FACULTY OF MANAGEMENT (MBA) - Marwadi Education ...

PREAMBLEThe Handbook for Students contains general information about the MEFGI’s MBA (Master of BusinessAdministration) Program.It also contains a summary of the rules and regulations regarding the academic requirements, andacademic and personal conduct of the students at the Institute.It includes important information on registration, curriculum, grading system, academic standards,attendance norms and the like.It is the responsibility of all students to familiarize themselves with the rules and regulations of theInstitute.The Students shall abide by these rules and shall, at all times, conduct themselves in a manner so as tobring credit to the Institute and enhance its prestige in the Society.The Institute reserves the right to amend the rules and regulations mentioned in the Handbook withoutany prior notice. The decision of the University shall be final on all matters.The Program Office may be contacted for any clarification/query.The Students are required to return duly completed Declaration Forms (given from Appendix I to VI ofthe Handbook) to the Program Officer at the end of the Induction Program.Students should submit their personal details to their mentors in the prescribed form available in theProgram Office.Ketan H. Marwadi Jitendra A. Chandarana Dr. S. Chinnam ReddyChairman Vice Chairman DeanFACULTY OF MANAGEMENT, MEFGI.Page2

MANAGEMENT’S MESSAGEDear StudentCongratulations and welcome to the Marwadi Education Foundation’s Group of Institutions (MEFGI),Rajkot. You have entered in to the world class integrated academic campus equipped withbenchmarked high-tech infrastructural facilitiesThis is the first and foremost integrated Management and Technological Institutional Campus, set up byus in the Saurashtra region of Gujarat State. MEFGI was set up not only as a Foundation but also as nInstitution of Excellence and Leadership. We aim to be one of the finest institutions of the world.MEFGI (Marwadi Education Foundation’s Group of Institutions) comprises of :• Faculty of Engineering (B.E.)• Faculty of Technology (B.E.)• Faculty of Computer Applications (MCA)• Faculty of Management (MBA)• Faculty of Business Management (PGDM)• Faculty of Post Graduate Studies & Research in Engineering and Technology (M.E./Ph.D.)We have a clear vision to take the Institutions to new heights at Global level with world class education,technology and resources. In an age characterized by creativity, innovation, leadership and daring,the managerial challenges are unique. Our programs are designed with emphasis to transform thestudents into tomorrow’s business leaders. The focus of education at MEFGI is to lay stress on leadershiptraining.This is the third year of Marwadi Education Foundation’s Group of Institutions’ wonderful journey andwe have come a long way during the last one year. We have definitely carved out a niche forourselves in the Education field of Saurashtra region. We have already crossed a few milestones andleft indelible marks on our journey, which made others to stand up and take notice. All this is possibleonly by the valuable inputs and guidance from the Advisory Board comprising of eminent personalitiesof academics and industry, management team of the Institutions, highly qualified faculty members,committed staff and disciplined student community. We are inching forward to realize our collectivedream to be among the best and to be the most sought after academic campus in the country.We are committed to grooming a large number of technocrats, leaders and computer professionalscapable of making business decisions in a complex global environment and remain dedicated toserving the companies, society and humanity. Our vision of management education is based oninnovative learning methodologies including constant improvement, cultivation of practical skills andan unwavering commitment to academic quality.We clearly believes that convergence of thought leads to revolution and convergence of thoughtfulactions culminates into the evolution. In short, we want to make learning a focused, fruitful andenjoyable experience for students.We take this opportunity to thank you choosing MEFGI for making your careers. We also wholeheartedlythank your parents/guardians for reposing their confidence in us and coming forward to ensure that theInstitutions will become a force to reckon with in the fields of management education, computerapplications and engineering.We wish you all the very best for the success in future.Ketan H. MarwadiChairmanJitendra A. ChandaranaVice ChairmanPage3

FROM THE DEAN’S DESKDear StudentsThe challenges of modern times are not merely the deterrent problems but constantcatalysts to create and evolve newer and innovative formulations, dishing out industrial andentrepreneurial solutions.Friends, the unexplored continent of knowledge has become assailable. At MEFGI thesincerity of purpose, strength of character and courage of conviction becomes the DNA forall stake holders to match with the anatomy of the infrastructure and physical paraphernalia.MEFGI poises to scale the frontier of knowledge and fathom the depth of wisdom foruniversal benefits and harmony. The advent of 3rd academic session shall see many morehighly demanded courses being added in the faculty of management and technology forwider prospective and education. Our continuous attempt to attract the best talentsavailable in academic and industrial globe has started showing the results as the quality ofprovision is going vertically upwards and knowledge is being disseminated withouthindrance.Friends, let us assure you that our team consisting of erudite academicians, administrators,research scholars, skilled and experienced personnel and associates shall leave no stoneunturned to provide the best for creating the utopian knowledge universe.With this message I welcome you to MEFGI to explore a bright career.Dr. S. Chinnam ReddyDean, Faculty of ManagementPage4

CONTENTSSl. No. Description Page No.1 MEFGI 62 Faculty of Management 63 MBA Program 74 Placement Cell, Registration & Fees 95 Fees Structure 106 Syllabus Structure 11-137 Detailed Syllabus for Semesters I & II and SIP Guidelines 14-158 Detailed Syllabus for Semesters III & IV 15-199 Appendix 1 – List of Sectorial Areas 2110 Detailed Syllabus – Semester 1 – 2011-13 Batch 22-3610 General Rules & Regulations 3711 List of Holidays 4112 Bus Transportation Fees 4126 The Gurus 4213 Introduction to Rajkot City 43APPENDICESNo. Description Page No.1 Appendix A : Student Declaration at the time of admission 452 Appendix B : Student Declaration 473 Appendix C : Parent /Local Guardian’s Declaration 494 Appendix D : Declaration for Attendance 515 Appendix E : Undertaking for non-involvement in Ragging in Campus 536 Appendix F : Undertaking for non-involvement in illegal activities 55CONTACT INFORMATION 45Page5

MARWADI EDUCATION FOUNDATION’s GROUP OF INSTITUTIONS (MEFGI) :Successful and happy individuals build a successful nation. But what is that aids success, achievement of goals andfulfillment of your mission to lead a happy and contended life? That strong foundation is none other than goodeducation. Because in education lies the biggest service to the individual, to the nation and to the humanity theworld over.Marwadi Education Foundation’s Group of Institutions (a) Faculty of Engineering; (b) Faculty of Technology; (c)Faculty of Management; (d) Faculty of Computer Applications; (e) Faculty of Business Management, and (f)Faculty of Post Graduate Studies & Research in Engineering & Technology are promoted by the Rajkot based –Marwadi Shares & Finance Ltd., and Chandarana Intermediaries Brokers Pvt. Ltd.This decision of corporate responsibility coupled with the aim of serving the community, has resulted in taking theshape of a beautiful educational campus with world class educational resources, hi-tech benchmarkedinfrastructure and state-of-the-art facilities, in a sprawling 21 acres area surrounded by lush green lands and inspiringambiance.In addition to these, the integrated campus has a spacious, fully air-conditioned 2-floor Central Library cum E-Resource Centre (library), fully equipped IT Labs, Soft Skills Lab, Engineering Labs, Engineering Workshop, spaciousand fully ventilated separate Hostels for boys and girls, 2 Floor Cafeteria, Air-conditioned Seminar Halls, Auditorium,and Virtual Class rooms.Highly qualified and experienced Faculty Members is an added advantage. All the Institutions are approved by AllIndia Council for Technical Education (AICTE), New Delhi.Faculty of Engineering (B.E.); Faculty of Technology (B.E); Faculty of Management (MBA); Faculty of ComputerApplications (MCA); and Faculty of Post Graduate Studies & Research in Engineering & Technology are affiliated tothe Gujarat Technical University, (GTU), Ahmedabad. Faculty of Business Management offering the autonomous 2year full term program Post Graduate Diploma in Management (PGDM) is approved by AICTE, New Delhi.MEFGI’s target is to equip each and every student with the best education and infrastructure to help them achievenothing but the best. Not only do we inculcate in them the best of creative and technical qualifications, but alsoteach them indispensable human qualities.All the students shall be appropriately trained for the placement in select companies with the help of PlacementCell and Institute’s Industry interface. We also intend to run accelerated short-term learning programs, built to meeton-demand industry requirements in the sectors like retail, relationship management, advertising, outsourcing, etc.,in addition to insurance, banking and finance sectors.FACULTY OF MANAGEMENTRealigning The Management EducationThanks to the evolution of the era of globalization and new economy, the 21 st Century has brought with it a greateconomic boom and has opened up the dynamic markets across the world. The 21st century demands resultorientedstrategies and innovative approaches from the organizations and the managers. The managers to emergeas the business leaders of tomorrow have challenging tasks ahead of themMEFGI aims to strive for maximization of learning by innovative pedagogy and interactive methods of teaching.Affiliations with renowned foreign universities for qualitative education in the fields of management, computerapplications, engineering and technology, and research are in the pipeline.The Campus : The integrated campus of MEFGI is located in a beautiful 21 acre area surrounded by lush-green landsin an inspiring ambiance, 9 km away from Rajkot city on the Rajkot-Morbi Road, at Gauridad village.Vision : The vision of MEFGI is to build leaders of future by imparting meaningful and conscientious learningprocess to provide proper direction, momentum to their creativity and to imbue willpower to achieve. MEFGIlooks forward to establish august temple of learning to educate and train people to become conscientiousperformers and to reach the pinnacle of glory.Mission : To be one of the best Management & Technology Institutes in the Asia-Pacific region by developingleaders and entrepreneurs through cutting edge and relevant management education and development,conducting applied research and preparing instructional courseware.Page6

Values :• Academic Excellence• Creativity• Respect for the individual• Concern for the Society3. MBA Program :Master of Business Administration (MBA) : A two-year, full time residential program in Management education. Theaim of the program is to mould future managers, who would be business architects and contribute to the corporateworld through their impeccable services and leadership.4. MBA – A Unique Learning OpportunityMEFGI – Faculty of Management offers a unique 2-year, campus-based full time PG Program with different areas ofspecialization and provides a great learning opportunity. It is a broad based program designed to provide in-depthunderstanding to students in technical, human and conceptual skills. It prepares the participants to manage, leadand succeed in the increasingly competitive global business environment with the skills, knowledge and attitudesessential for the leadership.Effective management in the present scenario demands more than just the requisite know-how to excel. What isneeded additionally is exposure and experience. In line with this thought, MEFGI provides its students with anopportunity to explore beyond the borders and enrich their thought process through a rigorous academic processcombining an exhaustive curriculum and cutting edge pedagogy. A plethora of live projects, guest lectures andmentorship programs give the managers-in-making at MEFGI a taste of application of theory in practice.The Institute offers students a wide range of elective streams to choose from. There are elective streams in marketing,finance, information technology and systems, human resource management, operations, accounting, banking,insurance, international business and entrepreneurship.The PG Program is spread over 4 Semesters. In the 1st and 2nd Semesters students study core courses in all thefunctional areas of management. In the 3rd and 4th Semesters students study integrated management and strategycourses in addition to the more advanced courses in the form of electives.MEFGI extensively uses the case method as a very important teaching and evolution tool. The case-based learning isintegrated as a dominant tool in the education methodology which reinforces the understanding of the conceptsand the student’s ability to apply them in real practical situations. To be an effective professional, the student has tothink and act like one. Thus all the programs have very strong case study orientation.MEFGI differentiates itself on three fronts - an industry-focused curriculum, student-driven activities and an expansivecorporate interface ensuring management education in the true sense of the words. Two years at MEFGI equip ourstudents with the skills, knowledge and analytical mind-set required to identify and solve problems, effectivecommunication skills to communicate these solutions, and sufficient practical exposure to create action plans andimplement these solutions.Highlights• Admission to full time PG program is through GCET, a centralized admission process.• Curriculum is revised and updated every year and in accordance with the Gujarat TechnologicalUniversity syllabus.• Leading industry practitioners impart knowledge at MEFGI• Unique 8-week Summer Internship Program• Fully equipped computer lab and libraryStaying Close To PracticeMEFGI uses an optimal blend of class-room instruction, self-study, home assignments, case discussions and analysis,soft skills training, computer training, project work, seminars, quizzes, mid-semester tests, and comprehensiveexaminations.• Classroom Instruction : Students receive full-time classroom instruction which will help them to learn andconsolidate their understanding of the subjects.• Courseware : Students are provided with relevant courseware including text books, work books, books ofreading and case books.• Case Study Approach : Case-based learning is encouraged to help the students acquire problem-solvingand decision-making skills in complex business situations.• Soft Skills Training : In order to develop all round personality of the students for better career prospects, IBSconducts soft skills training during the course of the study.Page7

