Ad Rate Card - American Academy of Pediatrics National ...

DIGITAL MARKETINGOPPORTUNITIESPre-Conference eNews..............2PRINT MARKETINGOPPORTUNITIESPreliminary Program..................3Preview Edition.........................4Daily News................................5Daily News Racks......................7Post Edition..............................7Onsite Program.........................8Pocket Guide............................9City Scene................................9CONVENTION CENTER &EXHIBIT HALL MARKETINGOPPORTUNITIESDoctor’s Bag.......................... 10Interactive Logo Spot............. 11Exhibit Hall Aisle Signs........... 11HOTEL MARKETINGOPPORTUNITIESExclusive Room Drop............. 12AAPexperience.orgPERIMETER MARKETINGOPPORTUNITIESAirport & RiverwalkAdvertising............................. 13MATERIAL SPECIFICATIONS& SPECIAL NOTES........ 14Package BuyDiscounts Available!Frequency Package Buy Discountsapply for participation in two ormore of the advertising optionslisted in this rate card.5 X+ = 12% discount4 X = 8% discount3 X = 6% discount2 X = 4% discountFrequency Package Buy Discountsdo not apply to PrescribingInformation ad units or exclusiveadvertising opportunities.*30% additional premium fornon-exhibiting advertisers

DIGITAL MARKETING OPPORTUNITIESPre-Conference AAP Today eNewsThese specialized eNewsletters are designed toshowcase the AAP National Conference & Exhibition(AAP Experience), generate registration, and link toevent-planning resources online. Direct readers to yourdesignated website by including a link in your ad!Advertising Opportunities and Rates per eBlastFull Page 4/color ad.........................................................$3,000Bellyband and Full Page 4/color ad..................................$4,000Front Page Banner and Full Page 4/color ad.....................$3,800Insert................................................................................$3,000eBlast Distribution Dates Space/Payment Materials DueWednesday, May 16, 2012 April 6, 2012 April 13, 2012Tuesday, June 12, 2012 May 4, 2012 May 11, 2012Wednesday, July 18, 2012 June 8, 2012 June 15, 2012Wednesday, September 19, 2012 August 10, 2012 August 17, 2012DistributionEach eBlast will be sent to morethan 85,000 members, ABP boardednonmember pediatricians, and pastattendees.DimensionsFull Page.............. 8 3/8" x 10 7/8"Bellyband............ 8 3/8" x 3"Banner................. 7 3/8" x 2"See pages 4,5 &7for complimentarydigital options ofPreview, Daily andPost editions.Opportunities also exist for ad animation, embedded video, and a number of additionalrich media applications including reader response tools and surveys. Contact TriStarPublishing to learn more!•2•Darcey Tenbrink, Advertising Representative, TriStar Publishing913/491-4200 or dtenbrink@tristarpub.com

PRINT MARKETING OPPORTUNITIESPreliminary ProgramThe Preliminary Program features sessions and events that willtake place at the AAP Experience. Prospective attendees receivethis program as a helpful registration tool in planning theirparticipation at the upcoming conference.The Preliminary Program is an excellent vehicle to promote newand current products. Your advertisement will receive premierexposure with the pediatric healthcare community.Premium Positions(rates include 4/color charge)Back Cover......................................................................$15,000Inside Back Cover...........................................................$10,000Inside Front Cover...........................................................$13,000Exclusive Support Opportunity................................... $32,500Includes premium advertising on the Back and Inside Back CoversAdvertising DimensionsSize DimensionsFull page bleedFull page trimSafe/Live Area8 3/4” x 11 1/8”8 1/2” x 10 7/8”8” x 10 5/8”Quantity/DistributionMails in early June to over80,000 prospective attendeesincluding all members of theAmerican Academyof Pediatrics.DeadlinesApril 6, 2012 | Ad Space/PaymentApril 13, 2012 | Ad Materials Due•3•Darcey Tenbrink, Advertising Representative, TriStar Publishing913/491-4200 or dtenbrink@tristarpub.com

