2013–2014 BIENNIAL BUDGET - the City of Tukwila

2013–2014 Biennial Budget City of Tukwila, WashingtonPerformance MeasuresRevenueTOURISM & MARKETING DEPT 2010 Actuals 2011 ActualsHotel/Motel Tax Fund 101% of GoalComplete 2011 Goals 2012 Actuals% of GoalComplete 2012 Goals 2013 Goals 2014 GoalsPartner Financial Contributions to SSVS $ 765,016 $ 853,000 100 $ 853,397 $ 282,498 33 $ 853,000 $ 853,000 $ 853,000Tukwila Lodging Tax Revenue 458,092 488,626 129 379,706 219,130 57 385,401 538,000 565,000Commissions/Misc Revenue 18,334 50,976 510 10,000 0 10,000 10,000 10,000TOTAL $ 1,241,442 $ 1,392,602 112 $ 1,243,103 $ 501,628 40 $ 1,248,401 $ 1,401,000 $ 1,428,000Visitor Center ResultsVisitor Center Walk-Ins 1,708 2,089 104 2,000 1,259 52 2,400 2,400 2,400Hotel Reservations 136 345 149 232 117 42 278 345 345Hotel Reservation Revenue 11,941 31,859 153 20,880 8,954 36 25,020 32,000 32,000Seattle Southside Shuttle Riders 24,243 28,746 144 20,000 16,176 81 20,000 28,746 28,746Shuttle Riders Est. Spend 3,636,450 4,311,900 155 2,780,000 2,426,400 87 2,780,000 4,311,900 4,311,900Concierge Calls 654 878 130 675 500 71 700 900 900Intern/Volunteer HoursTotal Hours 356 1,422 356 400 583.25 146 400 1,422 1,422Advertising ResultsWeb Visits 183,268 318,957 172 185,000 188,923 94 200,000 318,957 318,957New Sign-up for At A Glance E-newsletter 281 339 101 335 164 49 335 340 340New Sign-up for Travel Update E-newsletter 1,104 3,252 407 800 977 122 800 3,300 3,300Online Hotel Reservations 776 1,396 129 1,080 891 74 1,200 1,400 1,400Online Room Revenue $ 66,905 $ 130,188 134 $ 97,000 $ 88,402 82 $ 108,000 $ 130,000 $ 130,000Visitor Packets Mailed 26,089 31,138 94 33,000 23,063 70 33,000 33,000 33,000Visitor Center Phone Calls (1-800#) 1,652 1,532 88 1,734 831 40 2,080 1,532 1,532Public RelationsPress Releases Distributed 3 13 108 12 10 83 12 12 12Articles Published 289 122 41 300 2,150 717 300 125 125Impressions 128,078,374 217,959,040 36 598,671,951 3,247,457,908 542 598,671,951 3.2M 3.2MBusiness OutreachRequest for Proposals (Group Leads) 38 64 160 40 48 109 44 65 65Room Nights (Actual) 9,131 10,961 141 7,800 756 9 8,112 6,000 6,000Room Revenue (Actual) $ 867,352 $ 1,027,554 110 $ 936,000 $ 78,311 8 $ 973,440 $ 536,340 $ 536,340Food & Beverage Revenue (Projected) $ 196,505 $ 343,175 367 $ 93,600 $ 33,750 35 $ 97,344 $ 150,000 $ 150,000In-person Outreach Contacts 1,101 786 233 337 261 65 404 800 800Contacts with Expos & Tradeshow Attendees 43,653 45,633 105 43,600 4,642 11 43,600 20,000 20,000TNM Attendees & Presentations 240 559 224 250 520 208 250 550 550Page 257