• IT Training : Information Technology skills are essential for managers to succeed in the networkedenvironment. To impart training in IT skills, IBS conducts IT training during the course of their study. Allstudents have access to well-equipped computer lab, for doing their course work.• Directed Independent Study : Students are encouraged to take up projects on contemporary topics asindependent study. Faculty members will be available for providing necessary guidance and direction.• Examinations : Examinations serve to assess and certify the students’ knowledge and skill in the prescribedcourses of study.Student performance in each course is assessed by means of continuous evaluation throughout the semester.Students are evaluated on the basis of tests, home assignments, case analysis, seminars, projects, etc. There are alsomid-term tests and a final examination is conducted at the end of each semester for evaluation and grading. Thestudents are evaluated on a grading system and the overall performance of a student is indicated by an indexknown as the Cumulative Grading Point Average (CGPA).LEARNING….a way of life at MEFGIRegular classes of the full time program are generally held from 11.00 AM to 6.15 PM. Lab sessions, tutorials andspecial sessions are planned in the afternoons. Library is kept open till 8 p.m. LAN connectivity with an exclusive2mbps broadband width and Wi-Fi connectivity are available in the integrated campus.The emphasis at MEFGI is on individual’s all round development. Besides academics, students are encouraged toparticipate in a range of cultural, social and sports activities. Special workshops are planned to develop the studentspersonality and make him / her into a dynamic decision-maker. Academic instructors assign field assignments forthe students on regular basis to get exposure to the practices of business.The InfrastructureA career may seem a long way off at the point of choosing a degree program, but it is clear that having a degree isimportant to prove yourself . The subject of a degree is often less important than the analytical skills and creativeapproach to problem solving which all our programs aim to develop.The Institute has created state-of-the-art physical facilities at its complex.MEFGI Advantage:MEFGI always wanted to be different and in a class of our own. Reason why we are committed to our vision, missionand values. In a span of just 18 months, we started proving ourselves “DIFFERENT” from others in more than one way.Take a look at how we are different :• Integrated campus spread over 22 acres of land surrounded by lush green lands and sylvan ambiance.• World-class hi-tech benchmarked infrastructure• State-of-the-art technological facilities• Well-qualified, experienced and committed Faculty Members• Experienced non-academic and trained technical staff• Spacious, ventilated, air-conditioned ICT enabled theatre type virtual classrooms with hi-tech projectionfacilities• Advanced teaching aids for proper learning• Air-conditioned Central Library-cum-E-Resource Centre with wide collection of books, journals, DVDs, etc.• Library-cum-Reading Halls spread over 2 floors (approx. 1450 sq. mtrs.,) to accommodate approx. 300students at a time.• Implementation of RFID based library automation system• One of the few institutions to adopt internationally acclaimed ILS KOHA System software• On-Campus scanning/photocopying Facilities• Air-conditioned Computer Labs with more than 300 PCs with LAN Connectivity.• Internet and Intranet Facility on every computer with exclusive 2 MBPS broadband width throughout theCampus• Wi-Fi enabled campus.• LAN connectivity with 4 MBPS Bandwidth• Spacious Seminar Halls• Indoor & Outdoor sports facilities.• Cafeteria with hi-tech kitchen appliances/kitchenware to serve delicious food and refreshments, cold andhot beverages, etc. in hygienic conditions.• Well equipped and fully furnished separate hostel rooms for boys and girls• Unique, contemporary Dress Code for Staff and Students of different streams• Bio-metrics Systems for staff attendance• More than 400 surveillance color cameras to monitor and ensure 24 x 7 x 365 days security• Own Fleet of Buses fitted with DVD players for transportation from Rajkot city to the campus and back.• Performance Enhance Methods such as :‣ Continuous mentoring of students‣ Constant monitoring of students’ attendance, studies and performance‣ Faculty/Staff/Student Feedback System‣ Display of action taken reports as per feedbackPage8

‣ Implementation of ERP systems (general registration, accounting, payroll, attendance, studentperformance, etc.) in the campus.‣ Extra classes on holidays, Sundays‣ Seminars, Workshops, Guest Lectures, Academic Events, industrial visits, etc. on regular basis• Own web portal www.marwadieducaion.edu.inTHE PLACEMENT CELLIn order to facilitate the placement process, the Placement Committee of MEFGI conducts a comprehensiverecruitment program.It offers advice, assistance and counseling to the students and provides them with necessary resources and skills toachieve 100% placement and internship well before the end of placement period. It acts as a critical interfacebetween the students and industry. The students along with faculty members regularly call on recruiters, makepresentations and invite them to visit the campus.The recruitment process for final placements at MEFGI is scheduled from September/October every year.Recruitment will start with Pre-Placement Talk followed by the selection process at the Campus. The process forselecting junior batch students for summer projects commences in October. An impressive array of organizationsfrom the public and private sectors visit the campus to interview and select students permanent positions as well assummer internships. The office strives to maintain a continued relationship with employers while forging alliances withpotential recruiters for participating in the campus recruitment process.REGISTRATIONRegistration for the Newly Admitted Students• All newly admitted students are required to register with the Institute on the Registration Day.• Every student will apply in the prescribed form for the registration• The registration has to be mandatorily done on the scheduled day (of registration).Registration for 2 nd Year StudentsRegistration is required at two levels :• Registering as a MBA Student in the 2 nd Year.• Registering for the semester and for the courses in each semester for a set of elective courses offeredduring the semester.• Every student will apply in the prescribed form for registration.• Normally, the students are required to take a decision regarding their specialization, and provideinformation regarding the list of elective courses they would like to opt for in the second year, at least amonth before the end of the 1 st year (i.e., the last day of the 2 nd semester examinations).• The decision on the offer of elective courses will be based on the availability of resources, total no. ofregistration for a course, etc. and applicable regulations. The Director, Faculty of Management, will issueappropriate orders regarding the elective courses.• A 2 nd year student who fails to register within 7 calendar days of the start of the 2 nd year as notified by theProgram Office will be deemed to have left the program, and will be allowed to register only after he/shehas obtained special permission from the Director.PAYMENT OF FEESThe students are also required to pay all the prescribed fees and advances on or before the due date. Director,Faculty of Management will issue appropriate orders regarding the payments and the due date for the payments.A student who fails to pay the fees and advances within the specified date will be charged a late registration fee asprescribed by the institute from time to time.Page9

Details of Fees/Deposits/Advances/Other ChargesDetails of Fees/Deposits/Advances/Other Charges for the 2009-11 Batch as under :1 ST Year 2nd YearS.No. Particulars Amount Payment Amount Payment(Rs.) Schedule (Rs.) Schedule1Tuition Fees per annumAs per FeeTo be paidRegulatory On or before the68,000/-in twoCommittee, Registration DayinstallmentsGujarat order2 Examination Fees per annum As per GTU ONE TIME As per GTU ONE TIMEDeposits - One TimeTo be paid(Refundable - Includes Library310,000/- (a) at the time- -Deposit, Computer Labof admissionDeposit)456Hostel Fees per annum (b)(optional)Hostel Deposit (Refundable)(Applicable to Hostellers)Bus Transportation : (c)a) From Rajkot;b) From Morbi(Optional)7 Uniform (T-Shirts)8Formal Wear (Blazer, Trouser,Shirt, and Tie)65,000/-p.a.per student(for 3 studentssharing)55,000/-p.a.per student(for 4 studentssharing)10,000/- (a)12,000/-16,000/-Rs.275 perT-shirtRs.1700/-To be paidin twoinstallmentsalong withSemesterFeesTo be paidat the timeof allotmentTo be paidin twoinstallmentsalong withSemesterFees --do-Subject torevisionSubject torevisionTo be paidin twoinstallmentsalong withSemester Fees- -Rs.550/-per pairTo be paid intwo installmentsalong withSemester FeesTo be paid atthe time ofSemester FeePayment(a) Refundable at the end of the Program; (b) Applicable to only those students who stay in the hostel; and (c)Applicable to those students who would like to avail the Bus Transportation FacilityThe MentorsThe essential catalyst in the process of transformation of students is our highly accomplished and erudite faculty. Ourfaculty members are involved in teaching, consultancy, as well as pioneering research in key managerial areas.Many of them have taken up teaching assignments at MEFGI after many years of experience in academics and insenior positions in leading corporate houses in India. Several of them have multiple books and publications to theircredit. As a consequence, they bring a rich combination of academic rigor as well as practical and industrialexperience to the class room.• Finance & General Management• Economics• Marketing• Organizational Behaviour & HR• Soft Skills & Counseling• IT & OperationsThe Institute encourages students to come in close contact with the Faculty members. There is a system of FacultyMentors for Students. The role of the Faculty Mentor is that of a mentor as well as a local guardian. The Student iswelcome to approach Faculty Mentor individually with any personal or academic problems that he/she may befacing during their stay at the Institute. The students may also look to the Faculty Mentor for advice on the choice ofelectives, counseling and any other problems that they may be facing.-do-Page10

SYLLABUSSYLLABUS FOR NEW MBA PROGRAM EFFECTIVE FROM ACADEMIC YEAR 2011-12 (also applicable to 2 nd Year Studentsof 2010-12 Batch MBA Program)IntroductionThe course curriculum and syllabus for MBA of Gujarat Technological University is devised considering the norms ofAICTE/UGC. While preparing the syllabus, the syllabi of different national level Universities/Institutions have beentaken into account. Thus the syllabus has endeavoured to strike a balance between theory and practice andclassic and contemporary concepts.Program StructureThe New MBA Program of GTU is based on Choice Based Credit System (CBCS), and is designed to serve three majorpurposes to enable our Graduate students become confident, knowledgeable, skilled as well as successful in Indiaand Globally:1. MBA Program must develop working Skills along with conceptual knowledge of latest subjects, topics and issuesof concern to business, industry, agriculture, rural, nongovernment and Government sectors of the Indian economyas also International Business & Environment.2. Students must get to choose from a variety of latest subjects, electives and industry-based specializations tosatisfy regional demands and preferably get local / national / Global employment or business opportunities, so largescale migration of students may not become necessary either for studying MBA program.3. MBA program must be Innovative, National and Global and comparable to the best MBA programs of India andthe world that shall make our students national or Global in next 3 years of earning their MBA degree from Gujarattechnological University, a premier University of Government of Gujarat.The Dynamism of SyllabusThe course curriculum and syllabus for New MBA Program of Gujarat Technological University are devisedconsidering the norms of AICTE/ UGC, incorporating partial Choice-Based Credit System (CBCS). The two-year fulltimeMBA is 99 Credit program. While preparing the syllabus, the syllabi of different national and international leveluniversities/institutions have been taken into account. Thus the new syllabus is expected to offer flexibility and betterchoice of subjects to the students to meet with the dynamics of economic demand and supply to find betterbusiness or job opportunities in Gujarat, India or the world; while it helps strike a balance between theory(conceptual knowledge) and practice (skills to work using these classic and contemporary concepts). Thereforesyllabus is expected to be revised every year.Multi-Level Skill Learning SystemThe student learns to develop the necessary working skills at three levels on a continuous basis in order to increasehis/her employability and entrepreneurship abilities:1) The 5th Module (20% of all coursework) in most subjects in two-year New MBA program shall be practical Modulewhere GTU MBA student shall visit an industry / business / NOG organization once a week, and make a Grand PublicPresentation at the Institute at the end of each Semester.2) Global / Country Study Report in Semester III in the 2nd Year MBA.3) Comprehensive Project Report in any of over 60 Sectorial Areas listed in Annexure I, by selecting Industry DefinedProblem (IDP) in Semester III and doing the actual project in Semester IV. GTU’s Skill Development Councils (GTU-SDCs) are expected to provide the guidelines on various Skills to be mastered by the students as per his/her aptitudeand choice of specialization.Duration & SpecializationsThe MBA program of Gujarat Technological University (GTU) will be conducted on a semester basis with foursemesters spread over two academic years. The duration of each semester is around 15 weeks. First year in eachsemester has seven courses/subjects. In the first year all 14 courses are Core or compulsory. In the second year therewill be four types of courses, namely, Core / Compulsory subjects, existing Functional Areas and new Specializations,new Electives and Domestic and Global Projects.In addition to existing four functional areas namely Marketing, Finance, HRM and Information Systems, five newspecializations are planned to be offered by GTU:Existing Functional Areas in MBA:MBA (Functional Areas)I. Marketing ManagementII. Finance ManagementIII. Human Resource ManagementIV. Information Systems ManagementPage11

New Major Specializations Offered:MBA (Specializations)V. International Business Management - NewVI. Banking & Insurance - NewVII. Rural Management - NewVIII. Asian Business (Immersion Study) - NewIX. Sustainable Global Businesses (Immersion Study) – NewThese specializations reflect major sectors where jobs and entrepreneurial business opportunities as well asGovernment Incentives / assistance are available.Each of the above functional areas and specializations shall cover 5 subjects to be taught in MBA Semester III andSemester IV, along with two Projects – Comprehensive Project and Global / Country Studies.Choice of Specialization by Students:A student can choose any ONE of the Functional Areas or Specializations offered by the GTU affiliated Institute /College at the time of entering Semester III, and shall continue the same specialization in Semester IV.Comprehensive Project Report (on Sectorial Specialization):In addition to Major Specializations, there will be over sixty Sectorial / Industry Areas for Practical studies in whichtheoretical papers / books are not to be taught in regular classroom sessions, but the teachers and students are freeto use any available books, publications and online material to understand and guide the students for varioussectors. Ideally, a teacher should study and specialize in at least TWO Sectors, so four teachers can guide 60students in a class. (Refer Appendix 1: List of Sectorial Areas for Comprehensive Project study).A student has to opt for any ONE of the Sectorial Areas and select an Industry Defined Problem (IDP) for conductinghis/her Project work in Semester III and submit the Report in Semester IV. Ideally, Weekends including Saturdays andholidays can be spared for the Project Work. The objective is to enable the student along with the teaching facultyto go to industry / business / NGO / Government organization once a week and develop an insight intomanagement practices in different functions, sectors and regions, as also to exchange ideas to promote Innovationand Skills in Industry and Academia for mutual benefits. A Comprehensive Project Report (CPR) shall be prepared bythe student as a part of MBA curricular. (Separate Guidelines shall be issued for CP Report).Global / Country Study and Report:The student shall also study and prepare a Global / Country Report in Semester III (identify the Country andCompany/Product), and Semester IV (complete the Report). The objective is to enable the student and teachingfaculty learn about at least ONE Country, how to do business / export / import with / within that country, andprepare and submit a Global / Country Report by end of Semester IV as a part of MBA curricula.Partial Credits shall be given for both Projects - CP and Global – in Semester III and IV. (Separate Guidelines shall beissued for Global / Country Report.)Additional Specialization to Student after his/her Passing MBA (3rd Year):After passing the 2 Year MBA program successfully, if a student wishes to pursue second specialization in third year,he/she may be allowed to study further and the university shall award second certificate after completion andpassing of such additional specialization.Example: MBA (Marketing) after 2 years study, and MBA (Banking & Insurance) after 3rd year of study on successfulcompletion and passing.Exemption: No exemption in any subject/course is allowed even if the student had studied similar or thesame subject in any other program.Course Design:Integrative Learning combining two or more courses is globally one of the best ways to understand practicalapplications of diverse concepts and theories of Management. Each course is divided into FIVE Modules. FourModules are for learning conceptual knowledge, theories, case studies and quantitative methods. The Fifth Modulein most courses is designed to be a Grand Seminar where each student shall make Public Presentation for 15-20minutes on any topic integrating practical applications of some concepts or theories learnt in theclassroom and during Project / Global Studies, Guest Talks, Seminars, Conferences and Industrial Visits. Two or moresubjects can be integrated to make a Public Presentation. An industry manager / entrepreneur / consultant may beinvited to form a Panel of 2 or 3 Judges including Director/Principal and Teaching Faculty. Public Presentation shallbe evaluated through 20 Marks out of 50 Internal / CEC Marks for each course / subject.Examination & Evaluation:The evaluation of students shall be through Internal Evaluation & Examination (Continuous Evaluation Component(CEC) including Regularity / Presence, Class Participation, Debates, Public Presentations etc), Project works / Reportsetc), as well as External Examination by GTU. The current evaluation system shall continue.Page12