PRINT MARKETING OPPORTUNITIESPreview Edition (Print and Digital)The Preview Edition provides important meeting information,schedule updates, coverage and previews of the essentialeducational sessions, and key happenings at AAP’s mostimportant annual event. This is a great opportunity to receivepre-meeting exposure for your symposia event, booth, andproducts!Premium Positions(rates include 4/color charge)Back Cover......................................................................$13,050Inside Back Cover...........................................................$11,745Inside Front Cover...........................................................$12,180Center Spread.................................................. $10,005 per pageFront Page Banner..........................................................$13,000Includes one full page 4/color ad to be placed run of bookAdvertising Rates & DimensionsSize Dimensions B/W 4/CFull page 10 1/4” x 14” $6,600 $8,700Junior page 7 1/2” x 10” $5,900 $8,2001/2 page10 1/4” x 7” or 5” x 14”$4,800 $5,9801/4 page 5” x 7” $3,210 $3,580Center Spread 21” x 14” See premiums for rateFront PageBanner7 1/2” x 2” See premiums for rateBONUSVISIBILITY!DeadlinesJuly 6, 2012 | Ad Space/PaymentJuly 13, 2012 | Ad Materials DueQuantity/Distribution50,000 - Mails mid-August to AAPmembers, past attendees and advanceregistrants.Participants receive BONUS VISIBILITY in the electronic issue of the Preview Edition!The ePreview will match the print edition and will email to more than 85,000 members,ABP boarded nonmember pediatricians, and past attendees on August 15, 2012.Opportunities exist for ad animation, virtual bellybands, embedded video, and a numberof additional rich media applications including reader response tools and surveys.•4•Darcey Tenbrink, Advertising Representative, TriStar Publishing913/491-4200 or dtenbrink@tristarpub.com

PRINT MARKETING OPPORTUNITIESDaily News (Print and Digital)The Daily News reaches 2012 attendees as they read late-breaking newsand program updates. Drive booth traffic and event attendance byadvertising in AAP’s most important onsite communication vehicle.New this year, the AAP Daily News will feature two sections!Section A will have live daily coverage of scientific sessions and willfeature the most important daily happenings at the annual conference.Section B (Exhibit Guide) will feature daily highlights and specialevents in the exhibit hall, exhibitor listings, exhibit hall and conventioncenter maps, product showcase advertising, and advertorials.Section A - Premium Positions(rates include 4/color charge)Back Cover ..................................................................................$20,850Inside Back Cover.........................................................................$18,765Inside Front Cover.........................................................................$19,460Center Spread................................................................ $15,985 per pageFront Page Banner/Ear Ad.............................................................$20,990Includes one full page 4/color ad to be placed run of bookFront Page Sticker (circle).............................................................$20,990Includes one full page 4/color ad to be placed run of bookBellyband ....................................................................................$17,500Available for the first issue. Advertiser must supply bellybands. Includes one full page 4/color ad to be placedrun of book. Additional specifications provided upon space commitment.SECTION A - Advertising Rates & Dimensions(rates include all four issues)Size Dimensions B/W 4/CFull page 10 1/4” x 14” $11,990 $13,900Junior page 7 1/2” x 10” $10,605 $12,6501/2 page 10 1/4” x 7” or 5” x 14” $7,185 $8,7851/4 page 5” x 7” $5,425Front Page Banner 10 1/4” x 2” See premiums for rateEar Ad 2 1/2” x 2 1/2” x 3 1/2” See premiums for rateFront Page Sticker 3” diameter trim, 3 1/4” diameter bleed See premiums for rateBellyband 26” x 2 1/2” See premiums for rateDeadlinesAugust 31, 2012 | Ad Space/PaymentSeptember 7, 2012 | Ad Materials DueQuantity8,000 per issue (4 issues)Publication DatesSaturday, October 20, 2012Sunday, October 21, 2012Monday, October 22, 2012Tuesday, October 23, 2012•5•Darcey Tenbrink, Advertising Representative, TriStar Publishing913/491-4200 or dtenbrink@tristarpub.com

