Think: Student Handbook/ Billy Blue College of Design

Think: Student Handbook/Billy BlueCollege of Designan overview.....

Who’s who at Billy Blue

Who’s who at Billy BlueHeads of Academic Study (HAS)Industry Liaison TeamNeil BarnettCommunication DesignMichael O’BrienBranded EnvironmentResidential InteriorCommercial InteriorPaul BrafieldDigital MediaMieke LeppensBranded FashionLulu RuttleyIndustry Liaison ManagerRachel HughesIndustry Liaison CoordinatorProgram Managers (PM)Student Support TeamMark O’DwyerCommunication DesignScott SkipworthBranded EnvironmentResidential InteriorCommercial InteriorAndy MarshDigital MediaMike MackayBranded FashionDebra HunterDesign FundamentalsChristine MiniawyStudent Support ManagerConchetta TarantelloStudent CounsellorAcademic Coordinators (AC)Administration & Student Services TeamIngrid CarlstromCommunication DesignNathan ScoularCommunication DesignDave AgiusDigital MediaMarika VaradyBranded EnvironmentResidential InteriorCommercial InteriorNadia LouwAdministration ManagerCindy BeatonAdministration AssistantSarah WooleyStudent ServicesVanessa HendersonStudent Services

Get Involved• Course work• Internships• Scolarships• Industry mentors• Live project• Collaborative international projects• Semester abroad programs - BB2B

Health & Safety• Look after each other• No smoking on campus• No food or drink in classrooms• Listen for evacuations• First aid• Medical emergencies call 000

Rights & ResponsibilitiesTertiary Study:• is immensely rewarding• provides a lifetime of memories• provides career opportunities• requires students to conform to and maintain certain standards

Attendance• Regular attendance• Legitimate absences from class• Students are required to arrive to class on time(marked absent if more than 15 minutes late)• Monitor student attendance• Poor attendance can result in visa cancellationIf not on roll, go to Buddy immediately

Assessment InformationYou will be provided with:• Unit outline• Assessment schedule• Assessment briefs• Marking sheets

AD106 Typography and ContextAttachment 1.3h viAD106Typography and ContextSection 1: General Information1.1 Unit administrative detailsName of Unit HE Award(s) Duration LevelAD106Typography and ContextBachelor of Applied Design(Branded Environment)Bachelor of Applied Design(Communication)Bachelor of Applied Design(Digital Media)12 weeks 1001.2 Core or elective unitCore unit1.3 Unit weightingUnit WeightTotal course points10 credit points 240 credit points1.4 Student workloadThe expected student workload per week for this unit is:No. Timetabled hours* No. Personal study hours** Total workload hours***4 6 10* Total time spent per week at lectures, tutorials, clinical and other placements.** Total time students are expected to spend per week in studying, completing assignments.*** That is, * + ** = workload hours.1.5 Mode of DeliveryFace-to-face1.6 Pre-requisitesThere are no pre-requisites for this unit.Version 3 – 5 July, 2010

AD106 Typography and ContextAttachment 1.3h vi2.1 Student learning outcomesSection 2 – Academic DetailsOn successful completion of this unit students will be able to:1. Demonstrate an understanding of principles and practices of typography2. Illustrate effective responses to typefaces in contemporary branding3. Explain the implications of information architecture (hierarchy)4. Demonstrate the ability to experiment independently in the area of application5. Display an awareness of social responses to typographic styling in the context of public practice6. Give effective presentations based on self-directed experimentation.2.2 Unit content and structureThis is a core unit in the suite of Billy Blue Bachelor of Applied Design courses.The purpose of this unit is to study typography within a specific theoretical framework. This frameworkembraces the function of typography as a tool and means for communication.Students investigate how the understanding of typography influences the communication requirements ofthe designer and the theoretical foundations of typography that underpin its function and purpose. Theydevelop their skills and experience in the use of typography as a means for communication as well asexplore a range of concepts and issues such as emotional perception, cultural differences and socialresponses to typefaces in contemporary branding.The principles and practices of typography in print media, digital media, and branded environments arecovered with the aim of advancing students’ understanding of typography as a design element throughanalysis of contemporary examples, self-directed experimentation and reflection of outcomesIndicative topics and when they will be discussed are outlined below.Unit StructureWeek Topic Assessment TaskWeek 1:Week 2:Week 3:Version 3 – 5 July, 2010Review of evolution of typographyExamination of how type informs and is influence byperception and brand cultureLogo types: words and iconsWeek 4: Layouts and grid system: context and criteria Assessment Task 1Week 5:Week 6:Week 7:Week 8:Production WeekTypographic selection for print, screen, and environmentTypographic experimentationTypographic experimentation (Elements)Week 9: Typographic experimentation (Elements), continued Assessment Task 2Week 10:Week 11:Week 12:Week 13:Production weekType as narrativeType as narrative, continuedTypographic experimentation – 3D letter formsWeek 14: Typographic experimentation, continued – 3D letter forms Assessment Tasks 3 & 4Week 15:Review Week

