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CANADA EGYPT BUSINESS COUNCILCONSEIL D’AFFAIRES CANADA EGYPTETRADE MISSION TO CANADA 2008CONTENTSA message from H.E. Dr. Hany Helal .......................... 3A word from the CEBC Chairman ............................. 6<strong>Egypt</strong>'s Trade and Investment Climate ...................... 8<strong>Egypt</strong>'s Economic Fact Sheet ....................................... 9Import Regulation in <strong>Egypt</strong> ......................................... 10Why Invest In <strong>Egypt</strong>? ................................................... 12Education in <strong>Egypt</strong> ....................................................... 13The Canadian Educational System in <strong>Egypt</strong> .............. 14Benchmarking <strong>Business</strong> Practices in <strong>Canada</strong> ............. 17<strong>Canada</strong> and <strong>Egypt</strong> 'A Win-Win' Bilateral Trade ...... 17List of Participants ....................................................... 18<strong>Egypt</strong>ian Government Officals and Representatives .. 18CEBC Members ......................................................... 38Journalists .................................................................. 55CEBC Staff ................................................................ 59


8200 8TRADE MISSION TO CANADAMessage from H.E.Dr. Hany HelalMinister of Higher Educationand State for ScientificResearchHigher Education System in <strong>Egypt</strong>Higher Education sector in <strong>Egypt</strong> is a key player in the achievementof national development goals through direct support for thenational economy and industry. Moreover, it is dedicated to theaspirations of <strong>Egypt</strong>ian families as well as ambitions of millionsof students seeking better opportunities in life through equitableprocess that keeps into consideration the basic right for highereducation to people from different backgrounds, thus, securingenrollment to all students without any discrimination against theirsocial classes, gender, religion or ethnic origin.With the enrollment of 2.8 million students representing 30% ofthe age-group 18-23 in 2007, Higher Education in <strong>Egypt</strong> isconsidered the biggest in Africa and the Middle East, with morethan 70.000 academic staff contributing to quality higher educationservice in more than 600 public and private higher educationinstitutions.Strategic Goal:“Qualified, skilled and able to compete graduate”Strategic objectives:• Leading and promoting the knowledge society3


8200 8TRADE MISSION TO CANADA• Achieving quality, efficiency and relevance in education andresearch for all Higher Education Institutions• Leading and creating new trends in the national economic andsocial development• Ensuring diversity and excellence in Higher Education system• Effective governance for Higher Education System• Targets for Higher Education Sector until 2022:• Increase the gross enrollment rate from 30% in year 2007 to40% of the age group 18-23 by the year 2022• Equity in access• Responding to economic and social development• Increasing contribution of the civil society and private sectorin establishing and managing higher education institutionsScience, Technology and Innovation in <strong>Egypt</strong>The triangle of knowledge economy is based on three pillars,namely; Research, Education and Innovation. <strong>Egypt</strong>’s economyis growing with an average of 6-8% annually and to achieve theknowledge economy the ministry of Scientific Research in <strong>Egypt</strong>designed and executed an ambitious reform plan, which rely onsix major tracks;1- Re-Structuring of Science and Technology Governance.2- National Initiative for Human Resources Development.3- Setting of national priority projects.4- Funding of Science and Technology.5- National Initiative for Informal Education.6- National Initiative for Innovation.To achieve our strategic objective of “Knowledge Economy4


8200 8TRADE MISSION TO CANADAbased on Science and Technology”, a Higher <strong>Council</strong> for Scienceand Technology was established. The <strong>Council</strong> is chaired by thePrime Minister and consists of 9 Ministers, 5 eminent scientistsand 3 from the civil society. The prime task of the council is todesign and oversee the implementation of <strong>Egypt</strong>’s national strategiesin science and technology. The second step was the establishmentof the “Science and Technology Development Fund”, whichsecures sufficient funding for national projects and caters for theneeds of researchers in <strong>Egypt</strong>. The focus of the national priorityareas includes Water resources, energy, food and agriculture, ICT,Space and remote sensing, life sciences and Social sciences andHumanities.The major target of our efforts focus on completing the scienceand technology 4P cycle with special emphasis on innovation, asdemonstrated in the figure below. A pivotal pillar in this effort isthe international cooperation to promote and achieve the knowledgesociety.5


8200 8TRADE MISSION TO CANADAWord from the CEBCChairmanTowards Education Reform<strong>Egypt</strong>'s recently adopted economic reform program is directlylinked to education development policies. The <strong>Egypt</strong>ianGovernment has obviously placed education on top of the country’spriorities during the last decade. This was embodied in consideringeducation as <strong>Egypt</strong>’s giant national project, which aimed atreinforcing education reform considerably and comprehensivelythrough adopting an ambitious program that includes theestablishment of modernized schools, the reforming, and equipmentof the existing universities, the continuous improvement of curricula,and the introduction of developed educational technology.<strong>Egypt</strong> has always persisted that Education is a Human Right forevery citizen, having "Education for All" as the main nationaleducation motto and educational goal. For achieving this goal,<strong>Egypt</strong>’s education quantitative and qualitative approaches shouldbe enhanced up to the international standards. It is not a novelproposition that improving quality of education involves a financialinvestment that includes improving research facilities, andenhancing teaching and research capacities particularly in the ageof information and communication.The recently implemented privatization program of sectors thatwere traditionally owned by the state would definitely lead to an6


8200 8TRADE MISSION TO CANADAincrease in the private sector’s demand for research anddevelopment. Research in universities should be directed toward<strong>Egypt</strong>'s needs for growth and progress and the involvement of theprivate sector in financing the research as well as internationalpartnerships, affiliations and accreditations which are highlydemanded nowadays.At CEBC we have strived for years to achieve this goal throughour recurrent trade missions to <strong>Canada</strong> through unifying effortswith our Canadian partners to initiate a cooperative structure withthe functions of expanding international partnerships, consideringmainstreaming strategies, and ensuring long-term endorsementand commitment of the <strong>Egypt</strong>ian Canadian parties.Education Reform is our mission’s theme for this year, ourdelegation is headed by H.E. Dr. Hany Helal <strong>Egypt</strong>'s Minister ofHigher Education and State for Scientific Research who willdiscuss and explore new channels of cooperation between <strong>Egypt</strong>and <strong>Canada</strong>.The Global trials have proven that education is the fundamentalissue that the development and reform efforts must be directed toin the coming phase. <strong>Egypt</strong> has recently realized this, throughdealing with the theme of education, as an issue of national securitythat can no longer tolerate negligence or postponement.I believe that by investing in quality education, we will not onlyfoster more bi-lateral Canadian <strong>Egypt</strong>ian relations, but we will beinjecting a new spirit to our economy.Motaz RaslanCEBC Chairman7


8200 8TRADE MISSION TO CANADA<strong>Egypt</strong>'s Trade and Investment ClimateInhabiting the northeast corner of the African continent, <strong>Egypt</strong> issevered by the vastly fertile Nile valley, where most trade andindustrial transactions take place. <strong>Egypt</strong> has been smartly involvedin numerous areas of international collaboration. In addition tothe established economic transactions and involvement with otherArab countries, as well as the World Trade Organization (WTO),<strong>Egypt</strong> signed several Trade agreements with <strong>Canada</strong>, the UnitedStates (U.S.), the European Union, Middle Eastern and Asiancountries, and the Mediterranean Forum. It also endorsesconventional African relations.In a world relentlessly affected by reform such as the GeneralAgreement on Tariffs and Trade, the globalized market, competitiveadvantage and world-standardized specifications, <strong>Egypt</strong> hasrequired to gain benefit of these developments in a way that servesits own interests. Its goals are to find a grip on the export marketand to expand the scope of its foreign dealings not only insidemain trade blocs but also through activating bilateral and multilateralrelations.<strong>Egypt</strong>'s Economic Reform<strong>Egypt</strong>'s recent reform agenda implemented by the General Authorityfor Investment and Free Zones (GAFI), has focused on endorsingan ambitious economic and structural reform program that enablesimproving the investment climate; enhancing growth rate; creatingan environment for the private sectors and foreign investors toincrease job opportunities.Since 2004 the <strong>Egypt</strong>ian economy has recovered strongly fromrelatively slow growth. Real GDP grew 4.1 percent in 2004 and4.5 percent in 2005, driven by robust growth in exports of goodsand services, and construction. In 2005, Prime Minister AhmedNazif's government reduced personal and corporate tax rates,reduced energy subsidies, and privatized several enterprises. Thestock market boomed, and GDP grew about 5% per year in 2005-06, and topped 7% in 2007. Foreign direct investment has increasedsignificantly in the past two years. <strong>Egypt</strong>'s export sectors -particularly natural gas - have bright prospects.8


