2012 MMO Games Market Report - Newzoo

Version 1.1, June 20122012 MMO Games Market ReportKey facts on a highly competitive growth marketIncludes data on US, Europe and Emerging MarketsUSUK Germany France Netherlands Belgium Poland TurkeyDUMMY REPORTBuy the full report for €990 atwww.newzoo.com/2012mmoreportStrictly confidentialFor internal use onlyPublic distribution and publication prohibitedNewzoo BVinfo@newzoo.com+31 (0)20 6635816www.newzoo.com© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -1

2012 MMO Games Market ReportAbout this reportNewzoo ReportsMMO Trend Report2011 MMO GamesMarket ReportInteractive Data & AnalysisTypical useLorem ipsum dolor sit amet, consectetur adipiscing elit. In tortor dolor, sempersed tempor vel, molestie eu nibh. Morbi vestibulum gravida turpis at convallis.Sed venenatis tincidunt mauris, in lacinia sapien porta vitae. Donec in turpisligula, eu mattis mi. Aenean a lectus velit, in euismod sem. Cras vel erat quam, etmollis mi. Aenean laoreet convallis ipsum eu vulputate. Mauris lorem odio,bibendum ut fermentum a, faucibus eget metus.Structure of this reportLorem ipsum dolor sit amet, consectetur adipiscing elit. In tortor dolor, sempersed tempor vel, molestie eu nibh. Morbi vestibulum gravida turpis at convallis.Sed venenatis tincidunt mauris, in lacinia sapien porta vitae. Donec in turpisligula, eu mattis mi. DUMMY Aenean a lectus velit, REPORTin euismod sem. Cras vel erat quam, etmollis mi. Aenean laoreet convallis ipsum eu vulputate. Mauris lorem odio,bibendum ut fermentum a, faucibus eget metus.Buy the full report for €990 atMethodologyLorem ipsum dolor www.newzoo.com/2012mmoreportsit amet, consectetur adipiscing elit. In tortor dolor, sempersed tempor vel, molestie eu nibh. Morbi vestibulum gravida turpis at convallis.SedDefinitions (All platforms)Lorem ipsum dolor sit amet, consectetur adipiscing elit. In tortor dolor, sempersed tempor vel, molestie eu nibh. Morbi vestibulum gravida turpis at convallis.utfermentum a, faucibus eget metus.Country scopeLorem ipsum dolor sit amet, consectetur adipiscing elit. In tortor dolor, sempersed tempor vel, molestie eu nibh. Morbi vestibulum gravida turpis at convallis.SedUS UK Germany France Netherlands Belgium Poland TurkeyUS Europe* Poland TurkeyEmerging marketsSed venenatis tincidunt mauris, in lacinia sapien porta vitae. Donec in turpisligula, eu mattis mi. Aenean a lectus velit, in euismod sem. Cras vel erat quam, etmollis mi. Aenean laoreet convallis ipsum eu vulputate. Mauris lorem odio,bibendum ut fermentum a, faucibus eget metus.Access to All DataCustom Analysis(see Appendix II)Custom analysisSed venenatis tincidunt mauris, in lacinia sapien porta vitae. Donec in turpisligula, eu mattis mi. Aenean a lectus velit, in euismod sem. Cras vel erat quam, etmollis mi. Aenean laoreet convallis ipsum eu vulputate. Mauris lorem odio,bibendum ut fermentum a, faucibus eget metus.*: Please note that a “region” contains only the countries mentioned above.© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -3