The examination papers for both Mid-Term (Internal) and Final (University) Examinations shall be designed to test theconceptual knowledge along with practical applications through case studies, calculations etc.The evaluation shall be carried out by only those faculty members who have taught the same subject in the same oranother institute / college in MBA program. The University examinations will have five questions of 14 marks fromeach module, some with internal options, which may change as required. The evaluation will be governed by theGTU rules/regulations.The details of all the first year and second year courses are listed below:Courses Offered :Foundation Courses : NewFoundation Courses listed below are aimed to prepare the new MBA students and aspirant to better learning of GTUMBA program, which is expected to help the student secure better performance in terms of and results / marks /Grades in all the subjects taught in MBA.Finishing School Program For MBA : New(1) Foundation Course in English Language through SCOPE - New (3 Credits)All MBA students from Gujarati / Hindi / Vernacular Medium Schools or Colleges must compulsorily take a FoundationCourse in English Language offered by SCOPE, Government of Gujarat, or an English Teacher before or during thefirst month of joining MBA program. SCOPE can offer this course at all MBA institutes under GTU on request by theinstitute. The SCOPE English Language Course is specially designed to help students learn better SPOKEN ANDWRITTEN English. The course shall be offered by all institutes / colleges. The course duration shall be 50 to 90 hours oras determined by SCOPE based on students Test of English and Level of course A, B, C or D (highest). Passing Level Bis minimum required for MBA students. Those students from Gujarati medium should take both Level A and B.(2) Foundation Course in Business Etiquette - New (3 Credits)All MBA students must compulsorily take a Foundation Course in Business Etiquette before or during the first month ofjoining MBA program. The course is specially designed to help students learn basic business etiquette, which shouldlead to better interaction within classroom as well as industry / business world. The course shall be offered by allinstitutes / colleges through their full-time or visiting faculty members. The course duration shall be 20 classroomsessions of 75 minutes each, plus 20 sessions of home work to be done by the student.(3) Foundation Course in Foreign Languages - New (3 Credits)MBA students may also take a Foundation Course in one of the Foreign Languages like French / German / Mandarin(Chinese) / Spanish / Arabic etc before or during the MBA program. The course shall be offered by institutes /colleges who can hire the requisite teaching faculty on Visiting / Part-time basis once a week, say on Saturdays. Thecourse duration shall be minimum 60 to 120 hours or as determined by the respective foreign language experts /agencies. The above courses together form The Finishing School Program for MBA students. MBA Institutes / Collegesare advised to set up their own ‘Communication Lab’ to teach English and Foreign Languages more effectively.(4) Foundation Course in Basic Quantitative Techniques - New (3 Credits)MBA students with weak mathematical background should take a Foundation Course in Basic Quantitative &Statistical Techniques before or during the first month of joining MBA program. The course is specially designed tohelp students refresh their knowledge of basic mathematical concepts and formula, which should lead to betterlearning of Quantitative, MIS and Computer based subjects in MBA program. The course shall be offered by allinstitutes / colleges through their full-time or visiting faculty members. The course duration shall be 20 classroomsessions of 75 minutes each and 20 sessions of home work to be done by the student.(5) Foundation Course in Spreadsheet - New (3 Credits)All MBA students should take a Foundation Course in Spreadsheet (Microsoft Excel or BOSS which is a Free-of-CostOperating System as well as Application Software from Department of Electronics, Government India) before orduring the first month of joining MBA program. The course is specially designed to help students learn the computerbasedapplication of basic mathematical, statistical and quantitative techniques and formula, which should lead tobetter learning of Quantitative, MIS and Computer based subjects in MBA program. The course shall be offered byall institutes / colleges through their full-time or visiting faculty members. The course duration shall be 20 classroomsessions of 75 minutes each and 20 sessions of homework to be done by the student.Examination and Evaluation of All Foundation Courses shall be the responsibility of individual institute / college atpresent.A student must earn minimum 9 credits from the listed Foundation Courses and it will not be counted in his SIP.Page13

First YearMBA Semester-I:Compulsory Courses (7 Courses = 21 Credits)Sl. No. Course / Subject Title Credits1 Accounting for Managers (AFM) 32 Economics for Managers (EFM) 33 Managerial Communications (MC) 34 Organizational Behaviour (OB) 35 Principles of Management (PM) 36 Research Methodology (RM) 37 Quantitative Analysis-I (QA-1) 336 Sessions of 75 Minutes per Course Total 21 CreditsMBA Semester-II:Compulsory Courses (7 Courses = 21 Credits)Sl. No. Course / Subject Title Credits1 Cost & Management Accounting (CMA) 32 Management Information System (MIS) 33 Financial Management (FM) 34 Human Resources Management (HRM) 35 Marketing Management (MM) 36 Production & Operation Management (POM) 37 Quantitative Analysis – II (QA-II) 336 sessions of 75 minutes per Course. Total 21 Credits(Minimum 45 Hours must be devoted to teach each Course. Therefore 45 Sessions of 60 minutes each can also beplanned as per the Institute’s convenience).Summer Internship Project (SIP) Training: (6 Credits)The students will have to undergo Summer Training for six weeks after the completion of the Second Semester andsubmit a “Summer Internship / Project Report” by end of training. The Report will be submitted to the MBA institute inelectronic plus 1 printed copy. The institute shall forward a CD containing electronic Reports of all students (batchwise)to GTU. The Report will be evaluated by a Panel consisting of one Internal Supervisor and one External /Industry Referee appointed by GTU as per the applicable Marks system (100 External + 50 Internal = 150 Total Marks).Students who fail in SIP shall have to revise the Report or even repeat the Training for a period suggested by the SIPExamination Panel, and re-submit the Report for reevaluationto the Director / Internal Supervisor of the Institute / College, which will be reexamined through Remedial SIPExamination.Students, who go for the International Summer Experience Program to Canada or any other country under GTUapproved arrangement, shall prepare a Report on any Business they study in that country, shall submit the Reportimmediately on returning to India. Such students shall be examined by a competent Panel of Examinersappointed by GTU.Guidelines for Summer Internship)Summer Placement (Summer Internship Program i.e., now popularly known as SIP), is an integral part of theacademic curriculum of MBA. For the successful completion of the MBA program, the students are required tocomplete the SIP by working with an organization for hands on experience. The duration of the SIP is six to eightweeks.SIP aims at widening the student's perspective by providing an exposure to real life organizational and environmentalsituations. This will enable the students to explore an Industry/organization, build a relationship with aprospective employer, or simply hone their skills in a familiar field. SIP also provides invaluable knowledge andnetworking experience to the students. During the internship, the student has the chance to put whatever he/shelearned in the 1st year of MBA into practice while working on a business plan or trying out a new industry, jobPage14

function or organization. The organization, in turn, benefits from the objective and unbiased perspective the studentprovides based on concepts and skills imbibed in the first year at the MBA institute. The summer interns also serve asunofficial spokespersons of the organization and help in image building on campus. A detailed list of areas for SIP /Comprehensive Projects is given in the Appendix 1 to this book.In case the scope of the project is large, even more than one student also can undertake the SIP project jointly.Similarly, if the scope of the project is limited, the student can undertake more than one project during the specifiedperiod with the same organization or with another organization.An additional benefit that organizations may derive is the unique opportunity to evaluate the student from a longtermperspective. Thus the SIP can become a gateway for final placement of the student.The student should ensure that the data and other information used in the study report is obtained with thepermission of the institution concerned. The students should also behave ethically and honestly with theorganization.The SIP process involves working under the mentorship of an executive of the concerned organization and also witha faculty member of the institute where the student is studying, if required. The student is expected to firstunderstand the organization and its setting and the industry/field in which the organization is operating. Thereafter,the student is expected to concentrate on the specific topic of study, its objectives, its rationale, and adopt amethodology and identify a suitable analysis procedure for the completion of the study. Wherever possible thestudent may provide recommendations and action plans, along with the findings of the study. Thereafter, thestudent should prepare a report and submit one copy to the organization and one copy each to the institute andthe university. The student should also obtain a certificate from the organization/s where the SIP was done andattach the same with the copy submitted to the institute.The university will arrange for evaluation of the SIP reports submitted by the students. For the purpose, the universitywill nominate one faculty from outside the institute and one faculty member from the institute who will be theexaminers. The student/s is/are expected to make a 15 minute presentation before the examinersregarding the SIP project work undertaken, which will be followed by questions by the examiners.The total marks for the SIP project will be 100 and it carries 6 credits. The marks will be awarded for the followingaspects:a) Introduction : Clear understanding of the topic/subject; understanding of the organization/unit//field.b) Literature Review : Published studies, review of similar studiesc) Details about the study : Objectives, formulation of the problem, scope, and rationale of the study.d) Methods/methodology adopted for the study : Analytical, Survey, Field Work or any other methodwith appropriate justification and reasoning.e) Analysis and conclusions : The logic of analysis, source of data, whether the conclusions are in line withthe objectives, etc.f) Contribution and learning from the project : Details of the contribution of the study, the benefits tothe organization, the learning from the study for the student, etc.g) Acknowledgements : References/Citations and Bibliography and help, if any, received from otherindividuals/organizations.h) Presentation of the report, format of the report, flow of the report, style, language, etc.i) Presentation of the report to the examiners : Substance and treatment of the topic, style ofpresentation, performance in the question answer session, time management, language, etc.j) Overall impression.Page15

Second YearIn the Second year of the MBA Program, the students will study Core Courses and also choose ONE subject fromElectives as well as ONE Major Functional Area or Specialization, in addition to two Projects. The first Project shall beon Global / Country Study and Report to be undertaken and completed in Semester III.The second project is called Comprehensive Project Report (CPR) to be defined in Semester III and completed inSemester IV. The CPR shall be on any one of the 60 or more Sectoral Areas, or any Application areas preferablyrelated to the Major Functional Area or Specialization, chosen by the student. The choice made by the studentspertaining to the Major Specialization area in Semester-III shall continue in Semester- IV.MBA Semester-III:Compulsory Core Courses (7 Courses = 21 Credits)Sl. No. Course / Subject Title Credits1 Strategic Management (SM) 32 Legal Aspects of Business (LAB) 33 Global / Country Study Report (GCR) – New 24 Comprehensive Project – Industry Defined Problem (CP –IDP) 1Elective Courses: (Select any one)Sl. No. Course / Subject Title Credits1 International Business (IB) 32 New Enterprise & Innovation Management (NE & IM) 33 Quality Management (QM) 34 Corporate Taxation (CT) 35 Financial Planning (FP) 36 Gandhian Philosophy for Managing Business (GPMB) 336 Sessions of 75 Minutes per Course. Total 12 CreditsMajor Functional Areas and Specializations in MBA Semester III: (Select any One Area orSpecialization):Major Functional Areas:IMarketing Management (MM)Sl. No. Course / Subject Title Credits1 Consumer Behaviour (CB) 32 Integrated Marketing Communications (IMC) 33 Sales & Distribution Management (SDM) 336 Sessions of 75 Minutes per Course. Total 9 CreditsII Finance Management (FM)Sl. No. Course / Subject Title Credits1 Strategic Financial Management (SFM) 32 Management of Financial Services (MFS) 33 Security Analysis & Portfolio Management (SAPM) 336 Sessions of 75 Minutes per Course. Total 9 CreditsPage16

III Human Resources Management (HRM)Sl. No. Course / Subject Title Credits1 Change Management & Organizational Development (CM & OD) 32 Compensation Management (CM) 33 Management of Industrial Relations & Labour Legislations (MIR & LL) 336 Sessions of 75 Minutes per Course. Total 9 CreditsIV Information Systems Management (ISM)Sl. No. Course / Subject Title Credits1 Database Management (DM) 32 System Analysis and Design (SA & D) 33 Business Process Reengineering (BPR) 336 Sessions of 75 Minutes per Course. Total 9 Credits.New Major Specializations Offered:V International Business Management (IB) :Sl. No. Course / Subject Title Credits1 International Marketing (IM) 32 International Finance (IF) 33 International Human Resource Management (IHRM) 336 Sessions of 75 Minutes per Course. Total 9 CreditsVI Banking & Insurance (B&I)Sl. No. Course / Subject Title Credits1 Fundamentals of Banking & Insurance (FB & I) 32 Banking Operations Management (BOP)* 33 International Banking (IB) 3* Covers IT in Banks36 Sessions of 75 Minutes per Course. Total 9 CreditsVII Rural & Agro-Based Management (RAM)Sl. No. Course / Subject Title Credits1 Rural Marketing (RM) 32 Rural Banking & Micro Finance (RE & MF) 33 Agriculture & Food Processing Industry (AFPI) 336 Sessions of 75 Minutes per Course. Total 9 CreditsVIII Asian Business (Immersion Study)Sl. No. Course / Subject Title Credits1 Indian Business Systems & Policy Formulation (IB-SPF) 62 Business in China / Central Asia / West Asia / East Asia (B-C-CWE-A) 336 Sessions of 75 Minutes per Course + Experience Total 9Page17

