2011 Media Kit - Artist's Network

Audience Profile3 Our audience does more than just read aboutart—the average artist spends between $810 and$1,149 per year on art materials, books andclasses.3 The average artist creates 20 pieces of art peryear and 51.2% sell their artwork.3 The average artist spends nearly 8 hours eachweek on the computer and accesses the internet13.4x per week.3 52.9% of artists have attended in-personworkshops/classes.3 The average reader looks at each issue ofThe Artist’s Magazine 4.1 times and spends3 hours and 27 minutes reading each issue,before sharing the issue with one other person.3 81.2% of readers classify themselves asintermediate to advanced painters, working indiverse media and genres.3 The average reader has been creating art fornearly 23 years.3 78.5% have their own studios or a permanent placeto create their art, and on average, spend nearly 10hours producing artwork each week.AcrylicsAirbrushes/ColorsBrushesCanvas/Canvas boardColored pencilsComputer softwareDrawing paper/padsDrawing pencilsEaselsFrames—metalFrames—woodLightingMarkersMatboardOil paint sticksOilsPastels/CrayonsSolvents/MediumsVarnishes/FixativesSketchbooksWatercolor paperWatercolors0% 100%Art material purchases in the past 12 monthsI advertise my books, DVDs and International Painting Workshops in The Artist’s Magazine becausemy market responds to this publication. I prefer The Artist’s Magazine over others because I feel itcovers a broader market range and artist lifestyles. The articles are upbeat with a can-do attitude.And I especially appreciate the great personal service and follow-through by The Artist’s Magazine’sadvertising team. They really look out for me!—Robert & Kate Burridge, Robert Burridge Studio