2012 MMO Games Market ReportKey Trends & ChallengesFastest growing F2P gamesUSEurope (incl. Russia)Latin Americain co-operation withwww.iqu.comCreative distributionBoxed F2P gamesSed venenatis tincidunt mauris,in lacinia sapien porta vitae.Donec in turpis ligula, eu mattismi.Key trends and ChallengesSed venenatis tincidunt mauris, in lacinia sapien porta vitae. Donec in turpis ligula,eu mattis mi. Aenean a lectus velit, in euismod sem. Cras vel erat quam, et mollismi. Aenean laoreet convallis ipsum eu vulputate. Mauris lorem odio, bibendum utfermentum a, faucibus eget metus.How to market MMOs and optimize conversion?Sed venenatis tincidunt mauris, in lacinia sapien porta vitae. Donec in turpis ligula,eu mattis mi. Aenean a lectus velit, in euismod sem. Cras vel erat quam, et mollismi. Aenean laoreet convallis ipsum eu vulputate. Mauris lorem odio, bibendum utfermentum a, faucibus eget metus.Is Free-to-Play here to stay?Sed venenatis tincidunt mauris, in lacinia sapien porta vitae. Donec in turpis ligula,eu mattis mi. Aenean a lectus velit, in euismod sem. Cras vel erat quam, et mollismi. Aenean laoreet convallis ipsum eu vulputate. Mauris lorem odio, bibendum utfermentum a, faucibus eget metus.How will traditional publishers do in the MMO market?Sed venenatis tincidunt mauris, in lacinia sapien porta vitae. Donec in turpis ligula,eu mattis mi. Aenean a lectus velit, in euismod sem. Cras vel erat quam, et mollismi. Aenean laoreet convallis ipsum eu vulputate. Mauris lorem odio, bibendum utfermentum a, faucibus eget metus.What role will Emerging Markets play?Sed venenatis tincidunt mauris, in lacinia sapien porta vitae. Donec in turpis ligula,eu mattis mi. Aenean a lectus velit, in euismod sem. Cras vel erat quam, et mollismi. Aenean laoreet convallis ipsum eu vulputate. Mauris lorem odio, bibendum utfermentum a, faucibus eget metus.Is cross-platform the way to further growth?Sed venenatis tincidunt mauris, in lacinia sapien porta vitae. Donec in turpis ligula,eu mattis mi. Aenean a lectus velit, in euismod sem. Cras vel erat quam, et mollismi. Aenean laoreet convallis ipsum eu vulputate. Mauris lorem odio, bibendum utfermentum a, faucibus eget metus.Will Asian companies lead global consolidation?Sed venenatis tincidunt mauris, in lacinia sapien porta vitae. Donec in turpis ligula,eu mattis mi. Aenean a lectus velit, in euismod sem. Cras vel erat quam, et mollismi. Aenean laoreet convallis ipsum eu vulputate. Mauris lorem odio, bibendum utfermentum a, faucibus eget metus.DUMMY REPORTBuy the full report for €990 atwww.newzoo.com/2012mmoreport© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -4

2012 MMO Games Market ReportKey Trends & ChallengesHow does MMO gaming fit into the game universe?Lorem ipsum dolor sit amet, consectetur adipiscing elit. In tortor dolor, sempersed tempor vel, molestie eu nibh. Morbi vestibulum gravida turpis at convallis.Sed venenatis tincidunt mauris, in lacinia sapien porta vitae. Donec in turpis.Mauris lorem odio, bibendum ut fermentum a, faucibus eget metus.DUMMY REPORTniches / IP/ casualcreative distribution /marketingemerging markets /localizationBuy the full report for €990 atwww.newzoo.com/2012mmoreportCross-platformWhy MMO game companies should go mobile.Lorem ipsum dolor sit amet, consectetur adipiscing elit. In tortor dolor, sempersed tempor vel, molestie eu nibh. Morbi vestibulum gravida turpis at convallis.Sed venenatis tincidunt mauris, in lacinia sapien porta vitae. Donec in turpis ligula,eu mattis mi. Aenean a lectus velit, in euismod sem. Cras vel erat quam, et mollismi.© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -6

2012 MMO Games Market ReportKey data for US, Europe and Emerging markets.Players, Payers, Demographics, Genre Preferences,F2P/P2P, Browser/Client.DUMMY REPORTBuy the full report for €990 atwww.newzoo.com/2012mmoreport© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -7

2012 MMO Games Market ReportPlayersAbsolute number of PLAYERSLorem ipsum dolor sit amet, consectetur adipiscing elit.In tortor dolor, semper sed tempor vel, molestie eunibh. Morbi vestibulum gravida turpis at convallis. Sedvenenatis tincidunt mauris, in lacinia sapien porta vitae.Donec in turpis ligula, eu mattis mi. Aenean a lectusvelit, in euismod sem. Cras vel erat quam, et mollis mi.Aenean laoreet convallis ipsum eu vulputate. MaurisDUMMY REPORTlorem odio, bibendum ut fermentum a, faucibus egetmetus.Age and genderLorem ipsum dolor sit amet, consectetur adipiscingelit. In tortor dolor, semper sed tempor vel,molestie eu nibh. Morbi vestibulum gravida turpisat convallis. Sed venenatis tincidunt mauris, inlacinia sapien porta vitae. Donec in turpis ligula, eumattis mi. Aenean a lectus velit, in euismod sem.Cras vel erat quam, et mollis mi. Aenean laoreetconvallis ipsum eu vulputate. Mauris lorem odio,bibendum ut fermentum a, faucibus eget metus.Buy the full report for €990 atwww.newzoo.com/2012mmoreportUS UK Germany France Netherlands Belgium Poland TurkeyNumber ofMMOPlayers(x 1M)US Europe* Poland Turkey% of active onlinepopulation% of gamers20% 20% 20% 20%30% 30% 30% 30%Gendersplit© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -8

