2013–2014 BIENNIAL BUDGET - the City of Tukwila

2013–2014 Biennial Budget City of Tukwila, WashingtonGoals & AccomplishmentsDEPARTMENT: Mayor’s Office DIVISION: 557/573FUND: Hotel/Motel FUND NUMBER: 101RESPONSIBLE MANAGER: Derek SpeckPOSITION: Economic Dev AdministratorDescriptionThis fund consists of proceeds from a special excise tax on lodging charges and is used to promotetourism (Chapter 82.08 RCW). The City has joined with the cities of SeaTac, Kent, and Des Moines topromote the area as “Seattle Southside”. A significant portion of the budgeted expenditures shownbelow are paid by other sources.2011-2012 Accomplishments♦ Worked with City departments, business community, and residents to execute a successful Rock n RollMarathon event. City received considerable positive press coverage in 2011 and generated an estimated5,087 room nights for an estimated $4,800,000 in visitor spending. Competitor Group, Inc. decided topursue a different course with both the start and finish line in Seattle, therefore no hotel motel tax fundswere expended in 2012 to sponsor the marathon.♦ Worked with the Parks and Recreation staff to promote the Backyard Wildlife Festival. Placed ads onKIRO radio and MyNW.com (1,200,000 impressions), included an article in E-newsletters (6,200impressions) that linked to Seattle Southside Visitor Services (SSVS’s) Facebook page, participated inScenic WA e-blasts (58,515 impressions), placed listing on events calendar (avg. 30,000 uniquevisitors/month), listed event within the vacation planner (150,000 printed), purchased listing inWashington Festivals & Events (120,000 impressions), placed postcards in 3,600 packets mailed,delivered handouts and posters to area businesses and senior centers, developed direct mail campaigntargeting over 75 businesses, displayed large banner in the Visitor Center, provided intern to supportthe event, and encouraged hotels to create event package & post it on their corporate websites too.♦ Continued efforts to market Seattle Southside as a premier travel destination: directly generated anestimated $12,338,300 in visitor spending for an estimated return on investment = $8.65 to $1.♦ Supported positive relationships between the travel and tourism industry, business community, andcity government. Worked with the Port and City of SeaTac to place “Visitor Info” directional signagefrom the new rental car facility to the Visitor Center; assisted state tourism office by aiding in thecreation of a Washington Tourism Alliance and transfer of the state’s tourism marketing assets to thenew organization; currently assisting WTA on a long term funding solution, and participated in earlydiscussions about formation of a local Tourism Promotion Area.♦ Continued implementation and enhancement of program performance reporting based on guidelinesprovided by Destination Marketing Association International: see following “Performance Measures”section.2013-2014 Program Goals♦ Continue to implement program performance reporting based on guidelines provided by DestinationMarketing Association International and demonstrate measurable increases in outcomes.♦ Pursue program accreditation based on guidelines provided by Destination Marketing AssociationInternational.♦ Continue efforts to market Seattle Southside as a premier travel destination as outlined in the LodgingTax Advisory Committee’s recommended annual marketing initiatives and media buy.♦ Support positive relationships between the travel and tourism industry, business community, citygovernment and local residents.♦ Implement Council direction on formation of a Seattle Southside Tourism Promotion Area.Page 253