cane Assortment 24ct. DRTUNIT3468400 7Expands to0 34000-00684 7• 12 Pastel HERSHEY®’S KISSES®Brand Milk Chocolates BunnyCane, 3.0 oz.• 12 Pastel REESE’S® MiniaturesDuckling Cane, 3.4 oz.180 34000 88435 3 0 34000 44063 4BUNNY CANE DUCKLING CANE

unt Items and Basket FillersItem No. 34000-11450REESE’S® PIECES® Peanut ButterPastel Eggs Mini Carton3.5 oz. 6/15ct. DRT0 34000 11451 1Item No. 10700-06686WHOPPERS® Mini MaltedMilk Eggs Mini Carton3.75 oz. 6/15ct. DRT0 10700 06686 2Item No. 10700-50050WHOPPERS® MiniROBIN EGGS® Mini Carton4 oz. 6/15ct. DRTEASTER BASKET FILLERSItem No. 34000-11452REESE’S® PIECES® Carrot3.2oz.24ct.DRTUNITItem No.10700-06636WHOPPERS® MiniROBIN EGGS® Bunny Bag3.2 oz. 24ct. DRTUNITExpands to0 34000-00452 20 107993Expands to60 10700 00099 619

Multi Packs Make Itthe Easter JoyItem No. 34000-01145CADBURY®CREME EGGS® Candy 4-Pack4.8 oz. 108ct. DRCItem No. 34000-01160CADBURY®Caramel Eggs 4-Pack4.8 oz. 108ct. DRC4-PACK EASTER BASKET FILLERSItem No. 34000-01190CADBURY® ChocolateCREME EGGS® Candy 4-Pack4.8 oz. 54ct. DRC0 34000 01190 2Item No. 34000-66623REESE’S® REESTER BUNNIES®Candy 4-Pack4.8 oz. 48ct. DRCItem20

Easy to ShareMainOccasion:BasketFillersTypical Usage:Easter BasketsAlternate Usage:Easter Meal Gifts, Gifts forFriends & Co-workersItem No. 34000-01133CADBURY® MiniCREME EGGS® 12-Pack Tray3.8 oz. 24ct. DRC0 34000 01133 9Item No. 34000-01134CADBURY® Mini Caramel Eggs12-Pack Tray3.8 oz. 24ct. DRC0 34000 01134 6Item No. 34000-47785REESE’S® Milk Chocolate andPeanut Butter Eggs 12-Pack Tray3.17 oz. 24ct. DRC0 34000 47785 212-PACK EASTER BASKET FILLERS21

6-Pack ShapesItem No. 34000-47622REESE’S® Peanut Butter Eggs6-Pack7.2 oz. 36ct. DRCItem No. 34000-47603REESE’S® Peanut Butter Eggs6-Pack7.2 oz. 24ct. RSCItem No. 34000-47692REESE’S® White PeanutButter Eggs 6-Pack7.2 oz. 24ct. DRCItem No. 34000-22752HERSHEY®’S COOKIES ‘N’CREME Bunnies 6-Pack7.2 oz. 36ct. DRC0 34000 22704 46-PACK SHAPESItem No. 34000-23803HERSHEY®’S MilkChocolate CoveredMarshmallow Eggs6-Pack, 5.7 oz. 24ct. RSCItem No. 34000-22742HERSHEY®’S Milk ChocolateBunnies 6-Pack7.2 oz. 36ct. DRC22Item No. 34000-29020ALMOND JOY® Eggs6-Pack, 6.6 oz. 24ct. RSCItem No. 34000-29600KIT KAT® Milk ChocolateBunny Ears 6-Pack9.3 oz. 24ct. DRC

Eggs 6-Pack Mods< >45.5"< >24"20"< >< >20.00"Item No. 34000-47605REESE’S® Peanut Butter Eggs6-Pack Wheeled Module, 168ct.• 168 REESE’S® Peanut Butter Eggs 6-Pack, 7.2 oz.Wheeled Mod UPCItem No. 34000-47490REESE’S® Peanut Butter Eggs6-Pack Display Module, 576ct.• 576 REESE’S® Peanut Butter Eggs 6-Pack, 7.2 oz.Mod UPC48.00"< >< >46.38"236-PACK DISPLAY VEHICLES