2012 MMO Games Market ReportTypes & Genres | PolandPopularity MMO typesPopularity MMO genresLorem ipsum dolor sit amet, consectetur adipiscing elit.In tortor dolor, semper sed tempor vel, molestie eunibh. Morbi vestibulum gravida turpis at convallis. Sedvenenatis tincidunt mauris, in lacinia sapien porta vitae.Donec in turpis ligula, eu mattis mi. Aenean a lectusvelit, in euismod sem. Cras vel erat quam, et mollis mi.Aenean laoreet convallisLorem ipsum dolor sit amet, consectetur adipiscingelit. In tortor dolor, semper sed tempor vel,molestie eu nibh. Morbi vestibulum gravida turpisat convallis. Sed venenatis tincidunt mauris, inlacinia sapien porta vitae. Donec in turpis ligula, eumattis mi. Aenean a lectus velit, in euismod sem.Cras vel erat quam, et mollis mi. Aenean laoreetconvallisDUMMY REPORTBuy the full report for €990 atwww.newzoo.com/2012mmoreportMMOTypes(% of F2P vsP2P)US Europe* Poland TurkeyF2PP2PAbsolute F2P16.0M16.0M 16.0M 16.0M 16.0M16.0M16.0MAbsolute P2P7.0M7.0M 7.0M 7.0M 7.0M7.0M7.0MMMOGenres(% of F2P vsP2P)Absolute F2PAbsolute P2P60%50%40%30%20%10%0%10.0M5.0MUS Europe* Poland Turkey10.0M 10.0M 10.0M 10,0M5.0M 5.0M 5.0 5.0MF2P50% 50% 50% 50% 50% 50%40% 40% 40% 40% 40% 40%Fantasy Sci-Fi/Space Realism Anime (Cartoon) Horror History10.0M5.0MP2P© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -14

2012 MMO Games Market ReportTypes & Genres | TurkeyPopularity MMO typesPopularity MMO genresLorem ipsum dolor sit amet, consectetur adipiscing elit.In tortor dolor, semper sed tempor vel, molestie eunibh. Morbi vestibulum gravida turpis at convallis. Sedvenenatis tincidunt mauris, in lacinia sapien porta vitae.Donec in turpis ligula, eu mattis mi. Aenean a lectusvelit, in euismod sem. Cras vel erat quam, et mollis mi.Aenean laoreet convallis.Lorem ipsum dolor sit amet, consectetur adipiscingelit. In tortor dolor, semper sed tempor vel,molestie eu nibh. Morbi vestibulum gravida turpisat convallis. Sed venenatis tincidunt mauris, inlacinia sapien porta vitae. Donec in turpis ligula, eumattis mi. Aenean a lectus velit, in euismod sem.Cras vel erat quam, et mollis mi. Aenean laoreetconvallisDUMMY REPORTBuy the full report for €990 atwww.newzoo.com/2012mmoreportUS Europe* Poland TurkeyMMOTypesF2PP2P(% of F2P vsP2P)Absolute F2P16.0M16.0M 16.0M 16.0M 16.0M16.0M16.0MAbsolute P2P7.0M7.0 7.0M 7.0M 7.0M7.0M7.0MMMOGenres(% of F2P vsP2P)Absolute F2PAbsolute P2P60%50%40%30%20%10%0%10.0M5.0MUS Europe* Poland Turkey10.0M 10.0M 10.0M 10.0M5.0M 5.0M 5.0M 5.0MF2P50% 50% 50% 50% 50% 50%40% 40% 40% 40% 40% 40%Fantasy Sci-Fi/Space Realism Anime (Cartoon) Horror History10.0M5.0MP2P© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -15

2012 MMO Games Market ReportKey data per country.US, UK, Germany, France, Netherlands, Belgium,Poland & TurkeyDUMMY REPORTBuy the full report for €990 atwww.newzoo.com/2012mmoreport© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -16

