August 2009 - Redken Professional Site

FbacDGHESALON OFFERPURCHASE9 Straight Collection products (mix and match)SUGGESTED PRODUCT MIX:3 NEW Sheer Straight 06 3.4 oz.3 Align 12 5 oz.3 NEW Power Tame 16 5 oz.stylist giftlarge handheld client mirrors (Included in salon offer)• Double-handled design• Large mirror (10" x 15")• $10 value eachRECEIVE FREEA 1 NEW Sheer Straight 06 3.4 oz. (Stylist Use Only)B 1 NEW Power Tame 16 5 oz. (Stylist Use Only)C 4 NEW Sheer Straight 06 1 oz. for client samplingD 4 NEW Power Tame 16 1 oz. for client samplingE 1 Straight Collection Technique GuideF 2 Double–Sided Posters (18" x 24")G 1 Shelf Display (holds the 9 suggested retail products)H 3 Large Handheld Client Mirrors (10" x 15") — FREE stylist giftNEW ON 5TH

GET INSPIRED. BE PART OF IT.REDKEN.COMSTYLIST trial kit offerPURCHASEThe Straight Collection Stylist Trial Kitat a discountKIT INCLUDES:1 NEW Sheer Straight 06 3.4 oz.1 NEW Power Tame 16 5 oz.1 Straight Collection Technique GuideOPEN STOCKProductNEW Sheer Straight 06NEW Sheer Straight 06Align 12Align 12NEW Power Tame 16size Salon3.4 oz.1 oz.5 oz.1 oz.5 oz.“Now, even the coarsesthair can go sleek, thanksto power tame 16. I blowdryit in, then flat-iron hair insmall sections. It’s especiallygreat for my Real Controlclients—they love howstraight and shiny it makestheir hair!”Visit RedkenEducationOnDemand.com to watch FREE product knowledgevideos about the NEW Straight Collection!– Giovanni Giuntoli,Redken ArtistAugust 2009 Promotions 5

DACBSMALL INVESTMENT. BIG PROFITS.TRANSFORM THEIR HAIR AND BOOST YOUR BOTTOM LINE WITH REDKEN CHEMISTRYThese days, clients are looking for treatments that are high-performance and cost-effective. With Redken Chemistry,you can give them exactly what they want and increase your income at the same time. It’s a win-win situation!To help you get started, we’ve put together this exclusive kit including catchy T-shirts and mirror clings to get clientstalking about Redken Chemistry, plus valuable reference materials for stylists and salon owners. The RedkenProfessional Treatments Consultation Tool helps stylists choose the perfect Redken Chemistry and haircaretreatment for each client, and the Business-Building Guide features timeless tips and strategies to grow your businessfrom top salon pros like Kristi Valenzuela, Peter Mahoney and David Stanko.SALON OFFERPURCHASE14 Redken Chemistry and haircaretreatments (mix and match)SUGGESTED PRODUCT MIX:1 Color Extend Shot Phase 16.9 oz. (½ Liter)1 Extreme Shot Phase 16.9 oz. (½ Liter)1 Clear Moisture Shot Phase 16.9 oz. (½ Liter)2 Shot Phix 3.5 pHix pHase sealer 8.5 oz.1 Shot Phix 5.5 pHix pHase sealer 8.5 oz.2 All Soft Heavy Cream 8.5 oz.2 Real Control Intense Renewal 8.5 oz.2 Extreme Rescue Force 8.5 oz.2 Color Extend Rich Recovery 8.5 oz.RECEIVE FREE1 Redken Chemistry Business–Building Kitkit includes:A 5 Redken Chemistry T-shirts valuedat $1003 “Let’s Do A Shot” size M2 “Get your Phix” size XLB 4 Redken Chemistry Mirror ClingsC 1 “Tough Times. Easy Strategies”Business-Building GuideD 1 Redken Professional TreatmentsConsultation ToolRedken ChemistryRevenue CalculatorWant even more motivation? Here’s anexample of the profits you could be earningwith only two Redken Chemistry products(1 Shot Phase and 1 Shot Phix):Salon Investment: $26.50Number of Services: 34Average Price Per Service: $15.00Gross Profit: $510.00= Net Profit: $483.50NEW ON 5TH