AD106 Typography and ContextAttachment 1.3h vi2.3 Teaching methods/strategiesThe unit will be delivered via four hours per week in a combination of face-to-face lectures, tutorials andstudio practice.2.4 Student AssessmentAssessment TypeTask 1Typographicexperiment (1) –self portrait usingtype as illustrativeelementTask 2Brochure with gridand logotypeTask 3Typographicexperiment (2) –3D letter forms inphysicalenvironmentWhenassessedWeightingPurposeWeek 4 20% Each student will be required to integratetext, image and brand identity with printedcollateralThis assessment addresses studentlearning outcomes 1, 2 and 3Week 9 25% Each student will be required to create anexperimental illustration (self-portrait) thatis restricted by typographical elementsonly.This assessment addresses studentlearning outcomes 1, 4 and 6Week 14 25% Each student will undertake a researchactivity that explores type as 3D object inphysical environment. Students will berequired to include a 250 word statementreflecting on their practice and their designoutcome.This assessment addresses studentlearning outcomes 1, 3, 5 and 6Task 4:Using type tocommunicate ideasand voice ofnarrativeWeek 14 30% Each student will be required to create‘voice of narrative’ by employing principlesof layout, type hierarchy and typeselection.This assessment addresses studentlearning outcomes 1, 3 and 5Version 3 – 5 July, 2010

2.5 Prescribed and recommended readingsPrescribed:Lupton, E. (2007) Thinking with type, Princeton Architectural PressPerfect, C. (1992) The complete typographer, Prentice HallRecommended textsHeller, S. and Meggs, P. (2001) Texts on Type: Critical Writings on Typography, Watson-GuptillPublicationsHeller, S. and Pettit, E. (2000) Graphic Design Time Line: A Century of Design Milestones, AllworthPressHollis, R. (2002) Graphic Design: A Concise History, Thames & HudsonHonnef, K. et al. (2000) Art of the 20th Century, TaschenHughes, R. (1992) Nothing if not critical: Selected Essays on Art and Artists, PenguinNosich, G. and Nosich, G. (2000) Learning to Think Things Through: A Guide to Critical Thinking Acrossthe Curriculum, Prentice HallStangos, N. (1994) Concepts of Modern Art: From Fauvism to Postmodernism, Thames & HudsonSwales, J.M. et al. (2004) Academic Writing for Graduate Students: Essential Tasks and Skills (2e)University of Michigan PressWebsites:http://mitpress.mit.edu/e-books/HP/www.1001freefonts.comwww.2rebels.comwww.acidfonts.comwww.adgame-wonderland.de/type/bayeux.phpwww.allposters.comwww.astigmatic.comwww.bemboszoo.comwww.bmasse.comwww.dafont.comwww.emigre.comwww.fontcraft.com/scriptoriumwww.fontface.comwww.fontfactory.com.auwww.fontfreak.comwww.fontpool.comwww.goodbrush.comwww.gutenbergdigital.dewww.gyotaku.comwww.houseindustries.comwww.identifont.comwww.impressionistprints.comwww.indianhillpress.comwww.joecartoon.comwww.lycettebros.comwww.misprintedtype.comwww.monib.comwww.myfonts.comwww.ni9e.comwww.owlsoup.com/foamtrainwww.psyops.comwww.stencilrevolution.comwww.t26.comwww.typeculture.comwww.typographi.cawww.typography.comwww.typography.org.ukwww.typophile.comwww.typorganism.comwww.veer.comVersion 3 – 5 July, 2010

