2011 Media Kit - Artist's Network

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The Artist’s Magazine and its family of fine art properties are the top resourcesfor artists of all skill levels. From our print and online audience to our Facebookand Twitter followers, our brands reach more artists than any other mediaoutlet in the industry.Total Reach3 100,161 Paid Circulation for The Artist’sMagazine3 46,508 Paid Circulation for Watercolor Artist3 22,425 Paid Circulation for The Pastel Journal3 143,197 Monthly Visitors to theArtists<strong>Network</strong> sites/353,168 page viewsThis includes Artists<strong>Network</strong>TV & Artist’sMarketplaceOur print and online audiences are actively engagedartists, creating an average of 20 pieces of art per year.With plenty of time, talent and financial resources,these artists rely on your products and services to fulfilltheir creative passion.Audience Demographic3 369,770 Monthly Visitors to WetCanvas2,679,710 page views3 66,000 Email Subscribers to The Artist’sMagazine’s e-newsletter3 78,000 Email Subscribers to WetCanvas’se-newsletter3 17,000 Email Subscribers to The PastelJournal’s e-newsletter3 18,000 Email Subscribers to WatercolorArtist’s e-newsletter3 3,048 Twitter Followers for The Artist’sMagazine, Watercolor Artist and The PastelJournal71.9%female85%own theirhomes72.4%have taken artclasses orworkshopsmore than 20% have earnedpost-graduate degree3 6,635 Facebook Fans for The Artist’sMagazine, Watercolor Artist and The PastelJournal3 2,258 You Tube Followers58,089 Channel Views121,000 Unique Email Namesin the The Artist’s Magazine, Watercolor Artistand The Pastel Journal database70%are married90%attended orgraduated fromcollege$81,714 median income50%fall into the45-65 yearage range
Audience Profile3 Our audience does more than just read aboutart—the average artist spends between $810 and$1,149 per year on art materials, books andclasses.3 The average artist creates 20 pieces of art peryear and 51.2% sell their artwork.3 The average artist spends nearly 8 hours eachweek on the computer and accesses the internet13.4x per week.3 52.9% of artists have attended in-personworkshops/classes.3 The average reader looks at each issue ofThe Artist’s Magazine 4.1 times and spends3 hours and 27 minutes reading each issue,before sharing the issue with one other person.3 81.2% of readers classify themselves asintermediate to advanced painters, working indiverse media and genres.3 The average reader has been creating art fornearly 23 years.3 78.5% have their own studios or a permanent placeto create their art, and on average, spend nearly 10hours producing artwork each week.AcrylicsAirbrushes/ColorsBrushesCanvas/Canvas boardColored pencilsComputer softwareDrawing paper/padsDrawing pencilsEaselsFrames—metalFrames—woodLightingMarkersMatboardOil paint sticksOilsPastels/CrayonsSolvents/MediumsVarnishes/FixativesSketchbooksWatercolor paperWatercolors0% 100%Art material purchases in the past 12 monthsI advertise my books, DVDs and International Painting Workshops in The Artist’s Magazine becausemy market responds to this publication. I prefer The Artist’s Magazine over others because I feel itcovers a broader market range and artist lifestyles. The articles are upbeat with a can-do attitude.And I especially appreciate the great personal service and follow-through by The Artist’s Magazine’sadvertising team. They really look out for me!—Robert & Kate Burridge, Robert Burridge Studio
Page 3: Deliver your message to the world
Page 7 and 8: 2011 Special Interest Print Schedul
Page 9 and 10: Special Interest Emails allow adver
Page 11 and 12: The Pastel Journal | Circulation: P
Page 13 and 14: Print spread specsLive: 15" × 10"
Page 15 and 16: Editorial TeamFine art instruction

2011 Media Kit - Artist's Network

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