Edexcel Level 3 BTEC Nationals in Health and Social Care

UNIT 20: HEALTH EDUCATIONUnit content1 Understand different approaches to health educationHistorical perspective: development of public health system; Health for All by theYear 2000 1977, Alma-Ata Declaration 1978, Ottawa Charter for Health Promotion1986Models: ‘victim blaming’ model; empowerment modelApproaches: social marketing; role of mass media; community development; twowaycommunicationSocial marketing: marketing mix; benefits, eg audience analysis andsegmentation, needs-led, targeted approach; limitations, eg cost, timeRole of mass media: different forms, eg television, radio, newspapers, magazines,posters, billboard displays, leaflets; benefits eg raising consciousness abouthealth issues, reaching large audience, conveying simple information, placinghealth on the public agenda; limitations, eg inability to convey complexinformation or teach skills, less specific information, limited two-waycommunicationCommunity development: holistic concept; participation, empowerment;benefits, eg focuses on root causes of ill-health, helps to reduce inequalities;limitations, eg time–consuming, difficult to quantify and evaluateTwo-way communication: eg in health and social care settings (eg advice on preconceptualhealth, safe sex, immunisation), peer educators, use of theatre anddrama, interactive video and computer packages2 Understand models of behaviour changeModels: health belief model; theory of reasoned action; theory of plannedbehaviour; stages of change model; social learning theoryImportance of social and economic context: eg financial constraints, socialconstraints, peer pressure272BN018467 – Specification – Edexcel Level 3 BTEC Nationals in Health and Social Care– Issue 1 – February 2007 © Edexcel Limited 2007