Strategies of the Development of Entrepreneurship and SME

Related andsupportingindustriesDomesticdemandNo clear strategy ofjoining either EUintegration or CIScountries’ cooperation• Underdeveloped ingeneral (But wine industryand agriculture haverather solid traditions andcould be used as a basisfor the other industries’development)• Low income country –the market is still verysmallGlobal demand • Internationalcompetition would besharp especially with thenew EU member countrieslike Romania with thesimilar climate andstructure of industriesSME strategy,structure andrivalry• No natural orcompetitive advantagesagainst Romania forpenetration the EUmarket• Corruption andshadow economy• SME sector and itsinternal rivalry isunderdeveloped• No strategy for thegradual change inprotectionist policy on astate level• The existinginfrastructure from theSoviet Union times is stillin use (electrical lines,rail way system,airports, and roads)• Favourable climate forthe agriculture• Gradual growth of theeconomy would result inthe increase of thenumber of rich people ina country• Economic growth andincreasing size of themiddle class and marketin Russia• Enlarging EUcommunity• Low barriers for exitand growing statesupport could be anattractive feature of theSME sector in Moldova• Invest in the SMEinfrastructureimprovement• The low cost labour(even in comparison withRussia and Ukraine) couldbe used as an advantageto develop relatedindustries producingproducts that could beeasily transported to theCrimea• Support awareness ofSME products andservices inside thecountry by introducingnew TV and radioadvertising programs;sponsor the SMEadvertising• Support awareness ofdomestic SME productsand services abroadtrough the sponsorship oftheir participation ininternational exhibitions• Develop the strategyfor gradual adjustment ofprotectionism andstimulation ofcompetition in thecountry• Build a state levelstrategy to support theSME cooperation with thepartners from the otherstates.76