prospectus for - Pumpkin Patch investor relations

Pumpkin Patch... the brandFounded in 1990 by Sally Synnott, Pumpkin Patch has become an iconic brand in the childrenswear market.Innovative design is fundamental to Pumpkin Patch’s success and the ongoing recognition both in Australasiaand further afield signifies the underlying strength of the brand.The Company has a large design team led by Chrissy Conyngham, with extensive experience in childrenswearand other apparel markets. The in-house design team produces more than 1,500 styles per season using atightly controlled process that ensures all garments are fresh and coordinated.Product development includes conceptual artwork, style creation, product sourcing and control of quality.Pumpkin Patch has nurtured its brand ensuring that all product design, shop merchandising, catalogues andmarketing to the customer are developed in-house. This delivers a consistent approach to branding whichincreases brand recognition amongst customers.Today, Pumpkin Patch’s employees are focused on the same aspirations of brand quality that our design teamhave built into the product. Utilising a fully integrated process, the Company has developed software andinformation systems that track products from design/origination through to sale.design• origination• shared story• style creationsales & marketing• retail stores• wholesale• internet• catalogueproduct sourcing• quality control• final productwarehousing& distribution7