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Strategies of the Development of Entrepreneurship and SME

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economy. The so called in <strong>the</strong> organizational sciences “absorptive capacity” or <strong>the</strong> close term“organizational capacity for change” would result in <strong>the</strong> willingness to coop on a country level.With <strong>the</strong> still highly autocratic <strong>and</strong> centralized structure <strong>of</strong> Russian economy Ukraine <strong>and</strong>Moldova have better chances to use <strong>the</strong> globalization factor.PORTER’S DIAMOND MODELFor <strong>the</strong> purposes <strong>of</strong> environmental analysis <strong>and</strong> making recommendations for company’sstrategy consultants usually use several models including Porter’s Diamond approach (Porter,1990), which is enlightening <strong>the</strong> institutional role in <strong>the</strong> company’s success. It gives anopportunity to figure out what is <strong>the</strong> key force/forces in <strong>the</strong> company’s development. There aresome significant limitations to <strong>the</strong> model that we need to describe.The limitations are: 1) <strong>the</strong>model is developed for <strong>the</strong> analysis <strong>of</strong> <strong>the</strong> industry but not an entire <strong>SME</strong> sector analysis; 2)<strong>the</strong> model does not take in account <strong>the</strong> dynamics (history) <strong>of</strong> <strong>the</strong> rivalry, <strong>and</strong> 3) institutionsalso ignored by <strong>the</strong> model (Davis & Ellis, 2001).We would change <strong>the</strong> model, including institutions <strong>and</strong> global dem<strong>and</strong> conditions in it(Figure 1). For <strong>the</strong> current need <strong>of</strong> <strong>the</strong> <strong>SME</strong> sector analysis for three transitioning countries thathave been parts <strong>of</strong> <strong>the</strong> same environment <strong>of</strong> <strong>the</strong> socialist country in a recent past we would notfocus on history <strong>of</strong> rivalry since <strong>the</strong>y had it similar at least for long enough in <strong>the</strong> past. Inaddition to <strong>the</strong> model adjusted to <strong>the</strong> need <strong>of</strong> our analysis some cultural characteristics areresponsible for differences in <strong>the</strong> countries’ situation. We mentioned that already in <strong>the</strong> firstsection while describing socio-cultural characteristics influencing <strong>the</strong> <strong>SME</strong> sector developmentsin each <strong>of</strong> <strong>the</strong> countries.Porter’s model itself represents <strong>the</strong> four factors that are influencing <strong>the</strong> targetedindustry in <strong>the</strong> targeted country. We would be dealing with <strong>SME</strong> sector, not just an industrysince all small businesses in each <strong>of</strong> three countries have comparable characteristics, <strong>and</strong> all <strong>of</strong><strong>the</strong>m are underdeveloped. The company’s competitive advantage is a combination <strong>of</strong> itsresources <strong>and</strong> capabilities.<strong>SME</strong> strategy,structure <strong>and</strong>rivalryCountry factorendowmentsDomesticdem<strong>and</strong>conditionsCountryinstitutionalframeworkGlobal dem<strong>and</strong>conditionsRelated <strong>and</strong>supportingindustriesFigure 1. Adjusted model <strong>of</strong> National Competitive advantage (for <strong>the</strong> Black Sea Region) for<strong>SME</strong> sector analysis70

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