8200 8TRADE MISSION TO CANADA<strong>Egypt</strong>'s Economic Fact Sheet:GDP (purchasing power parity):$431.9 billion (2007 est.)GDP (official exchange rate):$93.65 billion (2007 est.)GDP -real growth rate:7.2% (2007 est.)GDP - per capita (PPP):$ 5,400 (2007 est.)GDP - composition by sector:Agriculture: 13.8%Industry: 41.1%Services: 45.1% (2007 est.)Labor force:2.49 million (2007 est.)Labor force - by occupation:Agriculture: 32%Industry: 17%Services: 51% (2001 est.)Unemployment rate:0.1% (2007 est.)Inflation rate (consumer prices):8.8% (2007 est.)Investment (gross fixed):1.8% of GDP (2007 est.)9


8200 8TRADE MISSION TO CANADAImport Regulation in <strong>Egypt</strong><strong>Egypt</strong> is a signatory to the World Trade Organization's (WTO)Agreement. Public procurement contracts however are governedby Law No. 9/1983 and the tender law 89/1998, which require acompetitive bidding process. Contracts should go to the lowestbidder (on price and other terms), but this rule is not alwaysenforced. <strong>Egypt</strong>ian suppliers are given a 15% margin of preferenceover foreign bidders. In many cases the process is slow and doesnot adhere to deadlines on decisions and payments.The national motto to purchase local products cannot be appliedall time, as it is against the open competition practices implementedby the WTO.The <strong>Egypt</strong>ian government has adopted major economic reformprograms aiming at performing WTO's directions and playing amore practical role in the world global economy. Accordingly thegovernment has taken main decision including the eradicating ofthe list of banned imports and lifting import barriers. Theseprocedures were initially launched to shield local industry andrationalize the demand on hard currency.The imported goods produced by their main producing companyand company's main branches or distribution centers that arereleased by customs; must be accompanied by a certificate oforigin authenticated by the competent authorities. A companyinvoice stating the country of origin will also be accepted ifendorsed by an <strong>Egypt</strong>ian overseas commercial office.To help avoid customs disputes, all imported goods should bemarked and labeled in clear Arabic letters with the name of theproduct, type and brand, country of origin, date of production,expiration date, and any special data on transport and handling ofthe product. An Arabic language catalogue should accompanyimported tools, machines and equipment.In accordance with Law 121/1982 and Ministerial Decree 275/1991local exporters and importers must be of <strong>Egypt</strong>ian nationals.However, companies established under Law 8 regulating the freezones companies do not need approval from the General Authority10


8200 8TRADE MISSION TO CANADAfor Investment and Free Zones to import materials necessary fortheir operation. These firms are allowed to import their needs andraw materials. Foreign companies however may importcommodities only through an <strong>Egypt</strong>ian import company, whichmust be registered as an agent with the Ministry of Foreign Trade.Companies that act as agents must be 100% <strong>Egypt</strong>ian owned;individuals must be of an <strong>Egypt</strong>ian nationality and must haveresided in <strong>Egypt</strong> for at least five years. A foreign company mayhave different agents for different products or locations.Import Duties<strong>Egypt</strong> applies a changeable customs duty scale to imports,depending on the cost, insurance, and freight (CIF) value of theproduct entering the country. The rates currently vary from 0%to 150% with cars having the highest duties.Attempting to bring <strong>Egypt</strong> into accordance with WTO directives,the government has taken major steps to cut custom tariffs andfees. The average tariff has dropped from 14.6% to 9% and thenumber of tariff brackets decreased from 27 to 6 and the list ofproducts subject to tariffs has been shortened from 13,000 to6,000. Currently the raw materials and semi finished goods rangebetween 3-5% and 15-30% for finished products. Finished productsthat are not available in <strong>Egypt</strong> tend to have lower duties, whileluxury goods are more heavily taxed.The IT sector in particular benefits from a total exemption fromcustoms duties on all industry inputs (raw materials, spare partsand software) in an effort to promote the ICT sector.Auto part tariffs have been cut by a third, while imported cementduties are down 40%, with further cuts for fertilizers, beans, teaand sugar. For further information on custom tariffs, please visit<strong>Egypt</strong>'s Import Inducement:<strong>Egypt</strong> joined Eastern and Southern Africa agreement (COMESA)in 1999 and has rendered 100% tariff reduction with eight of its19 member countries. Also <strong>Egypt</strong> has signed bilateral-free tradeagreement with Arab countries aiming at reaching an Arab common11


8200 8TRADE MISSION TO CANADAmarket. Under this agreement export and imports of goods andservices exchanged between the country members will be eventuallyexempted from duties and customs.<strong>Egypt</strong> has also ratified in 2004 an agreement with the EuropeanUnion that will be implemented on phases, with the ultimate targetof creating a sort of a free trade agreement between the EU andMediterranean countries. <strong>Egypt</strong> also has joined the QualifiedIndustrial Zones (QIZ) by signing a trilateral agreement with theUSA and Israel. This agreement will pave the way for <strong>Egypt</strong> tosign a free trade agreement with the USA. Within the next fiveyears we expect these agreements to be reflected on custom tariffson goods and services exchanged between <strong>Egypt</strong> and its partners.Why Invest In <strong>Egypt</strong>?<strong>Egypt</strong> has greatly improved its position in the investment globalrankings. <strong>Egypt</strong> has slashed the time and cost of starting-up abusiness. It reduced fees for registering property from 3 percentof the property value to a low, fixed amount. It eased thebureaucracy that builders face in getting construction permits. Itlaunched new one-stop shops for traders at <strong>Egypt</strong>ian ports, cuttingthe time to import by seven days and the time to export by five.It established a new private credit bureau that will soon be makingit easier for borrowers to get credit.Benchmarking Investment in <strong>Egypt</strong>:• Developed infrastructure roads, electricity, CIT• Ports and Airports• Financial Stability and Strong Banking sector• Political Stability• Availability of energy with competitive costs• Large local market, proximity to Gulf region (GCC), NorthAfrican and European Markets• Diversifies Economy• Availability of qualified labor force, at competitive cost12


8200 8TRADE MISSION TO CANADAPotential Sectors in <strong>Egypt</strong>Infrastructure and ServicesMaritime, River andLand TransportCommunication andInformation TechnologyHousing and UtilitiesEducationProductive SectorsTourism SectorPetroleum SectorAgricultural SectorIndustrial SectorReal Estate SectorEducation in <strong>Egypt</strong>Education is highly esteemed in <strong>Egypt</strong> and for children betweenthe ages of six and fifteen education in <strong>Egypt</strong> is free and obligatory.There is still quite a high drop out rate unfortunately, due in partto levels of poverty, and adult literacy levels in <strong>Egypt</strong> are onlyaround 57.7%. The education system is divided into either theState System or the International System.The State Education system in <strong>Egypt</strong> is currently enduring a periodof semi-reform with detailed focus being applied to the state ofthe secondary education system which presently streams childrenat an early age into general, technical or vocational secondaryeducation and further streams those studying in the generalsecondary education establishments into either studying humanitiesor science or mathematics.Recently, <strong>Egypt</strong>ian students who pursue the state education systemand wish to go on to post-secondary education, university orcollege can do so depending on their final exam scores. Publichigher educational establishments in <strong>Egypt</strong> are free for <strong>Egypt</strong>ianstudents with students only having to pay to enroll while privatehigher educational establishments are fee paying.The vast majority of upper class <strong>Egypt</strong>ian families send theirchildren to one of the fee paying private or international schools.13