IXSustainable Global Businesses (Immersion Study)Sl. No. Course / Subject Title Credits1 Social Enterprises – Agents of Change & innovation (SE-ACI) 62Exploring Base of Pyramid for Profitability in Business(Study of CK Prahlad’s Theories)36 Sessions of 75 Minutes per Course + Experience . Total 9 CreditsSectorial / Industry Area: (see Appendix 1)3(Select any one product / service and study its export / business / Joint Venture potential in any ONE foreign countryof your choice for study in Semester III for preparing Global / Country Report in Semester III and IV).(Select any one Sector / Industry for study in Semester III for preparing Comprehensive Project Report in Semester IIIand IV).The choice of sector / industry / product or service may be based on local industries / opportunities or national orGlobal perspective. The choice of Sectorial area is independent of the Major specialization / elective. The sectorialarea shall not be taught in the classroom environment, but the student shall study the sector on his/her own underthe Guidance of Faculty (Internal Mentor) and Industry (External Mentor chosen by Student); prepare a Global /Country Study Report (GCR), and Comprehensive Project Report (CPR), and submit to his / her Institute / College,each Report in 1 CD (word / excel and PDF both) and a Hard BoundCopy. The institute shall upload the PDF copy of Reports to its website / GTU cloud website to give it a globalrecognition.The Reports prepared by students may be crisp and small or large (25 to 100 pages), but must bring out originalanalysis, understanding and contribution of the author (student). Plagiarism is strictly prohibited and such Reports, iffound, shall be summarily rejected by the Institute and GTU. However, proper references of other reports / sources ofinformation may be used and cited.MBA Semester-IV:Compulsory Core Courses (6 Courses = 21 Credits)Sl. No. Course / Subject Title Credits1 Comprehensive Project (CP) 62 Global / Country Study Report (GCR) – New 33 Business Ethics & Corporate Governance (BE & CG) – New 3Elective Courses: (Select any one of Software Application-based Course)Sl. No. Course / Subject Title Credits1 Enterprise Resource Planning (ERP) – New 32 Supply Chain Management (SCM) – New 33 Project Management (PM) – New 34 Management Control Systems (MCS) 35 Technology & Business (T & B) 36 Investment Banking (IB) – New 336 Sessions of 75 Minutes per Course. Total 15 CreditsMajor Functional Areas and Specializations in MBA Sem IV:(Continue the Selected Area or Specialization)Major Functional Areas:I Marketing Management (MM)Sl. No. Course / Subject Title Credits1 Product & Brand Management (PBM) 32 Services & Relationship Management (SRM) 336 Sessions of 75 Minutes per Course. Total 6 CreditsPage18

IIFinance Management (FM)Sl. No. Course / Subject Title Credits1 Mergers & Acquisitions (M & A) – New 32 Risk Management (RIM) 336 Sessions of 75 Minutes per Course. Total 6 CreditsIII Human Resource Management (HRM)Sl. No. Course / Subject Title Credits1 Human Resource Development (HRD) 32 Strategic Human Resource Management (SHRM) 336 Sessions of 75 Minutes per Course. Total 6 CreditsIV Information Systems Management (ISM)Sl. No. Course / Subject Title Credits1 Information System Audit & Control (ISA & C) 32 Strategic Information Technology Management (SITM) 336 Sessions of 75 Minutes per Course. Total 6 Credits.VNew Major SpecializationsInternational Business Management (IB)Sl. No. Course / Subject Title Credits1 International Supply Chain Management (ISCM) 32 Export-Import Policy, Procedure & Documentation (EIPPD) 336 Sessions of 75 Minutes per Course. Total 6 Credits.VI Banking & Insurance (B&I)Sl. No. Course / Subject Title Credits1 Investment Banking (IBK) 32 Insurance & Risk Management (IRM) 336 Sessions of 75 Minutes per Course. Total 6 Credits.VII Rural & Agro-Based Management (RAM)Sl. No. Course / Subject Title Credits1 Cooperative Management (CM) 32 NGO Management (NM) 336 Sessions of 75 Minutes per Course. Total 6 Credits.VIII Asian Business (Immersion Study)Sl. No. Course / Subject Title Credits1 Immersion Study of Social Businesses (ISSB) 636 Sessions of 75 Minutes per Course + Experience. Total 6 Credits.Page19

IX Sustainable Global Businesses (Immersion Study)Sl. No. Course / Subject Title Credits1 Environmentally Sustainable Development (ESD) 32 The Corporation, The Regulators & The Society (CRS) 336 Sessions of 75 Minutes per Course. Total 6 Credits.Total Credits in New MBA Program : 9*+(21+21) +6+ (21+21) = 99 Credits (* 9 Credits are for Foundation Courses. 90Credits are same as per existing MBA program).Note:Gujarat Technological University, Ahmedabad, reserves the right to make any changes or amendmentsat any time to suit the larger interests of maintaining and improving academic standards and employability ofstudents.Page20

APPENDIX 1:List of Sectoral Areas: (Any sector can be added and chosen by the Student):(For Comprehensive Projects / Global / Country Studies / Summer Internships /Practical Studies).1. Family Business2. Export – Import Policy3. Import-Export / International Trade4. Export Procedures & Documentation5. WTO* and its Impact on Business & Industry6. Retail Sector7. Pharmaceutical Sector8. Healthcare Sector9. Rural Sector10. Rural Marketing (Marketing the Un-marketed)11. Cooperative Sector12. Public Sector / Public Systems / Public Policy13. Economic Policy14. International Economic Policy15. Financial Technologies16. Financial Services17. Banking Services18. Insurance Services19. Risk Management20. Technology Management21. Engineering Sector / Services22. Construction Sector / Services23. Special Economic Zone (SEZ)24. Port Sector / Services25. Power Sector26. Electrical Sector27. Telecom Sector28. Biotech Sector29. Nano Technology Sector30. Information Technology Sector31. Information Systems Management32. Diamond, Gems and Jewellery Industry33. Enterprise Resource Planning (ERP)34. Supply Chain Management (CSM)35. Software sector36. Computer & Hardware Sector37. Investment Sector / Services38. Internet Security39. Advertising / Media Services40. Fashion Sector41. Production Sector42. Environmental Management Sector43. Petroleum Sector44. Energy Sector / Energy Management45. Agribusiness Sector / Management46. Infrastructure Sector / Management47. Logistics Management48. Transportation Management49. Tourism Sector / Management50. Entrepreneurship Development51. Education Sector52. Aviation sector53. Shipping sector54. Food Processing Industry55. Food Technology56. Fire & Safety sector57. Hotel, Restaurant & Catering Sector58. Entertainment / Amusement59. Film / Tele Vision sector60. Any other product, trade, service, industry, business, public, Government and Non-Government (NGO) sectorcan be chosen by the student with business or employment potential in the region / state / country / Globalmarkets.*WTO = World Trade Organization, GenevaPage21

Detailed Syllabus for New MBA Programeffective from Academic Year 2011-12MBA I : Semester IAccounting for Managers (AFM)1. Course Objective:The objective of the course is to acquaint the students with the language of Accounting and to develop in them theability to evaluate and use accounting data as an aid to decision making. The main purpose is to assist the studentsin developing skills in problem solving and decision making in the financial area. Emphasis is laid on analysis andutilization of financial and accounting data for planning and control.2. Course Duration: The course duration is of 36 sessions of 75 minutes each i.e. 45 hours.3. Course Contents:Module Module ContentNo:IIIIIIIVVNo. ofSessionsFundamentals of AccountingBasic understanding of accounting, Accounting Concepts,Conceptual framework of financial statements, Accounting Policies,Journal Entries and preparation of accounts - Trial Balance to Balancesheet and profit and loss Account, Recognition of Income andExpenses, Provisions, Contingent LiabilitiesAccounting Standards and Applicability:Disclosure of Accounting Policies (AS-1), Valuation of Inventories (AS-2),Depreciation Accounting (AS-6), Income Recognition & AccrualIncome (AS-9), Accounting of Fixed Assets (AS-10), Accounting forIntangible Assets (AS-26), Accounting for Investments (AS-13),Preparing and Understanding Financial Statements : CorporateBalance sheet, Profit and Loss AccountFunds Flow Analysis, Financial Statement Analysis & ContemporaryIssuesStudents should select a particular company and do financial analysisof the same and prepare a report and give a presentation 870 Marks(ExternalEvaluation)7 177 177 187 18InternalEvaluation (20marks of CEC)4. Teaching Method: The following pedagogical tools will be used to teach this course: (1) Lectures and Discussions;(2) Assignments and Presentations; (3) Case Analysis5. Evaluation:ABCProjects/Assignments/Quiz/Class Participation, etc.Mid-Semester ExaminationEnd-Semester Examination(Min. 30% Theory and Mon. 70% Practical)Weightage (50%)(Internal Assessment)Weightage (30%)(Internal Assessment)Weightage (70%)(External Assessment)6. Basic Text Books:Sr. No. Author Name of the Book Publisher Year of PublicationT1 R. Narayan Swami Financial Accounting PHI 2011 LatestT2 V. Rajsekaran & R. Lalitha Financial AccountingPearsonEducation2011 LatestT3 T. P. GhoshFinancial Accounting ForManagersTaxmann2011 LatestNote: Wherever the standard books are not available for the topic appropriate print and online resources, journalsand books published by different authors may be prescribed.7. Reference Books:Sr. No. Author Name of the Book Publisher Year of PublicationR1 Shankar Narayan Financial Accounting Cengage 2011 LatestR2 Rushikesh Bhattacharya Total Management by Ratios Sage Publications LatestR3 Mohan RaoFinancial Statement Analysis &ReportingTaxmann2011 LatestR4R5Ambrish GuptaS. K. Bhattacharya ,John DeardenFinancial Accounting forManagement – An AnalyticalPerspectiveAccounting for ManagementPearsonEducationVikas PublishingHouse3rd Edition 2009Third revisedEdition 2008Page22

R6R7R8R9R10Ashok BannerjeeParesh ShahRobert N Anthony,David F HawkinsS N Maheshwari, SK MaheshwariRamachandran KakaniFinancial Accounting –A Managerial EmphasisBasic Accounting forManagementAccounting: Text and CaseA Text Book of Accounting forManagementFinancial Accounting forManagementExcel BooksOxford HigherEducation,NewDelhi 2008The McGraw- HillcompaniesVikas Publishing,New DelhiTATA McGraw HillLatest EditionLatest Edition12 th EditionLatest Edition2011 Latest8. List of Journals/Periodicals/Magazines/Newspapers, etc.The Students will have to refer to past issues of the following journals in order to get relevant topic/ informationpertaining to the subject.1. The Chartered Accountant; 2. The Management Accountant; 3. The Chartered Secretary ; 4. Journal of Finance5. Business India / Business Today / Business World ; 6. “Vikalpa” – Journal of Indian Institute of Management,Ahmedabad9. Session Plan:Session Topics to be coveredNos.1 Basic understanding of accounting2 Accounting Concepts & Conventions3 Conceptual framework of financial statements, Accounting Policies4-7Journal Entries and preparation of accounts - Trial Balance to Balance sheet and profit and loss Account,Recognition of Income and Expenses, Provisions, Contingent Liabilities & Assets8-9Accounting Standards and Applicability:Disclosure of Accounting Policies (AS-1), Valuation of Inventories (AS-2),10-11 Depreciation Accounting (AS-6), Income Recognition & Accrual Income (AS-9),12-14Accounting of Fixed Assets (AS-10), Accounting for Intangible Assets (AS-26), Accounting for Investments(AS-13),15-21 Preparing and Understanding Financial Statements : Corporate Balance sheet, Profit and Loss Account22-24 Funds Flow Analysis25-26Financial Statement Analysis : Multi-step, horizontal, vertical, and trend analysis, Inter-firm comparison –group performance27-28 Contemporary issues: GAAP and IFRS, IAS, Indian GAAP and US GAAP29-36Student should select a particular company and carry out financial analysis of the same, prepare a shortreport and give public presentationPage23

MBA ISemester IEconomics for Managers (EFM)1. Course Objective:To impart knowledge, with respect to concepts, principles and practical applications of Economics, which governthe functioning of a firm/organization under different market conditions.To enhance the understanding capabilities of students about micro and macro–economic principles and decisionmaking by business and government.2. Course Duration: The course duration is of 36 sessions of 75 minutes each, i.e. 45 hours.3. Course Contents:ModuleModule ContentNo:Ten principles of economicsThe market forces of supply and demandIElasticity and its applicationsThe costs and economics of productionIIIIIIVVFirms in competitive markets:MonopolyOligopolyMonopolistic competitionMeasuring a nation’s incomeMeasuring the cost of livingProduction and growth, Concepts of GDP, GNP, PPPThe monetary system, Money growth and inflationOpen-economy macroeconomics – Basic conceptsAggregate demand and aggregate supplyThe influence of monetary and fiscal policy on aggregate demandThe short-run trade-off between inflation and UnemploymentCase: Pricing, admission to a museum. (Module I)Case: The De Beers Diamond Monopoly (Module I)Case: Near empty restaurants and off-season miniature golf. (ModuleII)Case: OPEC and the World Oil Prices (Module II)Case: Advertising and the price of eyeglasses (Mod II)Case: International difficulties in GDP and Quality of life. (Module III)Case: Case study using IBM Analytics or any other alternate software.Price Leadership and Market Leadership Model. Basics of Game Theoryand the relevance of the same in the real world scenarioNo. ofSessions70 Marks (ExternalEvaluation)07 1707 1707 1807 1808Internal Evaluation(20 Marks of CEC)4. Teaching Method:(a) Case discussion covering a cross section of decision situation; (b) Discussions on issues and techniques ofEconomics; (c) Projects/ Assignments/ Quizzes/ Class participation etc. (d) Compulsory class presentation with liveexperiences of world economies5. Evaluation:CEC- Projects/ Assignments/ Quizzes/ Individual or group Presentation/AClass participation/ Case studies etcBCMid-Semester examinationEnd –Semester Examination50 marks(Internal Assessment)Weightage 30%(Internal Assessment)Weightage 70%(External Assessment)6. Basic Text Books:S. No. Author Name of the Book Publisher Year of PublicationT1 Dr D. M. MithaniManagerial Economics: Theory& ApplicationsHimalaya2010, LatestT2 G. S. Gupta Managerial Economics Tata Mc Graw Hill Latest EditionT3 N Gregory MankiwEconomics: Principles &ApplicationsCengage Learning Latest EditionNote: Wherever the standard books are not available for the topic appropriate print and online resources, journalsand books published by different authors may be prescribed.Page24

