5th Annual Congress on Aesthetic Vaginal Surgery CAVS - Urogyn.org

<strong>5th</strong> <strong>Annual</strong> <strong>Congress</strong> on Aesthetic Vaginal SurgeryC.A.V.S.“Education without Barriers”Program Chairman:Red Alinsod, MD, FACOG, FACS, ACGETroy Hailparn, MDBernard Stern, MDProgram Moderators:Otto Placik, MD,Stefan Smajda, MDSYMPOSIUM ON AESTHETIC VAGINAL SURGERIES08:00 – 08:15 WelcomeAbout AAOCG and CAVSRed Alinsod, M.D.08:15 – 08:35 History and Evolution of Pelvic Floor Reconstructive SurgeryA Gynecologist’s View from EuropeStefan Smajda, M.D.08:35 – 09:05 A Woman’s Perspective on Aesthetic Vaginal SurgeryTroy Hailparn, M.D.09:05 – 09:35 Aesthetic Vaginal Surgery, Academia, and the MediaSusan Hardwick-Smith, M.D.09:35 – 10:00 Sexual Dysfunction and Ethical Issues:A Large Multicenter Outcome Study ofFemale Genital Plastic SurgeryOtto Placik, M.D.10:00 – 10:15 Break10:15 – 10:35 The Standard of Care in Aesthetic Vaginal SurgeryRoyal Benson, M.D.10:35 – 10:55 Patient Selection in Aesthetic Vaginal SurgeryPre-Op and Post-Op ConsiderationsOscar Aguirre, M.D.10:55 – 11:30 Aesthetic Reconstructive Pelvic Surgery:The Blue Plate Special & The Mesh DilemmaOscar Aguirre, M.D.11:30 – 12:00 Technology Update 2010In-Office Perineoplasty and VaginoplastyVaginal Softening ExercisesRed Alinsod, MD12:00 – 12:15 Panel Q & A12:15 – 13:00 Lunch Break13:00 – 13:20 The Need for Original Research in Aesthetic Vaginal SurgeryLes Blackstock, MD14:00 – 14:15 Gynecologic PhotographyRed Alinsod, MD14:15 – 14: 45 Medico-Legal Issues in Aesthetic Vaginal Surgery:Pro-active ManagementJennifer Sturges, J.D.14:45 – 15:15 Medical Justice: Protecting Your ReputationJeffrey Segal, M.D., J.D.15:15 – 15:30 Break15:30 – 15:50 Media and MarketingOtto Placik, M.D.15:50 – 16:15 Internet StrategiesSergei Baghdasarian, L.C., LLC16:15 – 16:45 Video Fest16:30 – 17:00 Panel Q & A18:00 – 20:00 Faculty Welcome Reception DinnerSYMPOSIUM ON AESTHETIC LABIAL SURGERIES08:00 – 08:15 WelcomeThe Miklos and Moore StudyLabiaplasty: Patient Indications for Pursuing SurgeryRed Alinsod, M.D.08:15 – 08:45 Labiaplasty: Cosmetic or Medically Necessary?Exploring the Reasons Female Patients Seek Labia ReductionTroy Hailparn, M.D.08:45 – 09:05 Medical Indications for Labiaplasty: The Australian ExperienceLes Blackstock, M.D.09:05 – 09:25 One Plastic Surgeon’s View on Aesthetic Vaginal SurgeryOtto Placik, M.D.09:25 – 10:00 Labia Minora Plasty TechniquesBernard Stern, M.D.10:00 - 10:15 Break10:15 – 10:45 Clitoral Hood Management in Aesthetic Vaginal SurgeryRoyal Benson, M.D.10:45 – 11:00 In-Office Micro Tumescent AnesthesiaIn-Office Barbie Labia Minora PlastyRed Alinsod, M.D.11:00 – 11:15 In-Office Alinsod Labia Majora PlastyIn-Office Combination Minora and Majora PlastyRed Alinsod, M.D.11:15 – 11:30 In-Office RF Revision Surgery and Resurfacing Techniques:Red Alinsod, M.D.11:30 – 12:00 HymenoplastyBernard Stern, M.D.12:00 – 12:15 Panel Q & A12:15 – 13:00 Lunch Break13:00 – 13:20 In-Office Fat Transfer to Labia Majora:Is There a Role for Fillers in the Labia?Anil Gandhi, M.D.13:20 – 13:40 In-Office Abdominoplasty and Mons Pubis ConsiderationsAnil Gandhi13:40 – 14:00 Advanced Brazilian Vulvar SkincareClara Santos, M.D.14:00 – 14:30 The Brazilian Experience: Stretch Marks and Striae ReductionClara Santos, M.D.14:30 – 14:50 In-Office Body Sculpting for an Aesthetic Vaginal Surgery PracticeGregory Zengo, M.D.14:50 – 15:10 Bio-Identical HRT: A Must for any Successful Aesthetic Vaginal Surgery PracticeGregory Zengo, M.D.15:10 – 15:30 Break15:30 – 15:45 Skin Tightening Techniques: Pelleve ExperienceRed Alinsod, M.D.15:45 – 16:00 Surgical Training in AVSRed Alinsod, M.D.16:00 – 16:30 Video Fest16:30 – 17:00 Panel Q & A; ConclusionAbout the <strong>Congress</strong>:The concept of teaching aesthetic gynecology had its birth in 2006 when the American Academy Cosmetic Gynecologists was in its infancy. Yearly <strong>Congress</strong> meetings offorward thinking and like-minded physicians have spurred the growth and interest in this arena. CAVS builds on a distinguished history of education specifically tailored forthe growth and development of Aesthetic Vaginal Surgery in a friendly and collegial atmosphere. It is not restrictive of specialty, politics, or interest group but is bound bythe desires of its participant members for higher learning. It’s core belief is “Education without Barriers.”CAVS 2010 brings together a dynamic group of individuals who are acknowledged leaders in their respective fields. A global span of specialty experience is representedfrom gynecology, urogynecology, plastic surgery, cosmetic surgery, dermatology, medico-legal, marketing, to Search Engine Optimization. This collection brings balanceand a broad perspective of the specialty that goes beyond simple marketing or self-promotion. All speakers are welcoming and eager to share their experience.All speakers are uncompensated and are present because of their passion.RED ALINSOD, MD, FACOG, FACS, ACGEANIL GANDHI, MDTROY HAILPARN, MDOSCAR AGUIRRE, MD, FACOGJEFFREY SEGAL, MD, JDCLARA SANTOS, MD (BRAZIL)GREGORY ZENGO, MDROYAL BENSON, MDGUEST SPEAKERS:JENNIFER STURGES, JDSERGEI BAGHDASARIAN, L.C., LLCSUSAN HARDWICK-SMITH, MDOTTO PLACIK, MDBERNARD STERN, MDSTEFAN SMAJDA, MD (BELGIUM)LES BLACKSTOCK, MD (AUSTRALIA)*Additional Speakers ExpectedAbout Dr AlinsodDr. Red Alinsod has been a pioneering vaginal surgeon thepast two decades. He was one of the first surgeons to performtransobturator slings, originated the first uterine suspension approachdone through the vagina without any abdominal scars,obtained the patent for a sling with bladder support, inventedthe Ascend Pelvic Support System marketed by Caldera Medical,designed the shapes of Restorelle Mesh for Mpathy Medical,developed the Lone Star APS retractor (the most popularvaginal retractor in the world), developed the Alinsod UROGYNScissors/Forceps/Clamps/Table, invented and developed theAdvanced Infusion Alinsod Pain Catheter System and AlinsodLabial Cathether System. Perhaps even more important forthe art and science of Aesthetic Vaginal Surgery (AVS) is Dr. Alinsod’s pioneering use ofradiofrequency, or RF, in labial and vaginal surgery. The surgical device, known as theEllman, has enabled him to do precision excisions and resurfacing to a level of unheard ofaccuracy.Dr. Alinsod continues to refine his approach and techniques, and has developed uniquesolutions to complex gynecologic issues in the field of Aesthetic Vaginal Surgery. Dr. Alinsodgraduated from Loma Linda University School of Medicine in 1986 and completed hisOB/GYN residency at Loma Linda University Medical Center in 1990. His focus waspelvic/vaginal surgery. He was the first Rutledge Fellow at MD Anderson Cancer and TumorInstitute and was also selected as a Galloway Fellow at Memorial Sloan Kettering MedicalCenter. Red was accepted to Yale’s Gynecologic Oncology fellowship but was unable toattend due to a military commitment with the US Air Force during this time of global strife.Red headed the Gynecologic Services at George Air Force Base, CA, and Nellis Air ForceBase, NV. He has been in private practice since 1994 with multiple academic appointments.Red is very active in presenting talks locally and nationally and in teaching physicians the artand science of incontinence/pelvic reconstructive and aesthetic vaginal surgery. Red’sfocus to improve patient lives has led to innovations and inventions that will have had amajor impact on how pelvic reconstructive surgery is performed worldwide. Dr. Alinsod’spassion is to educate and train surgeons in vulvovaginal surgery and to serve as a positiverole model and mentor in this budding new field with freedom to think and create despiteorganizational biases held by established organizations. He welcomes your inquiries andcalls. You can contact Dr. Alinsod directly at 949-499-5311 or email him at alinsod@me.com.His website is www.pelvicsurgeon.com.