8200 8TRADE MISSION TO CANADAIn terms of the international schools available in <strong>Egypt</strong> the majoritiesare to be found in Cairo with a few in Alexandria and there arealso a number of international language schools in locations suchas, Sharm El Sheikh, Hurghada, El Gouna and Luxor whereeducation is taught in part in English and in part in Arabic and/orFrench.Education in <strong>Egypt</strong> for international systems usually follows theUK, US, Canadian and French curricula with options availablefor students of all ages in Cairo and Alexandria.The Canadian Educational System in <strong>Egypt</strong>Is a liberal system that offers high quality education which isrecognized world-wide. The Educational institutions in <strong>Canada</strong>offer different globally recognized and respected Degrees, Diplomasand Certificates. Starting this decade there have been severalCanadian schools, colleges and universities in <strong>Egypt</strong>. All Canadianeducation establishments in <strong>Egypt</strong> are private ventures and arenot associated with the Government of <strong>Canada</strong>. The CanadianEducation institutions in <strong>Egypt</strong> include:• Canadian Universities • Canadian Schools14Canadian Universities in EgCanadian International College (CIC):CIC is the Cairo campus of Cape Breton University (CBU) in<strong>Canada</strong>. The CIC offers a cross-cultural educational experience,including the option to study in <strong>Canada</strong>; a hands-on approach tolearning and the opportunity to graduate with both Canadian and<strong>Egypt</strong>ian degrees. The Canadian International College has, forthree years now, been able to develop, establish and manage acollege for advanced technology education under the academicsupervision and accreditation of Cape Breton University (CBU),and to educate and train graduates to work in the fields ofEngineering, Computer science and <strong>Business</strong> where they will bevalued for their specialized knowledge, and for their ability toresearch, communicate and solve problems. CIC graduates receivea University degree issued from Cape Breton University.


8200 8TRADE MISSION TO CANADAAhram Canadian University (ACU),ACU was established in collaboration between the Al AhramInstitution and the Association of Universities and Colleges of<strong>Canada</strong>. The Ahram Canadian University has accredited variousCanadian universities cooperation approvals including the followinguniversities:• Mcmaster University• Ecole Polytechnique Montreal• University of Alberta• Carleton University• University of WinnipegThe Association of Universities and Colleges of <strong>Canada</strong> (AUCC)which represents the Canadian universities, is cooperating withACU to secure the best implementation possible, a high qualityof the education process and the modernity and diversity of itsprograms.Canadian Schools in <strong>Egypt</strong>Canadian International School in <strong>Egypt</strong>(CIC):CIC was established six years ago to provide the very bestCanadian education possible by following and teaching Ontarioprogram utilizing the best of proven Canadian and Internationalpedagogy and methodology. CIC is operating through forgoinga partnership with the Canadian Bureau for InternationalEducation, the Ontario Ministry of Education as well as the<strong>Egypt</strong>ian Ministry of Higher Education. It is staffed byexperienced, professional Canadian certified teachers supportedby an equally professional and dedicated <strong>Egypt</strong>ian teachingand support staff. Curriculum, textbooks and instructionalmaterials, teaching methods and expectations for the CICstudents are the same as the modern and effective Canadianschool.15


8200 8TRADE MISSION TO CANADAHeritage International School:Heritage International School was established in 2006 as anofficially designated Manitoba curriculum school, under theauthority of the Manitoba Education, Citizenship and YouthDepartment as well as the <strong>Egypt</strong>ian Ministry of HigherEducation, which allows it a broad latitude in the design andimplementation of its Manitoba curriculum at all levels of theschool, K- 12. Curriculum is based on Canadian textbooks,taught in English by certified Canadian teachers, leading tothe Canadian High School Diploma. The Manitoba curriculumfollows the Canadian standards and is designed to preparestudents for entry into highly competitive colleges in the<strong>Canada</strong>, <strong>Egypt</strong>, United States, Europe, the Middle East, andbeyond.British Columbia Canadian InternationalSchool (BCCIS):BCCIS was established as the first international Canadianschool providing British Columbia curriculum in the MiddleEast. The school is fully accredited by the British ColumbiaMinistry of Education as well as <strong>Egypt</strong>ian Ministry of HigherEducation Students. BCCIS students are taught a curriculumthat is designed and monitored by British Columbia Ministryof Education. BCCIS graduates receive the Dogwood Diplomagraduate certificate, accepted by universities worldwide, andrecognized as a confirmation of superior education.The value of high level education in <strong>Egypt</strong> is vastly appreciated,but while there exists such a huge difference between the standardsof living, facilities and amenities available to those from wealthy,poor, city and rural backgrounds there will continue to exist abarrier between those who can afford to send their children tohigh level schools and those who do not even have access toqualified teaching staff or learning materials. <strong>Egypt</strong>ian parentsall want the very best for their children but not all can afford tosend them to schools, especially international ones.16


8200 8TRADE MISSION TO CANADABenchmarking <strong>Business</strong> Practices in <strong>Canada</strong>:• <strong>Canada</strong> is ranked 7 out of 178 economies in the Ease of Doing<strong>Business</strong>.• <strong>Canada</strong> is ranked the 2 nd globally for Starting a <strong>Business</strong>.• <strong>Canada</strong> is ranked 26 th globally for dealing with LicensesRegulations.• <strong>Canada</strong> is ranked 19 th globally for Employing Workers.• <strong>Canada</strong> is ranked 28 th globally for Registering Property.• <strong>Canada</strong> is ranked 7 thglobally for Getting Credit.• <strong>Canada</strong> is ranked 5 thglobally for Protecting Investors.• <strong>Canada</strong> is ranked 25 thglobally for Paying Taxes.• <strong>Canada</strong> is ranked 39 th globally for Trading across Borders.• According to the latest World Bank Studies.<strong>Canada</strong> and <strong>Egypt</strong> 'A Win-Win' Bilateral Trade<strong>Egypt</strong>'s recent economic reform policy had led to more strongbilateral economic ties between <strong>Canada</strong> and <strong>Egypt</strong>. <strong>Egypt</strong> is rankedthe 37 th globally and 4 th regionally among <strong>Canada</strong>'s largest exportmarkets. Based on the recent figures, <strong>Canada</strong>'s goods exportsreached a record high of $412.8 million. The principal Canadianexports to <strong>Egypt</strong> consisted of wheat, paper and paperboard, ironore, machinery, aircraft, mineral fuel and oil, vegetables, woodpulp, iron and steel, and electrical machinery. <strong>Canada</strong>'s goodsimports from <strong>Egypt</strong> reached $140.2 million. <strong>Canada</strong>'s main importsfrom <strong>Egypt</strong> include fertilizers, mineral fuels and oil, electricalmachinery, textile floor covering (carpets), iron and steel, inorganicchemicals, knitted and woven apparel.Temples of KarnakThe spectacular Temples of Karnak are not to bemissed when you visit <strong>Egypt</strong>. Karnak was the mostimportant place of worship in ancient <strong>Egypt</strong>. The siteis huge, measuring 1500 x 800 meters, andis a spectacular complex of sanctuaries,kiosks, pylons and obelisks, all dedicatedto the Theban gods. There are severalperformances of the sound and light showat the Hypostyle Hall in the Great Templeof Amun that can't be missed17


8200 8TRADE MISSION TO CANADA<strong>Egypt</strong>ian Government Officals andRepresentativesH.E. Dr. Hany Mahfouz HelalMinister of Higher Educationand State for ScientificResearch.Dr. Hany Mahfouz Helal has got a B.SC in Mining Engineeringfrom the Faculty of Engineering, Cairo University.He got his D.E.A (Diplome d'Etudes Approfondis) Rock Mechanicsand Engineering, Ecole des Mines de Nancy, Institut NationalPolytechnique de Lorraine, Nancy, France in October 1979.He then got The Diplome de Docteur Ingénieur, Earth Sciences(Rock Mechanics and Engineering), from Ecole des Mines deNancy, Institut National Polytechnique de Lorraine, Nancy, Francein March 1982.He was the President of "L'Université International de LangueFrançaise au Service du Developpment Africain, UniversitéSenghor".In 2005, he served as the Secretary General of the EducationDevelopment Fund.Currently Dr. Hany is The Minister of Higher Education and Statefor Scientific Research.Dr. Hany has won many awards such as:• Grade d'Officier dans L'Ordre des Palmes Académiques, Ministèrede L'Education National, de L'enseignement Supèrieur et dela Recherche, France.18


