(EN) Branded Fares in Availability - Sabre Holdings

Branded Fares in AvailabilityQuick ReferenceO V E R V I E WAirlines are seeking new and unique ways to package their products to extract greater value out of their offerings, while at the sametime, building awareness of their unique brands. In their marketing and advertising, they are bundling fare bases and booking classesinto easy-to-remember brands.For example, a “DreamFare” brand can be marketed whereas a KHAP6M cannot.Branded Fares features go beyond basic fare rules. They can include additional air miles, lounge access, limousine services,increased baggage allowances, or anything that will entice the traveler to choose a brand that provides the features and benefits thatprovide them value, above simply the lowest fare.Branded Fares are built using a simplified, fully combinable one-way fare structure. The flexible design encourages travelers to utilizethe features available with the higher fare brands. For example, they can choose a more restrictive low cost brand in one direction anda more flexible higher cost brand in the other.Sabre is leading the way with innovative solutions that enable carriers to market their products consistent with the carrier’s objectives.Note: This functionality depends on carrier participation and applies to specific markets. Additional carriers and marketswill occur as applicable.B R A N D E D F A R E S I N A V A I L A B I L I T Y A N D S C H E D U L E SHistorically, an airline’s flights are displayed in City Pair Availability (CPA) and Schedules by the inventory classes. With new brandingof products, the Sabre® global distribution system will collapse an airline’s inventory classes into product groups, or brands, in thedisplays for City Pair Availability (primary action code “1”) and Schedules (primary action code “S”).Branded Fares are defined by the airline and will vary based on Origin and Destination. Origin and Destination is defined as the firstcity in the CPA or Schedules entry and the Destination is the second city in the CPA or Schedules entry. Connecting cities are not partof the Origin or Destination. If the Origin and Destination is a connection and the airline is the carrier on all segments, all flights will bebranded, whether the airline operates the actual flights or markets the flights operated by another carrier.Direct Access responses with an airline flight will not be modified into the brands.Page 1 of 4

B R A N D E D F A R E S I N A V A I L A B I L I T Y E X A M P L EThis is an illustrative example of how Branded Fares in Availability may be configured:DreamFare DreamFlex Aspire AspirePlus VisionEliteDF DX AS AP ELMany restrictionsLittle flexibilityCompetitive priceFew services5 Branded Fare ClassesFew restrictionsMore flexibilityPremium priceFull services124JULLHRFRA«24JUL MON LHR/CDG FRA/PDT-11V1 213 EL7 AP7 AS7 LHRFRA 100P 125P 319 S/ 0 XJS DCA –I /EDX7 DF72EU 167 Y4 V4 B4 Q4 L4 LHRFRA 100P 127P 736 0 XQJSM4 P4 X4 K0 U9 S43V1 217 EL7 AP7 AS7 LHRFRA 1230P 1255P 320 S/ 0 XJ DCA –I /EDX7 DF74V1 215 EL7 AP7 AS7 LHRFRA 200P 225P 319 S/ 0 XJ DCA –I /EDX7 DF75V1 185 EL7 AP7 AS7 LHRFRA 1200N 1225P 319 S/ 0 XJS DCA –I /EDX7 DF76EU 101 Y4 V4 B4 Q4 L4 LHRFRA 200P 227P 73W 0 XJSM4 P4 X4 K0 U9 S4BRANDED FARES IN AVAILABILITY quick reference Page 2 of 4

In the example above, selling two seats in DreamFare for the flight on line 3 resulted in the actual booking of T class of service. SinceDreamFare consists of T, and S classes of service, the system determined that T class of service was the lowest priced class that hadat least two seats available.S E G M E N T S E L L F R O M C P AF O R M A T O R E X A M P L EIf all classes in a particular Branded Fares category are sold out, the system will check if any of the classes are open for waitlist. If aclass is open for waitlist, the response will indicate the flight is waitlisted.You cannot long sell using the airline’s Branded Fares class ofservice. Long sell only works with the actual booking class of service0(airline code)(flight number)(branded class ofservice)(departure date)(departure city)(arrivalcity)NN(number of passengers)0QF400FF18JULMELSYDNN2«Error response: ¥CLASS¥Flight specific and class specific requests only work with the actual booking class of service, not the Branded Fares class of service.Availability requests for Booking Class and Direct Access will removethe branding and return the display to the standard booking classes.14JULSYDMEL-N115AUGSYDMEL¤QFB E N E F I T S T O Y O UYou can access Branded Fares features that go beyond basicair fare rulesYour customers gain valuable information about the benefits ofBranded Fares.You gain a consistent overview of the Branded Fares messagefrom airline to traveler and from fare quotes to availabilityYou can increase revenues by selling higher BrandedFares to meet travelers’ complete fare and associatedbenefit requirementsYou maintain your position as industry experts.C O M M U N I C A T I O N S N O T EWhile fare quote is available via the Sabre Data Source (SDS)protocol, the branding information within the SDS is not yetavailable for fare quote.Availability is also available via the SDS protocol andcontains the branding information contingent upondownloading and coding to the appropriate MessageDefinition Record (MDR) and subset.BRANDED FARES IN AVAILABILITY quick reference Page 4 of 42011 Sabre Inc. All rights reserved. Sabre, Sabre Holdings, and Sabre Travel Network are trademarks and/or service marks of an affiliate of Sabre Holding Corporation.All other trademarks, service marks, and trade names are the property of their respective owners. 2.5