Register Now! Space is Limited.REGISTRATION FORM:5 th annual <strong>Congress</strong> on Aesthetic Vaginal SurgeryNovember 14-15, 2010, Sunday-MondayAmerican Academy of Cosmetic GynecologistsName__________________________________________________________________Address________________________________________________________________City___________________________________________________________________State________________________ Zip________________________________________Office #______________________________ Cell # _____________________________Email__________________________________________________________________Fax #__________________________________________________________________Medical License #________________________________________________________Medical Specialty________________________________________________________Accompanying Staff_______________________________________________________payment informatioN:m Visa m Mastercard m AMEX Amount:__________________Card#__________________________________________________________________Exp Date:_____________________________________VCode:____________________Signature:_______________________________________________________________If paying by check, make check payable to:Foundation for the Advancement of Medical Education8000 South Kolb Road, Ste 101 Tucson, AZ 85756REGISTRATION AND MEMBERSHIP FEESPhysicians $ 1250.00Residents (with proof of status) $ 600.00Accompanying Staff (each; with proof of status) $ 600.00Media/Non Medical Staff (with proof of status) $ 250.00TOTAL FEES:_________Cancellation Policy:Registration is 50% refundable only if a written cancellation is received by Sept. 1, 2010.NO REFUND will be given after this date for any reason.rev07/29/2010PRSRT STDUS PostagePAIDT u c s o n A ZPermit No. 448Foundation for the Advancement of Medical Education8000 South Kolb Road, Ste 103Tucson, AZ 85756IMPORTANT DATES:Hotel Reservation Deadline: October 20, 2010Registration Cancellation Deadline: September 1, 2010Hotel Accomodations:AAOCG has secured a block ofrooms at the Ritz-Carlton DoveMountain. Please make yourreservations by October 20th toobtain the special rate of $199/night. Call 1-800-241-3333 or simplygo online at www.ritzcarlton.comand use ReservationCode# NSCNSCA.Contact:American Academy of Cosmetic Gynecologistsinfo@aaocg.orgwww.aaocg.org8000 South Kolb Road, Ste 102, Tucson, AZ 85756phone: 520-574-3098fax: 520-574-79445 th <strong>Annual</strong><strong>Congress</strong> on AestheticVaginal SurgeryNovember 14-15, 2010Ritz-Carlton Dove Mountain ResortTucson, AZA Post Conference Workshop during the <strong>5th</strong> <strong>Annual</strong> CosmeticConference of the American Academy of Cosmetic Gynecologists.AAOCG is an open society that welcomes attendance andmembership from both international and national societies withoutcompetitive aims or restrictive covenants. Our members enjoy thefreedom to participate in any activities or societies and to teachothers in any venue they choose.This activity has been planned and implemented in accordancewith the essential areas & policies of the Accreditation Council forthe Institute for Medical and Nursing Education (IMNE) and theAmerican Academy of Cosmetic Gynecologists. The Institute forMedical and Nursing Education (IMNE) is accredited by theAccreditation Council for Continuing Medical Education to providecontinuing medical education for physicians.

