An Economic Profile of the Glenrothes Area - Home Page

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TOURISMVisitor Numbers and Expenditure• The Scottish Tourism Economic Activity Monitor (STEAM) is a statistical model whichmeasures the economic impact of tourism at local levels.• Tourism data for Fife is broken down into four sub-areas - St Andrews, North-East Fife,Kirkcaldy and Dunfermline. Kirkcaldy covers Kirkcaldy and central Fife and includes thepostcodes KY1, KY2, KY3, KY6, KY7 and KY8. It is not possible to breakdown the tourismfigures for Glenrothes.• In 2010 the Kirkcaldy area recorded a total of 1.72 million tourist days and 704,910visitors.• Total tourism expenditure in the Kirkcaldy area in 2010 was £58.83 million. This gives anaverage daily spend of £34.40 per tourist day.• Around 1,347 full-time equivalents were employed in tourism-related jobs in 2010 in theKirkcaldy and central Fife area.The Economic Impact of Tourism• Kirkcaldy contributes £58.83m annually to tourism in Fife, representing 21.5% of the Fifetotal. The revenue generated by tourist categories in Kirkcaldy for 2010 is summarised inFigure 11.Figure 11: Revenue by Tourist Categories in 2010Non-servicedAccommodation17%Day Visitors24%Staying withFriends andRelatives31%ServicedAccommodation28%Source: STEAM 2010• The staying with friends and relatives category provides the highest proportion ofeconomic impact at 31%.• The peak months for expenditure, across all categories of visitors, is July and August.19
Accommodation• The Glenrothes area has a good mix and standard of visitor accommodation from AAFour Red Stars Status, through to budget accommodation.• There are 20 accommodation establishments in the Glenrothes area providing over 600bedspaces.Main Visitor AttractionsOutdoor Activities• There are a number of golf courses including an 18-hole golf course in both Glenrothesand Thornton, and a 9-hole golf course in Leslie.• Several parks for woodland walks including Balbirnie Park and Riverside Park, and thenearby Lomond Hills Regional Park.• Fife Airport, a general aviation airport is located in Glenrothes. Visitors can dine at theTipsy Nipper restaurant, watch aircrafts using the airport, or or book a lesson to fly one ofseveral light aircrafts.LONG-TERM REGENERATION POTENTIALGlenrothes• A Town Centre Action Plan has been agreed by the Glenrothes Area Committee. A rangeof interested parties, including the owners and tenant businesses of the Kingdom Centre,were asked their opinions on improving the town. Points of interest include the vision forthe town centre, its economic performance, the social and cultural role it plays, and itsphysical appearance.FURTHER INFORMATIONFurther information is available from www.fifedirect.org.ukComments on this publication are welcomed and should be directed to the authors:Graeme Ferguson (graeme.ferguson@fife.gov.uk)Margaret Galbraith (margaret.galbraith@fife.gov.uk)Sarah McKeown (sarah.mckeown@fife.gov.uk)Date of Publication: December 201120
Page 1 and 2: An Economic Profile of the Glenroth
Page 3 and 4: INTRODUCTIONEconomic profiles for t
Page 5 and 6: DEMOGRAPHICSPopulation and Socio-Ec
Page 7 and 8: Employment by Status• Around 90%
Page 9 and 10: Benefit Claimants• During 2010 th
Page 11 and 12: Figure 8: Number of JSA Claimants i
Page 13 and 14: • The Glenrothes area has a lower
Page 15 and 16: Table 4: Employment Land Take Up in
Page 17 and 18: Map 5: Main Retail Areas and Floors
Page 19: • A £16 million redevelopment of

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