2012 MMO Games Market ReportCountry By Country | US, UK, GERRevenues, players and payersLorem ipsum dolor sit amet, consectetur adipiscing elit.In tortor dolor, semper sed tempor vel, molestie eunibh. Morbi vestibulum gravida turpis at convallis. Sedvenenatis tincidunt mauris.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Intortor dolor, semper sed tempor vel, molestie eu nibh. Morbivestibulum gravida turpis at convallis. Sed venenatis tinciduntmauris,.2012 vs. 2011revenues$ 1,000,000,000 +1%2012 vs. 2011revenues£ 1,000,000,000 +1%2012 vs. 2011revenues€1,000,000,000 +1%P2PF2PP2P F2P P2PF2P P2P F2P P2PF2P P2P F2P50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%players100,000,000 +1%payers100,000,000 +1%players100,000,000 +1%payers100,000,000 +1%players100,000,000 +1%payers100,000,000 +1%$ / month$ 1 +1%Revenue per MMO Type£ / month£ 1 +1%DUMMY REPORTRevenue per MMO Type€ / month€ 1 +1%Revenue per MMO TypeBuy the full report for €990 atwww.newzoo.com/2012mmoreportRevenue per MMO GenreRevenue per MMO GenreRevenue per MMO Genre© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -17

2012 MMO Games Market ReportCountry By Country | PL, TRPoland and TurkeyLorem ipsum dolor sit amet, consectetur adipiscing elit. Intortor dolor, semper sed tempor vel, molestie eu nibh.Morbi vestibulum gravida turpis at convallis. Sedvenenatis tincidunt mauris, in lacinia sapien porta vitae.Donec in turpis ligula, eu mattis mi.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Intortor dolor, semper sed tempor vel, molestie eu nibh.Morbi vestibulum gravida turpis at convallis. Sed venenatistincidunt mauris, in lacinia sapien porta vitae. Donec inturpis ligula, eu mattis mi.20122012revenuesrevenues$ 1,000,000,000$ 1,000,000,000$ 270,00,00P2PF2PP2PF2P50% 50%50% 50%100,000,000100,000,000$ 1playerspayers$ / month100,000,000100,000,000$ 1playersDUMMY REPORTpayers£ / month23,400,000Buy the full report for €990 atwww.newzoo.com/2012mmoreportRevenue per MMO TypeRevenue per MMO Type16% 14%16% 14%14%14%14%14%14%14%14%14%14%14%TipNEW: Gamesindustry.com/blogRevenue per MMO GenreRevenue per MMO Genre17% 16%17% 16%17% 16%17% 16%17% 17%17% 17%We always benchmark our data withother sources. This blog focuses ongathering key publications with globalconsumer and business insights,including investments.© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -19

2012 MMO Games Market ReportCountry By CountryRevenues, players and payers: F2P vs. P2PLorem ipsum dolor sit amet, consectetur adipiscing elit.In tortor dolor, semper sed tempor vel, molestie eunibh. Morbi vestibulum gravida turpis at convallis. Sedvenenatis tincidunt mauris, in lacinia sapien porta vitae.Donec in turpis ligula, eu mattis mi.Lorem ipsum dolor sit amet, consectetur adipiscing elit.In tortor dolor, semper sed tempor vel, molestie eunibh. Morbi vestibulum gravida turpis at convallis. Sedvenenatis tincidunt mauris, in lacinia sapien porta vitae.Donec in turpis ligula, eu mattis mi.USRevenues Players Payers % Payers Monthly spentTotal MMO_US $1,000,000,000 100,000,000 100,000,000 50% $ 1F2P MMO $ 1,000,000,000 100,000,000 100,000,000 50% $ 1P2P MMO $ 1,000,000,000 100,000,000 100,000,000 50% $ 1UKRevenues Players Payers % Payers Monthly spentTotal MMO_UK £ 1,000,000,000 100,000,000 100,000,000 50% £ 1F2P MMO £ 1,000,000,000 100,000,000 100,000,000 50% £ 1P2P MMO £ 1,000,000,000 100,000,000 100,000,000 50% £ 1GermanyDUMMY REPORTRevenues Players Payers % Payers Monthly spentBuy the full report for €990 atwww.newzoo.com/2012mmoreportTotal MMO_DE € 1,000,000,000 100,000,000 100,000,000 50% € 1F2P MMO € 1,000,000,000 100,000,000 100,000,000 50% € 1P2P MMO € 1,000,000,000 100,000,000 100,000,000 50% € 1FranceRevenues Players Payers % Payers Monthly spentTotal MMO_FR€1,000,000,000100,000,000 100,000,000 50% € 1F2P MMO € 1,000,000,000 100,000,000 100,000,000 50% € 1P2P MMO € 1,000,000,000 100,000,000 100,000,000 50% € 1NetherlandsRevenues Players Payers % Payers Monthly spentTotal MMO_NL € 1,000,000,000 100,000,000 100,000,000 50% € 1F2P MMO € 1,000,000,000 100,000,000 100,000,000 50% € 1P2P MMO € 1,000,000,000 100,000,000 100,000,000 50% € 1BelgiumRevenues Players Payers % Payers Monthly spentTotal MMO_BE€1,000,000,000100,000,000 100,000,000 50% € 1F2P MMO € 1,000,000,000 100,000,000 100,000,000 50% € 1P2P MMO € 1,000,000,000 100,000,000 100,000,000 50% € 1© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -20