15 th <strong>Annual</strong> <strong>Congress</strong> on Aesthetic Vaginal SurgeryC.A.V.S“Education Without Barriers”November 14 – 15, 2010Ritz Carlton Dove Mountain, Tucson, ArizonaNovember 14, 2010 - Symposium on Aesthetic Vaginal SurgeriesProgram Chairman: Red Alinsod, MDProgram Moderators: Troy Hailparn, M.D. and Stefan Smajda, M.D.08:00 – 08:15 WelcomeAbout AAOCG and CAVS & Raising the BarRed Alinsod, M.D.08:15 – 08:35 L1: History and Evolution of Pelvic Floor ReconstructiveSurgeryA Gynecologist’s View from EuropeStefan Smajda, M.D.The purpose of this lecture is to provide a historical perspective on theunderstanding of vaginal pelvic floor reconstructive surgery. The lastdecades have seen a real evolution, even a revolution in vaginal pelvicfloor surgery. Due to the precise knowledge of the anatomical defects inconnective tissue supports and the better comprehension of the linkbetween anatomy and function, the vaginal surgery has evolved fromlarge extensive “amputation” surgery – hysterectomy, colpectomy,vulvectomy- and various tightened suspension techniques to realreconstructive surgery with minimal invasive and tension-freeprocedures. The introduction of mesh and implants and the use of newelectrocautery and laser devices contribute with a large role on this way.In addition, minimal surgery has promoted the concept of the aestheticaspect in vaginal surgery to restore anatomy and function but also to givespecial attention at a cosmetic view, body image and improvement ofsexual function to enhance better quality of life and self esteem forwomen.1