PRINT MARKETING OPPORTUNITIESDaily News (Print and Digital) continuedSection B - Premium Positions(rates include 4/color charge)Back Cover....................................................................................$17,815Inside Back Cover.........................................................................$16,035Inside Front Cover.........................................................................$16,625Center Spread................................................................ $13,655 per pageFront Page Banner/Ear Ad.............................................................$15,175Includes one full page 4/color ad to be placed run of bookFront Page Sticker (circle).............................................................$15,175Includes one full page 4/color ad to be placed run of bookBellyband.....................................................................................$15,000Available for the first issue. Advertiser must supply bellybands. Includes one full page 4/color ad to be placedrun of book. Additional specifications provided upon space commitment.SECTION B - Advertising Rates & Dimensions(rates include all four issues)Size Dimensions B/W 4/CFull page 10 1/4” x 14” $9,325 $11,875Junior page 7 1/2” x 10” $8,995 $10,1051/2 page 10 1/4” x 7” or 5” x 14” $6,545 $8,2751/4 page 5” x 7” $3,845 $4,445Product Showcase 5” x 3 1/2” $300Front Page Banner 10 1/4” x 2” See premiums for rateEar Ad 2 1/2” x 2 1/2” x 3 1/2” See premiums for rateFront Page Sticker 3” diameter trim, 3 1/4” diameter bleed See premiums for rateBellyband 26” x 2 1/2” See premiums for rateBONUSVISIBILITY!Participants receive BONUS VISIBILITY in the electronic issues of the Daily News.The eDaily News will match the print editions and will email to more than 85,000 attendeesand non-attendees including all AAP members.Opportunities exist for ad animation, virtual bellybands, embedded video, and a number ofadditional rich media applications including reader response tools and surveys.•6•Darcey Tenbrink, Advertising Representative, TriStar Publishing913/491-4200 or dtenbrink@tristarpub.com

PRINT MARKETING OPPORTUNITIESDaily News Distribution RacksCommand attention with your company logo and/or product photo onsix official Daily News distribution racks placed throughout the conventioncenter and the Hilton Riverside Hotel.DeadlinesAugust 3, 2012 | Ad Space/PaymentSeptember 7, 2012 | Ad Materials DueExclusive Support Opportunity...................$20,850Includes a full page 4/color ad in the Daily News Section A.Post Edition (Print and Digital)The Post Edition features complete coverage, highlights, and the latestnews from the 2012 conference. Reinforce your conference message byadvertising in this widely distributed publication.Premium Positions(rates include 4/color charge)Back Cover....................................................................................... $12,750Inside Back Cover............................................................................ $11,475Inside Front Cover............................................................................ $11,900Center Spread......................................................................$9,775 per pageFront Page Banner........................................................................... $11,850Includes one full page 4/color ad to be placed run of bookAdvertising Rates & DimensionsSize Dimensions B/W 4/CFull page 10 1/4” x 14” $7,300 $8,500Junior page 7 1/2” x 10” $7,405 $7,9801/2 page 10 1/4” x 7” or 5” x 14” $4,720 $5,9851/4 page 5” x 7” $2,975 $3,980Front Page Banner 7 1/2” x 2” See premiums for rateBONUS VISIBILITY!Participants receive BONUS VISIBILITY inthe electronic issue of the Post Edition!The ePost will match the print editionand will email to the entire associationmembership and professional community onNovember 7, 2012.DeadlinesOctober 12, 2012 | Ad Space/PaymentOctober 19, 2012 | Ad Materials DueQuantity/DistributionMails in early November to50,000 AAP members and8,000 attendees.Opportunities exist for ad animation, virtualbellybands, embedded video, and a numberof additional rich media applicationsincluding reader response tools and surveys.•7•Darcey Tenbrink, Advertising Representative, TriStar Publishing913/491-4200 or dtenbrink@tristarpub.com