2012 MMO Games Market ReportCountry By CountryPolandRevenues Players Payers % Payers Monthly spentTotal MMO_PL $ 1,000,000,000 100,000,,000 100,000,000 50% $ 1F2P MMO $ 1,000,000,000 100,000,000 100,000,000 50% $ 1P2P MMO $ 1,000,000,000 100,000,000 100,000,000 50% $ 1TurkeyRevenues Players Payers % Payers Monthly spentTotal MMO_TR $ 1,000,000,000 100,000,000 100,000,000 50% $ 1F2P MMO $ 1,000,000,000 100,000,000 100,000,000 50% $ 1P2P MMO $ 1,000,000,000 100,000,000 100,000,000 50% $ 1DUMMY REPORTBuy the full report for €990 atwww.newzoo.com/2012mmoreport© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -21

2012 MMO Games Market ReportOnline Access to Detailed Graphs.13 graphs per country for all 8 countries.Supplement to this PDF report.This report comes with online access to more detailed graphs per country.NB. Clients that already have access to our full database will see a new tab when they log in.LoginTo access the graphs go to: www.newzoo.com/login(Note that Google Chrome is not supported at the moment)Enter the details you have received by mail with this report andclick on the ‘login’ button:124Start screenDirectly after logging in you arrive at the Home page. If you click onMMO Games Market Report 2012 you will go to the interactivepart of the report. Here we have stalled 13 graphs for you on MMOgaming. It may take a little while before all graphs are loaded.Change countryThe graphs you see at first are all based on MMO gamers from theUK. If you want to see the graphs for a other country, you have theclick ‘Total – Country’ 1 directly under ‘HierarchicalFilter’ (left upperhand side). A menu unfolds with the 8 countries. Select the countryyou want to see the graphs for. After this you have to click‘Update’ 2 . The graphs are now generated for the country you havechosen. Graphs are interactive by (de)selecting subgroups show 3 .3Download graphsIt is also possible to download the graphs for acountry of interest into PowerPoint, click‘Export’ 4 (right upper hand side) and then click‘Generate reports’.Please contact support@newzoo.com if you haveany questions or remarks.© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -22

Appendix IMethodology & definitions© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -23