7. Reference Books:S. No. Author Name of the Book Publisher Year of PublicationR1 D. SalvatoreManagerial Economics in aGlobal EconomyCengageLatest EditionR2 H.L Ahuja Managerial economics S Chand Latest EditionR3Ravindra H.Microeconomics forOxford UniversityDholakia andManagement StudentsPressAjay N. OzaLatest EditionR4 Pindyck & Rubinfeld Microeconomics Pearson Latest EditionR5C. Rangaragan Principles ofThe McGraw-Hilland B. H. Dholakia MacroeconomicscompaniesLatest EditionR6 G. S. Gupta, 3/eMacroeconomics – Theory Tata McGrawand ApplicationsHillLatest EditionR7Samuelson andTata McGrawEconomicsNordhausHillLatest EditionR8 Atmanand Managerial Economics Excel Books Latest EditionR9 I C Dhingra (SCS)Essentials of ManagerialEconomicsEducationaLatest EditionR10R11R12D SalvatoreLipsey andChrystalD. SalvatoreMicroeconomics: Theoryand ApplicationsEconomicsManagerial Economics-Principles and WorldwideApplicationsOxfordUniversityPressOxford UniversityPressOxford UniversityPressLatest EditionLatest EditionLatest EditionR13 Hirschey Economics for Managers Cengage Learning Latest EditionR14 Satya P. DasMicroeconomics forBusinessSage Text Books Latest EditionR15Geetika, PiyaliGhosh, Purba Roy Managerial Economics Tata Mcgraw hill Latest EditionChoudharyR16 D. N. Dwivedi Managerial Economics Vikas Latest EditionR17Christopher R.Thomes, S.CharlesManagerial Economics –Concepts andTata McGraw Hill 8 / e, Latest EditionMauriceApplications8. List of Journals/Periodicals/Magazines/Newspapers, etc.Margin- The Journal of Applied Economic Research; South Asia Economic Journal ; Global Business Review ;Asian Journal of Management Cases ; Global Journal of Emerging Market Economics ; Economist ; Economical andPolitical Weekly; Economic Times; Business Standard; etc9. Session Plan:Session Nos.Topics to be covered1 Ten principles of economics2-3 The market forces of supply and demand4-5 Elasticity and its application6-7 The costs of production8 Firms in competitive markets9-10 Monopoly11-12 Oligopoly13-14 Monopolistic competition15 Measuring a nation’s income16-17 Measuring the cost of living18 Production and growth19-20 The monetary system, Money growth and inflation21 Open-economy macroeconomics – Basic concepts22-23 Aggregate demand and aggregate supply24-25 The influence of monetary and fiscal policy on aggregate demand26-28 The short-run trade-off between inflation and unemployment29-30Case: Pricing, admission to a museum. (Module I)Case: The De Beers Diamond Monopoly (Module I)31-32Case: Near empty restaurants and off-season miniature golf. (Module II)Case: OPEC and the World Oil Prices (Module II)33-34Case: Advertising and the price of eyeglasses (Mod II)Case: International difficulties in GDP and Quality of life. (Module III)Price Leadership and Market Leadership Model. Basics of Game Theory and the relevance of35-36 the same in the real world scenario and case studies based on IBM Analytics or any othersoftware.Page25

MBA ISemester IManagerial Communication (MC)1. Course Objective:(a) To reinforce the importance of effective business communication for success in today’s business environment.(b)To enhance the communication skills required in different business contexts through various interactive activities.(c) To acquaint the students with the basic concepts and techniques of communication, viz. Listening, Speaking,Reading & Writing skills (LSRW skills) those are useful in developing skills of communicating effectively.2. Course Duration: The course duration is of 36 sessions of 75 minutes each i.e. 45 hours.3. Course Contents:ModuleModule ContentNo.IIIIIIIVVNo. ofSession70 Marks(ExternalEvaluation)Effective Communication in BusinessImportance and benefits of effective communication, Components ofcommunication, Concepts and problems of Communications, Forms ofCommunication, Communication process, Role of Verbal & Non-verbal Symbols inCommunication, Non verbal communication, Barriers to Effective Communication,Overcoming Communication Barriers, Seven C’s of effective Communication.07 17Strategies for successful listening and speaking skills Listening Skills: Definition, Types,Purposes for listening, Anatomy of poor listening, Features of a good Listener.Strategies for improving oral presentations, Ways of delivering oral message,07 17Strategies for an effective oral delivery, Strategies for an effective nonverbaldelivery, Strategies for removing stage fright.Strategies for successful interpersonal communicationDyadic Communication & self-perception, Interviewing, Telephoning skills, Effective e-mail management, Kinds ofMeetings, Solving problems in meetings and groups, Planning the meeting, Procedures during07meeting,18Participant responsibilities in meetingsForms of Communication in Written modePlanning steps for effective writing, Business Letters & Memos, Persuasive writtenmessages, Job applications & resume, Writing Business Reports (Short & Long),Proposals, Practice for WritingApplication of Module I to IV with written practice, oral presentations andinteractive activitiesWriting business letters, reports, minutes of meetings, presentations using variouspresenting styles, writing reports based on audio deliverances, activities tounderstand non-verbal cues, telephonic conversation and manners, demonstratingetiquette.07 184. Teaching Method: (1) Interactive discussions; (2) Role Playing & brain-storming; (3) Audio-visual Material (UsingCDs/ Clippings) ; (4) Assignments and Presentations08InternalEvaluation(20 Marksof CEC)5. Evaluation:A Projects/Assignments/Quiz/Class Participation, etc.BCMid-Semester ExaminationEnd-Semester Examination(Min. 30% Theory and Min. 70% Practical)Weightage (50%)(Internal Assessment)Weightage (30%)(Internal Assessment)Weightage (70%)(External Assessment)6. Basic Text Books:Sr. No. Author Name of the Book Publisher Year of PublicationBusinessTata McGraw- Hill PublishingT1 Lesikar11Communicationth , Latest EditionB. Com (BusinessT2 LehmanCengage2011, LatestCommunication)Meenakshi Raman & BusinessT3Oxford University Press Latest EditionPrakash SinghCommunicationNote: Wherever the standard books are not available for the topic appropriate print and online resources, journalsand books published by different authors may be prescribed.Page26

7. Reference Books:Sr. No. Author Name of the Book Publisher Year of PublicationR1Murphy, Hildebrandt &ThomasEffective BusinessCommunicationTata McGraw- Hill PublishingLatest EditionR2 Rajeesh Vishwanathan Business Communication Himalaya 2010, LatestR3R4R5R6Mohan, Krishna andBanerji, MeeraMonipallyChaturvedi, P. D. andChaturvedi, MukeshRaman, Meenakshiand Sharma,SangeetaDevelopingCommunication SkillsBusiness CommunicationStrategiesBusiness Communication,Concepts, Cases andApplicationsTechnical Communication:Principles and PracticeMacmillianTata McGraw- Hill PublishingPearson EducationOxford University PressLatest EditionLatest EditionLatest EditionLatest EditionR7 Kaul, Asha Business Communication Prentice Hall of India Latest EditionR8 Koneru ArunProfessionalCommunicationTata McGraw-Hill Publishing Latest EditionR9Boone, Kurtz, &Contemporary BusinessBlockCommunicationWiley PublicationLatest EditionR10Thill, John & C. V. Excellence in BusinessBoveeCommunicationTata-McGraw Hill Publishing Latest EditionR11Raman, Meenakshiand Singh, PrakashBusiness Communication Oxford Latest EditionR12Krizan, Merrier, Logan Effective Businessand WilliamsCommunicationThomsonLatest EditionR13 Sen, Leena Communication Skills Prentice-Hall of India Latest EditionR14Courtland L Bovee,Business CommunicationJohn V Thill, MukeshTodayChaturvediPearson EducationLatest Edition8. List of Journals/Periodicals/Magazines/Newspapers, etc.Bulletin of the Association for Business Communication, Business Communication Quarterly, Journal of BusinessCommunication, Communication World, Strategic Communication Management, Journal of Business and TechnicalCommunication; Thousand Oaks, Journal of Communication Management; London, Journal of OrganizationalCulture, Communication and Conflict; Cullowhee, Journalism and Mass Communication Quarterly; Columbia,Management Communication Quarterly : MCQ; Thousand Oaks, Strategic Communication Management; Chicago,Technical Communication Quarterly; St. Paul, Harvard Business Review, Journal of Creative Communications,Business India / Business Today / Business World, University News, Journal of Business Communication, BusinessCommunications Quarterly.9. Session Plan:Session Nos. Topics to be covered1 Concepts of Communication : Definition, objectives, characteristics2-3 Components of communication, Concepts and problems of Communications, Forms ofCommunication, Communication process4-5 Role of Verbal & Non-verbal Symbols in Communication, Non verbal communication6-7 Barriers to Effective Communication, Overcoming Communication Barriers, the Seven C’s ofeffective Communication.8-9 Listening Skills: Definition, Types, Purposes for listening10 Anatomy of poor listening, Features of a good Listener11-12 Strategies for improving oral presentations, Ways of delivering oral message13-14 Strategies for an effective oral delivery, Strategies for an effective nonverbal delivery, Strategies forremoving stage fright.15-16 Dyadic Communication & self-perception, Interviewing17 Telephoning skills, Effective e-mail management18-19 Kinds of Meetings, Solving problems in meetings and groups20-21 Planning the meeting, Procedures during meeting,Participant responsibilities in meetings22-23 Planning steps for effective writing24-25 Business Letters & Memos26-27 Persuasive written messages, Job applications & resume28 Writing Business Reports (Short & Long), Proposals, Practice for Writing29-30 Writing business letters, reports, minutes of mock meetingsPage27

31-32 Presentations using various presenting styles33-34 Writing reports based on audio deliverances35-36Activities to understand non-verbal cues, telephonic conversation and manners, demonstratingetiquette , etcPage28

MBA ISemester IOrganizational Behavior (OB)1. Course Objective:(a) To help the student understand how the 'people' side of the organizations affects effectiveness throughconcepts; (b) To develop the student's ability to observe, understand and analyze the behaviour within theorganizational context; (c) To help the student develop basic skills to deal with the ongoing behavioral dynamicsand contribute to organizational effectiveness2. Course Duration: The course duration is of 36 sessions of 75 minutes each i.e. 45 hours.3. Course Contents:ModuleNo:IIIIIIIVVModule ContentBasic Understanding of the context of OB:What is Organizational BehaviourUnderstanding Organizational Culture and changing it for effectivenessBasic Theories of LeadershipContemporary Issues in Leadership PracticeUnderstanding dynamics of Individual behavior:Understanding Personality, Values, Attitude and their impact onbehaviour at workTransactional AnalysisUnderstanding Motivation at work.Understanding dynamics of Group behaviorUnderstanding the process of Perception: How we make sense of OurenvironmentUnderstanding Groups and Teams, Group DynamicsResistance to Change and Change ManagementUnderstanding Organizational dynamics ofbehaviour:Managing ConflictStress and NegotiationUnderstanding Decision-makingUnderstanding Power and Organizational PoliticsSmall project on individual Role Model (famous Indian or InternationalLeaders)Case studies on Leadership StylesOrganizational study on Monetary and Non-Monetary Motivation givento their employees at all levelsMaking students understand Group Dynamics by assigning group &team building exercisesNo. ofSessions70 Marks(ExternalEvaluation)7 177 177 187 188InternalEvaluation(20 Marks ofCEC)4. Teaching Method: (a) Discussions on concepts and issues of Organizational Behaviour. (b) Case discussioncovering a cross section of decision situations. (c) Projects/ Assignments/ Quizzes/ Class participation etc5. Evaluation:A Projects/Assignments/Quiz/Class Participation, etc.B Mid-Semester ExaminationC End-Semester Examination (Min. 30% Theory and Min. 70% Practical)Weightage (50%)(Internal Assessment)Weightage (30%)(Internal Assessment)Weightage (70%)(External Assessment)6. Basic Text Books:Sr. No. Author Name of the Book Publisher Year of PublicationT1 Margi Parikh & Rajan Gupta Organizational BehaviourTata McGraw-HillPublishing2010, Latest EditionT2 K. Aswathappa Organizational BehaviourHimalayaPublishing House Latest EditionPvt. Ltd.T3 Stephen Robbins Organizational BehaviourPearson13 th orEducation Latest EditionNote: Wherever the standard books are not available for the topic appropriate print and online resources, journalsand books published by different authors may be prescribed.Page29

7. Reference Books:Sr. No. Author Name of the Book Publisher Year of PublicationR1 Udai PareekUnderstanding Organizational OxfordBehaviourUniversity Press2nd Ed, LatestR2 Fred Luthans Organizational Behaviour McGraw-Hill Latest EditionR3Gregory Moorhead& Ricky W. GriffinOrganizational Behaviour Jaico Publication Latest EditionR4 Niraj KumarHimalayaOrganizationalPublishing HouseBehaviourPvt. Ltd.Latest EditionR5 PG Acquinas Organizational Behaviour Excel Books Latest EditionR6Debra L. Nelson &CengageOrganizational BehaviourJames C. QuickLearning5 th EditionR7R8Mirza Saiyadain, J.S. Sodhi and RamaJ. JoshiRobert Kreitner andAngelo KinickiCase in OrganizationBehaviour and HRMTata Mcgraw-HillLatest EditionOrganizational Behaviour Tata Mcgraw-Hill Latest EditionR9 S. S. Khanka Organizational Behaviour Vikas Publishing Latest EditionR10 Kavita Singh Organizational Behaviour Pearson Edition Latest Edition8. List of Journals/Periodicals/Magazines/Newspapers, etc.Harvard Business Review, Decision, Vikalpa, etc.9. Session Plan:Session Nos.Topics to be covered0-1 What is Organizational Behavior?2-3 Understanding Organizational Culture and changing it for effectiveness4 Basic Theories of Leadership5-6 Contemporary Issues in Leadership Practice7-9Understanding Personality, Values, Attitude and their impact on behavior at work, TransactionalAnalysis10-11 Understanding Attitude at work and their impact on behavior12-14 Understanding Motivation at work15-16 Understanding Perception and Attribution17-18Understanding Groups and Teams, Group Dynamics, Resistance to Change and ChangeManagement19-21 Managing Conflict, Stress and Negotiation22-24 Understanding Decision-making25-28 Understanding Power and Organizational Politics:Small project on individual Role Model (famous Indian Leaders)Case studies on Leadership Styles29-36Organizational study on Monetary and Non-Monetary Motivation given to their employees at alllevelsMaking students understand Group Dynamics by assigning group & team building exercisesPage30

