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Featured Article on the PGA Program - Methodist University

Featured Article on the PGA Program - Methodist University

Featured Article on the PGA Program - Methodist University

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Ko<strong>on</strong>ce has been <strong>the</strong> internship director for 14 years.“I have been involved with <strong>the</strong> placement of more than 2,500 golf managementstudents at facilities across <strong>the</strong> country,” Ko<strong>on</strong>ce said. “While working <strong>on</strong> a dailybasis with head golf professi<strong>on</strong>als and directors of golf operati<strong>on</strong>s, I c<strong>on</strong>tinue to beimpressed with <strong>the</strong> nati<strong>on</strong>al reputati<strong>on</strong> our program, and <strong>the</strong> <strong>University</strong>, has within<strong>the</strong> golfing community. Also, <strong>the</strong> number of graduates now working at some of<strong>the</strong> country’s most distinguished country clubs and resorts speaks volumes for <strong>the</strong>remarkable success attributed to Jerry Hogge and his staff.”As <strong>the</strong> program enters its next phase, Hogge is still looking forward to <strong>the</strong> futureof <strong>the</strong> golf industry and <strong>the</strong> PGM <strong>Program</strong>. Though he thinks that <strong>the</strong>re will besome facilities closing in <strong>the</strong> wake of <strong>the</strong> 1990s building boom, <strong>the</strong>re will always be astr<strong>on</strong>g demand for PGM graduates. At <strong>the</strong> same time, those graduates will be usingmore technology and working with a game that is broadening its focus to be a funphysical activity for <strong>the</strong> entire family.“The game of golf is always going to be healthy, but <strong>the</strong> business sometimes getssick,” Hogge said. “I think <strong>the</strong> industry is being driven more and more by technology,and that requires us to bring that same technology to students we are teaching today.Just about all of <strong>the</strong> golf professi<strong>on</strong>als have iPh<strong>on</strong>es, iPads, or that type of technology,at <strong>the</strong>ir fingertips. They’re using it to communicate with students, and <strong>the</strong>re are apps<strong>on</strong> <strong>the</strong>ir ph<strong>on</strong>e to help teach <strong>the</strong> game of golf. We also see <strong>the</strong> technology changingin golf clubs.”MU’s students are learning to use that technology, with software like PowerChalk,a web-based sports moti<strong>on</strong> video program that can be used to analyze <strong>the</strong> mechanicsof a golf swing as part of a less<strong>on</strong> or for self-improvement. When <strong>the</strong> <strong>on</strong>going projectto completely enclose <strong>the</strong> open-bay teaching facility is finished this fall, students willalso have access to Foresight technology that will tell <strong>the</strong> launch angle and speed ofhit golf balls. Hogge says he’s been eyeing <strong>the</strong> TrackMan radar technology, as well,that would track and analyze golf balls in flight. That doesn’t mean virtual golf proswill be replacing <strong>the</strong> real thing any time so<strong>on</strong>, however.“You still have to train teachers and students to have a good eye for what’s rightand wr<strong>on</strong>g in a golf swing.”The program has also embraced <strong>the</strong> <strong>PGA</strong>’s new educati<strong>on</strong>al program, withstudents now taking three teaching classes before graduating, ra<strong>the</strong>r than <strong>the</strong>old requirement of just <strong>on</strong>e. The additi<strong>on</strong>al class time allows students to focus<strong>on</strong> different learning styles and emphasizes <strong>the</strong> different instructi<strong>on</strong> methods forbeginning, intermediate and advanced players.The <strong>PGA</strong> has also initiated a new program called Golf 2.0 to increase <strong>the</strong> amountof players and get new people into <strong>the</strong> game. For Hogge, <strong>the</strong> core philosophy of Golf2.0, that golf must change to be more user-friendly in today’s fast-paced, distracti<strong>on</strong>filledworld, means emphasizing <strong>the</strong> health benefits of golf and finding ways toappeal to a wider range of players.“We have plenty of people every year starting to play golf,” Hogge said. “But alarge amount of people exit because it’s a difficult game.”Some of <strong>the</strong> things that are happening as part of Golf 2.0 are <strong>the</strong> creati<strong>on</strong> of LittleLeague-like golf teams, more use of short games with <strong>the</strong> entire family, and <strong>the</strong>internati<strong>on</strong>al expansi<strong>on</strong> of golf as a game for every<strong>on</strong>e.Brandi Schroeder, Robin Mas<strong>on</strong>,Megan Bickford, Kelsie Carraleroand Alex Michielini54Engage. Enrich. Empower.

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