2 EASY STEPS TO HEALTHIER HAIRThe Redken Chemistry service is a 2-step professional in-salon treatment that is designed to work in conjunction with theRedken Haircare line, delivering simple solutions for specific problems and creating a total service from backbar to retail.STEP 1: SHOT PHASEContains specialized ingredients that compensate for missing components in the hair due to chemical or mechanical distress. Six Shot Phaseformulas are available and they can be used alone or intermix up to 3 formulas to create customized treatments.How-to: After cleansing with the appropriate Redken shampoo, apply the appropriate Shot Phase (mix up to 3 formulas).Apply 3 pumps (15 ml or .5 oz.). Leave on 5 minutes, do not rinse.extremefor distressed hairCOLOR EXTENDfor color-treated hairCLEAR MOISTUREfor normal, dry hairALL SOFTfor dry/brittle hairSMOOTH DOWNfor very dry/unruly hairReal controlfor dry/dense/sensitized hairTake-Home Regimen: In-Salon Treatment Service: When to use:Whenever strengthis neededBefore, between orafter a chemical/color serviceWhenever colorprotection is neededAfter a color serviceWhenever moisturereplenishmentis neededWhenever softnessis neededWhenever frizz controland smoothnessare neededWhenever repair,moisture, and controlare needed** NEW Real Control Shot Phase 16.9 oz. (1/2 liter) will be available in Fall 2009STEP 2: SHOT PHIXHelps lock in the specialized ingredients in the Shot Phase formulas onto the hairwhile rebalancing hair’s pH level and sealing the cuticle to leave hair in its most compact,healthy condition. There are two Shot Phix sealers available.How-to: Spray 10-15 pumps over shot. Work in, rinse.OPTIONAL: Apply a deep conditioning treatment if additional conditioning is required.CONTINUED CARETo provide your salon with a complete backbar to retail solution, each Redken ChemistryShot Phase has a corresponding take-home haircare regimen. Be sure to recommendthe appropriate products to help clients maintain the service benefits after they leave the salon.In-Salon Treatment In-Salon Service: Treatment When Service: to use: When to use:3.5 pHix pHase 5.5 pHix pHaseWhenever hair is Whenever hair ischemically distressed3.5 pHix pHasemechanically distressed5.5 pHix pHaseWhenever hair ischemically distressedWhenever hair ismechanically distressedAugust 2009 Promotions 7

SALON OFFERPURCHASE18 Color Fusion shadesRECEIVE FREEA 1 6N Color Fusion 2.1 oz.1 4Mv Color Fusion 2.1 oz.1 9Av Color Fusion 2.1 oz.B 1 Redken Education On Demand CouponC 1 Create Your Professional Edge HaircolorTips GuideD 1 Experience the Professional Edge ApronE 25 Client Appointment Cards featuring theRedken Desktop Widgetabedcyour kit includes these amazing shades:6N4MvThe most popular Create rich, radiant mahoganyColor Fusion shade! glamour with this shade fromthe Spotlight Collection.9AvGive clients icy cool blondewith this shade from the NEWBlonde Glam Collection.SNEAK PEEK INSIDE THE CREATE YOURPROFESSIONAL EDGE HAIRCOLOR TIPS GUIDE…Balance an uneven haircut using haircolorWhen a client has too much weight on oneside (due to too much texture, too manylayers or uneven density), correct theproblem by creating lightness and darkness.Add more lowlights where you want toreduce density; add highlights where youwant to create the illusion of fullness.After watching your FREE haircolor video, check out the entire library ofvideos available for rent at RedkenEducationOnDemand.com. It’s agreat resource to improve your skills at home or during downtime in thesalon, prepare for the Redken Certified Haircolorist exam or help trainand inspire your staff. Videos can be rented for 48 hours and watchedright from your Internet browser. Product knowledge videos are alwaysFREE! Log-on today and get started!August 2009 Promotions 9