8200 8TRADE MISSION TO CANADA• Grade de Chevalier dans l'Ordre des Arts et des Lettres, Ministèrede la Culture, France.• Special Prize of the <strong>Egypt</strong>ian Academy for Scientific Researchand Technology in the field of Management and Conservationof Historical Sites.Dr. Helal is a member of different prominent associations andcouncils among which are:• Member of the <strong>Egypt</strong>ian Engineers Syndicate.• Member of the <strong>Egypt</strong>ian Society for Engineers.• Member of the International Association of Engineering Geology(IAEG).• Member of the Commission on Preservation of Natural StoneMonuments, ISRM (in cooperation with UNESCO).• Member of the Permanent Committee for <strong>Egypt</strong>ian Antiquities,Supreme <strong>Council</strong> of Antiquities (SCA).• Member of the Board of Trustees, the <strong>Egypt</strong>ian Institute for<strong>Business</strong> Administration Development- State Ministry ofAdministrative Development.Felucca on the NileTaking a Felucca down the Nile is something youmust do when visiting <strong>Egypt</strong>. Feluccas are sail boatsthat have been used on the Nile since ancient times.You can take short sunset sails in Cairo and Alexandriaor you can go for longer cruises which usuallydepart from Aswan. A Felucca is not quiteas comfortable as a luxury cruise ship butnothing can beat sailing in a quiet rig thatwas designed thousands of years ago.19


8200 8TRADE MISSION TO CANADAMr. Assem RagabChairmanGeneral Authority forInvestment & Free Zones(GAFI)Assem Ragab is the Chairman of the <strong>Egypt</strong>ian GeneralAuthority for Investment and Free Zones (GAFI). Mr. Ragabcomes to GAFI following a distinguished corporate careerwith prominent multinational financial institutions, includingProcter & Gamble, Accenture & Arthur Andersen (in theU.S., Gulf, and <strong>Egypt</strong>), the National Bank of <strong>Egypt</strong>, andBarclays (in MENA) where he gained world class experiencein institutional building, strategic management, and investmentbanking.As Director of Investment Banking for the MENA region atBarclays, Mr. Ragab led a regional team focused on growingmarket share, with improved competitive advantage, throughcomprehensive Structured Finance and Investment Bankingsolutions and greater regional client relationships. Amonghis accomplishments, Mr. Ragab accelerated development ofa leading-edge product offering for the Investment Bankingand Financial Institutions functions, including Project Finance,Acquisition Finance, Debt Capital Market Placements, DebtSyndication and Risk Management solutions.He also led the origination, structuring, and syndication oflandmark syndications, structured finance and Debt CapitalMarket transactions. The division league table included thelargest acquisition Finance (USD 700 million involving20


8200 8TRADE MISSION TO CANADAregional Financial Sponsor) and the first securitization deal in the<strong>Egypt</strong>ian history.Prior to Barclays, Mr. Ragab was advisor to the Chairman of theNational Bank of <strong>Egypt</strong> for three years, where he worked closelywith the Chairman and Board of Directors to restructure keyfunctions, transform operating performance, and build-up thestrategic management, syndication, investment banking, corporatefinance, and capital markets capabilities of the largest bank in thecountry (more than 25% market share on corporate and retail withfranchise in UK, South Africa, China, and USA).At National Bank, he also assisted in establishing the institutionas the market leader for corporate coverage of the national strategicsector; represented the bank’s participation in landmark regionaltransactions such as the first and largest IPO in the Oil & Gasindustry (SIDPEC, AMOC; the largest securitization of futurereceivables of Oil Products (USD 1.5 Billion); and lead projectfinance syndications (<strong>Egypt</strong> LNG – USD 800 Million).For four years Mr. Ragab was co-founder and senior partner ofFortune Consulting, an <strong>Egypt</strong>ian boutique Investment Bankingadvisory firm. Prior to Fortune, Mr. Ragab held leadershippositions in Arabian International Construction, Accenture &Arthur Andersen, and Procter & Gamble.Mr. Ragab holds degrees in <strong>Business</strong> Administration and ChemicalEngineering from the American University in Cairo and AlexandriaUniversity, respectively.Chairman, Main Development Company (Sokhna Gulf of Suez).Board Member of the National Bank of <strong>Egypt</strong> , National InvestmentBank, <strong>Egypt</strong>ian Competition Authority, Industrial DevelopmentAuthority, and the Social Fund for Development as well as theBoard of Trustees of the <strong>Egypt</strong>ian Institute of Directors.21


8200 8TRADE MISSION TO CANADADr. Ahmed Maher BayoumiShehab ElDinPresidentMansoura UniversityProfessor Ahmed Shehab ElDin is the Rector of MansouraUniversity since August 2007. In this capacity he is responsiblefor managing and supervising all internal affairs of the University.He was the Vice Rector for Post Graduate Studies, Research andCultural Affairs from October 2004 to August 2007. In 1994, hebecame the professor of Urology, in the Urology and NephrologyCenter, a world renowned center subordinate to MansouraUniversity. His sub-specialty is in Renal Transplant and LowerUrinary Endoscopy. He is a member of the <strong>Egypt</strong>ian UrologicalAssociation since 1986, and a member of Societe Internationald'Urologie since 1999. He is a winner of the Doctor's 9thAnniversary Medal from the <strong>Egypt</strong>ian Doctors Syndicate in 1987,and was awarded the Dr. Mohamed Fakhry Prize for the BestResearch in Special Surgery from the <strong>Egypt</strong>ian Academy ofResearch in 1987. He was also awarded the First Prize Essay fromthe <strong>Egypt</strong>ian Urological Association in 1987.22


8200 8TRADE MISSION TO CANADADr. Ahmed Attia Mohamed SeidaPresident6th of October UniversityDr. Ahmed Attia has his PH.D degree in Pharmacognosy fromthe University of Illinois, USA.He was a Professor of Pharmacognosy in Cairo University from1990 till 1996, then the Dean of the faculty of Pharmacy, 6th ofOctober University and currently he is the President of 6th ofOctober University.The <strong>Egypt</strong>ian Museum in Cairo:The <strong>Egypt</strong>ian Museum in Cairo is one of the firststops on most tourists when visiting <strong>Egypt</strong>. Withover 120,000 artifacts, the museum house is anincredible display for ancient <strong>Egypt</strong>'s magnificentsupremacy. You can enjoy viewing ancientwell-preserved mummies, sarcophagi,pottery and jewelry, in addition toTutankhamen's treasures. King Tut'sbelongings include his death-mask madeof solid gold, described as the mostbeautiful object ever made.23


8200 8TRADE MISSION TO CANADADr. Ahmed Zaki BadrPresidentAin Shams UniversityDr. Ahmed Zaki Badr graduated from the Faculty ofEngineering, department of Electrical Engineering Computerand Automatic Control.He obtained his PhD in the Electrical Engineering, Computerand Automatic Control from Ain Shams University under acooperation program between Ain Shams University and ''Laboratoire d'Automatique de Grenoble" where the work ofthesis was carried out.Dr. Ahmed has over than 28 years of experience in the fieldof Electronic Computers, Systems and Automatic Control.He supervises and examines PhD and M.Sc thesis in the<strong>Egypt</strong>ian and the French Universities.He is an expert and consultant engineer in designing computerand information systems.He also participates in writing the RFP's, developing andmanaging information systems centers.He is a President and Member of several commissioning andacceptance committees for computer and information systems.Dr. Amed Zaki Badr is currently the President of Ain ShamsUniversity.24


8200 8TRADE MISSION TO CANADADr. Maher Mohamed Aly El DomiatyPresidentZagazig UniversityDr. Maher Mohamed Aly El Domiaty has his PH.D degreein the Pharmacognosy from the University of Bradford,England.He held many positions in different universities between<strong>Egypt</strong> and England and recently he is the President of ZagazigUniversity.25


8200 8TRADE MISSION TO CANADADr. Osama Mohamed ZakiVice Chairman of the Board ofTrustees for AdministrativeAffairs6th of October UniversityDr. Osama Mohamed Zaki has a PH.D degree in the Commercefrom the University of Illinois, USA.He has been employed as: Professor of Commerce in CairoUniversity from 1995 till now as well as Vice Chairman ofthe Board of Trustees for Administrative Affairs.26Abu SimbelAbu Simbel is perhaps the most recognizedmonument of ancient <strong>Egypt</strong>. The two templesbuilt for the pharaoh Ramess II have beenattracting visitors since Victorian times. Almostas impressive as the monument itself is the storyof its restoration in the 1960's. The temples hadto be dismantled and physically moved 60 metersup a cliff where they were reassembled in theexact same relation to each other and the sun. Adaily sound and light show is a highlight not tobe missed. If you can make it you shouldalso see the Abu Simbel Festival whichtakes place twice a year in February andOctober. Natural sunlight andarchitectural brilliance combine to makethe inner sanctum of the temple light up.


