bike headliners - Specialized Bicycles

DESIGNS FOR WOMENMEN, WOMEN. THE SAME? Both enjoy riding more when usingbikes and equipment that are designed specifically for theiranatomy and the way they ride.At Specialized, our approach to women’s products, as with all others, is todetermine who the customer is and what her unique needs are before webegin the design and development process. That allows us to create acomplete package of bicycles and equipment that properly fits women’sbodies and suits the way women really ride. Everything from the geometryto the frame tubing, and from the components to the graphics, has beenfocused on making her riding experience the absolute best. Our entireDesigns for Women line is not a batch of diluted men’s offerings,but uncompromised performance, fit and style envisioned for andcreated by women riders.We’re tireless in our efforts to make the best women’s products possible, andwe learn more every day through our own research and feedback from alltypes of riders the world over. We also anticipate a female rider’s needs withthe use of statistical anatomic data and psychographic profiles. The basicdifferences between men and women are easy to peg, but creating greatbikes and equipment based on those differences takes lots of time, effort and expense.After years of research, refinement and testing, our team of female product managersand developers has created the best and most extensive line of women’s-specific productsavailable—including bikes and equipment for all types of road, off-road, and casual riding.Call us crazy, but by seeing men and women as the same, we’ve been able to get morewomen on more bikes more often, all having more fun and riding with more confidenceand greater ease than ever.DESIGNS FOR WOMEN12 | 13www.specialized.com