208:35 – 09:05 L2: A Woman’s Perspective on Aesthetic Vaginal SurgeryTroy Hailparn, M.D.Cosmetic Gynecology has emerged because of needs and desires offemale patients which have not been previously addressed. Expandingour knowledge and offering new treatment options will help make up forthe two major deficits in the field of gynecology which include the lack ofeducation and surgical training in regards to the Labia Minora/Majora andthe lack of understanding and treatment of rectocele-related sexualfunction problems. A discussion will be presented of the influences thatimpact women’s choices including media, subjective psyche, anatomyand function and the ability of physicians to counsel and treat them. Areview of one surgeons’ clinical experience is included, with presentationof data related to the impact of anatomy on sexual function.09:05 – 09:45 L3: Aesthetic Vaginal Surgery, Academia, and the MediaSusan Hardwick-Smith, M.D.Countering Media Controversy: Intelligent answers to criticism and howto avoid it. Dr. Hardwick-Smith addresses head on some of the mostcommon misconceptions and criticisms of cosmetic gynecology, bothfrom popular media and from ACOG and our own colleagues. She openlydiscusses the current controversy from a female perspective, and givestips on how to have a successful cosmetic gyn practice while minimizingcriticism and maintaining acceptance and respect from the mainstream ofacademic and clinical medicine.09:45 – 10:10 L4: Sexual Dysfunction and Ethical Issues: A Large MulticenterOutcome Study of Female Genital Plastic SurgeryOtto Placik, M.D.Context: The surge in popularity of Female Genital Plastic Surgery hasbeen criticized for the lack of data substantiating the effectiveness andfunctional and cosmetic outcomes as well as the overall patientsatisfaction with the procedures. Questions remain about the rate ofcomplications and the influence on sexual activity or function. Issuesregarding professional qualifications and ethical considerations havebeen discussed but remain unclarified.Objective: This study was designed to produce objective outcome dataregarding Female Genital Plastic Surgery.present the perspective offemale genital cosmetic surgery from a plastic surgeon’s point of viewwith experience in the field.Design: A cross-sectional study including 258 women and encompassing341 separate procedures comes from a group of 12 gynecologists,gynecologic urologists and plastic surgeons from ten centers in eight2

310:10 – 10:25 Breakstates nationwide. 104 laibalplasties, 24 clitoral hood reductions, 49combined labiaplasty/clitoral hood reductions, 47vaginaplasty/pernieoplasty procedures were studied retrospectively,analyzing both patient’s and physician’s perception of surgical rationale,pre-operative sexual function utilizing the following main outcome criteria:1) Reasons for considering surgery form both the patient’s andphysician’s perspective; 2) Pre-operative sexual function, per procedure;3) Overall patient satisfaction, per procedure; 4) Effect of procedure onpatient’s sexual enjoyment, per procedure; 5) Patient’s perception ofeffect on her partner’s sexual enjoyment, per procedure; 6)Complications.Results: Combining the three groups, 91.6% of patients were satisfiedwith the results of their surgery after a 6-42 month follow-up. Significantsubjective enhancement in sexual functioning for both women and andtheir sexual partners was noted (p=0.0078), especially in patientsundergoing vaginal tightening/perineal support procedures.Complications are reviewed.Conclusions: While emphasizing that these female genital plasticprocedures are not performed to correct “abnormalities,” as there is awide range of normality in the external and internal female genitalia, bothparous and nulliparous, many women choose to modify their vulvas andvaginas. From the results of this large study pooling data from a diversegroup of experienced genital plastic surgeons, outcome in both generaland sexual satisfaction appear excellent10:25 – 10:45 L5: In-Office Fat Transfer to Labia Majora:Is There a Role for Fillers in the Labia?Anil Gandhi, M.D.Childbirth and aging result in stretching of the external genitalia resultingin pressure depletion and redistribution of normal fat and connectivetissues. This results in the labia majora’s thinning and shriveled look andthe wide open and exposed appearance of the labia minora. Somewomen are affected more than others with multiparous women sufferingmore frequently. Fat transfer via micro injection, developed by MelBircoll, M.D., in 1984, have allowed the surgeon to offer the advantage ofusing the patient’s own fat to enhance the appearance of the labiamajora. The basic steps are reviewed with detailed photographs of theprocedure.3