2012 MMO Games Market ReportDefinitions & Methodology© Newzoo 2011Primary Consumer Research & ValidationFor the fourth year running, Newzoo has performedsimultaneous surveys in multiple countries across all platformsand business models. The data is representative of eachcountries’ population aged 10 to 65 (with internet access).Before the data is published it is validated and benchmarkedwith other sources as well as clients. Newzoo publishes threereports a year but the main business is providing access to thefull data and making this actionable for each client.Newzoo Data ExplorerNewzoo provides clients access to the datavia a new interactive tool that allows you tozoom in on specific segments, benchmarkcountries or sub-groups, easily createcustom graphs and tables and export thesedirectly to powerpoint and excel.www.newzoo.com/dataexplorer2012: 10 countries involved, other countries at requestBrazil Poland Turkey USA UK Germany France Spain Netherlands BelgiumNewzoo’s ApproachWe gather data by setting up surveys and performing field researchwithin large independent panels, offered by leading global consumerpanel providers. Respondents are selected carefully and arerepresentative for each nation, in terms of geography, education income,age, gender etc. This ensures we can translate our survey results intoabsolute nation-wide figures, crucial for our clients. At the heart of ourapproach are five key starting points:People. People are the starting point. They drive changes in time andmoney spent. Analysis of sales revenues is not enough. People play.People buy.Cross-platform. We need perspective. Our surveys always include allmain game platforms and genres to get the total picture and monitoroverlap and shifts.International. The games industry is extremely international. Wefacilitate benchmarking of different territories by simultaneouslysurveying multiple countries.Hottest topics. You need to be an active player in this industry toknow what data is needed next. That is why we invest in events,network on a global scale (e.g. our B2B portal gamesindustry.com)and involve clients in our product development.Actionable data. Our data can be used for PR, Marketing, Sales,Product Development and Strategic purposes. For our clients, theenormous amount of data needs to be reliable and easy to accessand use.Our international clients include SEGA, Konami, Ubisoft, Incomm,Microsoft, Global Collect, GameHouse, Kabam, RTL Group, Blizzard, EA,ProSieben, SpilGames. 40% EU-based, 40% US, 15% Asia, 5% LATAM.DefinitionsOnline “casual” games on game websites. These are games played onor downloaded from casual game websites including premiumversions of games, downloaded from such sites (but not socialnetworks such as Facebook).Games on social networks. Social networks such as Facebook, GooglePlus.Games on a mobile devices. This includes all mobile (smart) phones,iPod Touch, iPad or tablet (but not handheld consoles)MMO games. Massive Multiplayer Online (Role Playing) Games, oftenreferred to as MMOs or MMORPGs (e.g. World of Warcraft, Dofus,SWTOR, League of Legends) and Virtual Worlds.Games on a (portable) game console. This includes Xbox, Xbox360,PlayStation 1/2/3, Wii, (3)DS(i), PSP, PS Vita as well as older consoles.Boxed PC or Mac games. These are games on a CD or DVD (boxedproduct) that you install on your PC, laptop or Mac before playing.Downloaded PC or Mac games. These are games that you downloadand install on your PC, laptop or Mac before playing (excluding MMOgame downloads and premium “casual” games from casual gamewebsites)Newzoo fully realizes that boundaries between platforms and genres arebecoming blurry. In 2012 Newzoo will announce a new cross-screensegmentation.tbdSurvey MethodologyOnline survey performed in US, UK, DE, FR, PL, TR, NL and BE inMarch 2012. BR, ES and a third country in September 2012.In total more than 22,500 “invitation only” respondentsSample size per country approx. 2,000 respondents. 3,000 for USMethodology: Computer Assisted Web Interviewing (CAWI)Target group: Consumers, 10-65, quotas on age groups (16-50 for TR)Respondent selection on age, gender, education, income and region.Survey was sent out NatRep.Sample source and field work execution: Survey SamplingInternational Inc.Results representative for the total online population 10 to 65 yearsold.Estimated margin of error 2-3%, with 95% confidence interval andusing full sample.Draft questionnaire reviewed by launch clients.Launch clients could add a question. Not change questions.All surveys translated in local language and checked by local gamesindustry professionals.Questionnaire length: max. 25 minutes, average length perrespondent 10-12 minutes.Data Extrapolation and ValidationTo arrive at projected absolute population numbers (e.g. number ofgamers on a specific platform) as shown in our Data Explorer, thesurvey results were multiplied with the “internet population” foreach individual age /gender group. These figures were derived fromnational consensus data.Before publication of any data, Newzoo also performs validationchecks in various ways:Validation questions. The surveys always include several questionsposed to all respondents on topics that have reliable public data, e.g.TV channels, use of individual social networks.Client check. The extrapolated survey results are compared withactuals from our clients, e.g. specific game portal visitors, revenues,franchise popularity.Market data check. Newzoo maintains a dbase of published marketfigures from alternative sources, e.g. NPD, Screen Digest, DFC,GameVision Europe, Nielsen.Business data check. Newzoo frequently assists VCs and companiesseeking investment. This insight into actual revenues and companydata is used as a reality check.Emerging marketsThe starting point for emerging game markets such as Turkey andPoland is the active internet population.For Poland for instance there are 38.4M inhabitants, 23.8M peoplewith access to internet and 18.1M active internet users.Our surveys are set up to be representative of the active internetpopulation.© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -24

Appendix IIInteractive Data & Client-Specific Analysisfor MMO game companies© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -25