HOOK-UP YOUR PAD SWEEPSTAKESBoost retail sales of Redken For Men when your salon participates in this amazingsweepstakes! Clients can enter to win one of 16 high-tech prizes when they purchase twoRedken For Men haircare or styling products at 20% off! * You’ll also receive a sample ofnew and improved Color Camo to try in your salon.1 GRAND PRIZE:• Sony 46" Flat-Screen HDTV• Sony Blu-Ray Disc Player• Bose Home Theater System$4,700 VALUE!5 FIRST PLACE prizes:• iPod classic and Bose DockingStation and Headphones$750 value!10 SECOND PLACE prizes:• Nintendo Wii with game$300 VALUE!Visit Redken.com/RFMsweeps to enter!*No purchase necessary to enter. Cleanse bar not included.2008 GO PRO SWEEPSTAKES GRAND PRIZE WINNERS!In our last Redken For Men Sweepstakes, Michael and Amy Dunigan of Calera,AL, won an all-expense paid golf getaway to legendary Pebble Beach! Enter ourHook-Up Your Pad sweepstakes and you could be the next to win!“The trip to pebble beach was a dream come true! The golf was truly remarkable and the spaservices were perfect. Thank you, redken!”– Michael & Amy DuniganNEW ON 5TH

SALON OFFERPURCHASEAny 12 Redken For Men haircare or styling products at 20% offProductsizeMint Clean invigorating shampoo10 oz.Cool Finish invigorating conditioner10 oz.Chill Blast daily antidandruff leave-in treatment 5 oz.Go Clean daily care shampoo10 oz.Densify texturizing shampoo10 oz.Retaliate anti-dandruff shampoo10 oz.Finish Up daily weightless conditioner10 oz.Mint Fix Sweat-Resist Gel5 oz.Stand Tough extreme gel5 oz.Grip Tight holding gel5 oz.Get Groomed finishing cream5 oz.Outplay texture putty3.4 oz.Maneuver working wax3.4 oz.Polish Up pomade3.4 oz.Work Hard molding paste3.4 oz.Mint Shape forming paste3.4 oz.Disrupt fiber gum4.6 oz.Hold Still firm spray7.4 oz.RECEIVE FREEA 1 Hook-Up Your Pad Easel Tear Pad with 25 entry formsB 1 Client Offer Shelf TalkerC 36 Assorted Redken For Men PackettesD 1 NEW Color Camo Sampling Kit valued at $12.95! Kit includes:3 NEW Color Camo Shades (Light, Medium and Dark Natural) 2 oz.1 10 volume Pro-oxide Cream Developer 8 oz.1 NEW Color Camo Applicator Bottle 4 oz.1 NEW Color Camo Shade Chart with TechniquesAbcdCLIENT OFFERPURCHASEAny 2 Redken For Men haircare or styling products at 20% off and enter to winthe Hook-Up Your Pad sweepstakes!Make sure to identifyyour salon as a redkenfor men salon!To activate this offer, visit Redken.com/specialoffers*Price varies depending on product mixIn 2008, 40% of sweepstakes entrantssearched for a salon using Redken.com’sSalon Finder tool. Be there for male clientsto find you.August 2009 Promotions 11

deacNEW COLOR CAMO 5-10 MIN. CUSTOM GRAY CAMOUFLAGEDiscover the fastest men’s professional haircolor with the most benefits. Reformulated with advanced technology,New Color Camo 5-10 min. custom gray camouflage blends the same amount of gray in 5 minutes that it usedto in 10 minutes, or you can process for 10 minutes to increase the amount of coverage. We’ve made it easy to getstarted—just check out the Color Camo Technique Guide in your kit to learn three easy color techniques for your maleclients. Don’t miss out on this exclusive launch offer.WHAT’S NEW AND IMPROVED?• Customized coverage options• Processes in 5 or 10 minutes• Tonality is cooler• Formula is thicker in viscosity andopaque in color• Now used with 10 volume Pro-oxideCream Developer• New shades cannot be mixedwith old shadesSALON OFFERPURCHASE12 shades of NEW Color Camo 2 oz.RECEIVE FREEA 1 Color Camo Swatch Box — $14 value!B 1 Color Camo Service PosterC 1 Color Camo Technique GuideD 1 Color Camo Consumer Image BookE 4 Mirror ClingsSPECIAL OFFER! REDKEN EDUCATION ONDEMAND: TAKE YOUR FINANCIAL TEMPERATURELog-on to RedkenEducationOnDemand.com to measure the financial health of your salon and discoverareas where you can improve your business! In “Salon Scorecard,” an exclusive Redken Education OnDemand video, business expert Peter Mahoney walks you through this diagnostic tool step-by-step. Don’tmiss out—discover simple ways to boost your business today. The video is available at a special discountprice of $15 when you enter code AUGDEAL at check out!“Without ‘Salon Scorecard,’ Spa Di Da would have never gottenwhere they are today. The tool helped them focus on specific waysto improve their business, which is crucial in a tough economy.”– Tess Davoren, Redken Salon Development ManagerOffer valid through August 31, 2009NEW ON 5TH