MBA ISemester IPrinciples of Management (POM)1. Course Objective: This course presents a thorough and systematic coverage of management theory andpractice. It focuses on the basic roles, skills and functions of management, with special attention to managerialresponsibility for effective and efficient achievement of goals. The objective is to help the students understand thefundamental concepts and principles of management; the basic roles, skills, and functions of management. It is alsointended to give an overview of the historical development, theoretical aspects and practice application ofmanagerial process.2. Course Duration: The course duration is of 36 sessions of 75 minutes each, i.e. 45 hours.3. Course Contents:ModuleNo:IIIIIIIVVModule ContentConcepts of Management, Science or Art, Management and Administration,Management thoughts by Management Gurus, Functions of Management,Types of Business Organization, Business Ethics and Social Responsibility:Concept, Shift to Ethics, Tools of Ethics.PlanningNature & Purpose, Steps involved in Planning,Objectives, Setting Objectives, Management by Objectives, Strategies, Policies& Planning Premises, Forecasting, Decision-making.OrganizingNature and Purpose, Formal and Informal Organization, Organization Chart,Structure and Process, Departmentation by difference strategies, Line andStaff authority – Benefits and Limitations – De-Centralization and Delegation ofAuthority – Staffing – Selection Process - Techniques – HRD – ManagerialEffectiveness.Directing & ControllingScope, Human Factors, Creativity and Innovation, harmonizing objectives,system and process of Controlling, Requirements for effective control, TheBudget as Control Technique, Information Technology in Controlling,Productivity, Problems and Management, Control of Overall, Performance,Direct and Preventive Control, Reporting, The Global Environment,Globalization and Liberalization, International Management and Globaltheory of Management.Practical: Select an organization and study the planning, organizing, directing,staffing & controlling, etc., functions and prepare a short report or presentationand give public presentation in the class.No. ofSessions70 Marks(ExternalEvaluation)7 177 177 187 188InternalEvaluation(20 Marks ofCEC)4. Teaching Method: The following pedagogical tools will be used to teach this course: (1)Lectures and Discussions(2) Role Playing (3) Assignments and Presentations (4) Case Analysis5. Evaluation:ABCProjects/Assignments/Quiz/Class Participation, etc.Mid-Semester ExaminationEnd-Semester Examination(Min. 30% Theory and Min. 70% Practical)Weightage (50%)(Internal Assessment)Weightage (30%)(Internal Assessment)Weightage (70%)(External Assessment)6. Basic Text Books:Sr. No. Author Name of the Book Publisher Year of PublicationT1Tripathy PC AndReddy PNPrinciples of Management Tata McGraw-Hill Publishing Latest editionT2Stoner, Freeman &Gilbert Jr – Management Prentice Hall of India Latest editionManagementT3 Dr Neeru Vshishth Principles of Management Taxmann 2010, Latest editionT4 Rao VSP Management , Text & Cases Excel Books Latest editionNote: Wherever the standard books are not available for the topic appropriate print and online resources, journalsand books published by different authors may be prescribed.Page31

7. Reference Books:Sr. No. Author Name of the Book Publisher Year of PublicationR1Weihrich Heinz & Management - A Global andKoontez Harold Entrepreneurial PerspectiveMc Graw HillLatest editionR2 Bateman Management(SIE) Tata McGraw-Hill Publishing Latest editionR3Decenzo david, Personnel and Human ResourcesRobbin Stephen A ManagementPrentice hall of India Latest editionR4 Fraidoon Mazda “Engineering Management” Addison Wesley Latest editionR5Introduction to Management science :Hillier frederick S.A Modeling and case studiesTata McGraw-Hilland Hiller mark SApproach with spreadsheetsLatest editionJAF Stomer,R6 Freeman R.E and Organizational Behavior Pearson Education Latest editionDaniel R GilbertR7 Koontz Principles of Management Tata McGraw-Hill Latest editionR8 Massie , Joseph L. Essentials of Management Pearson Education Latest editionR9 Robbins & Coulter Management Prentice Hall of India Latest editionR10Robbins S.P. And Fundamentals of Management :decenzo David A. Essential Concepts and applicationsPearson EducationLatest edition8: List of Journals/Periodicals/Magazines/Newspapers,etc.: Harvard Business Review, Business India / Business Today/ Business World, “Vikalpa” – Journal of Indian Institute of Management, Ahmedabad, SANKALPA: Journal ofManagement & Research, Effective Executive, etc.9. Session Plan:SessionTopics to be coveredNos.1-2 Concepts of Management, Science or Art, Management and Administration3-4 Management thoughts by Management Gurus5-6 Functions of Management – Types of Business Organization7 Business Ethics and Social Responsibility: Concept, Shift to Ethics, Tools of Ethics8-9 Nature and Purpose, Steps involved in Planning10-11 Objectives, Setting Objectives, Process of Managing by Objectives12-14 Strategies, Policies & Planning Premises, Forecasting, Decision-making15 Nature and Purpose, Formal and Informal Organization, Organization Chart16 Structure and Process, Departmentation by different Strategies17 Line and Staff Authority, Benefits and Limitations18-19 De-Centralization and Delegation of Authority, Staffing20-21 Selection Process, Techniques, HRD, Managerial Effectiveness22-23 Scope, Human Factors, Creativity and Innovation, Harmonizing Objectives24 System and Process of Controlling, Requirements for effective control25 The Budget as Control Technique, Information Technology in Controlling26-27Productivity – Problems and Management – Control of overall performance – Direct and Preventivecontrol – Reporting28The Global Environment – Globalization and Liberalization – International Management and Global Theoryof Management.29-36Practical: Select an organization and study the planning, organizing, directing, staffing & controlling, etc.,and prepare a short report or presentation and give public presentation in the class.Page32

MBA ISemester I(Research Methodology)1. Course Objective: To familiarize the students with the types of business problems often faced by corporate entitiesand to help them develop insights about basic concepts of research designs and methodology aimed at solvingbusiness problems.2. Course Duration: The course duration is of 36 sessions of 75 minutes each i.e. 45 hours.3. Course Contents:ModuleModule ContentNo:IIIIIIIVVIntroduction to Business Research: Nature and Scope of Business Research,Information Based Decision Making and Source of Knowledge. The ResearchProcess, Basic approaches and Terminologies used in Research, DefiningResearch Problem and Framing Hypothesis, Preparing a Research Plan.Research Designs: Understanding Research Designs, Qualitative andQuantitative Research, Primary and Secondary Methods of Data Collection -Surveys, Observation and Experimentation, Others.Measurement, Scaling, Instrument Designing and Sampling: Measurementand Scaling, commonly used scales in business research, Reliability andValidity of scales.Designing Instrument for data collection, testing the instrument.Sampling Concepts, methods, procedure and sample size decisions.Data Analysis and Presentation: Introduction to Bivariate and MultivariateAnalysis, Research Report Writing, and Communication the research results.Practical: Identifying the Problem, Preparing the Research Proposal,Designing the Instrument, Conducting Pilot Survey, Conducting the Finalsurvey, Analyzing the Data using Software’s like SPSS, Gretl, Clementine,Minitab, IBM Analytics, etc., Preparing the Research Report.No. ofSessions70 Marks(ExternalEvaluation)7 177 177 187 188InternalEvaluation(20 Marks ofCEC)4. Teaching Method: The course will use the following pedagogical tools: (a) Case discussions covering a crosssection of decision situations. (b) Discussion on issues and techniques ( c) Projects/Assignments/Quiz/ClassParticipation, etc.5. Evaluation:ABCProjects/Assignments/Quiz/Class Participation, etc.Mid-Semester ExaminationEnd-Semester Examination(Min. 30% Theory and Mon. 70% Practical)Weightage (50%)(Internal Assessment)Weightage (30%)(Internal Assessment)Weightage (70%)(External Assessment)6. Basic Text Books:Sr. No. Author Name of the Book Publisher Edition and Year ofPublicationT1T2Donald R Cooperand Pamela SSchindlerD KBhattacharyyaBusiness ResearchMethodsTata McGraw HillPublishingLatest EditionResearch Methodology Excel Books Latest EditionNote: Wherever the standard books are not available for the topic appropriate print and online resources, journalsand books published by different authors may be prescribed.7. Reference Books:Sr. Author Name of the Book Publisher Year of PublicationNo.R1 Zikmund Willium Business Research Methods Thomson Latest EditionR2 Bryman Alan Business Research Methods Oxford University Press Latest EditionR3 Panneerselvam R Business Research Methods John Wiley and Sons Latest EditionR4K Aswathappa andK Shridhara BhatResearch Methodology Prentice Hall of India Latest EditionR5Alan Bryman,Emma BellBusiness Research Methods Oxford University Press Latest EditionR6 Mark S HillerIntriduction to ManagementTata McGraw HillScience – a Modeling andPublishingCase studies approach withLatest EditionPage33

spreadsheetsR7 J K SachdevaBusiness ResearchMethodologyHimalaya Publication Latest EditionR8 Adithan BhujangeResearch Methodology forManagement and social Excel BooksLatest EditionScienceR9 S IsraelData Analysis in BusinessResearchResponse BooksLatest EditionR10 Carven Nash Data analysis with SPSS Thomson Latest EditionBeridget Somketh Research Methods in Social& Cathy Lewis ScienceVisttarLatest EditionNaresh MalhotraR11 and SatyabhusanDashMarketing Research Pearson Education Latest Edition8. List of Journals/Periodicals/Magazines/Newspapers, etc.: Research Quarterly, Vikalpa, etc.9. Session Plan:Session1 Nature and Scope of Business ResearchTopic2 Information Based Decision Making and Source of Knowledge3 The Research Process4 Basic approaches and Terminologies used in Research5 Defining Research Problem and Framing Hypothesis6-7 Preparing a Research Plan8 Understanding Research Designs , Exploratory and Conclusive9-10 Qualitative and Quantitative Research11-14 Primary Data Collection Observation, Survey and Experimentation15-16 Measurement and Scaling, commonly used scales in business research, Reliability and Validity17-18 Designing Instrument for data collection, testing the instrument19-21 Sampling Concepts, methods, procedure and sample size decisions22 Data Editing and Coding, Tabulations, Cross Tabulation, Graphical presentation of the data23-27Testing of Hypothesis, Type I and Type II error, One-tailed and two-tailed tests of significance. Parametricand Non-Parametric Test for Univariate and Bivariate data. Introduction to Multivariate Analysis28 Research Report Writing29-36Practical: Identifying the Problem, Preparing the Research Proposal, Designing the Instrument,Conducting Pilot Survey, Conducting the Final survey, Analyzing the Data using Software’s like SPSS,Gretl, Clementine, Minitab, IBM Analytics, etc., Preparing the Research Report.Page34

MBA ISemester- IQuantitative Analysis - I (QA - I)1. Objectives:(a) To impart the basic art and science of gathering, analyzing and using data to identify and resolve managerialand decision making problems. (b) To develop skills in structuring and analyzing business problems using quantitativeanalysis. (c) To develop aptitude and statistical thinking approach to business problems. (d) To understand theeffective use of computer software for resolution of statistical problems.2. Course Duration: The course duration is of 36 sessions of 75 minutes each, i.e. 45 hours.3. Course Content :ModuleNo:IIIIIIIVVModule Content No. of Sessions 70 Marks(ExternalEvaluation)Introduction to Statistics, Statistics in Business, Charts and Graphs. DescriptiveStatistics, Measure of central tendency, measure of variability, for Group andungrouped data, Measures of shape, measures of association. Permutationsand Combinations;Introduction to probability, Structure of probability, Results of probability,Revision of probability: BAYES’ RULE, and examples Random variable andprobability distribution: Discrete and Continuous distribution, Expected valueand variance of a distribution.Discrete Distributions: Uniform distribution, Hyper-Geometric distribution, Binomialdistribution, Poisson distribution and their relationshipContinuous Distributions: Uniform distribution, Normal distribution, Exponentialdistribution; Sampling and sampling DistributionsStatistical Inference: Estimation for Single and Two Populations; HypothesisTesting for Single Populations- Mean, Proportion and Variance; HypothesisTesting for Two Populations- Mean, Proportion and VarianceAnalysis of Variance ( Only one way), Hypothesis Testing for categoricaldata(chi square test); Simple Linear Regression Analysis –introduction,Determining the equation of a regression line, measure of variation, using theresidual analysis to test the assumptions of Regression, measuring Autocorrelation – The Durbin Watson statistic, Testing of the Overall ModelUse of any software (EXCEL, Minitab, SPSS etc.) for exposure to the aboveconcepts. Statistical Modeling using SPSS.7 177 187 178 187InternalEvaluation(20 Marks ofCEC)4. Teaching Method: The following pedagogical tools will be used to teach this course: (1)Lectures and Discussions;(2) Assignments and Presentations5. Evaluation:Projects/Assignments/Quiz/Class Participation, etc. Weightage (50%)A(Internal Assessment)BCMid-Semester Examination Weightage (30%)(Internal Assessment)End-Semester ExaminationWeightage (70%)(Min. 30% Theory and Min. 70% Practical)(External Assessment)6. Basic Text Books:Sr. No. Author Name of the Book Publisher Year of PublicationT1T2Ken BlackRichard I. Levin andDavid S. RubinBusiness Statisticsfor ContemporaryDecision MakingStatistics forManagementWileyPearsonEducationStudent Edition, Fourth or lateredition6th Edition or latereditionAnderson, Sweeney, Statistics for Business andT3Ceenage Learning Latest editionWilliamsEconomicsNote: Wherever the standard books are not available for the topic appropriate print and online resources, journalsand books published by different authors may be prescribed.Page35