8200 8TRADE MISSION TO CANADADr. Talaat RihanVice President6th of October UniversityDr. Talaat Rihan has his PH.D degree in the Organic Chemistryfrom the College of Science, University of Texas, Austin, USA.He has been employed as the Dean of the College of AppliedMedicine Sciences and Supervisor of the International Relations,6th of October University from 2000 till 2004.Currently, he is the Vice President for Post Graduate Studies andResearch and the Chairman of the Scientific Committee, 6th ofOctober University.27


8200 8TRADE MISSION TO CANADADr. Ahmed M. El SherbiniDirector, NationalTelecommunication InstituteMinistry of Communicationsand Information TechnologyPhD in Electrical and Communication Engineering, Case WesternUniversity, USA. March 1983.M.Sc in Communication Engineering, Cairo University, Giza,<strong>Egypt</strong>, June 1980.(M.Sc. Research Studies at the Ecole Nationale Superieure desTelecommunications (ENST), Paris, France).B.Sc. in the Electrical Engineering from Cairo University, Giza,<strong>Egypt</strong>, July 1977. "Distinction with Honor Degree".Professor, Electrical and Communication Engineering Department,Faculty of Engineering, Cairo University, <strong>Egypt</strong>.Board Member of the National Telecommunications RegulatoryAuthority, <strong>Egypt</strong>.Former Cultural Counselor and Director of the Educational Bureau,<strong>Egypt</strong>ian Embassy in <strong>Canada</strong>.Vice Chairman of TDAG (Telecommunication DevelopmentAdvisory Group), International Telecommunication Union (ITU).Vice Chairman of the Arab Organization for Information andCommunication Technology (Arab League).29


8200 8TRADE MISSION TO CANADADr. Mohamed Abdel KaderMohamed SalemChairmanInformation TechnologyInstitute (ITI)Dr. Mohamed Salem received his PH.D degree in the ElectricalEngineering-Computers and System Engineering from Ain ShamsUniversity.From 1993 till 2000 he was the Director, professional trainingprogram, ITI then he was the Vice Director of The Cabinet'sInformation Technology Institute from 2000 till 2002.Currently Dr. Mohamed is The Chairman of the InformationTechnology Institute (ITI).30


8200 8TRADE MISSION TO CANADADr. Rafik GuindiAssociate Professor ofElectronicsNile UniversityDr. Rafik Guindi received his B.Sc degree (with Highest Honors)in Electronics and Communication Engineering and his M.Scdegree in Electronic Circuits from Cairo University, <strong>Egypt</strong>, in1985 and 1989 respectively.He received his PhD in Electrical Engineering from the Universityof Waterloo in Ontario, <strong>Canada</strong> in 1995.He worked with Nortel in Ottawa, Ontario, from 1995 to 1996,and then joined the Electronics and Communication EngineeringDepartment in Cairo University, <strong>Egypt</strong>.From 2001 to 2003 he was a visiting professor at the ECEDepartment in the University of Toronto in <strong>Canada</strong>.In 2003, he joined the <strong>Egypt</strong>ian Ministry of Communications andInformation Technology as a Program Director for Technologyprograms in the Nile University; he became the Executive Directorof the university in 2005.Currently Dr. Guindi is an Associate Professor of Electronics atNile University.His research interests are in the general area of the computersaided design (CAD) for integrated circuits, with an emphasis onbehavioral modeling and circuit level issues related to powerdissipation as well as in the area of innovative RF application.31


8200 8TRADE MISSION TO CANADADr. Galal Abdel HamidAdvisor to the Minister forStrategic PlanningMinistry of Higher Educationand State for ScientificResearchDr. Galal Abdel Hamid is the Advisor to the Minister for StrategicPlanning and the Chairman of the National Committee of HigherEducation Enhancement Project Fund (HEEPF). He has a B.Sc.in Structural Engineering from the Faculty of Engineering, AssuitUniversity, June 1963. Dipl. Ing. in Structural EngineeringUniversity of Hannover, Germany September 1967 – July 1970.Dr. Ing. in Structural Engineering University of Braunschweig,Germany, July 1970 – July 1973. Professional Experience Record:July 1984 – July 1993; Professor of theory of Structure andNumerical Analysis - Faculty of Engineering, Mansoura University,<strong>Egypt</strong>. July 1987 – July 1991 Engineering Advisor with specialassignments King Abdul-Aziz City for Science and Technology,Kingdom of Saudi Arabia. Dean of the Faculty of Engineering,Tanta University, <strong>Egypt</strong>, August 1996. The Secretary General ofthe Supreme <strong>Council</strong> of Universities, August 1999 and the Directorof the Higher Education Enhancement Project Fund (HEEPF) inMarch 2003.32


8200 8TRADE MISSION TO CANADADr. Maged Moustafa Al-SherbinyAssistant Minister for ScientificResearchMinistry of Higher Education andState for Scientific ResearchDr. Al Sherbiny, assumed the post of Assistant Minister forScientific Research in April 2007, where he is the head of theScientific Research Sector in the Ministry of Higher Educationand Scientific Research. He graduated from the Faculty of Science,Cairo University, in 1984. He is also a Professor of Immunologyand Biotechnology.He worked as the Director of the <strong>Egypt</strong>ian Reference DiagnosticCenter, where he designed and executed multiple vaccine anddiagnostic trials in <strong>Egypt</strong> for many infectious diseases incollaboration with WHO, NIH, CDC and other internationalorganizations.He is a member of the National Synchrotron Committee and theRegional Synchrotron-light for Experimental Science andApplications in the Middle East (SESAME) Scientific Committee.He is also the <strong>Egypt</strong>ian Coordinator of the German-<strong>Egypt</strong>ian Yearof Science.Professor Al-Sherbiny is the national coordinator of AMCOSTbureau in Africa. He also directs the European Commissionprogram of Research, Development and Innovation in <strong>Egypt</strong>. Hesupervised more than 85 Ph.D and M.Sc Theses, and has overthan 65 international publications and books.33


8200 8TRADE MISSION TO CANADADr. Mohamed SheirahAdvisor to the Minister of HigherEducation for Information andCommunication TechnologyMinistry of Higher Education andState for Scientific ResearchSince 1983, Dr. Sheirah has been a Professor of Computer ControlSystems. He has a B.Sc. in Electrical Engineering, 1966, M.Sc.in 1969, both granted by Ain Shams University, <strong>Egypt</strong>, and Ph.D.in 1972, granted by the University of Calgary, Alberta, <strong>Canada</strong>.From August 1998 to 2004, Prof. Sheirah was selected to be theDean of the Faculty of Engineering, Ain Shams University, <strong>Egypt</strong>and from October 1995 to 1998, he was appointed as a Vice-Dean,Graduate Studies and Research Activities. From April 1992 toOctober 1995, he was the Head of the Computer and SystemsEngineering Department, Ain Shams University. From February1984 to February 1988, he was the Head of the ElectricalEngineering Department, Faculty of Engineering, University ofQatar, Doha, Qatar. From September 1976 to 1978, he was aVisiting Professor, Electrical Engineering Department, Universityof Calgary, Alberta, <strong>Canada</strong>. Currently, Dr. Sheirah works as anAdvisor to the <strong>Egypt</strong>ian Minister of Higher Education for EducationSystems and Programs Development; and Chairman of theEngineering Education Sector Committee, Supreme <strong>Council</strong> ofUniversities (SCU). He is also the Chairman of the NationalCommittee for the Enhancement of Information andCommunication Technology in Higher Education; Chairman ofthe National Committee for the Promotion of Professors inComputer, Control, and Systems Engineering.34