SAVE 20% ON VECTOR PLUS, INNER SECRET ANDCREATIVE CURL TEXTURIZERSPURCHASE24 Vector Plus or Vector Plus Extra Bodytexturizers (mix and match) at 20% offPURCHASE24 Inner Secret or Creative Curltexturizers (mix and match) at 20% offTEXTURIZER REFERENCE GUIDEVector Plus Taurine: Fortified Wave• Unique Taurine Technology evens porosity• Creates manageable body and volumefrom scalp to ends• For all hair types, up to 50% highlighted• Available in Original and Extra BodyFormulasCreative Curl: Customized Acid Wave• Extra gentle waving system• Creates soft, natural-feeling, bouncy curls• True-to rod size• Available in Normal/Resistant, Fine/Limp,and Tinted formulasInner Secret: Conditioner Activated Wave• Patented process utilizes conditioner tohelp develop curl patterns• Provides soft, conditioned, naturallooking curls• For all hair typesVISIT REDKEN.COM TO CUSTOMIZE PROMOTIONALMATERIALS FOR YOUR SALON!Promoting your salon is simple if you have the right resources, and that’s exactly what Redken can provide. We’re launchingMy Business Toolbox, a new online resource center with customizable, Redken-branded marketing templates you can use tocontinuously promote your business and services. All you have to do is personalize them with your salon’s logo and contactinformation:• Referral cards• Incentive cards• Loyalty cards• Postcard mailers• Merchandising flyersAnd to make promoting your salon even more cost-effective, we’ll print, produceand deliver your materials at affordable and competitive rates. You’ll also be ableto upload your client list or purchase lists of prospective clients.Log-on to Redken.com/MyBusinessToolbox for details.August 2009 Promotions 13