410:45 – 11:05 L6: In-Office Abdominoplasty and Mons Pubis ConsiderationsAnil Gandhi• Introduction to Awake Abdominoplasty/Avelar• Benefits of tumescent anesthesia in abdominoplasty.• Why patients are opting to have an abdominoplasty under localtumescent.• Why are more doctors chossing to do abdominoplasty undertumescent anesthesia.• Introduction Mons Pubis Consideratons• Why patients seek mons pubis reduction• Technique of mons pubis reduction under local tumescentanesthesia.11:05 – 11:25 L7: Keynote Address: Standard of Care in Aesthetic Vaginal SurgeryRoyal Benson, M.D.The Standard of Care in Aesthetic Vaginal Surgery is rapidly evolvingand is becoming set in many regions of the country. The specialty is newand techniques vary from region to region but basic concepts areconstant across the nation. First, do no harm and protect the patient.What follows is the protection of self and practice, family, license, career,fortune, and sanity.Discussion points will include patient selection, informed consentcounseling, patient and outside entity perceptions, and avoiding fallingbelow the standard of care.11:25 – 11:40 L8: Patient Selection in AVS: Pre-Op and Post-Op ConsiderationsOscar Aguirre, M.D.Women seeking aesthetic vaginal and vulvar surgery present withdifferent anatomic and personal histories that require a deepunderstanding of “normal” genital appearance, pelvic floor anatomy andfemale sexual dysfunction. Patients who present with undesiredcosmetic appearance of the vulva, vaginal looseness or painfulintercourse may or may not be candidates for labiaplasty or vaginoplasty.Identifying these issues by a detailed history and examination is essentialin appropriate patient selection and surgical planning so as to avoidpostoperative complications and enhance patient satisfaction.4

511:40 – 12:10 L9: Aesthetic Reconstructive Pelvic Surgery:The Blue Plate Special & The Mesh DilemmaOscar Aguirre, M.D.12:10 – 12:25 Panel Q & A12:15 – 13:00 Lunch BreakThe prevalence of pelvic floor relaxation (vaginal prolapse) in the worldis enormous thus creating a shortage of reconstructive pelvic surgeonsand urogynecologists. There is also a lack of understanding by bothpatients and physicians regarding symptoms, presentation, diagnosis,and treatment options. Women who present with vaginal looseness oraesthetic vulvar concerns often have advanced vaginal prolapse whichwarrants an urogynecologic evaluation and a well thought outreconstructive pelvic surgery. Concomitant reconstructive and aestheticvaginal surgery may be performed safely and with excellent patientsatisfaction. The indications for adding a sling (to fix incontinence) orusing a synthetic mesh (to fix prolapse) will be reviewed as well as whenand how to add vaginoplasty and labiaplasty at the time of the repair.13:00 – 13:45 L10: State-of-the-Art Address: Pushing the Frontiers in 2010In-Office Perineoplasty and Vaginoplasty and SlingsPain ManagementVaginal Softening Exercises and Dysparunia PreventionRed Alinsod, MDNew technologies are emerging that can potentially reduce the need formore invasive surgeries and to make such surgeries more comfortableand less painful. Post-operative management strategies may alsoreduce or eliminate the need for revision surgeries.Patient safety should be the paramount issue in any surgical approach.New technologies have been developed in the recent years that allow forsafe awake surgeries that can be done in one’s office without the needfor IVs, or general anesthesia. Properly trained surgeons can achieveexcellent results with in-office TOT/Cystoscopy, perineoplasty, posteriorrepairs, and vaginoplasty surgery. For the fee-for service patients theprice advantages are tremendous. Presented are emerging technologiesand advanced techniques to aid in this vision of more effective andefficient healthcare.5

613:45 – 14:05 L11: The Need for Original Research in AVSLes Blackstock, MDACOG advises practitioners that there is a lack of data surrounding AVSand procedures and the inherent risks. Increasingly we as a professionare being driven by evidence-based medicine that aims to apply the bestavailable evidence to clinical decision making. The problem for uspracticing in AVS is their is very little research being done. As aprofession this is our own fault and we need to take the lead to create ourown research. This will increasingly be paramount to leading theadvancement of the field of AVS, as well as offering protection us fromcritics and helping the general population make better decisions aboutAVS.14:05 – 14:35 L12: Medico-Legal Issues in AVS: Pro-active ManagementJennifer Sturges, J.D.Do you want to stay out of court; or, at least get out quick? You will hearfrom a medical malpractice attorney about what to do to make yourselfless vulnerable to lawsuits. She has extensive experience in thisemerging specialty of Aesthetic Vaginal Surgery and has representedsurgeons nationwide. Jennifer will speak to you about the necessity ofeducation, training, and experience in this very specialized field, consentdiscussions you must have with your patients and how to record theseimportant discussions, as well as record keeping and other issuesPlaintiff attorneys look for when deciding to accept one of your patientsas a client. This is invaluable in all areas of medicine and surgery andperhaps more so when an emerging specialty is forming and standards ofcare are evolving.14:35 – 15:05 L13: Medical Justice: Protecting Your ReputationJeffrey Segal, M.D., J.D.Historically, if a patient was dissatisfied with care, he or she could tellhis or her friends and family. The criticism was limited to a smallcircle of people. If the patient was injured negligently, he or she couldhire an attorney to prosecute a lawsuit. The threshold for finding anattorney and prevailing posed a significant barrier for the patientachieving redress. With the Internet, if a patient is unhappy he or sheneeds do little more than access a growing number of Internetphysician rating sites. In 2010, there are more than 40 sites. Suchcriticism can be rendered anonymously. Those with an axe to grindcan pose as patients, such as disgruntled office staff, competitors, oreven ex-spouses. The posts are disseminated worldwide, and onceposted, the criticism rarely comes down. While transparency is alaudable goal, such sites generally lack any accountability.6