8200 8TRADE MISSION TO CANADAProfessor Salwa El-GharibSecretary GeneralSupreme <strong>Council</strong> ofUniversities, <strong>Egypt</strong>Prof. Salwa El-Gharib is currently the Secretary General of theSupreme <strong>Council</strong> of Universities (SCU) in <strong>Egypt</strong>. Prior to thisposition, she was the Vice Dean for Graduate Studies andResearches, Faculty of Applied Arts, Helwan University whereshe obtained her Ph.D. and a Master Degree in Industrial Designin 1979 and 1984 respectively.Prof. Salwa was awarded a number of academic honorary prizessuch as the First Prize for Scientific Research from HelwanUniversity in 1996, the First Prize from Society for Technical andSocial Research in 1990 and the First Prize from the Academy ofScientific Research and Technology for Small Scale Projects bySTC.Prof. Salwa has a remarkable contribution in developingenvironment in the Arab countries in the International Center forAgriculture; moreover she is the Consultant for the InternationalLabor Organization (ILO)-program of woman training on skills.She is also the Technical Consultant for the First Lady SuzanneMubarak’s Exploration Center for Science.35


8200 8TRADE MISSION TO CANADAMs. Walaa Hassan FouadCoordinator of DevelopmentProjects and InternationalCooperationMinistry of Higher Education andState for Scientific ResearchMs. Walaa has a Bachelor of Economics and a minor of Computerfrom the Faculty of Economics and Political Science, CairoUniversity, May 2002.From October 2003 to June 2004, she was the Training Coordinatorat Pathways to Higher Education, Center for Advancement ofPostgraduate Studies and Research in Engineering Sciences(CAPSCU), Faculty of Engineering, Cairo University.From July 2004 to July 2005, she held the position of theAdministrative Assistant at the National Tempus Office <strong>Egypt</strong>and the Office Manager at the Educational Development Fund,from July 2005 to December 2005.Currently Ms. Walaa is the Coordinator of Development Projectsand International Cooperation in the Ministry of Higher Education.Ms. Fouad has a Post-Graduate Diploma in Executive Management,School of <strong>Business</strong>, Economics and Communication - Institute ofManagement Development, from the AUC in 2007. Additionally,Ms. Walaa attended different training courses and programs suchas Basic <strong>Business</strong> Skills Acquisition Program, Future GenerationFoundation, 2003. Pathways to Higher Education Training, Facultyof Engineering, Cairo University, 2004 and the Managerial SkillsCourse, Faculty of Commerce, Ain Shams University, 2005.36


8200 8TRADE MISSION TO CANADADr. Ahmed Sameh FaridProfessor of Ear, Nose and ThroatFaculty of Medicine, CairoUniversityDr. Ahmed is a Professor of ear, nose and throat in the Faculty ofMedicine, Cairo University, as well as the Head of hearing, balanceand speech disorders unit.Member of the Board of Cochlear Implant and Temporal Bonelab unit, Cairo University.Assistant Secretary General and Member of the Board of the<strong>Egypt</strong>ian ORL Society.Professor Sameh is a member of different and prominent numberof institutes, academies and federations such as:The Environment and Social Service Committee, Cairo University.The Mediterranean Society of Otology and Audiology (Italy).The American Academy of Audiology (USA).The American Academy of Otorhinolaryngology (USA).The International Federation of Otorhinolaryngological Societies(Belgium).Member and Official Delegate of Portman Institute (France).Professor Sameh is also an Editorial Consultant of theMediterranean Journal of Otology (Italy) and the <strong>Egypt</strong>ian Journalof Otorhinolaryngology (ORL), <strong>Egypt</strong>.37


8200 8TRADE MISSION TO CANADACEBC MembersMotaz Wasel RaslanChairman, CEBCArab Company for Water Treatment& Bottling,Chemicals & Metals International Co.,South Sinai Coast for Investment &Touristic Development, Nour forTouristic InvestmentGeneral Manager, Raslan forEntertainment Projects and RaslanReal EstateA civil engineer by training, Mr. Raslan stands at the helm of companiesspanning a myriad of sectors including tourism, real estate, tradingmetal and bottled water in addition to being the current Chairman ofthe <strong>Canada</strong> <strong>Egypt</strong> <strong>Business</strong> <strong>Council</strong>.38The Valley of the KingsThe Valley of the Kings situated on the ancient siteof Thebes is where the pharaoh's were buried andhoped to meet their Gods in the afterlife. Thisis where you will find king Tut's tomb whichwas discovered almost intact in the 1920's.You can go inside the tomb, but you'll haveto visit the <strong>Egypt</strong>ian Museum in Cairo to seethe treasures he was buried with.


8200 8TRADE MISSION TO CANADADr. Amr HassaneinChairmanFINBIFinBi has three major thrusts:(a) Credit rating through MERIS (Middle East Rating and InvestorsService), a joint venture with Moody's Investors Service, theinternational rating company.(b) Local and international development activities: Micro/Smalland Medium Enterprises (M/SMEs) through assisting financialinstitutions in establishing and/or developing M/SMEs withsound financial practices and operation management.(c) Economic and financial consultancy services.39


8200 8TRADE MISSION TO CANADADr. Ashraf Anwar El AttarPresident<strong>Egypt</strong>ian German AirTreatment Co. (EGAT)EGAT started as a small manufacturer, with a limited range ofproducts in the central air-conditioning field, including grilles anddiffusers under license from TROX of Germany and air handlingunits under license from FLAKT of Sweden, both world leadersin their fields.EGAT moved on to manufacturing other air-conditioningcomponents including fire dampers and air washers.One of our new lines is solar energy system. Another productunder study is aluminum for air-conditioning industry.One of our missions is to furnish our customers with products andservices of international standards.40Medieval CairoMedieval Cairo is a warren of streets just bustling withlife. There are mosques at every corner, Copticchurches, huge medieval gates and bazaars selling<strong>Egypt</strong>ian souvenirs. Highlights include theCitadel and the Khan Al-Khalili bazaar. Themajor mosques worth visiting include: theMosque of Mohammed Ali; the Ibn Tulun,one of the largest mosques in the world; andthe Al-Azhar mosque which houses the oldestuniversity in the world (from 970 AD).


8200 8TRADE MISSION TO CANADAMr. Essam Abu HamedVice ChairmanHousing & DevelopmentBankHousing and Development Bank (HDB) is an <strong>Egypt</strong>ian jointstock company established in 1979. It is registered with theCentral Bank of <strong>Egypt</strong> as an Investment <strong>Business</strong> Bank. Theauthorized capital is 100 Million <strong>Egypt</strong>ian Pounds and theissued and paid in capital is 54 Million <strong>Egypt</strong>ian Poundsdivided into 5400000 equal shares each of value of 10<strong>Egypt</strong>ian pounds (5200000 shares in <strong>Egypt</strong>ian Pounds and200000 shares in U.S. Dollars).HDB is included among the banks authorized to deal in theForeign Exchange Market pursuant to Ministerial EnactmentNo. 421 of the year 1993.The bank enjoys perfect relationship with a group of selectivecorrespondents worldwide in order to provide advancedBanking services for its clients in the field of Foreign Trade.41


8200 8TRADE MISSION TO CANADAMr. Hafez El GhandourExecutive General ManagerNational Bank of <strong>Egypt</strong>(NBE)National Bank of <strong>Egypt</strong> (NBE) is the oldest commercial bank in<strong>Egypt</strong>. It was established in June 1898 with a capital of £ 1 mn.NBE’s functions have varied to square with the different economicand political phases in <strong>Egypt</strong>. During the 1950s, NBE performedthe Central Bank’s duties. After its nationalization in the 1960s,it acted as a pure commercial bank besides carrying out thefunctions of the Central Bank in the areas where the latter had nobranches. Since mid-1960s, NBE has been in charge of issuingand managing saving certificates on behalf of the government.NBE managed to develop its services and products using stateof-the-arttechnology to satisfy its customers’ needs. Accordingto its operating results as in June 2007, NBE’s total assets recordedL.E. 213 billion, growing 15% vis-à-vis June 2006. The Bank'stotal deposits grew 5% to reach L.E. 162 bn., whereas total loansand advances grew 7% to record L.E. 89 bn.NBE accounted for 24% of the banking system’s total assets, 25%of total deposits and 25% of total loans and advances. In addition,NBE financed 25% of <strong>Egypt</strong>’s foreign trade during the year.This distinguished performance was commended by theinternational rating agencies. Both Standard and Poor’sgranted the Bank (BB+) for foreign-currency long-termcommitments and (B) for foreign-currency short-termcommitments.42