REDKEN EXCHANGE SESSION CALENDARTo register or for more information, call 1.800.545.8157 or log on to Redken.com.NAME OF session date daY tuitionEVERYTHING’S INCLUDED 2 auGUST 3 - 5 MONDAY - WEDNESDAY $ 950DON’T SWEAT IT FIX IT auGUST 3 - 5 MONDAY - WEDNESDAY $ 900COLOR & KNOW WHY auGUST 10 - 13 MONDAY - THURSDAY $ 900CUT & KNOW WHY auGUST 10 - 13 MONDAY - THURSDAY $ 900COLORING OUT OF YOUR MIND auGUST 17 - 19 MONDAY - WEDNESDAY $ 900CUTTING OVER THE TOP auGUST 17 - 19 MONDAY - WEDNESDAY $ 900EVERYTHING’S INCLUDED auGUST 24 - 26 MONDAY - WEDNESDAY $ 950DESIGNING BEHIND THE CHAIR auGUST 24 - 26 MONDAY - WEDNESDAY $ 900EVERYTHING’S INCLUDED 2 auGUST 31 - 2 MONDAY - WEDNESDAY $ 950GENDER NEUTRAL auGUST 31 - 2 MONDAY - WEDNESDAY $ 900COLOR & KNOW WHY sePTEMBER 14 - 17 MONDAY - THURSDAY $ 900CUT & KNOW WHY sePTEMBER 14 - 17 MONDAY - THURSDAY $ 900PUREOLOGY DESIGN sePTEMBER 21 - 22 MONDAY - TUESDAY $ 800DESIGNING BEHIND THE CHAIR sePTEMBER 21 - 23 MONDAY - WEDNESDAY $ 900PUREOLOGY FINISHING sePTEMBER 23 - 24 wednesdaY - THURSDAY $ 800DIAGNOSTIC DESIGN sePTEMBER 28 - 29 MONDAY - TUESDAY $ 800EVERYTHING’S INCLUDED sePTEMBER 28 - 30 MONDAY - WEDNESDAY $ 950DON’T SWEAT IT FIX IT octoBER 5 - 7 MONDAY - WEDNESDAY $ 900PLATFORM ARTISTRY octoBER 5 - 7 MONDAY - WEDNESDAY $ 1250COLOR & KNOW WHY octoBER 12 -15 MONDAY - THURSDAY $ 900CUT & KNOW WHY octoBER 12 -15 MONDAY - THURSDAY $ 900COLORING OUT OF YOUR MIND octoBER 19 - 21 MONDAY - WEDNESDAY $ 900CUTTING OVER THE TOP octoBER 19 - 21 MONDAY - WEDNESDAY $ 900EVERYTHING’S INCLUDED 2 octoBER 26 - 28 MONDAY - WEDNESDAY $ 950EVERYTHING’S INCLUDED octoBER 26 - 28 MONDAY - WEDNESDAY $ 950EVERYTHING’S INCLUDED 2 noveMBER 2 - 4 MONDAY - WEDNESDAY $ 950COLOR & KNOW WHY noveMBER 9 - 12 MONDAY - THURSDAY $ 900CUT & KNOW WHY noveMBER 9 - 12 MONDAY - THURSDAY $ 900COLOR 911: THE NEXT DIMENSION noveMBER 16 - 18 MONDAY - WEDNESDAY $ 900SESSION SKILLS & PHOTO noveMBER 16 - 18 MONDAY - WEDNESDAY $ 1650CUTTING WITH SAM & CHRIS noveMBER 30 - DECEMBER 1 MONDAY - WEDNESDAY $ 1100DRESSING THE Bride noveMBER 30 - DECEMBER 2 MONDAY - WEDNESDAY $ 1100MIXING IT UP FORMULATIONS deceMBER 7 - 9 MONDAY - WEDNESDAY $ 900FINISH + KNOW WHYAttend Finish + Know Why with Chris Baran at The Redken ExchangeNovember 30 - December 2, 2009Join Chris Baran for this interactive three-day program and improve your skills at finishinghair with hot tools! Practice analyzing hair and face shape for suitability. Learn how tochoose a sectioning pattern and place your brush or iron to ensure predictability. Gainmaximum control of your styling tools in order to get maximum results. Understand whichproducts to use to change hair’s texture and character. By learning these principles of finishing, you’ll discoverthe predictability you’ve been looking for!NEW ON 5TH

THE PROFESSIONAL EDGEBUSINESS WEBINARSEach month, top industry leaders share FREE business-building andpersonal growth education to help your staff and salon thrive. Thousands ofsalon professionals have already tuned in—join them to learn salon-provenstrategies to take your business to the next level! It’s simple: Register onRedken.com’s Professional site to receive Redken emails and you’ll be senta link that allows you to sign up for the next available Webinar. Experiencethe Professional Edge!date name of series Featuringaug 10 using business tools online to grow your business rachel weiss & sarah liang, Redkeninteractive Marketingaug 24 measuring your financial Performance- Peter mahoney, President, SalontHe Salon Scorecard (for salon owners/managers) consultants internationalsept 14 Supporting the Service Provider Team kristi valenzuela, Salon Success CoachOct 12 Managing Successful Stylists Michael Cole, Redken Business Educator(for salon owners and managers)nov 2 Setting the Standard for Services Peter Mahoney, President,salon Consultants Internationalnov 9 How to Support Your Team to Sell kristi Valenzuela, Salon Success CoachtHrough PromotionsNEW EPISODE OF THEHAIR FILES:THE ULTIMATE BLONDEVisit Redken.com/TheHairFiles to watch “The Ultimate Blonde.” Featuringsalon owner Rodney Cutler and Redken Haircolor Consultant David Stanko,this episode of The Hair Files teaches clients how to keep color-treatedblonde hair looking radiant with in-salon services and at home treatments.Watch today, then encourage your clients to log-on!CLIENTS WILL LEARN...• How Blonde Glam Shampoo, Conditioner and NEW Color Enhancers can add shine,strength and a boost of color to blonde hair• How to create glamorous waves with a curling iron while keeping hair protected from heatwith Redken Styling ProductsAugust 2009 Promotions 15