REVIEWREVIEW WEEKORIENTATION WEEKREVIEWASSESSMENT SCHEDULEBachelor Applied Design - Communication Design, Digital Media, Branded EnvironmentSession 1Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13 Wk 14 Wk 15PROD WEEKPROD WEEKDesign Culture &TheoryAD101Task 1Written &Visual Report20%Task 2.12D & 3Dprojects(tutorial task)10%Task 2.22D & 3D projects(tutorial task)10%Task 2.32D & 3Dprojects(tutorial task)10%Task 2.42D & 3D projects(tutorial task)10%Task 2.5Visual Essay40%REVIEWIdeas GenerationAD102Task 1ProcessWorkbook incl.Visual Concept50%Task 2.1Group DesignProject(presentation)Task 2.2Group DesignProject(hand in)50%Systems ofCommunicationAD103Task 1ClassPresentationBrand CaseStudy20%Task 2Design a Font(IdeasGeneration)20%(Final )20%Task 3Integrated DesignOutcome40%Intro to DesignPracticeAD104Task 1ClassPresentation30%Task 2Tutorial Tasks30%Task 3Visual ConceptDesign(individual) 10%(group) 30%Last modified 9 July 2010 - Changes to this assessment schedule need to be approved by the Deputy Head of College

CourseBachelor of Applied Design (CD/DM/BE)Session 2UnitAD106 Typography and ContextAssessment Title Typographic Self Portraits & LogosAssessment Number 1 of 4Learning outcomes being assessed• Demonstrate an understanding of principles and practices oftypography• Demonstrate the ability to experiment independently in thearea of application• Give effective presentations based on self-directedexperimentationWeighting 20%Due Date week 4DescriptionYou are asked to design a set of typographic self-portraits & a setof publisher’s logos.DetailsUsing the supplied typefaces you are asked to create at least twopersonal typographic self portraits and a range of company logos.The self-portrait should use type as an illustrative element and beconstructed with reference to design principles scale, form andbalance.Use the qualities of the typeface to enhance the form that youshow. How few typographic elements can you construct your selfportraitfrom? This is not about making a slavish copy of aphotograph and substituting letters for pixels, it is about creatingthe essence of your face with typographic elements. What youleave out is just as important as what you include.The series of publisher’s logos build upon the semester’s earlierexercises, where you will design a set of three logos for apublisher. The first uses the abstract qualities of circle, squareand triangle. The second uses a word mark (could be the initials,the name) the third uses typographic form and counter form toproduce a typographic logo. You then decide which one of thesefour you want to use on your process book.The name of the publisher must contain the word ‘FACE”.Suggestions: About Face Publishers, Face First Publishing, OffYa’ Face Publishing, Face Ache Publishing. Choose one of theseor make up your own! Your chosen logo must be applied to yourfinal A5 book (task 4).Stage 1 Portrait and expressionUse the typefaces supplied in the resource folder. Construct twotypographic self portraits to both fit on a 100 x 200mm page.Design one that has no expression. Could be full face, profile oranother angle. Then using the list of words below, show a secondbased on either: happy, sad, angry, blissful, thoughtful, excited,stern, pleased, pensive, grumpy. Work in black and white only.Please make use of design principles (scale, contrast, space,shape, tension, balance, harmony, discord). Work in black andwhite only. Label the portraits underneath with your name and theexpression.Stage 2 Create your publisher’s logosA logo will sit within one of the following five categories:1. A Wordmark - A freestanding acronym or name that has beendesigned to convey an attribute or attitude.2. A Letterform – A unique design using one or more letterformsthat act as a mnemonic device.3. An Abstract or Symbolic Mark – A symbol that conveys a bigidea.4. A Pictorial Mark – An immediately recognisable literal imagethat has been simplified and stylised.5. An Emblem – A mark in which the name is inextricably linked toa pictorial element.You are asked to design three publisher’s logos.1. This logo is abstract. Use the skills from the exercise we didbased around circle, square, triangle to create an abstract logo foryour publisher.2. This logo is a wordmark. Use the skills from the exercise we didbased around the letter and the number to create a wordmarklogo for your publisher.3. This logo is a letterform. Use the skills from the exercise we didbased around form and counterform to create a letterform logo foryour publisher.In all of the 3 logos that you design, think about how you depictthe name. You might use: the full name, the first name, anabbreviation, the initial letter(s) of your company (monogram).You might also consider a metaphor (things, places, animals,processes, mythological names, that might allude to a quality thatyou want to focus on about your publishing company. Your logo isshown in one colour only. Show you logos at a height of 50mm.CopyTypefaces for the portrait will be supplied all other copy to besupplied by students.Technical specificationsFor the type portrait:Size: 200 mm wide x 100 mm deep.For the logos:Size: 50mm height, each logo, one colour only.AD106AD106_Faces&logos_Brief01.docx_Faces&logos_Brief01.dotx - 1 -