7. Reference Books:Sr. No. Author Name of the Book Publisher Year of PublicationR1D. P. ApteStatistics for ManagersExcel BooksLatest editionR2T N Srivastava andShailaja Rego Statistics for Management TMH Latest editionR3K. B. Akhilesh & S.B. Balasubrahmanyam Mathematics and Statistics forVikas PublishingManagementLatest editionR5R4 Naval Bajpai Business Statistics Pearson Latest editionM. S. Excel: Statistical Tools forExcel BooksD. P. ApteManagersLatest editionR6Qazi Zameeruds,Vijay K. Khara, S.K. BhamriBusinessMathematicsVikasLatest edition9. Session Plan:Session Nos.Topics to be covered1 - 2 Introduction to Statistics, Statistics in Business, Charts and Graphs3 - 4Descriptive Statistics, Measure of central tendency, measure of variability, for Group andungrouped data, Measures of shape: Skewness and Kurtosis, measures of association.5 - 678 - 9Permutations and Combinations; Introduction to probability, Structure of probability, Results ofprobability, Revision of probability, Baye’s Rule and examplesRandom variable and probability distribution: Discrete and Continuous distribution, Expectedvalue and variance of a distributionDiscrete Distributions: Uniform distribution, Hyper-Geometric distribution, Binomial distribution,Poisson distribution and their relationship10 - 14Continuous Distributions: Uniform distribution, Normal distribution, Exponential distribution; Samplingand sampling Distributions15 - 16 Statistical Inference: Estimation for Single and Two Populations17 - 18 Hypothesis Testing for Single Populations- Mean, Proportion and Variance19 - 21 Hypothesis Testing for Two Populations- Mean, Proportion and Variance22 - 24 Analysis of Variance ( Only one way) and Hypothesis Testing for categorical data(chi square test)25 - 2829 - 36Simple Linear Regression Analysis –introduction, Determining the equation of a regression line,measure of variation, using the residual analysis to test the assumptions of Regression, measuringAuto correlation – The Durbin Watson statistic, Testing of the Overall ModelUse of any software (EXCEL, Minitab, SPSS etc.) for exposure to the above conceptsPage36

GENERAL ACADEMIC RULES AND REGULATIONSIdentity Card:All students will be issued photo identification card (ID Card) to certify the enrolment in the Institute. The ID Card isthe property of MEFGI and is valid only for the duration of the program admitted for.• The identity card can be used to borrow library books and to avail other facilities offered by the institutefrom time to time.• It is must for all students to wear their Identity Cards while in the classes as also in the Campus. A student isrequired to produce his / her identity card upon the request of a MEFGI official.• Possession, alteration, use or attempted use of an ID card for the purpose of identification or to receiveservices, by anyone other than the person whose name, ID number and photo appear on the card isconsidered unauthorized use. The offender will be subject to penalties and confiscation of the ID card byMEFGI authority.• It is the student’s responsibility to report a lost or stolen identity card immediately to the student section. Aduplicate identity card would be issued on receipt of a written request and payment of Rs.150/-.Dress Code:Wearing of the Uniform approved from the college is compulsory for all the students at the campus.Subscription to Business Publications:The Institute recommends that students should subscribe to Business Publications (Newspapers & Periodicals). TheInstitute can help arrange for the delivery of the Newspapers and/or Business Magazines to the student Hostels. Thestudents are requested to contact the Central Library for further details on the same.Seating Plan in the Classroom:The First Year students are required to sit in the Classroom as per their Roll Numbers, unless an alternate seating planis announced by the administrative office to facilitate identification of the students and assessment for Classroomparticipation.Class Conduct:The students are expected to be in the Classroom at least 5 minutes before commencement of the class.Unpunctuality is not acceptable. Students are expected to behave in a responsible manner and maintain thedecorum while the class is in progress.Students are expected to come prepared to the class with the readings/chapters and cases mentioned in thecourse outline for the session. The students could be asked to leave the class if they were not fully prepared for thesession.Use of mobile phones is strictly prohibited in the Classrooms, corridors and inside the blocks. Violation would implypenalty. Activities like video shooting, photography, playing musical instruments and listening to radio, etc. arestrictly prohibited in the campus.Any indiscipline or misbehavior in class would warrant disciplinary action against the student.Discipline Rules To be Observed in and outside the Institute:• Every student must carry his/her ID Card which should be produced on demand.• It is mandatory for the students to attend the prayer, classes, sessions, co-curricular activities, extracurricularactivities, etc. on all working days from the beginning to the end of their academic years.• Absence due to illness or unavoidable circumstances shall be considered only if the application issupported with Medical Certificate in case of illness and/or leave application form from the parent/ localguardian is submitted to the Head of the Institution.• Students are expected to be polite individually or in groups and show respect to the faculty/staff of theInstitute.• Any indiscipline or misbehavior in class, or on the campus, or in the bus/vehicle, or even outside thecampus, would warrant the disciplinary action against the student(s).• Any action of any individual, group or a wing in the Hostel, which amounts to interference in the regularadministration of the Institute, is prohibited. Disciplinary actions will be initiated against such student(s).• Causing disfiguration or damage to the property of the Institute or belongings of Staff Members or studentsis unacceptable and may attract penalty.• No student shall indulge in any activity that might be illegal or may lead to disorderliness.• No student shall be in possession of liquor, prohibited drugs or any intoxicating materials, nor wouldconsume such things.• Smoking cigarettes/chewing pan or tobacco or Gutkha in the campus is strictly prohibited.• Indecent behavior, in any form, will not be tolerated.• Use of helmets is compulsory for everyone who is riding a 2-wheeler to and from the Campus.Page37

PenaltyFor disobeying any disciplinary rules, the competent authority as defined under relevant regulations will takedisciplinary action against the concerned student. There shall be separate procedure for imposing minor/majorpenalty.a) Major PenaltyThe following indiscipline acts on the part of the student shall be subjected to major penalties;• Damaging the property of the Institution (movable and immovable)• Involving in violence on and outside the campus including instigating the violence.• Involving himself/herself in criminal act like using alcoholic beverages, drugs, gambling on or outsidethe campus including instigating the other students for such action.• Ragging in and outside the Campus• Any act which deteriorate the overall atmosphere in the campus or the Institute.• Theft or Institute’s property or the property of the other students, staff or any other person on thecampus.• Any other act which the Head of the Institution feels as gross misconduct, which are not coveredunder the above category.Procedure for imposing Major Penalties:The following procedure will be followed for imposing the major penalties as defined above:• As soon as the information about a case of indiscipline is brought to the notice of the Head of theInstitution concerned, the Head of the Institution will suspend the concerned student fromattending the classes/ practical or any other academic activities.• He / She will at his discretion constitute the Fact Finding Committee from/within the peopleworking in the Institute and the committee will submit the report at the earliest but within a week’stime after inquiring the details by inviting student(s), parent(s) and will record their statements.They will also examine the other witnesses and record their statements. The Committee will alsoexamine the circumstantial evidences.• On the basis of the report of the Fact Finding Committee, if the Head of the Institute concernedfeels that the charges leveled against the student fall under the major penalty clause and theseare prima facie proved then, the report of the Committee will be submitted to the Committeeconstituted by the Chairman / Director / Dean at the management level and after furtherinvestigation by the management level committee, if it feels that the student(s) is/are involved inindiscipline which amounts to gross misconduct then they will make recommendations for themajor penalty to be imposed and will be submitted to the Chairman / Director / Dean and on thedecision of the Chairman / Director / Dean, a show-cause notice shall be issued to the studentconcerned and after the reply received from the concerned student, the final decision aboutimposing the major penalty will be taken by the Chairman / Director / Dean of the Institute.Nature/Types of Major Penalty• In case of criminal act or moral turpitude, the initiation of police action against the student(s).• Prohibiting the student concerned from appearing in the course or courses in Mid-Term and/ or End-Term examinations.• Detention of the student(s) for a trimester or more• Rustication from the Institute for a period of one year or more• Permanent rustication from MEFGI• Any other major penalty, which the Director/Chairman feels appropriate to impose.B) Minor PenaltyFor any indisciplinary action, other than the act covered under major penalty, the Head of the Institutionwill be competent to take action against the student concerned and impose minor penalty after thehearing the student concerned and also other persons, who the Head of the Institution feels appropriate orthe person designated by the Head of the Institute.Nature/Types of Minor Penalties:• Warning• Giving special assignments of the nature for which the Head of the Institution will be competent todecide• Imposing fine• Putting the student on conduct probation for the period, which the Head of the Institution feelsappropriate.• Prohibiting to the student to appear in limited to two subjects in Mid-Term Examinations / End-TermExaminations.• Suspending student for attending classes for a period not more than one week. Any other minorpenalty the Dean of the Institute feels appropriate.Page38

Ragging• Ragging in the Campus area including Hostels is strictly prohibited. Any student indulging in this act will beliable to be expelled from the Institute/Hostel immediately.• Ragging includes, but not limited to, any disorderly conduct whether by words spoken or written or by anact which has the effect of teasing, or handling with rudeness any other student, in rowdy or undisciplinedactivities which causes or is likely to cause annoyance, hardship or psychological harm or to raise fear ofapprehension and which has the effect of causing or generating a sense of shame and embarrassment soas to adversely affect the physique or psyche or a fresher or a junior student.Penalty for Ragging in the Campus or Hostels• If any act of Ragging in the Campus or Hostels comes to the notice of the Head of the Institution or the AntiRagging Committee, such act will be viewed very seriously and stern action will be taken immediatelyagainst the concerned student/s by lodging a criminal complaint under the rule of law immediately.• If the individuals committing or abetting “Ragging” are not identified, collective punishment could beexecuted to act as a deterrent punishment and to ensure collective pressure on potential “raggers”. Incase the student is involved in any kind of ragging is punished for the same, the details of the incident willbe incorporated in his/her migration certificate.Prevention of Sexual Harassment of WomenIn pursuance of the directions of the Honorable Supreme Court of India, the Institute has constituted a ComplaintsCommittee in the Woman’s Cell of the Institution for the solution, settlement or projection for the acts of sexualharassment of women. The sexual harassment includes:• Physical contact and advances• A demand or request for sexual favours• Sexually coloured remarks• Showing pornography• Any other unwelcome physical, verbal or non-verbal conduct of sexual natureHolding Party/Get-together in the Campus:Holding Party/Get-together in the Campus without prior permission from the head of the institution is strictly notallowable.MEFGI LibraryLibrary Timings:Monday to SaturdaySUNDAYPublic Holidays8.00 AM to 8.00 PM10.00 AM to 5.00 PMClosedGeneral Rules:• Library is primarily intended for the use of faculty and students of MEFGI. Outsiders may be allowed to avail ofthe facilities for reference purpose only, subject to the approval of the Authority.• Before entering the library, students are required to enter their names in the entrance register.• Silence shall be strictly observed in the library.• Personal belongings (like purse, bag, etc) are not allowed into the library. Only a note pad will be allowed fortaking notes.• Sleeping is strictly prohibited in the library premises.• Smoking is not allowed in the Library premises.• No eatables are allowed into the library.• A user shall be responsible for any damage done by him/her to the documents of library. He/she will berequired to replace such documents.• Books should be handled with care. No markings of any kind with pen or pencil should be made in any book ordocument.• Books borrowed should be returned in good condition. If a book is found with pages missing/ torn/ mutatedetc., the borrower should pay the cost of the book. If the borrowed book is lost, the user concerned will be heldresponsible for replacing the same and pay Rs. 50/- as processing charge of the book.• After reading, users are expected to fold the newspapers properly and put them in the places earmarked forthem.• The Library staff on duty has the right to order a user to leave the premises if he is found to be violating any ofthe Library rules.• The Library will not accept responsibility for the loss or misplacement of personal belongings.Page39

Issue of Books to Students:• Engineering student can borrow up to a maximum of three books against his / her card for a period of fifteendays.• MBA, MCA & PGDM students can borrow up to a maximum of four books against his / her card for a period offifteen days.• Loss of book must be reported immediately to the librarian.• Reference books will not be issued to the students for reading at home. However, students are free to refer suchbooks in the library.• If a book is overdue, no book will be issued against and until the over due book is returned and fine remitted.• If a student does not return a book even after three successive reminders of every five days, he/she is liable topay the cost of the book.• Students are not allowed to bring the issued books in the library.E-Resource Lab Rules - Do not use the computers to do the following:• Playing Games & worthless web sites• Do not install or uninstall any program or service in any computer. This is only a preserve of the Librarian.• If any device of the computer is not working, do not fix it kindly report to the librarian or to the IT person incharge.• You are allowed to use the computer for a time allocated by the librarian. If need be you can be asked to giveothers opportunity to use the computers.• Do not send jobs for printing, it is not allowed within the cyber. If necessary contact the library staff.BOOK BANK RULESMembership:• Membership of the Book Bank is optional• Membership is open to all the students of Engineering, MBA, MCA & PGDM.• Students desirous to become the member of the Book Bank will be required to pay the requisite fees.• Members will be required to renew their membership at the commencement of each semester.• Membership will be treated cancelled as and when students leave the college.• Interested users can collect book bank membership form from library circulation counter and submit the formwith copy of payment receipt.Fees:• One third of the total cost of books will be charged to students.• Money will be paid in the account section by the selected students only.• Books will be issued at the beginning of each semester as per the schedule notified at library notice board.• Books will be issued for the whole semester. Members will be required to deposit the books after the completionof the exam as per the schedule notified by the librarian.• Fine will be levied if book will not be returned as per the schedule.• Members will be responsible for any damage caused for the books.• Members are advised to verify the physical condition of the books at time of its lending.• If a book is lost, the member will be required to pay the twice of the current market price of the book or replacewith new book.• Books will be issued on first come first served basis.• Students are requested not to mark anything with pencil/pen/marker pen/etc.., if found any marking in thebook, student have to replace with new book.Page40

IST OF HOLIDAYS – ACADEMIC YEAR 2011-12No. Name of the General Holidays Date Day1 Raksha Bandhan 13.08.2011 Saturday2 Independence Day 15.08.2011 Monday3 Janmashthami 22.08.2011 Monday4 Janmashthami (Special Holiday) 23.08.2011 Tuesday5 Ramzan-ID 31.08.2011 Wednesday6 Ganesh Chaturthi 01.09.2011 Thursday7 Gandhi Jayanti 02.10.2011 Sunday8 Dassera/Navaratri 06.10.2011 Thursday9 Diwali Vacation Commencement 24.10.2011 Monday10 Diwali 26.10.2011 Wednesday11 New Year Day 27.10.2011 Thursday12 Bhai Bij 28.10.2011 Friday13 Diwali Holiday 29.10.2011 Saturday14 Diwali Vacation Completion 02.11.2011 Wednesday15 Christmas 25.12.2011 Sunday16 Makar Sankranti / Uttarayan 14.01.2012 Saturday17 Republic Day 26.01.2012 Thursday18 Maha Shivratri 20.02.2012 Monday19 Holi/Dhuleti 08.03.2012 Thursday20 Cheti Chand / Gudi Padava / Ugadi 23.03.2012 Friday21 Shri Ramnavami 01.04.2012 Sunday21 Good Friday / Mahavir Jayanti 05.04.2012 ThursdayBUS TRANSPORTATION FACILITY :BUS FEES FOR THE ACADEMIC YEAR 2010-11SR NO. PARTICULARS AMOUNT PER YEAR REMARKS1 BUS FEESRS. 12,000/- (Rajkot)RS.16,000/- (Morbi)NON – REFUNDABLE• The Cheque/Demand Draft for the Bus Fees should be drawn in favor of : “MARWADI EDUCATIONFOUNDATION - TRANSPORTATION” payable at Rajkot.BUS PICK-UP POINTS & INTIMATION FORMThose students who have paid or desired to pay the bus fees, will have to fill-in the choice intimation form of the buspick – up point. Bus Routes and pick-up points information will be communicated by Admissions Ofice separately.Page41