8200 8TRADE MISSION TO CANADAAccording to the July 2007 issue of the Banker, NBE cameon top of the <strong>Egypt</strong>ian banks occupying the 243rd rank amongthe top 1,000 world banks and the 3rd rank among the Arab banksin terms of total assets.NBE provides various and distinguished saving pools in L.E. andforeign currencies covering the needs of the different brackets inthe society, besides the Bank accounts for 70% of the credit andinstallment card market and 45% of the debit cards.NBE’s performance is triggered by 423 banking units nationwide.To this may be added the Bank’s effective international presencethrough the National Bank of <strong>Egypt</strong> (UK) Limited, NBE – NewYork Branch and Shanghai Branch plus two representative officesin Johannesburg – South Africa and Dubai – UAE. This is inaddition to some 1,086 correspondents worldwide mainly inEurope, which is <strong>Egypt</strong>’s premier commercial partner.NBE is currently engaged in a number of development programmeswith major international institutions. The Bank is carrying out anall-embracing strategic plan for upgrading and restructuringpurposes, in cooperation with Mckinsey & Co. Other developmentprojects are being implemented in collaboration with ING-BearingPoint and the EIB. Areas to be developed cover riskmanagement, HR, IT, OPS/MIS, management & organization,retail, corporate finance as well as private equity.43


8200 8TRADE MISSION TO CANADAMs. Hoda MasriAssociate Director /RepresentativeUBS AG Cairo RepresentativeOfficeHoda Masri is a Financial Planner and holds the R.F.P. and CFPdesignations from <strong>Canada</strong>. She joined UBS as Associate Directorin August 2007. She started her career in the Canadian FinancialServices industry in 1981 and succeeded in holding increasinglyresponsible management positions. Hoda came back to <strong>Egypt</strong> in2004 with a mandate to launch new financial products in the<strong>Egypt</strong>ian market.UBS is one of the world's leading Private Banks and WealthManagement firms, a Global Investment Banking and Securitiesfirm and a leading Asset Manager. The market leader in Swissretail and commercial banking, UBS is present in all major financialcenters worldwide and employs in excess of 80,000 people.44


8200 8TRADE MISSION TO CANADAMs. Lamis Aly NegmVice PresidentCitibankCitibank’s presence in <strong>Egypt</strong> dates back to 1955 when it openedthe first branch of a U.S. bank in the Middle East. Following thenationalizations of the late 50’s and 60’s, Citibank re-introduceditself in the market in 1975, through its branch in Cairo, with alicense to operate in foreign currency. In 1993, Citibank <strong>Egypt</strong>received its license to operate in local currency, a major milestone,which allowed for the gradual development of a full-blownCorporate and Investment Banking business that caters to corporatecustomers and financial institutions, providing the full range ofGlobal Transaction Services, Corporate Finance, and Treasury.In 1999 Citibank <strong>Egypt</strong> celebrated the launch of its ConsumerBanking business in <strong>Egypt</strong>. Few countries have witnessed suchstunning growth seen by the Global Consumer Group in <strong>Egypt</strong>,which is now managing a full-service retail franchise. Balancedand aggressive growth has enabled diversification into CreditCards, Personal Loans, Auto Loans, Banking, Investments andPayrolls.Consumer business is poised to grow significantly with the plannedbranch expansion which will increase accessibility of qualitybanking products and services for the <strong>Egypt</strong>ian market.45


8200 8TRADE MISSION TO CANADAMr. Mina Morcos GuirguisChairmanEBKOT for Developmentand Tourism Co. S.A.EEBKOT for Development and Tourism was established in 1997.The objective of the company is to develop tourism projects.The developing and owning company of Sonesta beach resort inTaba – Red Sea Sinai.It’s a five star deluxe resort consisting of 440 rooms and suiteswith private beach, swimming pools, 8 restaurants and bars, healthclub and gymnasium.46Siwa OasisThe Siwa Oasis is situated in the Western Desertclose to the Libyan border. It is <strong>Egypt</strong>'s most remoteoasis town. Siwans speak their own language andtheir jewelry and crafts are exquisite. The Siwa oasisis known for its geographical beauty, hot springs andthe fact that Alexander the Great traveledhere to visit the Oracle of Amun. It's awonderful place to relax, swim and eat someolives. The old town of Siwa dates back tothe 13th century and its mud and brick designlooks quite distinctive.


8200 8TRADE MISSION TO CANADAEng. Moataz SherifChairmanEl Zomoroda for Marble andGraniteMr. Sherif is the Chairman of: El Zomorodah co. for Marble &Granite, specialized and having a long experience in supply, install& export for different stoner products, supply constructioncompanies, home builders and design & decoration agents, inaddition to supply& manufacturer rough blocks. Also a supplierand manufacturer of rough blocks, random to cut to size slabsand tiles with various surface finishing. TTS – Technology <strong>Egypt</strong>:Oil, Gas. Service and Agencies, a 100% <strong>Egypt</strong>ian Companyproviding a wide range of services to the Oil & Gas industry inthe Middle East region. TTS has integrated quality, environmentand safety system which complies with ISO 9001:2000, ISO 14001and 18001. The scope of activities is Recovery of Crude Oil fromSludge.47


8200 8TRADE MISSION TO CANADAMr. Mohamed Aly El HamamsyChairmanMegacomMegacom is one of the leading consultation companies in<strong>Egypt</strong>, established in mid-1997 to provide premiumconsultation services.Our services include Strategic Management, IT & MIS,Organization & HR, Market Feasibility Studies, EconomicStudies, Project Management, Production Optimization &QMS, Institutional Development and Policy Advisory.Megacom has conducted more than 180 consultation projectsutilizing 90 <strong>Egypt</strong>ian consultants and 20 of the best Europeanconsultants.Megacom provides "<strong>Business</strong> Consultation" services.Megacom also delivers specialized trading & productionconsultations for textile, food, engineering, pharmaceutical,furniture, and IT industries.48


8200 8TRADE MISSION TO CANADAMr. Mohamed El AgatyOwnerLeading Silver Smith CompanyThe Leading Silver Smith company founded in 1896 specializedin the manufacturing of silver in all its forms using highesttechnology.We target local market and export to major European cities andz49


8200 8TRADE MISSION TO CANADAMr. Mokhtar Abou BashaChairmanMaba GroupMaba was founded in 1983. The company first startedoperations as a commercial agent and agricultural consultant,importer and exporter of seeds potatoes, table potatoes andagricultural crops. The company has grown to include anumber of different companies operating under Maba Group.Those companies are Mastra for Importer and Distributor ofFertilizers and Pesticides, Maba Ouarry for Production ofSandstones, Granite, Marble and Quartz. Egytalia for Cuttingand Export of Granite, Marble and Sandstone. Maba Farmingfor Land Reclamation, Agriculture Products (Fruits,Vegetables, and Potatoes) and Nurseries for Strawberriesand Mangoes, Grapes, and Cutting Flowers and TissueCulture Lab a joint venture with a Dutch company for plantmultiplication by tissue culture of disease-free fruits, cutflowers, and ornamental bulbs. All production is exportedto the EU.50


8200 8TRADE MISSION TO CANADAMr. Mahfouz Matta NasrallahFounder and ChairmanPrima Elios for ElectricalIndustriesMr. Mahfouz Matta Nasrallah is the Founder and the Chairmanof: Arab Press Company (APCO) since 1962, the company'sactivity is: Commercial Printers specialized in long governmentalprint orders, e.g. Ministries of Health, Education, Transport,Agriculture and Public Banks.Mr. Mahfouz has founded also two other companies which are:Prima Elios for Electrical Industries S.A.E. Since 1975,manufacturers of electrical wiring accessories/devices (for domesticuse) under Italian license e.g. switch socket-outlets, lamp-holders,ballasts, plugs, connectors, etc. Elios Spa, Carlo Bezzi, Arditi andPerry Electric are amongst our European partners and Prima Plast<strong>Egypt</strong> S.A.E. since 1999, Plastic Recyclers and Manufacturers ofplastic transport pallets and sheets used in various sectors such asthe construction, agriculture, and transport sectors.Unilever, Coca-Cola, Cadbury, GlaxoSmithKline, Carrefour andDanone are amongst our highly esteemed clientele.Mr. Mahfouz is also Partner in Carlton Taylor Graphics since1987 (Toronto, <strong>Canada</strong>), commercial printers specialized in offeringfull service from concept to print. Carlton Taylor is known for itsclients as the One-stop shop for all printedcommunications. Rogers Media, Ryerson University, HumberCollege, Etihad Airways, GBC and Thomson Carswell are amongstour special clientele.51