715:05 – 15:30 BreakGiven how important reputation is to physicians, the traditionalremedy of suing for defamation because of libelous posts is ordinarilyineffective. First, many patients who post libelous comments do soanonymously. Next, the Internet Service Providers (ISPs) hostingsuch sites are generally immune from liability for defamation. Finally,the law has a very formal definition for libel, and a negative ratingdoes not necessarily equate to “defamation.”A novel method of addressing un-policed physician rating sites in theInternet age is described. The system embraces the use of doctor-patientcontracts to provide physicians a viable remedy to anonymousdefamatory posts. The approach balances the reasonable rights ofpatients with the legitimate concerns of doctors.15:30 – 15:50 L14: Media and MarketingOtto Placik, M.D.Context: When practicing Aesthetic Vaginal Surgery, there are manyunique aspects regarding Media and Marketing which are of greatinterest to surgeons.Objective: To present the issues and approaches for the marketing ofAesthetic Vaginal Surgery.Design: A discussion of a plastic surgeon’s experience and knowledge ofthe marketing efforts which are common to plastic surgery and distinctiveof Aesthetic Vaginal Surgery.Results: A review of the vast number of avenues for Marketing AestheticSurgery will be defined. A historical discussion of the public’s increasedacceptance and appreciation of genital awareness and beauty ispresented. Negative publicity and hurdles with their solutions will beproposed. The public’s genital aesthetic standards are put into thecontext of the public’s general interest in plastic surgery. A definition ofthe media is presented. A critical review of a plastic surgeon’s personalexperience with marketing and the media is discussed.Recommendations for internal marketing with practical examples aresuggested. A substantial portion of the presentation focuses on the roleof the internet as an emerging marketing tool. This multifaceted nature ofthe Internet as well as online reputation management concerns will beraised. The potential negative consequences as well as the benefits willbe reviewed. The future of media and marketing in the context of theinternet is presented.7

8Conclusions: When considering the media and marketing of AestheticVaginal Surgery, begin efforts with internal marketing with an intention toexpanding and incorporating more traditional methods of advertising andpublicity. The internet will likely play an increasingly more significant role.15:50 – 16:15 L15: Internet StrategiesSergei Baghdasarian, L.C., LLCWhat is Search Engine Optimization and are there really secrets only ahandful of people hold? Will explain how SEO works and a few linkingsecrets.Does every website need Search Engine Optimization? The Answer isNo. Discussion will reveal when and who does not need SEO.How to determine if your website does need Search EngineOptimization? Learn how to set a budget and anticipate a realistic ROI.Budgeting between traditional marketing and Search Engine Optimizationin this economy.The importance of getting to know and or becoming friends with yourSEO or marketing manager. In this arena, friendship and business domix.16:15 – 16:30 L16: A New Organizational Concept for AVSRed Alinsod, M.D.16:30 – 17:00 Panel Q & AThe new specialty of Aesthetic Vaginal Surgery has no independentbody that specifically serves the needs of the labial and vaginalsurgeon. This new specialty has a distinct need for independentthought free from institutional and personal bias.Several established organizations have been developed thatcombine other aspects of cosmetic surgery, such as liposuction andabdominoplasty, at the forefront of its service. Proposed is a neworganization that welcomes surgeons from all specialties and allinstitutions and all nations that will put labial and vaginal surgery atthe forefront or its service and advancement.18:00 – 22:00 Faculty Welcome Reception Cocktail & DinnerSpecial recognition and gifts of gratitude8

9November 15, 2010 – Symposium on Aesthetic Labial SurgeriesProgram Chairman: Red Alinsod, MDProgram Moderators: Bernard Stern, MD and Otto Placik, MD08:00 – 08:10 WelcomeL17: The Miklos and Moore StudyLabiaplasty: Patient Indications for Pursuing SurgeryRed Alinsod, M.D.Groundbreaking review of patients and why they seek aesthetic labialsurgery. This study puts many myths to rest.08:10 – 08:45 L18: Keynote Address: Progress in Aesthetic GynecologyAdam Ostrzenski, M.D.The progress of AVS from the path of obscurity, to pariah, and into thefield that serves the needs of women in reference to their healthcarechoices will be addressed. Professor Ostrzenski will show an evolutionalprogress from where we have been, where we are today, and whatdirection the field of aesthetic vaginal surgery will go to in the future.08:45 – 09:15 L19: Labiaplasty: Cosmetic or Medically Necessary?Exploring the Reasons Female Patients Seek Labia ReductionTroy Hailparn, M.D.This talk highlights eight categories of labial concern to patients,identifying over 20 issues that bring them in for labioplasty surgery. Areview of the demographics and outcome data on 554 patients ispresented as well as a case report on Labia Majora Reconstruction with adiscussion of similarity of issues and medical vs. cosmetic necessity.09:15 – 09:55 L20: Medical Indications for Labiaplasty: The AustralianExperienceLes Blackstock, M.D.The field of AVS in Australia is new and has been subject to problems init's advancement due to some practitioners attempting to make a "quickbuck" from the availability the rebate that exists in the AustralianMedicare system for "medically indicated" labiaplasty. Taking the trainingof the AAOCG has changed that and the question of "medicallyindicated" labiaplasty will be explored and evidence advanced thatsupports the procedure being more that a cosmetic service.9

