Demographic and Health Surveys Methodology - Measure DHS

EXPOSURE TO FAMILY PLANNING MESSAGESStatistics: Percentages of All Women, by Background Characteristic, Who Heard Or Saw aFamily Planning Message on the Radio or Television or in a Newspaper orMagazine in the Last Few Months or in None of the Preceding MediaDefinitionA. Numerators for each indicator for each background category:1. Number of women who heard a family planning message on the radio in the last few months.2. Number of women who saw a family planning messages on television in the last few months.3. Number of women who read a family planning message in the newspaper or in a magazine inthe last few months.4. Number of women who did not hear a family planning message on the radio, did not see afamily planning message on television, and did not read a family planning message in anewspaper or a magazine in the last few months.B. Denominator for all indicators:Calculation1. For each background category.2. Total number of women of all marital statuses.For each background category, the numerator for each indicator is divided by the denominator of thatbackground category and multiplied by 100 to obtain percentages.Handling of Missing ValuesWomen who are unsure or with missing values for heard, saw, or read a family planning message areconsidered as did not hear, see, or read a message. These women are included in the denominator of thepercentage.Guide to DHS Statistics 63 Updated September 2006