PRINT MARKETING OPPORTUNITIESOnsite Program GuideThe Onsite Program Guide features the entire scientific programfor the conference, and includes information about the familytour program, the AAP Resource Center, faculty, and meetingroom floor plans.Premium Positions(rates include 4/color charge)Back Cover.................................................................................. $13,350Inside Back Cover....................................................................... $12,015Inside Front Cover....................................................................... $12,460Tab (four available).....................................................$11,200 (one side)Highlights and Special Events, Conference$20,400 (both sides) per TabInformation, Daily Schedule, Exhibits & Resourcesand Directory & IndexBellyband .................................................................................. $12,000Advertiser must supply bellybands.Bookmark .................................................................................. $15,000Includes a full page 4/color ad. Insert holds perforated bookmark thatreaders can detach and use to mark their place in the directory. Perforated piece is perfectfor call-to-action incentives. Sample available upon request. Prototype required.DeadlinesAugust 31, 2012 | Ad Space/PaymentSeptember 7, 2012 | Ad Materials DueQuantity/Distribution8,000 distributedin the registrationbags.Advertising Rates & DimensionsSize Dimensions B/W 4/CFull page bleedFull page trimFull page nonbleed8 3/4” x 11 1/8”8 1/2” x 10 7/8”7” x 10”$7,925 $8,9002/3 page 4 5/8” x 10” $6,980 $7,6501/2 page 7” x 5” $5,820 $6,825•8•Darcey Tenbrink, Advertising Representative, TriStar Publishing913/491-4200 or dtenbrink@tristarpub.com

PRINT MARKETING OPPORTUNITIESPocket GuideThe Pocket Guide includes a conferenceoverview with session numbers, titles,room numbers, shuttle schedules, andconference highlights. An attendeefavorite, the Pocket Guide is one of themost used publications at the conference.Quantity/Distribution8,000 distributed in the registration bags.DeadlinesAugust 31, 2012 | Ad Space/Payment September 7, 2012 | Ad Materials DuePremium Positions(rates include 4/color charge)Back Cover....................................................................................... $14,125Inside Back Cover.............................................................................. $8,500Inside Front Cover.............................................................................. $8,500Advertising Rates & DimensionsSize Dimensions B/W 4/CFull page bleedFull page trimFull page nonbleed/live area4 1/8” x 5 7/8”3 7/8” x 5 5/8”3 5/8” x 5 3/8”Rates tobe quotedseparately$5,200•9•Darcey Tenbrink, Advertising Representative, TriStar Publishing913/491-4200 or dtenbrink@tristarpub.com

Convention CenterDoctor’s BagCONVENTION CENTER &EXHIBIT HALL MARKETING OPPORTUNITIESNew this year, the Doctor’s Bag will be morevisible than ever before with onsite distribution! TheDoctor’s Bag provides participants high visibility withenergetic hand-out personnel distributing it to eachmeeting attendee throughout the convention center.DeadlinesAugust 31, 2012 | Ad Space/Prototype/PaymentSeptember 7, 2012 | Ad Materials DueDistributionVia hand-out personnel in high traffic areasthroughout the convention center. Additionaldistribution provided at the Hilton Riverside Hotel.Distribution Dates Quantity RateSaturday, October 20, 2012 6,000 $4,725Sunday, October 21, 2012 6,000 $4,725How to PARTICIPATESee page 14Convention Center Doctor’s BagPremium AdvertisingReceive high visibility with prime advertising space on the outsideof the official Doctor’s Bag. The participating advertiser receives acorporate logo printed on the outside of the bag and an insert placedinside the bag. AAP will endorse the opposite side of the bag.Your Logo HereDeadlinesAugust 3, 2012 | Space CommitmentAugust 10, 2012 | Logo Artwork DueAdvertising Dimensions• Logo not to exceed 9” x 6”• The participating advertiser is allotted a maximum of three colors forgraphics submitted, including black.Opportunity Fee.........................................$11,850 per day•10•Darcey Tenbrink, Advertising Representative, TriStar Publishing913/491-4200 or dtenbrink@tristarpub.com