1009:55 – 10:15 L21: One Plastic Surgeon’s View on Aesthetic Vaginal Surgery10:15 - 10:30 BreakOtto Placik, M.D.Context: There are many different medical specialties practicingAesthetic Vaginal SurgeryObjective: To present the perspective of female genital cosmetic surgeryfrom a plastic surgeon’s point of view with experience in the field.Design: Retrospective review of a plastic surgeon’s practice with insights,conclusions, recommendations.Results: This will include a review of training and experience of a plasticsurgeon. It reviews historical data documenting increase in popularity ofthe procedure. Potential benefits of a plastic surgeon’s approach areposed. Surveys of patients indicating reasons for seeking a plasticsurgeon as their preferred choice are discussed. Evolution of the practiceand techniques utilized are reviewed. Data indicating typical patientprofiles and demographics are presented. Lessons learned andobservations in the course of practice are offered. Insights from a plasticsurgeon with relevance to gynecologists interested in performing thisprocedure will be discussed.Condlusions: When treating patients undergoing vaginal procedures,practitioners will benefit from learning the insight on an experiencedplastic surgeon performing these procedures.10:30 – 11:00 L22: Labia Minora Plasty Technique: Stern Iris Labia SculpturingBernard Stern, M.D.Background: Once uncommon and rarely asked for surgery, labiaplastyis now in enormous demand by women from all walks of life!Methods: Nearly 2000 female genital cosmetic surgical proceduresperformed from 2001-2010.Results: “Ideal” cosmetic result initially 89 %.With minor “touch-up” 99.85 % satisfaction.Conclusions: The aesthetic and functional results achieved by thisevolving and continuously refined technique, Stem-Iris Labia Sculpturingwere remarkable.11:00 – 11:20 L23: Clitoral Hood Management in AVS10

11Royal Benson, M.D.Clitoral Hoodectomy is the limited removal of tissue overlying andsurrounding the clitoris in order to reduce pain or increase clitoralsensitivity or improve cosmetic appearance. It is also known as ClitoralHood Reduction (CHR) and Clitoral Hood Removal. Dr. Bensondiscusses this very controversial subject and provides insight on whobest benefits from these procedures and what to expect.Points discussed will be patient selection, patient counseling, and areview of a basic form of the procedure that is easily done with reliablyreproducible results.11:20 – 12:00 L24: State-of-the-Art Address: In-Office Labial SurgeryIn-Office Micro Tumescent AnesthesiaIn-Office Barbie Labia Minora PlastyIn-Office Alinsod Labia Majora Plasty and Pelleve TreatmentsIn-Office Combination Minora + Majora PlastyIn-Office RF Revision and ResurfacingRed Alinsod, M.D.12:00 – 12:15 Panel Q & A12:15 – 13:00 Lunch BreakAdvanced technologies have transformed labial surgery. From scissorsto lasers to RF energies, more technologically difficult cases can now beattacked with beautiful results. Presented will be an ultimately safeapproaches to surgery that focuses on remarkable results done in one’soffice under local anesthesia and without IVs or need for ananesthesiologists.Presented will be techniques that allow minimal to no tissue distortionand pain-free surgery. The advanced concepts of the Barbie Looklabiaplasty and the Master’s Level combination surgeries will beintroduced. Lastly, the “final frontier” of revision surgery and resurfacingtechniqes will be presented. The “Holy Grail” of how to make labiaminora appear where there was not any will be presented for the firsttime.13:00 – 13:30 L25: Hymenoplasty TodayBernard Stern, M.D.11

