Strategies of the Development of Entrepreneurship and SME

Domesticdemand• Still not many peoplewho can afford the trips• Relatively to Turkeyand other tourismoriented countries andregions the quality ofservices and products israther lowGlobal demand • Internationalcompetition would besharp especially withBulgaria, Greece andTurkey with the similarclimate and even moredeveloped structure ofindustriesSME strategy, • Corruption andstructure and shadow economyrivalry• SME sector and itsinternal rivalry is stillunderdeveloped• No strategy for thegradual change inprotectionist policy on astate levelsector development inthe region• The growingnumber of rich peoplein the country, andprimarily the size ofthe middle class• Long lastingtradition for peoplefrom Russia’sNorthern territories tospend vacations on aSea cost• Olympic Gamesrelated activitieswould enlarge thedemand in times• Enlarging EUcommunity• Olympic Gameswould attract capitaland travellers,increase the publicityof the region in times• Low barriers for exitand growing statesupport could be anattractive feature ofthe SME sector inRussian Black Searegion• Differentiationstrategy to competewith Turkey (themajor growth in thesegment that isoriented on domestictourists)• Support awareness ofSME products andservices inside thecountry by introducingnew TV and radioadvertising programs;sponsor the SMEadvertising• Support awareness ofdomestic SMEproducts and servicesabroad trough thesponsorship of theirparticipation ininternationalexhibitions• Develop the strategyfor gradualadjustment ofprotectionism andstimulation ofcompetition in theBlack Sea territoriesof the country80