Strategies of the Development of Entrepreneurship and SME
Strategies of the Development of Entrepreneurship and SME
Strategies of the Development of Entrepreneurship and SME
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Domesticdem<strong>and</strong>• Still not many peoplewho can afford <strong>the</strong> trips• Relatively to Turkey<strong>and</strong> o<strong>the</strong>r tourismoriented countries <strong>and</strong>regions <strong>the</strong> quality <strong>of</strong>services <strong>and</strong> products isra<strong>the</strong>r lowGlobal dem<strong>and</strong> • Internationalcompetition would besharp especially withBulgaria, Greece <strong>and</strong>Turkey with <strong>the</strong> similarclimate <strong>and</strong> even moredeveloped structure <strong>of</strong>industries<strong>SME</strong> strategy, • Corruption <strong>and</strong>structure <strong>and</strong> shadow economyrivalry• <strong>SME</strong> sector <strong>and</strong> itsinternal rivalry is stillunderdeveloped• No strategy for <strong>the</strong>gradual change inprotectionist policy on astate levelsector development in<strong>the</strong> region• The growingnumber <strong>of</strong> rich peoplein <strong>the</strong> country, <strong>and</strong>primarily <strong>the</strong> size <strong>of</strong><strong>the</strong> middle class• Long lastingtradition for peoplefrom Russia’sNor<strong>the</strong>rn territories tospend vacations on aSea cost• Olympic Gamesrelated activitieswould enlarge <strong>the</strong>dem<strong>and</strong> in times• Enlarging EUcommunity• Olympic Gameswould attract capital<strong>and</strong> travellers,increase <strong>the</strong> publicity<strong>of</strong> <strong>the</strong> region in times• Low barriers for exit<strong>and</strong> growing statesupport could be anattractive feature <strong>of</strong><strong>the</strong> <strong>SME</strong> sector inRussian Black Searegion• Differentiationstrategy to competewith Turkey (<strong>the</strong>major growth in <strong>the</strong>segment that isoriented on domestictourists)• Support awareness <strong>of</strong><strong>SME</strong> products <strong>and</strong>services inside <strong>the</strong>country by introducingnew TV <strong>and</strong> radioadvertising programs;sponsor <strong>the</strong> <strong>SME</strong>advertising• Support awareness <strong>of</strong>domestic <strong>SME</strong>products <strong>and</strong> servicesabroad trough <strong>the</strong>sponsorship <strong>of</strong> <strong>the</strong>irparticipation ininternationalexhibitions• Develop <strong>the</strong> strategyfor gradualadjustment <strong>of</strong>protectionism <strong>and</strong>stimulation <strong>of</strong>competition in <strong>the</strong>Black Sea territories<strong>of</strong> <strong>the</strong> country80