Instant ConsumablesDrive Early EasterProfitsItem No. 34000-06852CADBURY® CREME EGG® Candy1.2 oz. 6/48ct. RSC0 346860 1UNITExpands to0 34000-00686 1BOXItem No. 34000-01167CADBURY® Caramel Egg1.2 oz. 6/48ct. RSC0 346870 8UNITIMMEDIATE CONSUMPTIONBOXItem No. 34000-01189CADBURY® ChocolateCREME EGG® Candy1.2 oz. 6/48ct. RSC0 34000 01189 6BOXItemExpands to0 34000-00687 80 347990UNITExpands to80 34000-00799 8Item No. 34000-07252CADBURY® MINI EGGS® Candy1.5 oz. 6/36ct. RSC24BOXUNIT

Instant EasterIndulgenceItem No. 34000-47322REESE’S® Peanut Butter Egg1.2 oz. 6/36ct. RSC0 34000 47513 1BOX0 344750 1UNITExpands to0 34000-00475 1KING SIZE!Item No. 34000-47362REESE’S® Peanut ButterEgg King Size2.4 oz. 6/24ct.0 34000 47362 5BOXItem No. 34000-22762HERSHEY®’SMilk Chocolate Bunny1.2 oz. 6/36ct. RSC0 34000 47363 2UNITUNITExpands to0 34000-00712 7IMMEDIATE CONSUMPTIONBOX25

Instant ConsumableKING SIZE!IMMEDIATE CONSUMPTION56.00"< >< >15.00"14.00"< >< >41.50"< >13"14"< >< >56"Item No. 34000-47364REESE’S® Peanut Butter Egg King Size Shipper, 240ct.• 240 REESE’S® Peanut Butter Egg King Size, 2.4 oz.Item No. 34000-47531REESE’S® Peanut Butter Eggs Shipper, 432ct.• 432 REESE’S® Peanut Butter Eggs, 1.2 oz.26Shipper UPCShipper UPC

Eggs< >55.00"< >14.00" 13.00"< >< >40.00"< >14.00"18.00"< >MERCHANDISING VEHICLESItem No. 34000-06879CADBURY® 10-Box Shipper, 456ct.• 288 CADBURY® CREME EGGS® Candy, 1.2 oz.• 72 CADBURY® MINI EGGS® Candy, 1.5 oz.• 96 CADBURY® Caramel Eggs, 1.2 oz.Item No. 34000-98695REESE’S® Eggs and CADBURY® CREME EGGS®Assorted 2 Sided Wheeled Mod, 1440ct.• 720 REESE’S® Peanut Butter Eggs, 1.2 oz.• 720 CADBURY® CREME EGGS® Candy, 1.2 oz.27Shipper UPCMod UPC

Favorites ShipperDISPLAY SHIPPERS41.50"56.00"< >< >< >15.00"14.00"< >REESE’S® PeanutButter Egg1.2 oz.HERSHEY®’SMilk Chocolate Bunny1.2 oz.HERSHEY®’S Milk ChocolateCovered Marshmallow Egg*0.95 oz.REESE’S® PIECES®Peanut Butter Pastel Eggs*1.5 oz.ALMOND JOY® Egg *1.1 oz.0 344750 1UNITExpands to0 34000-00475 1UNITExpands to0 34000-00712 70 342380 2UNITExpands to0 34000-00238 20 348100UNITExpands to00 34000-00810 00 342310 3UNITExpands to0 34000-00231 3Item No. 34000-47548HERSHEY®’S 12-Box Shipper, 432ct.28Shipper UPC• 144 REESE’S® Peanut Butter Eggs, 1.2 oz.• 72 HERSHEY®’S Milk Chocolate Bunnies, 1.2 oz.• 72 HERSHEY®’S Milk Chocolate Covered Marshmallow Eggs, 0.95 oz.*• 72 REESE’S® PIECES® Peanut Butter Pastel Eggs, 1.5 oz.*• 72 ALMOND JOY® Eggs, 1.1 oz.** Available exclusively in the 12-Box Shipper