CONVENTION CENTER &EXHIBIT HALL MARKETING OPPORTUNITIESInteractive Logo SpotProjected on the exhibit hall floor, thisinteractive motion-activated floor surfacewill move, jump, and explode with yourlogo or artwork.Dimensions & SpecificationsProvided upon requestDeadlinesSeptember 14, 2012 | Space CommitmentSeptember 21, 2012 | Logo Artwork DueOpportunity FeeExhibit Hall Entrance........................................$35,000Other Locations within the Exhibit Hall..............$30,000Exhibit Hall Aisle SignsAttendees instinctively refer to the large,overhead banners to get their bearings inthe Exhibit Hall.Dimensions & SpecificationsProvided upon requestDeadlinesAugust 21, 2012 | Space CommitmentAugust 31, 2012 | Ad Materials DueOpportunity Fee.........................................$3,000 per sign•11•Darcey Tenbrink, Advertising Representative, TriStar Publishing913/491-4200 or dtenbrink@tristarpub.com

HOTEL MARKETING OPPORTUNITIESExclusive Room DropNew for 2012, the AAP is offering exclusive room drops distributed tothe attendees’ hotel room doors. This is a great opportunity to promoteyour booth, product, or symposium with elite exposure by being the onlypromotional item on the designated distribution date.Available datesOctober 20, 21, 22, and 23Quantity5250DeadlinesSeptember 14, 2012 | Ad Space/Prototype/PaymentOctober 5, 2012 | Finished Product Samples to TriStarOctober 18, 2012 | Finished Products Due at HotelsSpecial Notes• Participant is allowed one piece to be distributed.• All advertisements subject to AAP approval.• Company must supply all advertising material.• All shipments shall be sent directly to hotels.• 20 samples of approved and finished productsmust be sent to TriStar by October 5, 2012.Opportunity Fee.........................................$35,000•12•Darcey Tenbrink, Advertising Representative, TriStar Publishing913/491-4200 or dtenbrink@tristarpub.com

PERIMETER MARKETING OPPORTUNITIESNew this year, AAP is offering exclusive opportunities outside of the convention center. The packages beloware designed to provide the participating advertiser an immediate presence as attendees arrive at the airport anddominating exposure throughout the Riverwalk and convention center outdoor areas. All signage is strategicallyplaced to ensure your message is not missed. Packages include dioramas and huge banners at the airport, theconvention center and Hilton Riverside Hotel and along the high traffic area along the Riverwalk.DeadlinesAugust 31, 2012 | Ad Space/PaymentSeptember 7, 2012 | Ad Materials DueDimensions &SpecificationsProvided upon requestAll Perimeter Marketing packagesmay only be secured byadvertisers who have purchasedad space in a minimum of oneconference publication.Package 1• (1) Airport wall banner located in mainconcourse area near escalators leading down tobaggage claim• (1) Double-sided airport concourse banner• (5) Riverwalk dioramasOpportunity Fee................................$51,500Package 2• (1) Airport window banner located in mainconcourse area near escalators leading downto baggage claim• (1) Double-sided airport concourse banner• (5) Riverwalk dioramasOpportunity Fee................................$56,000Package 3• (28) LCD screens in airport baggage claimplaying a 10 second spot• (8) Double-sided Riverwalk bannersOpportunity Fee................................$49,600•13•Darcey Tenbrink, Advertising Representative, TriStar Publishing913/491-4200 or dtenbrink@tristarpub.com