© Newzoo 2012Interactive Data &Client-Specific Analysisfor MMO game companiesHow to get the most out of our consumer dataOur free and full reports contain high-level insights and key data-points on the countriesin our research portfolio. These products are static. We advise companies seekingmaximum benefit from our market intelligence to sign up for interactive access andanalysis support. This enables you to perform analyses that matches your specificsituation, products and ambition. A description of Typical uses are on the next page.Clients receive direct access to over 200 topics per country via our online Newzoo DataExplorer. The topics (see last page) are divided in General and Platform-specific topics.You can choose the countries and platforms that are most relevant to you. Below is anoverview of the products and prices. Clients that make use of this service includeMicrosoft, Ubisoft, Jagex, Blizzard, PopCap, SpilGames, RTL Group, Incomm, Innogames.Static ReportsUS UK Germany France Spain Italy Netherlands Belgium Brazil Mexico Russia China KoreaPlatformsMMO GamesMobileCasual, SocialPC/Mac, ConsoleAlways includedUnlimited number of usersCustom filtersContinuous tool & analysis supportTool training (webinar)All MMO Data (+ General Topics)□ All data related to MMO games as well as general topics for cross-analysispurposes on various demographics□ Ideal to size and compare various countries based on your specific game, itsgenre/type, demographic or business model1-3 Countries4-9 Countries of choice10 + Countries€ 2,000 per country€ 1,500 per country€ 1,000 per countryMMO GamesMarket Report€990Upgrade with Extra Platform (Mobile, Casual/Social, PC/Console)□ All data related to MMO games + a second platform of your choice (Mobile,Casual/Social or PC/Mac/Console) .□ Ideal to give insight into cross-platform potential for each individual country ormultiple countries.Interactive Data & AnalysisExtra platform+ € 500 per countryUpgrade to All Platform Data (Full Country Dataset)□ All data for an individual country (accessible via interactive online tool, theNewzoo Data Explorer) enabling cross-platform analysis□ Gives complete insight into game behaviour and preferences of a country acrossall game platformsAll platforms+ € 1,000 per countryLinksFree and full MMO report:www.newzoo.com/mmoreportNewzoo Data Explorer:www.newzoo.com/dataexplorerContactPeter WarmanCEO Newzoopeter@newzoo.com+31 (0)20 6635816Access to All DataCustom Analysis€2k - €26k

© Newzoo 2012Interactive Data &Client-Specific Analysisfor MMO game companiesTypical uses of client-specific analysisAll graphs depicted on this page are directly generated in and exported from our Newzoo Data Explorer.These illustrate various uses of our data using your specific situation, objective or game as a starting point. Inbrief the data should give you the possibility to develop better business plans, support your roll-out as well ascross-platform strategy and optimize your marketing effort.Market sizingWhich countries offer the biggest potential for yourgame, platform or business model? With a few clicksyou can generate a graph showing the potential of aselection of countries in terms of players, number ofgamers that spend money and ultimately dollars. Toget as game-specific as possible, you can use MMOgenres or types as starting point and then narrow itdown further by zooming in on your business model(e.g. F2P) and preferences like browser or client.Ideal input for business plans or planning aninternational roll-out.Newzoo Data ExplorerMarketing channelsWho are the most valuable players that I want toreach with my marketing effort? You can profileplaying and paying users on a wide variety ofdemographics. It is also possible to cross-analyzewith other channels they use, e.g. TV channels, MMOportals, social networks or local casual game portalsIdeal for effective local marketing and setting oftargets for specific campaigns or partnerships.Partners and competitorsLocal partners can play a crucial role in your strategy.Which partners or competitors are strong in aspecific country? In general and regarding myspecific game or business model. Users of the biggestinternational MMO portals, such as Bigpoint,Gamersfirst, can be cross-analyzed as well as localgame websites attracting a lot of game traffic.Cross-platform potentialMost MMO companies are looking at mobile andsocial and even consoles for a cross-platformextension of their games. But in which country woulda launch of a mobile extension have the highestchance of success? Because we include all platformsin our data, it is easy to cross-analyze MMO genres,business models with mobile, social, casual andconsole preferences. For instance, how popular is theiPad amongst various groups of MMO gamers?