CenterpieceShipper< >63.00"< >19"17.00"< >Item No. 34000-98451Easter Centerpiece Solutions Shipper, 88ct.REESE’S® REESTERBUNNY® Milk Chocolateand Peanut Butter 5 oz.HERSHEY®’S SPEEDYBUNNY® Solid MilkChocolate 5 oz.0 34000 66708 6HERSHEY®’S Solid MilkChocolate Princess Bunny5oz.0 34000 66744 4DISPLAY SHIPPERS• 24 REESE’S ® REESTER BUNNY ® Chocolate, 5 oz.• 24 HERSHEY ®’S SPEEDY BUNNY ® Chocolate, 5 oz.• 24 HERSHEY ®’S Solid Milk Chocolate Princess Bunny, 5 oz.• 16 REESE’S ® Peanut Butter Filled Egg, 6 oz.REESE’S® PeanutButter Filled Egg6oz.Shipper UPC0 34000 47354 029

DISPLAY MODULES46.00"< >< >20.00"Assorted ModuleDisplaysItem No. 34000-98658Easter Assorted Packaged Candy DisplayQuarter-Module, 288 Bags24.00"G raphics< >Item No. 34000-98190Easter CADBURY® and REESE’S®Packaged Candy DisplayQuarter-Module, 300 Bags• 150 CADBURY® Candy Coated MINI EGGS®, 10oz.• 150 REESE’S® Peanut Butter Eggs Snack Size, 11.4 oz.44.50"< >• 108 REESE’S ® Miniatures, 11 oz.• 108 HERSHEY®’S KISSES ® Brand Milk Chocolates, 11 oz.•72HERSHEY ®’S Miniatures, 11 oz.Mod UPC< >Mod UPC23.00"19.50"< >30Mod UPCItem No. 10700-06637WHOPPERS® ROBIN EGGS® MaltedMilk Eggs Quarter-Module, 288 Bags• 144 WHOPPERS® Mini ROBIN EGGS®Malted Milk Eggs, 10 oz.• 144 WHOPPERS® ROBIN EGGS® MaltedMilk Eggs, 10 oz.

44.50"< >< >23.00"G raphics46.875"< >19.50"< >< >46.38"G raphics< >20.00"20.00" 24.00"< >< >Item No. 34000-98187Easter Assorted Packaged Candy DisplayHalf-Module, 600 Bags• 240 REESE’S® Miniatures, 11 oz.• 216 HERSHEY®’S KISSES® Brand Milk Chocolates, 11 oz.• 144 HERSHEY®’S Miniatures, 11 oz.Mod UPCItem No. 34000-98340Easter Assorted Big BagQuarter-Module, 248 Bags• 70 CADBURY® MINI EGGS® Candy, 18 oz.• 48 HERSHEY®’S KISSES® Brand Milk Chocolates, 18.5 oz.•40REESE’S ® Miniatures, 18.5 oz.• 36 REESE’S ® Peanut Butter Eggs, 18 oz.•30HERSHEY®’S Solid Milk Chocolate Eggs, 18 oz.• 24 HERSHEY®’S Miniatures, 18.5 oz.Mod UPC48.00"< >DISPLAY MODULES31

In-Store EasterExcitementPOINT OF SALE< >18.5"< >60"Easter 2-Sided StandeeEaster 4 Shelf Display< >MylarBalloons17"12"< >< >53.25"Easter Header Card packed with every mod(NOT Requisitionable)POS available throughHERSHEY®’S Retail Team(NOT Requisitionable, via allocation)© 2011 THE HERSHEY COMPANY 21 02 698 (DCT/GA)