Marking SheetStudent Name:Class:__________________________________________Sadgrove / Spatchurst / Luhrman / Hall / Nowland / CrumplerCourse: BA Applied Design, Semester 2Subject:Lecturer:AD106 Typography and ContextNeil Barnett, Nigel Bailey, Frankie Radford, Nathan Scoular, Peter McGillAssessment brief: Typographic Self Portraits & Logos (1 of 4)Date marked:______________________________________________________________________Marking CriteriaFPCDHD0-4950-6465-7475-8485-100The creative process 40%Have you produced a concept(s) from a clear understanding of the brief?Have a number of ideas or strategies been thoroughly researched and visualised for discussion?Have you shown creative passion, experimentation, and ‘pushed boundaries’ to achieve your design?Have you discussed and sought feedback with lecturer and group for support of your ideas?Is your final outcome the result of a demonstrated sustained creative process?Communication of ideas 20%Does your idea effectively communicate what is required from the assessment brief?Does your idea answer the assessment brief in a creative, challenging and exciting way?Have you created enough work to convince the viewer?Elements and craft 20%Have you used mediums, methods or skills as demonstrated and indicated by lecturer or brief?Have you understood capabilities and limitations of technologies (e.g. pencil, software, resolution)?Is text engaging, clearly readable, using correct grammar and spelling?Are images relevant to communication, generating learning, emotion or excitement?Design processing and consistency 10%Does the design (e.g. use of typography, colour, form, layout, emphasis, impact) display the idea to thebest advantage, and is applied consistently across all the required pieces?Professionalism and presentation 10%Is the work presented clearly, named, on time and to the quality expected?Have you shown a consistent positive attitude towards group discussion and class work?Final Grade:Comments:_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Lecturer’s signature: _______________________________________________________________________High Distinction (HD) 85-100%Distinction (D) 75-84%Credit (C) 65-74%Pass (P) 50-64%Fail (F) 0-49%Excellent understanding and visual interpretation of brief requirements, documented research and creativeprocess with sophisticated ideas generated. Excellent studio skills, presentation and overall project performance.Very good understanding and visual interpretation of brief requirements, documented research and creativeprocess with many original ideas generated. Very good studio skills, presentation and overall project performance.Good understanding and visual interpretation of brief requirements, research and creative process with originalideas generated. Good studio skills, presentation and overall project performance.Satisfactory understanding and visual interpretation of brief requirements, research and creative process withadequate ideas generated. Satisfactory studio skills, presentation and overall project performance.Unsatisfactory understanding and visual interpretation of brief requirements. Limited research, creative process,and ideas generated. Poor studio skills, presentation and overall project performance.15 February, 2008