THE “GURUS”S. No. Name of the Faculty MemberQualificationAcademicExperience(No. of Years)IndustrialCore Area1 Dr. S. Chinnam Reddy Ph.D 19 - GM2 Bhargav H. Pandya MBA 6 1 Finance3 Bhavik K. Panchasara M.Com 5 2 Finance4 Chhavi Manra MBA 1 - Finance5 Kumargaurav K. Ghela MBA 2 1 Finance6 Mahipal Y. Gadhavi MBA 5 - Finance7 Hemali K. Tanna MBA 1 1 Finance8 Alaknanda K. Madhani M.A. 10 - GM9 Dr. Meeta K. Mandaviya MBA 6 3 HRM10 Priya J. Unadkat MBA - - HRM11 Rhuta J. Mehta MBA 5 1 Marketing12 Riddhi D. Dave MBA 1 4 Marketing13 Niharika S. Bajeja MBA 8 2 Marketing14 Parmita M. Mehta MBA 8 - Marketing15 Vibhuti J. Parekh MBA 1 1 Marketing16 Amar V. Gandhi MBA 1 1 Marketing17 Pallav H. Joshi PGDM 1 2 MarketingPage42

INTRODUCTION TO RAJKOT CITY :Rajkot is the 4 th largest city in the State of Gujarat, India. It is the 28 th urban agglomeration in India.The city is situated in the middle of Saurashtra. Rajkot is ranked 22 nd in the world’s fastest growing cities and urbanareas from 2006 to 2020. It is the headquarters of Rajkot District.Rajkot is the capital of the princely state of Saurashtra. It is also the place where Mahatma Gandhi spent his earlyyears. The city offers a very interesting mix of thriving business activity and a well-developed tourist destination inGujarat.Rajkot is a vibrant city where you find people from different castes and religions. It is best known as a place thatblends the tradition with modernity. This perfect blending is evident in its architecture and cuisine. The people in thiscity are predominantly vegetarians and are vehemently against any form of hunting. This could be the main reasonfor the survival of rich fauna in this city. While the women of Rajkot are fond of jewelry, the man love to flaunt withthick gold chains and numerous rings on their fingers. It is considered as a safe city but still one need to takeprecautionary actions.The City is a major regional centre for the arts, with many venues for the performing arts.Centrally located, Rajkot is famous for its jewelry market, silk embroidery and watch parts. It is also an importantindustrial hub for several small scale manufacturing industries. Some of the industrial products for which Rajkot is wellknowninclude : Machine tools, lathe machines, bearings, diesel engines, submersible pumps, auto parts, forging;castings; kitchen appliances; watch parts – watch cases & bracelets, outsourcing. The city is also famous for StockMarket.Rajkot is well known through the world for its casting and forging industries. Over the last few years, it has started toplay an increasingly important role in the complex supply chains of many global engineering companies that makeproducts such as electronic motors, diesel engines, automobiles, machine tools, bearings, etc.Rajkot today is famous for its abundance of gold and silver, and for its textile expertise. The city is also a majorexporter of diesel engines, watch parts and bearing equipments. The city is immensely popular for hosting theInternational Kite Festival.Govt. of Gujarat has allocated large areas for the development of SEZs for industries such as Software, Automobiles,etc. According to recent market reviews, Rajkot is becoming Asia’s biggest automobile zone.VITAL STATISTICSCapital of Rajkot District.State : Gujarat Location : 22.3 o N 70.8 o EAltitude : 134 Mtrs. Area : 104.86 sq. kms.Time Zone : IST (UTC + 5.30) Population : 1.43 millionLiteracy Rate: 80.6 (approx.)Language: Gujarati (Local). English and Hindi are also well understood.Cuisine: Gujarati – KathiawadiClimate :Rajkot is situated in the middle of Saurashtra region of Gujarat State. Sea is about 200 kms away. However, there is ahot summer in the city with temperature ranging between 40 o C to 45 o C sometimes. The temperature in winterranges between 10 o C to 20 o C. Except a few occasions, winter is generally pleasant but summer may be terrific.Rainy season starts around 20 th June and ends almost in the end of September every year. The best time to visitRajkot is between October and March.Reaching Rajkot :Rajkot is easily accessible by air/rail/road. There is a domestic airport in the city which is connected to all major citiesof India. Regular trains connect Rajkot to other important cities of Gujarat and across the country. There are trains toDelhi, Mumbai, Thiruvananthapuram (Trivandrum), Cochin, Coimbatore, Bhopal, Secunderabad and Howrah fromRajkot. There is also a meter gauge railway service to Veraval (Somanath).The State Transport Corporation runs regular buses to and from Rajkot to various destination of Gujarat andneighbouring States. Besides, there are a number of private bus operators connecting this city with Mumbai,Ahmedabad, Bhuj, Bhavnagar, Una, Mt. Abu, Udaipur, Jaipur, Pune, etc.The local conveyance mode comprises city buses, auto-rickshaws, and taxis.Business Hours :Govt. offices/Banks/Financial Institutions work from 10.30 AM to 6.00 PM and are closed on Sunday.Private Offices work from 9.30 AM to 8.30 PM. Some shops are closed in afternoon from 1.00 PM to 4.00 PM.Page43

MARWADI EDUCATION FOUNDATION’S GROUP OF INSTITUTIONS Rajkot - Morbi Road,At & PO: Rajkot – 360 003. Tel. : (0281)-2924156. Mobile : 097277-78170/24608Email : info@marwadieducation.edu.in Website : www.marwadieducation.edu.inAPPENDIX ASTUDENT DECLARATIONTO BE SUBMITTED AT THE TIME OF ADMISSIONDECLARATIONI, _____________________________ admitted in the Institute of __________________, MEFGI, Rajkot,hereby declare and undertake that I will abide by the disciplinary rules of the Institute prescribed under therelevant Regulations which I have already gone through, failing which I know I may be subjected to major/minor penalties as the case maybe.Signature of the Student : ____________________________________________Name of the Student : _____________________________________________Date : ____________________________________________Place : _____________________________________________Signature of the Parent/Guardian : _____________________________________________Name of the Parent/Guardian : ______________________________________________Page44

MARWADI EDUCATION FOUNDATION’S GROUP OF INSTITUTIONS Rajkot - Morbi Road,At & PO: Rajkot – 360 003. Tel. : (0281)-2924156. Mobile : 097277-78170/24608Email : info@marwadieducation.edu.in Website : www.marwadieducation.edu.inAPPENDIX BSTUDENT DECLARATIONAT THE TIME OF INDUCTIONThe Form should be duly signed and submitted to the Office at the of the Induction Program.Name of the Student_____________________________________________________Roll No.____________________________________________________Section____________________________________________________I hereby certify that I have gone through the Handbook for Students. The rules and regulations wereexplained to me during the Induction Program and/or I was given enough opportunity to clarify any doubts Ihad about the rules and regulations in it.I certify that I have understood all the rules as mentioned in the Handbook. I shall be responsible for anyConsequences if I do not observe the rules and regulations / or do not fulfill the academic and otherrequirements as specified therein and the Institute will not be held responsible for not informing me about thesame.Date :Signature of the StudentPage45

MARWADI EDUCATION FOUNDATION’S GROUP OF INSTITUTIONS Rajkot - Morbi Road,At & PO: Rajkot – 360 003. Tel. : (0281)-2924156. Mobile : 097277-78170/24608Email : info@marwadieducation.edu.in Website : www.marwadieducation.edu.inAPPENDIX CDECLARATION BY PARENT / LOCAL GUARDIANI, ____________________________ admitted in the Institute of __________________, MEFGI, Rajkot,hereby declare And undertake that I will abide by the disciplinary rules of the Institute prescribed under therelevant regulations which I have already gone through, failing which I know I may be subjected to the major /minor penalties as the case maybe.Name of the Parent/Local Guardian : ____________________________________________Contact Address : ____________________________________________________________________________________________________________________________________________________________________________________Contact Phone Nos. : (R)__________________ (M) ___________________Signature of the Student : ____________________________________________Name of the Student : _____________________________________________Date : ____________________________________________Place : _____________________________________________Signature of the Parent : _____________________________________________Name of the Parent : ______________________________________________Page46

MARWADI EDUCATION FOUNDATION’S GROUP OF INSTITUTIONS Rajkot - Morbi Road,At & PO: Rajkot – 360 003. Tel. : (0281)-2924156. Mobile : 097277-78170/24608Email : info@marwadieducation.edu.in Website : www.marwadieducation.edu.inAPPENDIX DDECLARATION FOR ATTENDANCEI, _____________________________ S/o or D/o ___________________________________________admitted to the Section _____ of MBA Program – Batch 2011-13, at Faculty of Management, MEFGI, Rajkot,hereby declare and undertake that I will abide by the attendance rules of the Institute prescribed under therelevant Regulations i.e., I must have attendance of not less than 85% in all semesters, failing which I know Imay be subjected to major/minor penalties as the case maybe.Signature of the Student : ____________________________________________Name of the Student : _____________________________________________Date : ____________________________________________Place : _____________________________________________Signature of the Parent/Guardian : _____________________________________________Name of the Parent/Guardian : ______________________________________________Page47

MARWADI EDUCATION FOUNDATION’S GROUP OF INSTITUTIONS Rajkot - Morbi Road,At & PO: Rajkot – 360 003. Tel. : (0281)-2924156. Mobile : 097277-78170/24608Email : info@marwadieducation.edu.in Website : www.marwadieducation.edu.inAPPENDIX EUNDERTAKINGOF THE STUDENT STAYING IN THE HOSTELFOR NOT INVOLVINGHIMSELF / HERSELF IN RAGGINGDECLARATIONI, ______________________________________admitted in the Institute of __________________, MEFGI,Rajkot, hereby declare and undertake that I am fully aware of the Hostel Rules, the copy of which has beengiven to me, and the Institute’s approach towards Ragging as stated in Para 14.3.10 of the Hostel Rules and inline with the Directives of the Hon’ble Supreme Court of India, the punishment to which I shall be liable, iffound guilty Or violating the Hostel Rules.Signature of the Student : ____________________________________________Name of the Student : _____________________________________________Date : ____________________________________________Place : _____________________________________________Signature of the Parent/Guardian : _____________________________________________Name of the Parent/Guardian : ______________________________________________Page48

MARWADI EDUCATION FOUNDATION’S GROUP OF INSTITUTIONS Rajkot - Morbi Road,At & PO: Rajkot – 360 003. Tel. : (0281)-2924156. Mobile : 097277-78170/24608Email : info@marwadieducation.edu.in Website : www.marwadieducation.edu.inAPPENDIX FUNDERTAKING OF THE STUDENTS STAYING IN HOSTEL FOR NOT INVOLVINGTHEMSELVES IN GAMBLING, USAGE/POSSESSION OF ALCOHOLIC DRINKS,NARCOTICS AND VIOLATINGTHE HOSTEL RULESI, _____________________________ admitted in the Institute of __________________, MEFGI, Rajkot, hereby declare andundertake that I am fully aware of the Hostel Rules, the copy of which has been given to me, and University’sapproach towards Gambling, Possession and Usage of Alcoholic Drinks and Narcotics anywhere in the HostelPremises / Campus as given in Para 14.3.10 of the Hostel Rules and in accordance with the State Laws andpunishment to which I shall be liable, if found guilty or violating the Hostel Rules.Signature of the Student : ____________________________________________Name of the Student : _____________________________________________Date : ____________________________________________Place : _____________________________________________Signature of the Parent : _____________________________________________Name of the Parent : ______________________________________________Page49

CONTACT INFORMATIONSl.No.Name Designation Mobile Email ID1 Dr. Y.P. Kosta23Dr.S. ChinnamReddyGeorgeVarughese4 K.S.R. SwamyDirector-Technical CampusDean, Faculty ofManagement9727724685 ypkosta@marwadieducation.edu.in9727778190 screddy07@marwadieducation.edu.inRegistrar 9727724694 george.varughese@marwadieducation.edu.inCorporateManager9727724695 k.s.r.swamy@marwadieducation.edu.in5 Urmish Vaishnav Head-Admn. 9727724677 urmish.vaishnav@marwadieducation.edu.in6 Pinto Mammen Joint Registrar 9727778183 pinto.mammen@marwadieducation.edu.in7Dr. MeetaMandaviyaMBA Coordinator 9727724688 meeta.mandaviya@marwadieducation.edu.in8 Kaushik Rao Librarian 9998421130 Kaushik.rao@marwadieducation.edu.in8 Alpesh Shingala9 Hardik Dhuliya10 Ashish Babai111213Section InchargeBoys HostelWardenGirls HostelWarden14 ReceptionistAsst. Admn,ManagerAccountsManagerAccountsManagerMBA StudentSection9727778197 alpesh.shingala@marwadieducation.edu.in9727724697 aardik.dhuliya@marwadieducation.edu.in9727778184 ashish.babai@marwadieducation.edu.in9727724608 hemali.mehta@marwadieducation.edu.in97277246989727724692972772466297277246670281-2923112Page50

For further information, contact :Faculty of ManagementMarwadi Education Foundation’s Group of InstitutionsRajkot-Morbi Highway, Gauridadad, Taluka & Dist. Rajkot.Rajkot 360 003. Gujarat. India.Tel. : (0281) – 2924155/56. Mobile : 97277-24688/97277-24695.Email : info@marwadieducation.comWebsite : www.marwadieducation.edu.inPage51