12Technique: The hymen is a ring-like skin membrane that sits in the lower1/3 of the vagina. It marks the spot where the vulvo-vaginal bulbs fusewith the Mullerian ducts from above, then hollows out to form the vagina.Most often there is a 5 or 6 pointed star-like opening in the hymen aftermaturity. With first intercourse, or by accident from falling or forcingtampons, 2 or 3 areas tear in the hymen. There is most often bleeding atthe time of tearing. I only perform this surgery at the request of someonefor ethnic, cultural, or religious reasons. Also, I will not perform thesurgery in a woman who has given birth.The procedure to reconstruct the hymen, after using local anesthetic fortissue dissection and to stop small blood vessels from bleeding, theareas which were torn are “denuded” meaning the upper layer of tissue isremoved. This is so that they will grow back together when they areapproximated with stitches. Then after they are denuded, the edges aresutured back together to reform the star-shaped “ring” as it was prior torelations, accident, etc. It is made small enough, so that when first sexualrelations occur later on, it will “tear” again, there will be some pain, andthere will be bleeding.13:30 – 13:50 L26: Advanced Brazilian Vulvar SkincareClara Santos, M.D.Contrasting from the past, there is today a great increase and interest invulvar disease and vulvar skin care. Originating in Brazil where there is acultural focus on total beauty, Dr. Santos brings to the forefront themethodology and thinking of the Brazillian cosmetic dermatologist andtheir approach to both benign vulvar disorders and everyday vulvar skincare.Today’s patient is more attuned to the concept of beauty and well-beingand this includes the covered vulvar regions and the exposed skinnearby. The focus will be on pigmentary changes, texture, softeness,and moisture. Dr. Santos will focus here on pigmentary changes invulvar skin and present the dermatologic techniques to treat thesegynecological problems.13:50 – 14:15 L27: The Brazilian Experience: Effective Treatments for StretchMarks and Striae ReductionClara Santos, M.D.Stretch marks and striae are a common dermatologic condition. Thispresentation will discuss the possible causes of the disorder. No oneknows for sure what the root causes are. Despite being clinicallyasymptomatic, stretch mark can cause extreme psychological distress.We know that some factors such as puberty, pregnancy, obesity play a12

13role on its etiology, but the true mechanism is not completely understoodeven now. Dr. Santos will present the different manifestations seen, theincidence, and various techniques used to reduce and erase the visuallydisturbing lesions. Histology and immunochemistry will show how positivechanges can be achieved.In the past the belief was "no solution" to the problem. Doctors weretaught by professors in Dermatology that nothing could be done forstretch mark. After having learned how to successfully help the battleagainst skin aging without surgery, Dr. Santos decided to break thisparadigm and perform different techniques in order to break the oldthinking. Dr. Santos will present Brazillian techniques she hasdeveloped. She has been using these treatments for years and willshow what can be accomplished.14:15 – 14:35 L28: In-Office Body Sculpting for an AVS PracticeGregory Zengo, M.D.Body sculpting or Liposuction has been performed under local anesthesiain physicians’ offices for 25 years. New technological advances havemade the world’s most popular cosmetic surgical procedure safer andmore effective with less down time than ever before. Physicians of allspecialties are practicing this service. This lecture will discuss the safetyof the procedure, new technology options, and approaches to the monspubis and labia majora that can be done in any doctor’s office under localanesthesia.14:35 – 15:00 L29: Bio-Identical HRT: A Must for any Successful AVS Practice15:00 – 15:30 BreakGregory Zengo, M.D.Testing for hormone deficiencies and treating them with Bio-Identicalreplacement is nothing new in medicine. Over the last decade, we haveseen a movement among patients toward requesting accurate testingand treatment of hormone imbalances. We will discuss how the gonadal,adrenal, and thyroid hormones can change in the face of stress.Straightforward treatment protocols can improve your patients’ energy,libido, and mental functioning. This can lead to increased patientsatisfaction and can attract more affluent female patients who will buildyour AVS practice.15:45 – 16:00 L30: Gynecologic Photography for DummiesRed Alinsod, M.D.A medical practice is often judged by the quality of its photographs. It isimperative in a cosmetic practice to know how to take advantage of13

14today’s technologies in photography. Medical photography can be lowcost and simple when basic tenets are followed. Medical photographycan be used for medical documentation, medico-legal protection,marketing, advertising, staff training, and patient education. Thispresentation focuses on the typical types of photography done for anaesthetic vaginal surgery practice.16:00 – 16:20 L31: Surgical Training in AVSRed Alinsod, M.D.16:20 – 16:45 L32: Video Fest16:45 – 17:00 Panel Q & AHow does a surgeon interested in an aesthetic vaginal surgery practiceget started? Where do you go to learn? These surgeries are not taughtin most OB/GYN residencies, urogynecologic fellowships, laparoscopicfellowships, or gynecologic oncology fellowships. They are not taught inmost plastic surgery residencies or fellowhship programs nor are theytaught in the large majority of cosmetic surgery fellowship programs.This will change in the near future as the acceptance and demand forthese surgeries increases. Known programs in the United States will beshown and discussed.Planning for CAVS 2011Conclusion14