Interactive Data &Client-Specific Analysisfor MMO game companies© Newzoo 2011In-depth analysisThe data in this report is based on analyses of a limited number ofdatapoints from our total database including over 200 topics percountry listed below. Our full data access clients use our online tool toperform complex cross-platform analyses as well as export graphs atthe click of a button. Main uses include:Strategy: Market sizing, Business plans, Investor pitches, Countryroll-out, Competitor analysisMarketing: Profiling prospects, Payers versus Players, PartnersourcingProduct Development: Feature preferences, Bizz models,Platform selectionSales: Payment methods, Bizz modelsPR: Whitepapers, Client Relations, Product PRFull access is priced at €4,000 per country. Multi-country packages arealso available at lower rates per country. For more information, checkout www.newzoo.com/2012 or contact us directly for a live demo.2012 National Gamers Survey TopicsGenderAgeEducationIncomeWork situationHome situationTime spent reading newspapers and magazine (print)Time spent listining radioTime spent watching TVTime spent visiting social networksTime spent using internet/email (not social networks)Which social networks do you actively use?Hobbies and general interestsBrand main mobile phoneMobile service providerActive use of iPadActive use of Amazon Kindle FireActive use of Samsung Galaxy TabActive use of Other tablet computerActive use of iPod TouchShare of time spend on tablet on playing gamesShare of time spend on tablet on browsing websitesShare of time spend on tablet on reading newsShare of time spend on tablet on emailingShare of time spend on tablet on social networksConnectivity of TV to the internet (directly)Connectivity of TV to the internet (indirectly via console, set-top box, Blue Ray/DVDplayer, Apple TVTV Channels watchedPortals/websites visited (Youtube.com, Google.com, Yahoo.com, Amazon.com etc)Do you play (video) games on a computer, console or mobile device?Play frequency - casual game sitesPlay frequency - social networks gamesPlay frequency - mobile games (incl iPodTouch or iPad)Play frequency - MMOsPlay frequency - game consolesPlay frequency – PC or Mac games (boxed or download)Time spent per week on all platforms aboveMoney spent per month on all platforms aboveCasual game sites: spending on premium version of a gameCasual game sites: spending on functional virtual goodsCasual game sites: spending on decorative virtual goodsCasual game sites: spending on extensions or extra levels in a gameCasual game sites: spending on skill-based or casino-style games to win prizesCasual game sites: spending on special advantages/benefitsCasual game sites: spending on consumablesCasual game sites: spending on subscriptionsSocial network games: spending on … (same as above)Mobile games: spending on … (same as above)MMOs: spending on … (same as above)Newzoo DataExplorerNumber of annual or monthly subscriptions for playing gamesCasual game sites: payment methods usedSocial network games: payment methods usedMMOs: payment methods usedPlaying the top franchises (e.g. Angry Birds, FIFA, Bejeweled, League of Legends,FarmVille, Call of Duty, Sims, World of Tanks)Casual game sites: payment methods usedCross platform playing of the top franchises (e.g. Angry Birds, FIFA, Bejeweled, Leagueof Legends, FarmVille, Call of Duty, Sims, World of Tanks)Favorite game genres on casual game sitesFavorite genres on social networksFavorite genres on mobile devicesFavorite genres on game consolesFavorite genres PC or Mac gamesPopularity "F2P" games among all MMO playersPopularity "P2P" games among all MMO playersSpending money in-game with "F2P" MMOsSpending money in-game with "P2P" MMOsBrowser-based vs. client-based MMOsNumber of MMO games played in past 6 monthsPlay frequency type of MMOPlay frequency MMO genresPlay frequency MMO graphic style (e.g. 2D side scrolling, 2.5D, 3D)Game sites played on in the past 12 monthsMost regularly played game sitesSocial Networks on which games are playedSocial Network as main online game destinationShare of time spend on social networks that is spend on gamesNumber of different games tried on social networksNumber of different games played on social networksPlaying the top social franchises or games (e.g. FarmVille, CityVille, Words with Friends,MafiaWars, The Simms Social, Ravenwoord Fair)Brand awareness of the top social game developers (e.g. Zynga, PopCap, Wooga,Playfish, Spil Games, King.com)Mobile devices on which mobile games are playedMobile game spending spread over devicesShare of mobile game spending spend on upfront feesPopularity of pre-installed games on mobile devicePopularity of browser games on mobile devicePopularity of App store games on mibile devicePopularity of download mobile games (via PC/Mac)Popularity of download mobile games (via mobile web browser)Popularity of download mobile games (via text message code)Triggers to download game on mobile deviceApp stores used to download gamesStatements on role of mobile gaming amongst other platformsNumber of mobile games played per monthNumber of mobile games downloaded per monthNumber of mobile games bought per monthShare of PC or Mac games budget spend on boxed vs. downloaded gamesConsole usedConsole ownedOwn or play top franchises (e.g. FIFA, Battlefield, Mario, Assassins Creed, Call of Duty)Frequency of downloading games from SteamFrequency of downloading games from OriginFrequency of downloading games from other sites/appsFrequency of downloading games from publishers webshopsFrequency of downloading games from specific game sitesFrequency of downloading games from filesharing softwareFrequency buying PC/console games physically abroadFrequency buying PC/console games online from abroadShare of secondhand PC/console games in total spendShare of downloaded PC/console games in total spendContactPeter WarmanCEONewzoo BVpeter@newzoo.com+31 (0)20 6635816© Newzoo 2012- CONFIDENTIAL – FOR CLIENT INTERNAL USE ONLY -28