Marking CriteriaBA ONLYCreative process 40%Communication of ideas 20%Elements and craft 20%Design processing and consistency 10%Professionalism and presentation 10%

Marking CriteriaVET BA ONLY COURSESCreative Asessed process based on ‘competency’ 40%Communication Competent = demonstrating of ideas industry standard 20%Elements and craft 20%Competent / Not Yet Competent (C / NYC)Design processing and consistency 10%Professionalism and presentation 10%

Assessment StandardsBA ONLYAssessed based on achieving a standardHD 85-100% ExcellentD 75-84% Very goodC 65-74% GoodP 50-64% SatisfactoryF 0-49% UnsatisfactoryIf you achieve 45-49%, request a reassessment

Marking Assessment Criteria StandardsVET BA ONLY COURSESCreative • Need to process achieve competence in each element 40% to achieveCommunication competence in of a particular ideas unit 20%Elements • Need to and achieve craft competence in each unit 20%Design to be awarded processing qualificationand consistency 10%Professionalism • If an assessment and is presentation deemed unsatisfactory, 10% you mayre-submit the assessment

Submission of assessmentsBA ONLY• Submit assessments directly to your lecturer by the due date• Submit late work at the Resource Centre on Level 9 Northpoint• Late submission incur a penalty of 10% of the total markper day, including weekends 30%

Marking Submission Criteria of assessmentsVET BA ONLY COURSESCreative • A submission process beyond one week late automatically 40% receivesCommunication a grade of ‘NYC’ of – ideas Not Yet Competent 20%Elements and craft 20%Design processing and consistency 10%Professionalism and presentation 10%

ExtensionsApplication of Assessment Modification• Must be approved by your lecturer then reviewed by the head ofstudy 3 days before deadline• Extensions can only be granted due toIllness - medical certificate requiredExtreme personal circumstances - evidence is required

Course Credit• Formal and informal learning• Must apply within 1 week of starting• Application form from Buddy

Academic IntegrityWork you submit for assessment must be your ownBreaches of academic integrity include:• Plagiarism, and failing to properly acknowledge sources• Permitting other students to copy part or all of their work• Taking unauthorised material into exams• Inappropriately obtaining prior knowledge of exam contentIf a lecturer suspects academic integrity has been breached theyreport to the Head of Academic Studies to investigate.

Support Services• Academic Staff - Lecturer, Academic Coordinator, ProgramManager & Head of Academic Studies• Academic Skills - 1.5 Hours per week compulsory• Finishing Skills - 1 Hour per week compulsory• Academic Support - 4 hours per week optionalappointment at buddy• Night Tutor - Monday to Friday 6 to 9pm - optional• Saturday Tutor - 10 to 4pm optional• College Counsellor - appointment at Buddy• International Student Officer - appointment at Buddy

Academic ProgressionStudents who do not achieve satisfactory end of study periodresults may need to:• Undertake a reassessment• repeat a subject• repeat a semester• no academic progression(international students will have their visa cancelled)

GrievancesAcademic grievance:• academic achievement• course content• quality of course deliveryNon Academic grievance:• operational matters• discrimination• harassment

Grievances• Talk directly with the person involved• Seek assistance of AC, PM, HAS then HOC• Lodge a formal complaint at Buddyhttp://www.think.edu.au/about-think/think-quality/our-policies

Change of classWill only be considered in extreme cases, this does not include:• work commitments• transport issues (unless they are extreme)If you have an extreme case, submit a Change to timetable requestform with documentary evidence by the start of week 1 to Buddy.

College opportunities!• Berghs School of Communication - Stockholm Sweden• Session 3• Selection process - results, attendance, maturity & portfolio• You organise - passport, visa, airfare, travel insurance,course fees• We organise - Study program and course credit• Cost is approximately $20,000

College Communication• Check your Billy Blue email at least 3 times per week• The Pool Room• College notice boards• Phone• Text messages (for urgent messages)• Post (official letters)Make sure your correct contact details are in The Pool Roomat all times.