8200 8TRADE MISSION TO CANADAMr. Omar El SissiManaging Director and CEO<strong>Egypt</strong>ian Gulf Bank<strong>Egypt</strong>ian Gulf Bank -EGB is an <strong>Egypt</strong>ian based Privatesector Bank established in year 1981 according to thecovenants of the investments law.The shareholding stakes of the bank is a mix of Gulfparticipation, <strong>Egypt</strong>ian Private Investors, InstitutionalInvestors and public offering.In the beginning of 2007, a new CEO has been appointed tothe bank, with a mandate to alter the business strategies ofthe bank and take it along new business horizons. In thisdirection, the appointment procedures of a new managementteam has taken effect, covering the areas of Credit, CorporateBanking, Personal Banking, Legal, Operations, and RiskManagement.52


8200 8TRADE MISSION TO CANADAMr. Saiid El DeriniGeneral Manager and PartnerTam Oilfield ServicesExclusive representative of major worldwide manufacturersin the oil/gas and refinery industries, and a provider oftechnical services.The company operates out of a privately owned duty freezone warehouse in America, Alexandria.Pyramids of Giza & the SphinxThe Pyramids of Giza represent one of the greatestarchitectural feats by man. The Great Pyramid of Gizais one of the world's oldest tourist attractions. Thereare in fact three main pyramids in Giza; the GreatPyramid of Khufu (or Cheops), The Pyramid of Kafhre(Khephren) and the smaller Pyramid of Menkaura(Mekeranus). Each Pyramid is a tomb to adifferent King of <strong>Egypt</strong>. In front of thepyramids lies the Sphinx, or Abu Al-Hol inArabic, "Father of Terror". Carved out of asingle block of stone, this enormous Man andLion-like sculpture representing mankind andpower has fascinated millions of visitors.53


8200 8TRADE MISSION TO CANADASamir SammanOwner and Managing DirectorSamman Trading Co.Mr. Samir Samman has a degree in Economics from LouvainUniversity in Belgium where he spent 15 years as anentrepreneur in the import/export field.He is a Board Member and Partner in several hotels, resortsand cruise lines beside owning and managing "SammanTrading and Supplying" a multiple sector company workingin the distribution and supplying of local and imported foodand beverages to resorts and tourism destinations as well asland reclamation, agro alimentary industry and import/export.54


8200 8TRADE MISSION TO CANADAJournalistsMr. Mohamed AbdelRahman El HawaryDeputy Editor-in-ChiefAl Akhbar NewspaperMr. Mohamed El Hawary holds a degree in Mass Communicationfrom Cairo University, a Diploma in Mass Communication fromIllinois University USA, and attended the Mass Communicationcourse, UNESCO.Mr. El Hawary joined el Akhbar Newspaper in 1973 and has heldvarious positions.He also managed the Oman Daily Newspaper for seven years asEditor- in-Chief (Sultanate of Oman).Luxor TempleThe Temple of Luxor was built largely by AmenhotepIII and Rameses II around 1400 BC. Its main purposewas to celebrate the festival of Opet. Many rulers builton to the temple yet it always remained aplace of worship for Christians and laterMuslims. A mosque built inside the templestill exists and is one of the highlights of thesite. Luxor Temple is beautifully lit at nightso it's worth visiting the site at sunset.55


8200 8TRADE MISSION TO CANADAMs. Naglaa ZikryDeputy Editor-in-Chief andHead of the EconomicSection Al AhramNewspaperMs. Zikry is an accomplished financial journalist and analyst.Ms. Zikry holds degrees in Mass Communications and PoliticalEconomy from Cairo University.She supervised the prestigious Saudi Financial Tribune Office inCairo for seven years before joining Al Ahram as Deputy Editorin-Chiefand Editor-in-Chief of the daily's economic section.Ms. Zikry writes a weekly column on finance and banking issues,covering the hot topics in different sectors such as monetarymarkets, the stock exchange and the banking.Ms. Zikry regulary accompanies international trade missions tothe U.S., Europe, Middle East and Asia.56


8200 8TRADE MISSION TO CANADAMr. Mohamed RadwanManaging EditorAl Masry Al Yom NewspaperMr. Mohamed Radwan holds a degree in Mass Communicationsfrom Cairo University.He has joined different newspapers such as: Al Akhbar Newspaper,Cairopost and Al Maraa Al Yom.Currently Mr. Mohamed Radwan is the Managing Editor of AlMasry Al Yom Newspaper.57


8200 8TRADE MISSION TO CANADACEBC StaffMs. Rasha KamalExecutive Director<strong>Canada</strong> <strong>Egypt</strong> <strong>Business</strong> <strong>Council</strong>Mariana MalakOffice Manager to the Chairman<strong>Canada</strong> <strong>Egypt</strong> <strong>Business</strong> <strong>Council</strong>58


8200 8TRADE MISSION TO CANADAGhadeer Farouk<strong>Canada</strong> Relations Liaison<strong>Canada</strong> <strong>Egypt</strong> <strong>Business</strong> <strong>Council</strong>Nagui Noshi GarasFinancial Manager<strong>Canada</strong> <strong>Egypt</strong> <strong>Business</strong> <strong>Council</strong>59


8200 8TRADE MISSION TO CANADAOur Canadian Partners60


8200 8TRADE MISSION TO CANADAOur <strong>Egypt</strong>ian Partners61


8200 8TRADE MISSION TO CANADAA Very Special ThanksTo all those whose hard work anddedication made this trade missionpossibleIn <strong>Canada</strong>Embassy of the Arab Republic of <strong>Egypt</strong>Ambassador Wafaa El-HadidyConsul General of <strong>Egypt</strong> in MontrealMs. Hala El BishlawyCharge` D'AffairesDr. Nebal TanboulyConsul of Cultural and Educational Affairs and Director ofthe Cultural office of <strong>Egypt</strong> in MontrealMr. Yahya Elwathik BellahConsul Commercial and Director of the Commercial officeof <strong>Egypt</strong> in MontrealDr. Bernard PatryLiberal Member of the Parliament for Pierrefonds-DollardMr. Thaer MukbelForeign Affairs AdvisorWomen Engaged in Bridge BuildingDr. Nazreen AliPresidentBrightStar Capital Corporation<strong>Canada</strong> Arab <strong>Business</strong> <strong>Council</strong>Mr. Richard MannDirector GeneralMr. David HuttonDirector General62


8200 8TRADE MISSION TO CANADAIn <strong>Egypt</strong>Embassy of <strong>Canada</strong> in <strong>Egypt</strong>Ambassador Philip MacKinnonAmbassador of <strong>Canada</strong> to <strong>Egypt</strong>Mr. Richard DubucSenior Trade CommissionerDr. Tarek Abdel MeguidTrade Commissioner63


8200 8TRADE MISSION TO CANADAUSEFUL WEBSITE LINKS ANDRESOURCES<strong>Egypt</strong>ian GovernmentA simple to use, trilingual system, provides many facilitiesto assist performing library activities.http://www.alis.idsc.gov.egThe official source of providing all the State's agencies,authorities, universities, research centers and internationalorganizations with data, statistics and reports.http://www.alis.idsc.gov.egProvides information about <strong>Egypt</strong>ian healthcare organizationsand professionals.http://www.health.egnet.netSupports the establishment of <strong>Egypt</strong>’s Information Highway.Within this project, several pilot networks are being launched:<strong>Egypt</strong>’s TourismNet, <strong>Egypt</strong>’s CultureNet, <strong>Egypt</strong>’s HealthNet,<strong>Egypt</strong>’s GovernoratesNet.http://www.highway.idsc.gov.egThe public information organ of the government of the ArabRepublic of <strong>Egypt</strong>.http://www.sis.gov.eg/En/Default.htmEncourage and support socio-economic development in <strong>Egypt</strong>.http://www.highway.idsc.gov.eg/governA specialized center dedicated to providing information anddecision support services.http://www.idsc.gov.egProvides information on the role and functions of the People’sAssembly, the <strong>Egypt</strong>ian Constitution, and voting system in <strong>Egypt</strong>.http://www.assembly.gov.eg64

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